The India pan masala market is expected
to grow at an impressive pace in the anticipated period. Consuming pan masala
gives one fresh breath and eliminates foul breath. It is made with a
well-balanced combination of lime, catechu, cardamom, areca nuts, flavorings,
and all-natural fragrances. Both rural and urban areas of India prefer it as a
mouth freshener. This can be attributed to the pan masala's convenient
packaging, significant manufacturer investment in marketing initiatives, and a
shift from other tobacco-based products. As of FY 2022, the market size of
India Pan Masala is more than USD 4600 million.
Most of the ingredients in pan masala
are naturally occurring fragrant substances, such as supari, catechu, cardamom,
lime, areca nuts, tobacco, flavorings, and so on. As a result, the essential
ingredients needed to make pan masala are usually available from local vendors
and are frequently used. However, the highly variable raw material prices in
various geographic locations can significantly impact production costs and
finished goods prices. However, having many raw material suppliers could be
helpful for businesses since they will focus on offering the best raw materials
at the lowest possible costs. The pan masala market in India is predicted to be
driven by the expanding need for breath fresheners and the aggressive
advertising campaigns the businesses are running.
To improve flavor and broaden their
customer base, leading players in the pan masala market across the country are
offering creative product variants like chocolate, sugar-coated fennel seeds,
cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and
silver-coated betel nuts.
Aggressive Advertisement Campaigns Fuels
the Market Growth
Pan masala is marketed as a healthier
alternative to tobacco products that contain a lot of nicotine. Companies
associate pan masala products with tobacco and serve as effective stand-ins for
brands whose effects cannot be publicly promoted in the media. For instance,
the catchphrase "Daane Daane me Kesar ka dum" used to promote Vimal mouthwash
is now used to promote Vimal's tobacco pan masala, which some Bollywood actors
promote. Since people are more likely to accept advertisements starring
well-known individuals, pan masala sales and demand for both aromatic and
tobacco-infused pan masala are indirectly increased.
Acceptance
of Premium Pan Masala by Adult Population Fuels the Market Growth
Premium pan masalas are made with the
best ingredients, including the best cardamom from Kerala, catechu from
Himachal Pradesh, and areca nuts from Karnataka. The presentation of premium
pan masalas in stylish sachets and fine tins gives them a premium feel. The
demand for this kind of pan masala has increased due to businesses investing
heavily in commercials that feature domestic and foreign celebrities to
advertise their high-end products. The introduction of fresh, premium pan
masala products devoid of tobacco or other harmful ingredients is anticipated
to significantly impact the Indian pan masala market in the coming years. New
formulas are continuously created and released into the marketto deliver
premium products and ease health concerns. These elements will likely affect
the pan masala market across the country.
Tobacco and Nicotine- based Pan Masala
Restricts Market Growth
Nicotine-based
pan masala has an addictive quality and serves as a brain stimulant. In India,
where the product is most widespread, the incidence of oral cancer is steadily rising. The World Health Organization states
chewing tobacco can cause
leukoplakia, oral submucous fibrosis, and other severe conditions. In India,
oropharyngeal and hypopharyngeal cancers, as well as oral cancer, claim the
lives of more than five people every hour of every day. Numerous socioeconomic
factors, such as a poor diet, inadequate healthcare, unfavorable living
conditions, and risky behaviors, impact oral cancer. The expansion of the pan
masala market is anticipated to be hampered by the combination of all these
factors and ferocious anti-tobacco government campaigns.
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Market Segmentation
India pan masala
market is segmented based on type, packaging, pricing,
region, and company. Based on type, the market is split into tobacco
pan masala, plain pan masala, flavored pan masala and others. Based
on packaging, the market is divided into pouches, cans, and others. Based on pricing,
the market is segmented into premium and mass. Based on region, the
market is segmented into north, west, south and east.
Market Players
DS Group,
Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product
Limited, Dharampal Premchand Limited, Red Rose Group, Ashok & Company – Pan
Bahar Ltd., Shikhar Group and KP Group are the major market players in India pan masala
market.
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Attribute
|
Details
|
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Base Year
|
2021
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Historic
Data
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2017 – 2020
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|
Estimated
Year
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2022
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Forecast
Period
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2023 – 2027
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Quantitative
Units
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Revenue in USD
Million, and CAGR for 2017-2021 and 2022E-2027F
|
|
Report Coverage
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Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
|
Segments Covered
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·
Type
·
Packaging
·
Pricing
|
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Regional
scope
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South,
East, West, North
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|
Key
companies profiled
|
DS Group, Manikchand Group, Godfrey Phillips
India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand
Limited, Red Rose Group, Ashok & Company – Pan Bahar Ltd., Shikhar Group,
KP Group.,
etc.
|
|
Customization
scope
|
10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
|
Delivery
Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
|
Report Scope:
In this report, India pan masala market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Pan Masala Market, By Type:
- Tobacco Pan Masala
- Plain Pan Masala
- Flavored Pan Masala
- Others
- India Pan Masala Market, By Packaging:
·
India Pan Masala Market, By Pricing:
- India Pan Masala Market, By Region
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in India pan masala market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
India Pan Masala Market is
an upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]