India packaged rice market stood at $ 3.6 billion in 2017 and is projected to grow at a CAGR of more than 11% to reach $ 7 billion by 2023 on the back of growing urban population and rising demand for fine quality products. Moreover, growing per capita income is further contributing to the growing demand for packaged rice. Additionally, packaged rice manufacturers are expanding their product portfolio to include a variety of rice such as brown rice, rice for diabetic patients, organic rice, etc., which is further anticipated to push demand for packaged rice across India over the coming years.

 

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

 

Objective of the Study:

  • To analyze and forecast India packaged rice market size.
  • To define, classify and forecast India packaged rice market based on type, distribution channel, price, pack size and region.
  • To scrutinize the detailed market segmentation and forecast the market size, based on type, namely – Basmati and Non-Basmati.
  • To analyze and forecast the market share for India packaged rice with respect to regions, namely: North, East, West and South.
  • To identify tailwinds and headwinds for India packaged rice market.
  • To strategically profile the leading players, which are present in India packaged rice market.

 

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 India packaged rice market is controlled by these major players, namely– KRBL Limited, LT Foods, Amira Pure Foods Private Limited, Amir Chand Jagdish Kumar (Exports) Limited, Future Consumer Limited, Amar Singh Chawal Wala, Kohinoor Foods Limited (KFL), Adani Wilmar, Chaman Lal Setia Exports Limited and Patanjali Ayurved Limited.

 

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of packaged rice manufacturers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major packaged rice suppliers in the country.

TechSci Research calculated the market size for India packaged rice market using a top-down approach, where packaged rice manufacturers’ value share data for types (Basmati and Non-Basmati) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective packaged rice manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as company annual reports, World Bank, Ministry of Corporate Affairs, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc., were also studied by TechSci Research.

 

Key Target Audience:

  • Packaged Rice manufacturers, suppliers, distributors and other stakeholders
  • Organizations, forums and alliances related to packaged rice
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as packaged rice distributors, packaged rice manufacturer, customers and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, India packaged rice market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Basmati
    • Non-Basmati
  • Market, By Distribution Channel:
    • Hypermarket/Supermarket
    • Convenience stores
    • Independent Small Grocers
    • Online
  •          By Price Range
    • Less than 100
    • 100-150
    • Above 150
  •          By Pack Size

o    Less than 1 Kg

o    2-5 Kg

o    6-10 Kg

o    11-20 Kg

o    Above 21 Kg

  •          Market, By Region:
    • North
    • West
    • South
    • East
  •          Market, By State:
    • Uttar Pradesh
    • Maharashtra
    • Andhra Pradesh
    • Tamil Nadu
    • Karnataka
    • Gujarat
    • Haryana
    • Delhi

·         Market, By City:

    • Pune
    • Kolkata
    • Mumbai
    • Hyderabad
    • Chennai
    • Bengaluru
    • Ahmedabad
    • Delhi
  • Market, By Company:
    • KRBL Limited
    • LT Foods
    • Amira Pure Foods Private Limited
    • Amir Chand Jagdish Kumar (Exports) Limited
    • Future Consumer Limited
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India packaged rice market.

Voice of Customers: Brand awareness, brand recall, satisfaction level, preferred sales channel, factors influencing purchase decisions are some of the major factors impacting the buying decision related to packaged rice.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major states.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Brand Awareness

4.2.    Brand Recall

4.3.    Packaged Rice Brands Used by Consumers

4.4.    Brand Satisfaction Level

4.5.    Average Household Consumption of Packaged Rice per Month

4.6.    Source of Information

4.7.    Preferred Point of Purchase

4.8.    Top Factors Affecting Choice of Purchase Channel

4.9.    Factors Influencing Purchase Decisions

5.       India Rice Production Overview

6.       India Packaged Rice Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Type (Basmati and Non-Basmati)

6.2.2. By Distribution Channel (Independent Small Grocers, Hypermarket/Supermarket, Convenience Stores and Online)

6.2.3. By Price Range (< INR100 (USD1.49), INR100-150 (USD1.49-2.24), > INR 150 (USD2.24)

6.2.4. By Pack Size (Less than 1 Kg, 2-5 Kg,6-10 Kg, 11-20 Kg, Above 21Kg)

6.2.5. By Region               

6.2.6. By Company

6.2.7. By Sates

6.2.8. By City     

7.       Delhi Rice Market Outlook 

7.1.    Market Size & Forecast

7.1.1. By Value & Volume            

7.2.    Market Share & Forecast           

7.2.1. By Type   

7.2.2. By Distribution Channel   

7.2.3. By Price Range     

7.2.4. By Pack size           

8.       Uttar Pradesh Rice Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume            

8.2.    Market Share & Forecast           

8.2.1. By Type   

8.2.2. By Distribution Channel   

8.2.3. By Price Range     

8.2.4. By Pack size           

9.       Haryana Rice Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Type

9.2.2. By Distribution Channel

9.2.3. By Price Range

9.2.4. By Pack size

10.   Maharashtra Rice Market Outlook

10.1.   Market Size & Forecast

10.1.1.    By Value & Volume

10.2.   Market Share & Forecast

10.2.1.    By Type

10.2.2.    By Distribution Channel

10.2.3.    By Price Range

10.2.4.    By Pack size

11.   Gujarat Rice Market Outlook

11.1.   Market Size & Forecast

11.1.1.    By Value & Volume

11.2.   Market Share & Forecast

11.2.1.    By Type

11.2.2.    By Distribution Channel

11.2.3.    By Price Range

11.2.4.    By Pack size

12.   Karnataka Rice Market Outlook

12.1.   Market Size & Forecast

12.1.1.    By Value & Volume

12.2.   Market Share & Forecast

12.2.1.    By Type

12.2.2.    By Distribution Channel

12.2.3.    By Price Range

12.2.4.    By Pack size

13.   Tamil Nadu Rice Market Outlook

13.1.   Market Size & Forecast

13.1.1.    By Value & Volume

13.2.   Market Share & Forecast

13.2.1.    By Type

13.2.2.    By Distribution Channel

13.2.3.    By Price Range

13.2.4.    By Pack size

14.   Andhra Pradesh Rice Market Outlook

14.1.   Market Size & Forecast

14.1.1.    By Value & Volume

14.2.   Market Share & Forecast

14.2.1.    By Type

14.2.2.    By Distribution Channel

14.2.3.    By Price Range

14.2.4.    By Pack size

15.   Import Export Analysis

16.   Market Dynamics

16.1.   Drivers

16.2.   Challenges

17.   Market Trends & Developments

18.   Policies and Regulations

19.   Supply Chain

20.   Competitive Landscape

20.1.   Company Profiles

20.1.1.    KRBL Limited

20.1.2.    LT Foods

20.1.3.    Amira Pure Foods Private Limited

20.1.4.    Amir Chand Jagdish Kumar (Exports) limited

20.1.5.    Future Consumer Limited

20.1.6.    Kohinoor Foods Limited

20.1.7.    Chaman Lal Setia Exports Limited

20.1.8.    Adani Wilmar

20.1.9.    Patanjali Ayurved Limited

20.1.10.   Amar Singh Chawal Wala

21.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: Brand Awareness, (Unaided) 2018 (Base=200)

    Figure 2: Brand Recall, (Aided) 2018 (Base= 200)

    Figure 3: Packaged Rice Brands Used by Consumers (Base=200)

    Figure 4: Brand Satisfaction Level, 2018 (Base= 200)

    Figure 5: Average Household Consumption of Packaged Rice per Month, 2018 (Base= 200)

    Figure 6: Source of Information, 2018 (Base= 200)

    Figure 7: Preferred Point of Purchase, 2018 (Base= 200)

    Figure 8: Factors Influencing Purchase Decisions, 2018 (Base= 200)

    Figure 9: India Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion KG), 2013–2023F

    Figure 10: India Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 11: India Packaged Rice Market Share, By Distribution Channel, By Value, 2013-2023F

    Figure 12: India Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 13: India Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 14: India Packaged Rice Market Share, By Region, By Value, 2017 & 2023F

    Figure 15: India Packaged Rice Market Share, By Region, By Value, 2013-2023F

    Figure 16: India Packaged Rice Market Share, By Company, By Value, 2017

    Figure 17: India Packaged Rice Market Share, By State, By Volume. 2017

    Figure 18: India Packaged Rice Market Share, By City, By Volume, 2017

    Figure 19: Delhi Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion KG), 2013–2023F

    Figure 20: Delhi Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 21: Delhi Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 22: Delhi Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 23: Delhi Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 24: Uttar Pradesh Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 25: Uttar Pradesh Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 26: Uttar Pradesh Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 27: Uttar Pradesh Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 28: Uttar Pradesh Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 29: Haryana Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 30: Haryana Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 31: Haryana Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 32: Haryana Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 33: Haryana Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 34: Maharashtra Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 35: Maharashtra Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 36: Maharashtra Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 37: Maharashtra Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 38: Maharashtra Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 39: Gujarat Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 40: Gujarat Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 41: Gujarat Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 42: Gujarat Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 43: Gujarat Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 44: Karnataka Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 45: Karnataka Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 46: Karnataka Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 47: Karnataka Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 48: Karnataka Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 49: Tamil Nadu Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 50: Tamil Nadu Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 51: Tamil Nadu Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 52: Tamil Nadu Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 53: Tamil Nadu Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 54: Andhra Pradesh Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

    Figure 55: Andhra Pradesh Packaged Rice Market Share, By Type, By Value, 2013–2023F

    Figure 56: Andhra Pradesh Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

    Figure 57: Andhra Pradesh Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

    Figure 58: Andhra Pradesh Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

    Figure 59: India Rice Import, By Value, 2013-2017 (USD Million)

    Figure 60: India Rice Import, By Volume, 2013-2017 (Thousand Kg)

    Figure 61: India Rice Export, By Value, 2013-2017 (USD Million)

    Figure 62: India Rice Export, By Volume, 2013-2017 (Thousand Kg)

     

    List of Tables

     

    Table 1: India Rice Production (2016-17)

    Table 2: All India Rice Area, Production and Yield during 2016-17

    Table 3: Minimum Support Prices for Paddy, (USD Per Quintal)

    Table 4: Procurement of Crops (Million Ton)

    Table 5: Delhi Rice Area, Production and Yield during 2016-17

    Table 6: Uttar Pradesh Rice Area, Production and Yield during 2016-17

    Table 7: Haryana Rice Area, Production and Yield during 2016-17

    Table 8: Maharashtra Rice Area, Production and Yield during 2016-17

    Table 9: Gujarat Rice Area, Production and Yield during 2016-17

    Table 10: Karnataka Rice Area, Production and Yield during 2016-17

    Table 11: Tamil Nadu Rice Area, Production and Yield during 2016-17

    Table 12: Andhra Pradesh Rice Area, Production and Yield during 2016-17