The India non-alcoholic beverages market is expected to reach USD13.7 billion by 2027F, growing at a CAGR of 8.10% during the forecast period. In India, the non-alcoholic beverage market is mainly driven by increasing demand for non-fizzy drinks, rising GDP and per capita income, the surge in sales through e-commerce, etc. Moreover, substantial marketing activities by various brands and significant endorsements by film stars are some of India's significant drivers of non-alcoholic beverages. Furthermore, changing consumer tastes and preferences and consumer inclinations to consume food and beverages have led to an increase in the consumption of non-alcoholic beverages.

The non-alcoholic beverage market in India has made a lot of progress in the last few decades. After just a few Indian players in the 1970s and 1980s, the market saw the re-entry of many multinationals in the 1990s, including Coca-Cola and Pepsi. Since then, various Indian firms, as well as foreign multinationals, have attempted to gain a foothold in the rapidly expanding market.

Today, India is an important market for numerous players looking to establish a strong beverage brand. Owing to several macroeconomic factors, the Indian non-alcoholic beverage market is one of the fastest-growing globally.

In 2016, Prime Minister of India proposed to large beverage companies such as Coca-Cola and Pepsi to include 2% fruit content in aerated drinks, allowing farmers to cultivate more fruits while earning a profit. This type of initiative has pushed for the inclusion of natural fruits in the carbonated beverages sold in India.

Seeing that Indian consumers no longer consider aerated drinks to be a healthy option, the decision by India's Prime Minister seems to have a significant impact on the non-alcoholic beverage market.

With the onset of the second pandemic wave in April 2021, the non-alcoholic beverage companies confronted on-the-spot demanding situations because only a few shops remained open which hampered their delivery chain. Key enterprises delivered new beverages and improved door-to-door deliveries to pressure sales. Due to the disruptions in international delivery chains, the authorities established guidelines with the aim of implementing the stern FSSAI (Food Safety and Standards Authority of India) recommendations for excellent guarantee and control of quality of drinks. Indian producers of carbonated drinks witnessed their lowest demand during April and June 2021.

Increasing Investments from Multinational Companies to Drive the Market

Increased foreign investment and collaboration in India's food and beverage industry suggests a tremendous increase in the food and beverage items offered by both multinational and domestic enterprises. Existing and new industry participants alike are finding plenty of chances in India's enticing food and beverage business.

Brands Offering Varieties to Drive the Market Growth

Non-alcoholic clones of popular alcoholic cocktails like gin and tonic and rum and coke have also been created by brands such as Svami. "Before we released our products, the only non-alcoholic beverage options were normal Coke and Pepsi, packaged juices, and iced teas, but nothing as complicated as a nice cocktail. Taste is important, regardless of whether the drink is alcoholic or non-alcoholic", according to Aneesh Bhasin, co-founder of Svami Drinks.

Increasing Innovations in Non-Alcoholic Beverages Market Growth

United Breweries, the manufacturer of Kingfisher beer, has joined the commercial potential by launching two non-alcoholic beverages. In India, Kingfisher Radler is a malt and fruit juice blend established in 2018. Heineken 0.0, on the other hand, is a non-alcoholic beer that was introduced in 2019. The makers of Budweiser beer launched AB InBev, Budweiser 0.0, and Hoegaarden 0.0 in the non-alcoholic beer segment in 2019.


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Market Segmentation

The India non-alcoholic beverage market is segmented based on product type, packaging, package size, distribution channel, region, and competitional landscape. Based on product type, the market is categorized into carbonated beverages and non-carbonated beverages. Based on packaging, the market is segmented into bottles, cans, and others (tetrapacks, pouches, etc.). Further, on the basis of package size, the market is segmented into below 250 ml, 250ml-1L, and above 1L. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among north, west, south, and east regions.

Company Profiles

Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, Red Bull India Private Limited, and others are among the major market players in the Non-Alcoholic Beverages industry that led the market growth of the India Non-Alcoholic Beverages market.

Attribute

Details

Market Size Value in FY2021

USD8.69 Billion

Revenue Forecast in FY2027F

USD13.70 Billion

Growth Rate

8.10%

Base Year

FY2021

Historical Years

FY2017 – FY2020

Estimated Year

FY2022E

Forecast Period

FY2023F– FY2027F

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Packaging

·         Package Size

·         Distribution Channel

·         Region

·         Company

Regional Scope

North, West, South, East

Key Companies Profiled

Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, Red Bull India Private Limited, etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India Non-Alcoholic Beverages Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Non-Alcoholic Beverages Market, By Product Type:
    • Carbonated
    • Non-Carbonated
  • India Non-Alcoholic Beverages Market, By Packaging:
    • Bottles
    • Cans
    • Others
  •     India Non-Alcoholic Beverages Market, By Package Size:
    • Below 250 ml
    • 250 ml-1L
    • Above 1L
  • India Non-Alcoholic Beverages Market, By Distribution Channel:
    • Department Store
    • Supermarket/Hypermarket
    • Convenience Store
    • Online
    • Others
  • India Non-Alcoholic Beverages Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Non-Alcoholic Beverages Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Impact of COVID-19 on India Non-Alcoholic Beverages Market

5.     Voice of Customer

5.1.   Brand Awareness

5.2.   Factors Affecting Purchase Decision

5.3.   Frequency of Purchase

5.4.   Source of Information

6.     India Non-Alcoholic Beverages Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value & By Volume

6.2.   Market Share & Forecast

6.2.1. By Product Type (Carbonated Vs Non-Carbonated)

6.2.2. By Packaging Type (Bottle, Cans, Others (Tetrapacks & Pouches, etc.))

6.2.3. By Pack size (Below 250ml, 250ml-1L, Above 1L)

6.2.4. By Distribution Channel (Department Store, Supermarket/Hypermarket, Convenience Store, Online and Others (Direct Selling, Pharmacies/Chemist, etc.))

6.2.5. By Region

6.2.6. By Company

6.3.   Market Map (By Product Type, By Category, By Distribution Channel and By Region)

7.     India Carbonated Non-Alcoholic Beverages Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & By Volume

7.2.   Market Share & Forecast

7.2.1. By Category (Carbonated Soft drinks, Functional/Energy & Sports Drinks and Others (Iced Tea-Lemon, Soda, etc.))

7.2.2. By Packaging Type

7.2.3. By Pack size

7.2.4. By Distribution Channel

7.3.   Pricing Analysis

8.     India Non-Carbonated Non-Alcoholic Beverages Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & By Volume

8.2.   Market Share & Forecast

8.2.1. By Category (Bottled Water, Fruit Juices & flavored Drinks and Others (Dairy-based Drinks, Lipton Iced Tea, etc.))

8.2.2. By Packaging Type

8.2.3. By Pack size

8.2.4. By Distribution Channel

8.3.   Pricing Analysis

9.     Market Dynamics

9.1.     Drivers

9.2.     Challenges

10.  Market Trends and Developments

11.  Policy & Regulatory Landscape

12.  India Economic Profile

13.  Competitive Landscape

13.1. Dabur India Limited

13.2. ITC Limited

13.3. Manpasand Beverages Limited

13.4. Nestle India Limited

13.5. Bisleri International Private Limited

13.6. Coca-Cola India Private Limited

13.7. Hector Beverages Private Limited

13.8. Parle Agro Pvt. Ltd

13.9. PepsiCo Holdings India Private Limited

13.10.           Red Bull India Private Limited, etc.

14.  SWOT Analysis

15.  Strategic Recommendations

The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022.

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]
  • List of Figures:

    Figure 1: India Non-Alcoholic Beverage Market Size, By Value (USD Billion), 2017–2027F 
    Figure 2: India Non-Alcoholic Beverage Market Size, By Volume (Billion Liters), 2017–2027F
    Figure 3: India Non-Alcoholic Beverage Market Share, By Product Type, By Value, 2017–2027F
    Figure 4: India Non-Alcoholic Beverage Market Share, By Packaging Type, By Value, 2017–2027F
    Figure 5: India Non-Alcoholic Beverage Market Share, By Package Size, By Value, 2017–2027F
    Figure 6: India Non-Alcoholic Beverage Market Share, By Distribution Channel, By Value, 2017–2027F
    Figure 7: India Non-Alcoholic Beverage Share, By Region, By Value, 2017 & 2027F
    Figure 8: India Non-Alcoholic Beverage Market Share, By Company, By Value, 2017 & 2027F
    Figure 9: India Non-Alcoholic Beverage Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%), 2021
    Figure 10: India Non-Alcoholic Beverage Market Map, By Packaging Type, Market Size (USD Billion) & Growth Rate (%), 2021
    Figure 11: India Non-Alcoholic Beverage Market Map, By Package Size, Market Size (USD Billion) & Growth Rate (%), 2021
    Figure 12: India Non-Alcoholic Beverage Market Map, By Distribution Channel, Market Size (USD Billion) & Growth Rate (%), 2021
    Figure 13: India Non-Alcoholic Beverage Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2021
    Figure 14: India Carbonated Beverage Market Size, By Value (USD Billion), 2017–2027F
    Figure 15: India Carbonated Beverage Market Size, By Volume (Billion Liters), 2017–2027F
    Figure 16: India Carbonated Beverage Market Share, By Category Type, By Value, 2017–2027F
    Figure 17: India Carbonated Beverage Market Share, By Packaging Type, By Value, 2017–2027F
    Figure 18: India Carbonated Beverage Market Share, By Package Size, By Value, 2017–2027F
    Figure 19: India Carbonated Beverage Market Share, By Distribution Channel, By Value 2017–2027F
    Figure 20: India Non- Carbonated Beverage Market Size, By Value (USD Billion), 2017–2027F
    Figure 21: India Non- Carbonated Beverage Market Size, By Volume (Billion Liters), 2017–2027F
    Figure 22: India Non-Carbonated Beverage Market Share, By Category Type, By Value, 2017–2027F
    Figure 23: India Non-Carbonated Beverage Market Share, Packaging Type, By Value, 2017–2027F
    Figure 24: India Non-Carbonated Beverage Market Share, Package Size Type, By Value, 2017–2027F
    Figure 25: India Non-Carbonated Beverage Market Share, By Distribution Channel, By Value, 2017–2027F