India Sanitary Pads Market By Product Type (Disposable, and Reusable/Cloth), By Sales Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, Departmental Stores, and Others), By Region, By Company, Forecast & Opportunities, FY2027

India sanitary pads market was valued USD570 million in FY2021 and is expected to grow over a CAGR of 6% in the forecast period. The India sanitary pads market is driven by various factors such as changing buying preferences regarding sanitary napkins, increasing population of working women, growing awareness about female hygiene, and increasing health issues, all of which are contributing to the growth of the India sanitary pads market. Also, the government encourages businesses to implement hygiene campaigns and create marketing strategies to transform women's attitudes and build self-confidence and self-esteem, increasing the demand for sanitary napkins in India. Since sanitary pads absorb the menstrual fluid during menstruation, they are important for feminine hygiene. Several private and non-governmental organizations have promoted the use of sanitary napkins, especially among the poor and rural women.

Also, emerging developments driving the sanitary napkin market include an increasing e-commerce and acceptance of sanitary napkins, and growing preference for organic products. Various organizations are offering reusable and cheaper sanitary napkins to improve sanitation in rural areas. It helps to raise understanding of health and encourage the usage of sanitary pads among women in rural areas. There are, however, many alternatives in the market, such as menstrual cups, tampons, and panty liners, which hamper the growth of the India sanitary napkin industry.

The India sanitary pads market is segmented into product type, sales channel, region, and company. Based on product type, the India sanitary pads market is further split into disposable and reusable. The disposable segment accounts for the majority of the share in the India sanitary pads market. In India, women primarily use disposable sanitary pads. However, no proper initiative has been taken to raise awareness of other, simpler, more natural options, such as menstrual cups and reusable pads. The reusable sanitary napkins are expected to grow at a higher rate in the forecast period as they are made using natural raw materials with less chemical content, which may prove to be a better option than the disposable napkins.

Based on the sales channel, the India sanitary pads market is categorized into supermarkets/hypermarkets, drug stores/pharmacies, online, departmental stores, and others. Supermarkets/hypermarkets held the majority of the market share in India sanitary pads market due to easy product availability and also exhibits more varieties. Wherein, online segments are expected to grow at a higher pace in the forecast period as it gives women convenience as a lot of working women find it easier to shop online. As a result, with a boom in e-commerce, online retailers are projected to gain substantial market share during the forecast period.

Based on the region, the India sanitary pads market is divided into four regions i.e., north, south, east, and west. Among these regions, the south region holds the majority of the market share in the India sanitary pads market owing to the highest urban population.

Procter & Gamble Corporation, Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Corporation, Nua, Torunskie Zaklady Materialow Opatrunkowych S.A., and others are some of the leading players operating in the India sanitary pads market. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: FY2017-FY2020

Base Year: FY2021

Estimated Year: FY2022E

Forecast Period: FY2023F-FY2027F

Objective of the Study:

• To analyze the historical growth in the market size of India Sanitary Pads market from FY2017 to FY2020.
• To estimate and forecast the market size of India Sanitary Pads market from FY2022 to FY2027 and growth rate until FY2027.
• To classify and forecast India Sanitary Pads market based on product type, sales channel, company, and regional distribution.
• To identify drivers and challenges for India Sanitary Pads market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India Sanitary Pads market.
• To conduct pricing analysis for India Sanitary Pads market.
• To identify and analyze the profile of leading players operating in India Sanitary Pads market.                       

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TechSci Research performed both primary as well as exhaustive secondary research for this study. TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.

TechSci Research calculated the market size of India sanitary pads market using a Top-Down approach and Bottom-Up, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and their segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• India sanitary pads manufacturers and suppliers
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums, and alliances related to sanitary pads

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India sanitary pads market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Sanitary Pads Market, By Product Type:
• Disposable
• Reusable/Cloth
• India Sanitary Pads Market, By Sales Channel:
• Supermarkets/Hypermarkets
• Drug Store/Pharmacies
• Online
• Departmental Stores
• Others
• India Sanitary Pads Market, By Region:
• South
• North
• West
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India sanitary pads market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the reports:

Company Information

• Detailed analysis and profiling of additional market players (up to five).