India orthodox tea market is poised to
grow at a significant CAGR during the forecast period owing to rising demand for high quality tea and
increasing number of health-conscious consumers. Also, exclusive range of whole
leaf tea such as Oolong, white, green and black, among others coupled with
changing lifestyle are aiding to the growth of orthodox tea market.
Growing awareness regarding the benefits
of orthodox tea among Indians has created a huge demand in the market. Increasing
working population and heavy investments in tea processing units is expected to
fuel the market growth of orthodox tea in India by 2025.
Unlike, CTC tea,
orthodox tea is made or processed using traditional method and therefore is
high in antioxidants. There are several health benefits associated with
orthodox tea. This type of tea is also claimed to be helpful in prevention of
various cardiovascular disease.
India orthodox
tea market is segmented based on blend type, distribution channel and region.
Based on blend type, the market is segmented into oolong, white, green and black.
Among them, the green tea segment accounted for largest market share in 2019
and is expected to grow at a much faster rate during the forecast period. The
growing popularity of green tea can be associated with it being helpful in
reducing stress and anxiety. Also, green tea is claimed to be helpful in losing
wight and keeping the body fit.
Based on
distribution channel, India orthodox market is segmented into offline and
online channels. The offline channel is further segmented into supermarket/hypermarket,
convenience stores and independent small grocers. The supermarket and
hypermarket accounts for the largest share in Indian market owing to the
increasing number of these stores. Also, most of these stores have a wide
variety of products which gives numerous options to the consumer. However, the
online market is expected to grow at a fast rate during the forecast period
owing to the convenience of shopping and door-step delivery it offers.
Some of the major players operating in the India orthodox tea
market are Tata Group, Harrisons Malayala
Limited, Himalayan Black Orthodox Tea, Kangra Valley, Chamraj tea Company, Teesta
Valle and Kanan Devan Hills Plantations Company Private Limited. The market is
highly fragmented and has the presence of both organized and unorganized
players. However, the organised players with a high proportion of orthodox tea
are working on product quality and are hence expected to witness significant
profit in the coming years.
Years
considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
·
To
analyze and forecast market size of the India orthodox tea market, in terms of
value as well as volume.
·
To
define, classify and forecast the India orthodox tea market on the basis of blend
type, distribution channel and regional distribution.
·
To
scrutinize the detailed market segmentation and forecast the market size, in
terms of value, on the basis of region by segmenting India orthodox tea market into
four regions, namely, North Region, West Region, East Region and South Region.
·
To
identify tailwinds and headwinds for the India orthodox tea market.
·
To
examine competitive developments such as expansions, new product launches,
supply contracts, and mergers & acquisitions in the India orthodox tea
market.
·
To
evaluate competitor pricing, average market selling prices and trends in the India
orthodox tea market.
·
To
strategically profile the leading players, which are involved in the supply of orthodox
tea in India.
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TechSci Research performed primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of orthodox tea manufacturers and suppliers in India.
Subsequently, TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research was able to include
manufacturers that could not be identified due to the limitations of secondary
research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major orthodox tea suppliers across the country.
TechSci
Research calculated the market size for the India orthodox tea market using a
bottom-up approach, where manufacturers’ value & volume sales data for
different types of (Oolong, White, Green and Black), orthodox tea was recorded
as well as forecast for the future years was made. TechSci Research sourced
these values from industry experts and company representatives, and externally
validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as All India orthodox
tea manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- India
orthodox tea manufacturers
- India
orthodox tea suppliers
- Research
organizations and consulting companies
- Associations,
organizations and alliances related to orthodox tea
- Government
bodies such as regulating authorities and policy makers
- Industry
associations
- Market
research and consulting firms
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as orthodox
tea manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next
five years) in order to strategize investments and capitalize on growth of the
market.
Report Scope:
In this report, India orthodox tea market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
- India
Orthodox Tea Market, By Blend Type:
- India
Orthodox Tea Market, By Distribution Channel:
- Offline
- Supermarket/Hypermarket
- Convenience
Stores
- Independent
Small Grocers
- Online
- India
Orthodox Tea Market, By Geography:
- South
Region
- North
Region
- West
Region
- East
Region
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in India orthodox tea market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
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