The India pan masala market is expected to grow at an impressive pace in the anticipated period. Consuming pan masala gives one fresh breath and eliminates foul breath. It is made with a well-balanced combination of lime, catechu, cardamom, areca nuts, flavorings, and all-natural fragrances. Both rural and urban areas of India prefer it as a mouth freshener. This can be attributed to the pan masala's convenient packaging, significant manufacturer investment in marketing initiatives, and a shift from other tobacco-based products. As of FY 2022, the market size of India Pan Masala is more than USD 4600 million.

Most of the ingredients in pan masala are naturally occurring fragrant substances, such as supari, catechu, cardamom, lime, areca nuts, tobacco, flavorings, and so on. As a result, the essential ingredients needed to make pan masala are usually available from local vendors and are frequently used. However, the highly variable raw material prices in various geographic locations can significantly impact production costs and finished goods prices. However, having many raw material suppliers could be helpful for businesses since they will focus on offering the best raw materials at the lowest possible costs. The pan masala market in India is predicted to be driven by the expanding need for breath fresheners and the aggressive advertising campaigns the businesses are running.

To improve flavor and broaden their customer base, leading players in the pan masala market across the country are offering creative product variants like chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and silver-coated betel nuts.

Aggressive Advertisement Campaigns Fuels the Market Growth  

Pan masala is marketed as a healthier alternative to tobacco products that contain a lot of nicotine. Companies associate pan masala products with tobacco and serve as effective stand-ins for brands whose effects cannot be publicly promoted in the media. For instance, the catchphrase "Daane Daane me Kesar ka dum" used to promote Vimal mouthwash is now used to promote Vimal's tobacco pan masala, which some Bollywood actors promote. Since people are more likely to accept advertisements starring well-known individuals, pan masala sales and demand for both aromatic and tobacco-infused pan masala are indirectly increased.

Acceptance of Premium Pan Masala by Adult Population Fuels the Market Growth

Premium pan masalas are made with the best ingredients, including the best cardamom from Kerala, catechu from Himachal Pradesh, and areca nuts from Karnataka. The presentation of premium pan masalas in stylish sachets and fine tins gives them a premium feel. The demand for this kind of pan masala has increased due to businesses investing heavily in commercials that feature domestic and foreign celebrities to advertise their high-end products. The introduction of fresh, premium pan masala products devoid of tobacco or other harmful ingredients is anticipated to significantly impact the Indian pan masala market in the coming years. New formulas are continuously created and released into the marketto deliver premium products and ease health concerns. These elements will likely affect the pan masala market across the country.

Tobacco and Nicotine- based Pan Masala Restricts Market Growth

Nicotine-based pan masala has an addictive quality and serves as a brain stimulant. In India, where the product is most widespread, the incidence of oral cancer is steadily rising. The World Health Organization states chewing tobacco can cause leukoplakia, oral submucous fibrosis, and other severe conditions. In India, oropharyngeal and hypopharyngeal cancers, as well as oral cancer, claim the lives of more than five people every hour of every day. Numerous socioeconomic factors, such as a poor diet, inadequate healthcare, unfavorable living conditions, and risky behaviors, impact oral cancer. The expansion of the pan masala market is anticipated to be hampered by the combination of all these factors and ferocious anti-tobacco government campaigns.

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Market Segmentation

India pan masala market is segmented based on type, packaging, pricing, region, and company. Based on type, the market is split into tobacco pan masala, plain pan masala, flavored pan masala and others. Based on packaging, the market is divided into pouches, cans, and others. Based on pricing, the market is segmented into premium and mass. Based on region, the market is segmented into north, west, south and east.

Market Players

DS Group, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group and KP Group are the major market players in India pan masala market.



Base Year


Historic Data

2017 – 2020

Estimated Year


Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Packaging

·         Pricing

Regional scope

South, East, West, North

Key companies profiled

DS Group, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group, KP Group., etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, India pan masala market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: 

  • India Pan Masala Market, By Type:
    • Tobacco Pan Masala
    • Plain Pan Masala
    • Flavored Pan Masala
    • Others
  • India Pan Masala Market, By Packaging:
    • Pouches
    • Cans
    • Others

·         India Pan Masala Market, By Pricing:

    • Premium
    • Mass
  • India Pan Masala Market, By Region
    • North
    • West
    • South
    • East


Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India pan masala market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Pan Masala Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on India Pan Masala Market

5.    Voice of Customer

5.1.  Respondent Demographics

5.1.1.     By Age

5.1.2.     By Gender

5.1.3.     By Occupation

5.2.  Brand Awareness

5.3.  Factors Influencing Purchase Decision

5.4.  Challenges Faced During Post Purchase

6.    India Pan Masala Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Tobacco Pan Masala, Plain Pan Masala, Flavored Pan Masala and Others)

6.2.2.     By Packaging (Pouches, Cans, Others)

6.2.3.     By Pricing (Premium Vs. Mass)

6.2.4.     By Region

6.2.5.     By Top 10 Leading States/Cities

6.2.6.     By Company

6.3.  Market Map

7.    India Tobacco Pan Masala Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Packaging

7.2.2.     By Region

8.    India Plain Pan Masala Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Packaging

8.2.2.     By Region

9.    India Flavored Pan Masala Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Packaging

9.2.2.     By Region

10.  Product Benchmarking (For Top 5 Companies)

11.  Import & Export Analysis

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Company Profiles

14.1.1.  DS Group

14.1.2.  Manikchand Group

14.1.3.  Godfrey Phillips India (Modi Enterprises)

14.1.4.  Kothari Product Limited

14.1.5.  Dharampal Premchand Limited

14.1.6.  Red Rose Group

14.1.7.  Ashok & Company – Pan Bahar Ltd.

14.1.8.  Shikhar Group

14.1.9.  KP Group

15.  Strategic Recommendations

16.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

*The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022

In case you don’t find what you are looking for, please get in touch with our custom research team at