As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

India orthodox tea market is poised to grow at a significant CAGR during the forecast period owing to rising demand for high quality tea and increasing number of health-conscious consumers. Also, exclusive range of whole leaf tea such as Oolong, white, green and black, among others coupled with changing lifestyle are aiding to the growth of orthodox tea market.

Growing awareness regarding the benefits of orthodox tea among Indians has created a huge demand in the market. Increasing working population and heavy investments in tea processing units is expected to fuel the market growth of orthodox tea in India by 2025.

Unlike, CTC tea, orthodox tea is made or processed using traditional method and therefore is high in antioxidants. There are several health benefits associated with orthodox tea. This type of tea is also claimed to be helpful in prevention of various cardiovascular disease.

India orthodox tea market is segmented based on blend type, distribution channel and region. Based on blend type, the market is segmented into oolong, white, green and black. Among them, the green tea segment accounted for largest market share in 2019 and is expected to grow at a much faster rate during the forecast period. The growing popularity of green tea can be associated with it being helpful in reducing stress and anxiety. Also, green tea is claimed to be helpful in losing wight and keeping the body fit.

Based on distribution channel, India orthodox market is segmented into offline and online channels. The offline channel is further segmented into supermarket/hypermarket, convenience stores and independent small grocers. The supermarket and hypermarket accounts for the largest share in Indian market owing to the increasing number of these stores. Also, most of these stores have a wide variety of products which gives numerous options to the consumer. However, the online market is expected to grow at a fast rate during the forecast period owing to the convenience of shopping and door-step delivery it offers.

Some of the major players operating in the India orthodox tea market are Tata Group, Harrisons Malayala Limited, Himalayan Black Orthodox Tea, Kangra Valley, Chamraj tea Company, Teesta Valle and Kanan Devan Hills Plantations Company Private Limited. The market is highly fragmented and has the presence of both organized and unorganized players. However, the organised players with a high proportion of orthodox tea are working on product quality and are hence expected to witness significant profit in the coming years.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

·         To analyze and forecast market size of the India orthodox tea market, in terms of value as well as volume.

·         To define, classify and forecast the India orthodox tea market on the basis of blend type, distribution channel and regional distribution.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting India orthodox tea market into four regions, namely, North Region, West Region, East Region and South Region.

·         To identify tailwinds and headwinds for the India orthodox tea market.

·         To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the India orthodox tea market.

·         To evaluate competitor pricing, average market selling prices and trends in the India orthodox tea market.

·         To strategically profile the leading players, which are involved in the supply of orthodox tea in India.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of orthodox tea manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major orthodox tea suppliers across the country.

TechSci Research calculated the market size for the India orthodox tea market using a bottom-up approach, where manufacturers’ value & volume sales data for different types of (Oolong, White, Green and Black), orthodox tea was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as All India orthodox tea manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • India orthodox tea manufacturers
  • India orthodox tea suppliers 
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to orthodox tea
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as orthodox tea manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India orthodox tea market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Orthodox Tea Market, By Blend Type:
      • Oolong
      • White
      • Green
      • Black
  • India Orthodox Tea Market, By Distribution Channel:
      • Offline
        • Supermarket/Hypermarket
        • Convenience Stores
        • Independent Small Grocers
      • Online
  • India Orthodox Tea Market, By Geography:
    • South Region
    • North Region
    • West Region
    • East Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India orthodox tea market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on India Orthodox Tea Market

4.       Executive Summary

5.       Voice of Customer

5.1.     Factors Influencing Purchase Decision

5.2.     Product Awareness

5.3.     Brand Awareness

6.       India Orthodox Tea Market Overview

7.       India Orthodox Tea Market Outlook

7.1.    Market Size & Forecast

7.1.1.   By Value

7.2.     Market Share & Forecast

7.2.1.  By Blend Type (Oolong, White, Green, Black)

7.2.2.  By Distribution Channel (Offline (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers), Online)

7.2.3.  By Region 

7.2.4.  By Company

7.3.     Market Attractiveness Index

8.       India Orthodox Oolong Tea Market Outlook

8.1.     Market Size & Forecast

8.1.1.  By Value

8.2.     Market Share & Forecast

8.2.1.  By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online) 

8.3.     Pricing Analysis

9.       India Orthodox White Tea Market Outlook

9.1.     Market Size & Forecast

9.1.1.  By Value

9.2.     Market Share & Forecast

9.2.1.  By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online) 

9.3.     Pricing Analysis

10.    India Orthodox Green Tea Market Outlook

10.1. Market Size & Forecast

10.1.1.      By Value

10.2. Market Share & Forecast

10.2.1.      By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)

10.3. Pricing Analysis

11.    India Orthodox Black Tea Market Outlook

11.1. Market Size & Forecast

11.1.1.      By Value

11.2. Market Share & Forecast

11.2.1.      By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers & Online)

11.3. Pricing Analysis

12.    Supply Chain Analysis

13.    Import Export Analysis

14.    Market Dynamics

14.1. Drivers

14.2. Challenges

15.    Trends & Developments

16.    Policy & Regulatory Landscape

17.    India Economic Profile

18.    Competitive Landscape

18.1. Competition Outlook

18.2. Company Profiles (Top Companies)

18.2.1.      Tata Sons Private Limited

18.2.2.      Harrisons Malayalam Limited

18.2.3.      The United Nilgiri Tea Estates Co Ltd

18.2.4.      Teesta Valley Tea Company

18.2.5.      Kanan Devan Hills Plantations Company Private Limited

18.2.6.      Kangra Valley Herbal Products

18.2.7.      Dharamsala Tea Company

19.    Strategic Recommendations

20.    About Us & Disclaimer

 

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