As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

India cosmetics market is expected to undergo double digit CAGR during the forecast period owing to the growing disposable income leading to increasing purchasing power of the people. Emergence of online retail and increasing inclination of youth towards skin care and other grooming products is another key factor which is expected to drive the cosmetics market during the forecast period. Moreover, rising consumer awareness and preference to buy advanced skin care products which not only make them look beautiful but also enhance their skin type is also leading to huge demand for cosmetics products.

Increasing demand for herbal cosmetic products among Indian consumers is also creating a wide growth opportunity for manufacturers. Rising awareness towards body aesthetics, especially among women is making India one of the largest consumers of cosmetic products around the world.

India cosmetics market is categorized based on type, demography, distribution channel and region. Based on type, the market is categorized into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Skin care products like anti-wrinkle creams, cleansers and facial creams accounted for the largest market share in terms of value in the Indian market in 2019. The whitening products are witnessing high demand specially among women, contributing to the increasing share of the segment.

Based on demography, India cosmetics market is segmented into men and women consumers. The women consumers held the lion’s share owing to the inclination of women towards beauty products. However, with more manufacturers coming up with men centric cosmetic products, the number of male consumers is projected to increase in coming years.

Some of the leading players operating in India cosmetics market are Biotique, Lotus, Patanjali, Coach, The Estée Lauder Companies Inc., L’Oréal, Revlon, Avon Products, Inc., Hermès, Oriflame, The Procter & Gamble Company and Unilever PLC, among others. Leading companies are working on bring more innovative products which suits the fashion trend. Also, they are taking up other growth strategies like merger and acquisitions to increase their market share.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

·         To analyze and forecast the market size of India cosmetics market.

·         To define, classify and forecast the India cosmetics market based on type, distribution channel and company.

·         To identify tailwinds and headwinds for the India cosmetics market.

·         To strategically profile the leading players, which are involved in the operation of the industry in the country.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of cosmetics manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel and regional presence of all major companies in the industry.

TechSci Research calculated the market size for the India cosmetics market using a bottom-up approach, wherein manufacturers’ value data for different type of cosmetics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • India cosmetics market companies 
  • Research organizations and consulting companies
  • Organizations, associations and alliances related to the India cosmetics market and cosmetics industry
  • Government bodies such as regulating authorities and policymakers
  • Industry associations

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as manufacturers, distributors, dealers and policymakers, about which market segments should be targeted over cosmetics outlets in coming years to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India cosmetics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Cosmetics Market, By Type:
      • Skin Care
      • Hair Care
      • Bath & Shower Products
      • Makeup & Color Cosmetics
      • Fragrances & Deodorants
      • Others
  • India Cosmetics Market, By Demography:
      • Men
      • Women
  • India Cosmetics Market, By Distribution Channel:
      • Offline
        • Supermarkets/Hypermarket
        • Exclusive Retail Stores
        • Beauty Parlors/Salon
        • Multi Branded Retail Stores
      • Online
  • India Cosmetics Market, By Region:
      • North
      • South
      • East
      • West   

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India cosmetics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Cosmetics Market

4.    Executive Summary

5.    Voice of Customer

6.    India Cosmetics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Skin care, Hair Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances & Deodorants, Others)

6.2.2.     By Demography (Men, Women)

6.2.3.     By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online)

6.2.4.     By Region

6.2.5.     By Company (2019)

6.3.  Market Attractiveness Index

7.    India Skin Care Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Demography

7.3.  Pricing Analysis

8.     India Hair Care Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Demography

8.3.  Pricing Analysis

9.    India Bath & Shower Products Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Demography

9.3.  Pricing Analysis

10.  India Makeup & Color Cosmetics Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Demography

10.3.              Pricing Analysis

11.  India Deodorants & Fragrances Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.  By Distribution Channel

11.2.2.  By Demography

11.3.              Pricing Analysis

12.  Import-Export Analysis

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Value Chain Analysis

15.  Market Trends & Development

16.  Policy & Regulatory Landscape

17.  India Economic Profile

18.  Competitive Landscape

18.1.              Competition Outlook (Top 10 Companies)

18.1.1.  Biotique

18.1.2.   Lotus

18.1.3.  Patanjali

18.1.4.  Coach

18.1.5.  The Estée Lauder Companies Inc.

18.1.6.  L’Oréal

18.1.7.  Revlon

18.1.8.  Avon Products, Inc.

18.1.9.  Hermès

18.1.10.                Oriflame

18.1.11.                The Procter & Gamble Company

18.1.12.                Unilever PLC

19.  Strategic Recommendations

20.  About us & Disclaimer

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com