Report Description

India Packaged Rice Market By Type (Basmati & Non-Basmati), By Distribution Channel (Independent Small Grocers, etc.), By Price Range (< INR100, INR100-150, & >INR150), By Pack Size, By States & City, Competition, Forecast & Opportunities, 2013-2023

India packaged rice market stood at $ 3.6 billion in 2017 and is projected to grow at a CAGR of more than 11% to reach $ 7 billion by 2023 on the back of growing urban population and rising demand for fine quality products. Moreover, growing per capita income is further contributing to the growing demand for packaged rice. Additionally, packaged rice manufacturers are expanding their product portfolio to include a variety of rice such as brown rice, rice for diabetic patients, organic rice, etc., which is further anticipated to push demand for packaged rice across India over the coming years.


Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023


Objective of the Study:

  • To analyze and forecast India packaged rice market size.
  • To define, classify and forecast India packaged rice market based on type, distribution channel, price, pack size and region.
  • To scrutinize the detailed market segmentation and forecast the market size, based on type, namely – Basmati and Non-Basmati.
  • To analyze and forecast the market share for India packaged rice with respect to regions, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India packaged rice market.
  • To strategically profile the leading players, which are present in India packaged rice market.


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 India packaged rice market is controlled by these major players, namely– KRBL Limited, LT Foods, Amira Pure Foods Private Limited, Amir Chand Jagdish Kumar (Exports) Limited, Future Consumer Limited, Amar Singh Chawal Wala, Kohinoor Foods Limited (KFL), Adani Wilmar, Chaman Lal Setia Exports Limited and Patanjali Ayurved Limited.


TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of packaged rice manufacturers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major packaged rice suppliers in the country.

TechSci Research calculated the market size for India packaged rice market using a top-down approach, where packaged rice manufacturers’ value share data for types (Basmati and Non-Basmati) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective packaged rice manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as company annual reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.


Key Target Audience:

  • Packaged Rice manufacturers, suppliers, distributors and other stakeholders
  • Organizations, forums and alliances related to packaged rice
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as packaged rice distributors, packaged rice manufacturer, customers and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, India packaged rice market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Basmati
    • Non-Basmati
  • Market, By Distribution Channel:
    • Hypermarket/Supermarket
    • Convenience stores
    • Independent Small Grocers
    • Online
  •          By Price Range
    • Less than 100
    • 100-150
    • Above 150
  •          By Pack Size

o    Less than 1 Kg

o    2-5 Kg

o    6-10 Kg

o    11-20 Kg

o    Above 21 Kg

  •          Market, By Region:
    • North
    • West
    • South
    • East
  •          Market, By State:
    • Uttar Pradesh
    • Maharashtra
    • Andhra Pradesh
    • Tamil Nadu
    • Karnataka
    • Gujarat
    • Haryana
    • Delhi

·         Market, By City:

    • Pune
    • Kolkata
    • Mumbai
    • Hyderabad
    • Chennai
    • Bengaluru
    • Ahmedabad
    • Delhi
  • Market, By Company:
    • KRBL Limited
    • LT Foods
    • Amira Pure Foods Private Limited
    • Amir Chand Jagdish Kumar (Exports) Limited
    • Future Consumer Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India packaged rice market.

Voice of Customers: Brand awareness, brand recall, satisfaction level, preferred sales channel, factors influencing purchase decisions are some of the major factors impacting the buying decision related to packaged rice.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at

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