Report Description

India soan papdi market stood at $ 73 million in 2017 and is projected to grow at a CAGR of over 12% to reach $ 149 million by 2023 on account of changing taste preferences of Indian consumers, growing demand for packaged traditional sweets and availability of different flavors of soan papdi. Moreover, rapidly growing demand from middle class population with increasing disposable income, longer shelf life of traditional sweets along with rising availability of these sweets at modern retail stores is further pushing demand for soan papdi across India. Soan papdi manufacturers are offering sugar free alternatives for health conscious consumer base which is further likely to positively influence India soan papdi market.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast market size of India soan papdi market.
  • To define, classify and forecast India soan papdi market on the basis of segment (Ghee and Non Ghee).
  • To scrutinize the detailed market segmentation and forecast the market size by segmenting India soan papdi market into four regions namely, North Region, West Region, East Region and South Region.
  • To identify tailwinds and headwinds for India soan papdi market.
  • To get an idea about the consumers’ behavior towards product awareness, preferred flavor, availability of preferred flavor, factors influencing purchase decision and reason for purchase.
  • To strategically profile the leading players, which are involved in the supply of soan papdi in India.

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Some of the major players operating in India soan papdi market are: Haldiram Snacks Pvt. Ltd., Haldiram Foods International Pvt Ltd, Bikaji Foods International Ltd, Bikanervala Foods Pvt. Ltd., Jabsons Foods Private Limited, GRB Dairy Foods Private Limited, Punjabi Ghasitaram Halwai Pvt. Ltd., Bhikharam Chandmal Mithai Namkins Pvt Ltd, Roop Chand Mohan Lal & Co, and Surdhenu Foods Pvt. Ltd.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of soan papdi manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end use sector/s, and regional presence of all major soan papdi suppliers across the country.

TechSci Research calculated the market size for India soan papdi market using a bottom-up approach, wherein manufacturers’ value sales data for different types of soan papdi (Ghee and Non-Ghee) was recorded and subsequently forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • India soan papdi manufacturers, suppliers, distributors and other stakeholders 
  • Associations, organizations, associations and alliances related to soan papdi
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India soan papdi market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Segment
    • Ghee
    • Non-Ghee
  • Market, by Type:
    • Flavor
    • Classic
  • Market, by Distribution Channel Type:
    • Supermarket/ Hypermarket
    • Tradition retail stores/ Sweet shops
    • Online
    • Convenience Stores

·         Market, by Geography:

    • North
    • East
    • West
    • South

·         Market, by State:

    • Uttar Pradesh & Uttaranchal
    • Maharashtra
    • Delhi
    • Rajasthan
    • Haryana
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India soan papdi market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

Table of content

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Product Awareness

4.2.    Brand Recall & Brand Awareness

4.3.    Preferred Flavor

4.4.    Availability of Preferred Flavor

4.5.    Factor Influencing Purchase Decision

4.6.    Reasons for Purchase

5.       India Soan Papdi Market Outlook

5.1.    Market Size & Forecast

5.1.1. By Value & Volume

5.2.    Market Share & Forecast

5.2.1. By Segment (Ghee and Non-Ghee)

5.2.2. By Type (Flavor and Classic)              By Flavor (Chocolate, Orange, Sugar free and Others)

5.2.3. By Distribution Channel (Online, Convenience Stores, Supermarket/ Hypermarket and Traditional Retail Stores/ Sweet Shops)

5.2.4. By Region

5.2.5. By State

5.2.6. By Company

5.3.    Market Attractiveness Index (By Segment)

6.       Import Export Analysis

7.       Supply Chain Analysis

8.       Market Dynamics

8.1.    Drivers

8.2.    Challenges

9.       Market Trends & Developments

10.   Policy & Regulatory Landscape

11.   India Economic Profile

12.   Competitive Landscape

12.1. Company Profiles

12.1.1.    Haldiram Snacks Pvt. Ltd.

12.1.2.    Haldiram Foods International Pvt Ltd

12.1.3.    Bikaji Foods International Ltd

12.1.4.    Bikanervala Foods Pvt. Ltd.

12.1.5.    Jabsons Foods Private Limited

12.1.6.    GRB Dairy Foods Private Limited

12.1.7.    Punjabi Ghasitaram Halwai Pvt. Ltd.

12.1.8.    Bhikharam Chandmal Mithai Namkins Pvt Ltd

12.1.9.    Roop Chand Mohan Lal & Co

12.1.10.   Surdhenu Foods Pvt. Ltd.

13.   Strategic Recommendations

Figures and Tables

List of Figures

Figure 1: Awareness about Soan Papdi, 2019, N=225

Figure 2: Unaided Brand Recall, 2019, N=200

Figure 3: Aided Brand Recall, 2019, N=200

Figure 4: Preferred Flavor, N=200

Figure 5: Availability of Preferred Flavor, N=200

Figure 6: Factors Influencing Purchase Decision, 2019, N=200

Figure 7: Reason for Purchase, (N=200)

Figure 8: India Soan Papdi Market Size, By Value (USD Million), By Volume (Thousand Ton), 2013-2023F

Figure 9: India FMCG Market Share, By Segment, 2017

Figure 10: India Soan Papdi Market Share, By Segment, By Volume, 2013–2023F

Figure 11: India Urban Population Share (As a %age of Total Population), 2013-2017

Figure 12: India Soan Papdi Market Share, By Type, By Flavor, By Volume, 2017 & 2023F

Figure 13: India Soan Papdi Market Share, By Distribution Channel, By Volume, 2013–2023F

Figure 14: India Soan Papdi Market Share, By Region, By Volume, 2017 & 2023F

Figure 15: India Soan Papdi Market Share, By Region, By Volume, 2013–2023F

Figure 16: India Soan Papdi Market Share, By State, By Volume, 2017 & 2023F

Figure 17: India Soan Papdi Market Share, By Company, By Value, 2017 & 2023F

Figure 18: India Soan Papdi Market Attractiveness Index, By Segment, By Volume, 2018E-2023F

Figure 19: India Other Food Preparation NES Exports, By Value, 2014–2018 (USD Million)

Figure 20: India Other Food Preparation NES Exports, By Volume, 2014–2018 (Thousands KG)

Figure 21: India Other Food Preparation NES Imports, By Value, 2014–2018 (USD Million)

Figure 22: India Other Food Preparation NES Imports, By Volume, 2014–2018 (Thousands KG)

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

Demand for Flavored Soan Papdi to Rise in India through 2023

Mar, 2019

Increasing availability of traditional sweets in modern trade along with longer shelf life and easy availability of soan papdi to propel India soan papdi market through 2023