India sanitary pads market was
valued USD570 million in FY2021 and is expected to grow over a CAGR of 6% in
the forecast period. The India sanitary pads market is driven by various
factors such as changing buying preferences regarding sanitary napkins,
increasing population of working women, growing awareness about female hygiene,
and increasing health issues, all of which are contributing to the growth of
the India sanitary pads market. Also, the government encourages businesses to
implement hygiene campaigns and create marketing strategies to transform
women's attitudes and build self-confidence and self-esteem, increasing the
demand for sanitary napkins in India. Since sanitary pads absorb the menstrual fluid
during menstruation, they are important for feminine hygiene. Several private
and non-governmental organizations have promoted the use of sanitary napkins,
especially among the poor and rural women.
Also, emerging developments
driving the sanitary napkin market include an increasing e-commerce and
acceptance of sanitary napkins, and growing preference for organic products.
Various organizations are offering reusable and cheaper sanitary napkins to
improve sanitation in rural areas. It helps to raise understanding of health
and encourage the usage of sanitary pads among women in rural areas. There are,
however, many alternatives in the market, such as menstrual cups, tampons, and
panty liners, which hamper the growth of the India sanitary napkin industry.
The India sanitary pads
market is segmented into product type, sales channel, region, and company.
Based on product type, the India sanitary pads market is further split into
disposable and reusable. The disposable segment accounts for the majority of the
share in the India sanitary pads market. In India, women primarily use
disposable sanitary pads. However, no proper initiative has been taken to raise
awareness of other, simpler, more natural options, such as menstrual cups and
reusable pads. The reusable sanitary napkins are expected to grow at a higher
rate in the forecast period as they are made using natural raw materials with
less chemical content, which may prove to be a better option than the
Based on the sales channel,
the India sanitary pads market is categorized into supermarkets/hypermarkets,
drug stores/pharmacies, online, departmental stores, and others.
Supermarkets/hypermarkets held the majority of the market share in India
sanitary pads market due to easy product availability and also exhibits more
varieties. Wherein, online segments are expected to grow at a higher pace in
the forecast period as it gives women convenience as a lot of working women
find it easier to shop online. As a result, with a boom in e-commerce, online
retailers are projected to gain substantial market share during the forecast
Based on the region, the
India sanitary pads market is divided into four regions i.e., north, south,
east, and west. Among these regions, the south region holds the majority of the
market share in the India sanitary pads market owing to the highest urban
Gamble Corporation, Johnson & Johnson Private Limited, Unicharm India
Private Limited, Kimberly Clark Corporation, Nua, Torunskie Zaklady Materialow
Opatrunkowych S.A., and others are some of the leading players operating in the
India sanitary pads market. Major companies are developing advanced
technologies and launching new products to stay competitive in the market.
Other competitive strategies include mergers & acquisitions and new product
Years considered for this report:
Historical Years: FY2017-FY2020
Base Year: FY2021
Estimated Year: FY2022E
Forecast Period: FY2023F-FY2027F
Objective of the
- To analyze the historical growth in the market
size of India Sanitary Pads market from FY2017 to FY2020.
- To estimate and forecast the market size of India
Sanitary Pads market from FY2022 to FY2027 and growth rate until FY2027.
- To classify and forecast India Sanitary Pads market based on product type, sales channel, company, and regional
- To identify drivers and challenges for India Sanitary Pads market.
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in India Sanitary Pads market.
- To conduct pricing analysis for India Sanitary Pads market.
- To identify and analyze the profile of leading
players operating in India Sanitary Pads market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. TechSci Research conducted
primary research surveys with the identified companies. While interviewing, the
respondents were also enquired about their competitors. Through this technique,
TechSci Research could include the manufacturers which could not be identified
due to the limitations of secondary research. TechSci Research analyzed the
manufacturers and presence of all major players across the globe.
TechSci Research calculated the market size of India sanitary pads market using a Top-Down approach and Bottom-Up, wherein data for various
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and their segments for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- India sanitary pads manufacturers
- Market research and
- Government bodies such as
regulating authorities and policy makers
- Organizations, forums, and
alliances related to sanitary pads
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as manufacturers, suppliers and partners, end users, etc., besides
allowing them in strategizing investments and capitalizing on market
In this report, India sanitary pads
market has been segmented into the following categories, in addition to the
industry trends which have also been detailed below:
- India Sanitary Pads Market, By Product Type:
- India Sanitary Pads Market, By Sales Channel:
- Drug Store/Pharmacies
- Departmental Stores
- India Sanitary Pads Market, By Region:
Company Profiles: Detailed analysis of the
major companies present in India sanitary pads market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the reports:
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]
analysis and profiling of additional market players (up to five).