Report Description

Forecast Period

2025-2029

Market Size (2023)

USD14.45 Billion

CAGR (2024-2029)

7.22%

Fastest Growing Segment

Online

Largest Market

South Region


India non-alcoholic beverages market is growing at a robust growth rate owing to surge in sales through online platforms, increasing demand for non-fizzy drinks, and availability of wide range of products. Furthermore, there are extensive marketing strategies used by various brands and strong endorsements from movie stars that are the main driving force for soft drinks in India. In addition, the changing taste and preferences of consumers as well as increasing hydration awareness has led to an increase in the consumption of non-alcoholic beverages.

India Non-Alcoholic Beverages Market Scope

The India non-alcoholic beverages market is growing at a faster rate due to shift towards healthier and functional beverage options in India. With a population of over 1.4 billion, non-alcoholic beverages market has a large consumer base and numerous opportunities for market penetration and expansion in India. The Indian non-alcoholic beverages market includes a wide range of beverages such as carbonated soft drinks, fruit juices, packaged water, energy drinks, teas, coffees, and functional beverages.

India has the potential to become a hub for non-alcoholic beverage market due to easy availability of raw materials, labor force, and political support to facilitate domestic food processing. Bottled water and carbonated soft drinks still dominate the non-alcoholic beverages market, with growing markets for juices, energy drinks, tea, milk, coffee drinks and organic drinks.

India Non-Alcoholic Beverages Market Overview

The non-alcoholic beverages market has made lot of progress in last few decades. In the 1970s and his 1980s, only few Indian companies entered the market, but in the 1990s many multinationals such as Coca-Cola and Pepsi reentered the market. Since then, various Indian companies and foreign multinationals have tried to gain a foothold in the rapidly expanding market.

The leading market players in the non-alcoholic beverages market in India are looking for different ways to create strong beverage brands. India is a crucial market for many players who want to build strong beverage brands. There has been a surge in foreign investments and partnerships in the food and beverage industry in India. This indicates that the product offerings of both multinational companies and domestic companies are going to grow significantly.

India Non-Alcoholic Beverages Market Drivers

The non-alcoholic beverage market is growing at a faster rate in India. The favorable demographics, low per capita consumption, long summers, and increased spending on packaged goods make this market attractive. The demand for non-alcoholic beverages is expected to grow in the years, due to the growing demand in this sector. India has one of the largest and fastest growing middle class populations in the world. India's total consumption expenditure increased from USD 1.1 trillion in 2010 to 2.25 trillion in 2021, while the number of wealthy and emerging households is expected to grow from 48 million to over 100 million. This coupled with continued innovation in product packaging and sizes to improve product affordability, drive the growth rate of non-alcoholic beverages market. Thus, increased consumption expenditure and product innovation will fuel the market growth of India non-alcoholic beverages.

 India Non-Alcoholic Beverages Market Trends

The non-carbonated beverages have emerged as one of the fastest growing segments of the non-alcoholic beverage market in India over the past decade. India’s bottled mineral water market grew 27% per year during 2018-21 period.  Majority of the market of non-carbonated beverages segment is dominated by top five companies such as Bisreli, PepsiCo, Coca-Cola, Pearl, and Dhaliwal. Bottled and prepackaged water was once considered a luxury and was available only while traveling, but is now widely available across the country. The increase in mineral water consumption is mainly due to increasing health awareness, increasing number of tourists, and easy availability of mineral water. There is a new variation called flavored water that takes over the luxury of bottled mineral water. The target group is people who prefer a healthy lifestyle and prefer to drink water infused with vitamins or natural flavors and extracts of basil, lemon, mint, orange, hibiscus or any fruit. O'cean, Blue, Qua, etc. are brands that offer this category. Thus, preference for healthy lifestyle will fuel the non-alcoholic beverage market during forecasted period.

India Non-Alcoholic Beverages Market Challenges

Non-alcoholic beverages market is highly competitive in India due to presence of various domestic and international market players. The companies face various challenges due to availability of counterfeit products in India. These counterfeit products share the same product name, packaging, graphics, color scheme, and even the same name and address as the original manufacturer. These products look similar to the real products, except for the rightful owner of the real product or brand.

Furthermore, the carbonated drink market is witnessing slowdown due to increasing consumer awareness about healthy drinks. The excessive use of sugar in beverages is increasing consumer awareness regarding health effects such as diabetes that are caused due to excessive consumption of non-alcoholic beverages, which is a factor that is restraining the India non-alcoholic beverages market.


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Market Recent Developments

  • In 2023, ITC’s B Natural Juices & Beverages has launched a new fruit drink called Fruits ‘N Bits. This fruit drink is made with real fruit chunks & seeds. It is in line with ITC’s commitment to offer unique products that meet the needs of the Indian market. The fruit drink is made without any concentrates or preservatives. It has a perfect blend of fruit drink, real fruit and seed inclusions. The range will be available in three varieties: Mixed fruit, litchi (with apple), and guava. It will be made in recyclable & aseptic PET bottle.
  • In 2022, Coca-Cola launched a new product, Coca-Cola Zero Sugar in India. To encourage production of new products that claim zero calories, the brand launched a campaign with Kriti Sanon. The brand launched the #BestCokeEver campaign to promote new coca-cola with zero sugar marketing campaign to attract consumers and encourage use through #TryItFirst.

Market Opportunities

The increase in foreign investment and collaboration in the Indian food and beverage industry indicates a significant increase in the supply of food and beverages from both multinational and domestic companies. The consumers in India are becoming increasingly open to new flavors and global beverage options. The fusion drinks that combine traditional Indian flavors with international flavors can engage wide range of new consumers. The fruit-infused teas, herbal tea/coffee, fusion-inspired mocktails, and flavored sodas are examples of innovative products in the category of non-alcoholic beverages. Thus, both established and new entrants to the industry see ample opportunity in India's non-alcoholic beverage market.

Moreover, with the increasing number of internet users, the popularity of online shopping channels is growing rapidly. The companies are expanding their portfolios to reach key segments of their target market in India. The companies that are growing and expanding their product portfolio can consider selling their products through online sales channels as they are one of the most preferred purchasing methods. Thus, building online presence through various marketing strategies and brand positioning will create various opportunities for companies of India non-alcoholic beverages market.

Market Segmentation

The India Non-Alcoholic Beverages market is segmented based on product type, packaging type, package size, distribution channel and region. Based on product type the market is segmented into carbonated beverage and non-carbonated beverage. Based on packaging, the market is bottles, cans and others. Based on package size the market is segmented into below 250ml, 250ml–1liters and above 1liters. Based on distribution channel the market is segmented into departmental stores, supermarket/hypermarket, convenience stores, online and others.  Based on region, the market is divided into North, South, East, West.

Company Profiles

Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, Red Bull India Private Limited are some of the major players in the India non-alcoholic beverages market.

Attribute

Details

Base Year

2023

Historic Data

2019 – 2022

Estimated Year

2024

Forecast Period

2025 – 2029

Quantitative Units

Value in USD Billion, Volume in Thousand Units and CAGR for 2019-2023 and 2024-2029

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Packaging

Package Size

Distribution Channel

Region

Regional scope

North, West, South, East

Key Companies Profiled

Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, Red Bull India Private Limited.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, India Non-Alcoholic Beverages market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Non-Alcoholic Beverages Market, By Product Type:
    • Carbonated Beverage
    • Non-Carbonated Beverage
  • India Non-Alcoholic Beverages Market, By Packaging Type:
    • Bottles
    • Cans
    • Others (Tetra packs, etc.)
  • India Non-Alcoholic Beverages Market, By Package Size:
    • Below 250ml
    • 250ml–1Liters
    • Above 1Liters
  • India Non-Alcoholic Beverages Market, By Distribution Channel:
    • Departmental Stores
    • Supermarket/Hypermarket
    • Convenience stores
    • Online
    • Others (Pharmacies etc.)
  • India Non-Alcoholic Beverages Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India non-alcoholic beverages market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Non-Alcoholic Beverages Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Frequency of Purchase

4.4.  Source of Information

5.    India Non-Alcoholic Beverages Market Outlook

5.1.  Market Size & Forecast

5.1.1. By Value & Volume

5.2.  Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Carbonated Beverage & Non-Carbonated Beverage)

5.2.2. By Packaging Type Market Share Analysis (Bottles, Cans and Others (Tetra packs, etc.))

5.2.3. By Package Size Market Share Analysis (Below 250ml, 250ml–1Liters and Above 1Liters)

5.2.4. By Distribution Channel Market Share Analysis (Departmental Stores, Supermarket/Hypermarket, Convenience stores, Online and Others (Pharmacies etc.))

5.2.5. By Regional Market Share Analysis

5.2.5.1.        North India Market Share Analysis

5.2.5.2.        West India Market Share Analysis

5.2.5.3.        South India Market Share Analysis

5.2.5.4.        East India Market Share Analysis

5.2.6. By Top 5 Companies Market Share Analysis, Others (2023)

5.3.  India Non-Alcoholic Beverages Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Packaging Type Market Mapping & Opportunity Assessment

5.3.3. By Packet Size Market Mapping & Opportunity Assessment

5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.5. By Regional Market Mapping & Opportunity Assessment

6.    India Carbonated Non-Alcoholic Beverages Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1. By Category Market Share Analysis (Carbonated Soft drinks, Functional/Energy & Sports Drinks and Others (Iced Tea-Lemon, Soda, etc.))

6.2.2. By Packaging Type Market Share Analysis

6.2.3. By Package Size Market Share Analysis

6.2.4. By Distribution Channel Market Share Analysis

7.    India Non-Carbonated Non-Alcoholic Beverages Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1. By Category Market Share Analysis (Bottled Water, Fruit Juices & Flavored Drinks and Others (Dairy-based Drinks, Lipton Iced Tea, etc.))

7.2.2. By Packaging Type Market Share Analysis

7.2.3. By Package Size Market Share Analysis

7.2.4. By Distribution Channel Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1. Increasing health consciousness

8.1.2. Convenience of Ready-to-Drink (RTD) Products

8.1.3. Availability of wide range of products

8.2.  Challenges

8.2.1. Excessive use of sugar in beverages

8.2.2. High Competition

9.    Impact of COVID-19 on India Non-Alcoholic Beverages Market

9.1.  Impact Assessment Model        

9.1.1. Key Segments Impacted

9.1.2. Key Regions Impacted

10.  Market Trends & Developments

10.1.   Launch of various products

10.2.   Increasing demand for organic products

10.3.   Expansion of e-commerce channel

10.4.   Marketing Strategies

10.5.   Fusion of International Flavors

11.  Porter’s Five Forces Model

11.1.   Competitive Rivalry

11.2.   Bargaining Power of Buyers

11.3.   Bargaining Power of Suppliers

11.4.   Threat of New Entrants

11.5.   Threat of Substitutes

12.  SWOT Analysis

12.1.   Strengths

12.2.   Weaknesses

12.3.   Opportunities

12.4.   Threats

13.  Policy & Regulatory Landscape

14.  India Economic Profile

15.  Competitive Landscape

15.1.   Company Profiles

15.1.1.              Dabur India Limited

15.1.1.1.     Company Details

15.1.1.2.     Product & Services

15.1.1.3.     Financials (As Per Availability)

15.1.1.4.     Key market Focus & Geographical Presence

15.1.1.5.     Recent Developments

15.1.1.6.     Key Management Personnel

15.1.2.              ITC Limited

15.1.2.1.     Company Details

15.1.2.2.     Product & Services

15.1.2.3.     Financials (As Per Availability)

15.1.2.4.     Key market Focus & Geographical Presence

15.1.2.5.     Recent Developments

15.1.2.6.     Key Management Personnel

15.1.3.              Manpasand Beverages Limited

15.1.3.1.     Company Details

15.1.3.2.     Product & Services

15.1.3.3.     Financials (As Per Availability)

15.1.3.4.     Key market Focus & Geographical Presence

15.1.3.5.     Recent Developments

15.1.3.6.     Key Management Personnel

15.1.4.              Nestle India Limited

15.1.4.1.     Company Details

15.1.4.2.     Product & Services

15.1.4.3.     Financials (As Per Availability)

15.1.4.4.     Key market Focus & Geographical Presence

15.1.4.5.     Recent Developments

15.1.4.6.     Key Management Personnel

15.1.5.              Bisleri International Private Limited

15.1.5.1.     Company Details

15.1.5.2.     Product & Services

15.1.5.3.     Financials (As Per Availability)

15.1.5.4.     Key market Focus & Geographical Presence

15.1.5.5.     Recent Developments

15.1.5.6.     Key Management Personnel

15.1.6.              Coca-Cola India Private Limited

15.1.6.1.     Company Details

15.1.6.2.     Product & Services

15.1.6.3.     Financials (As Per Availability)

15.1.6.4.     Key market Focus & Geographical Presence

15.1.6.5.     Recent Developments

15.1.6.6.     Key Management Personnel

15.1.7.              Hector Beverages Private Limited

15.1.7.1.     Company Details

15.1.7.2.     Product & Services

15.1.7.3.     Financials (As Per Availability)

15.1.7.4.     Key market Focus & Geographical Presence

15.1.7.5.     Recent Developments

15.1.7.6.     Key Management Personnel

15.1.8.              Parle Agro Pvt. Ltd

15.1.8.1.     Company Details

15.1.8.2.     Product & Services

15.1.8.3.     Financials (As Per Availability)

15.1.8.4.     Key market Focus & Geographical Presence

15.1.8.5.     Recent Developments

15.1.8.6.     Key Management Personnel

15.1.9.              PepsiCo Holdings India Private Limited

15.1.9.1.     Company Details

15.1.9.2.     Product & Services

15.1.9.3.     Financials (As Per Availability)

15.1.9.4.     Key market Focus & Geographical Presence

15.1.9.5.     Recent Developments

15.1.9.6.     Key Management Personnel

15.1.10.            Red Bull India Private Limited

15.1.10.1.   Company Details

15.1.10.2.   Product & Services

15.1.10.3.   Financials (As Per Availability)

15.1.10.4.   Key market Focus & Geographical Presence

15.1.10.5.   Recent Developments

15.1.10.6.   Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.   Key Focus Areas

16.2.   Target Regions

16.3.   Target Product Type

17.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Masala chai (Tea) is the most famous and highly demanded beverage in all parts of India.

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The trends of non-alcoholic beverages market are increasing demand for organic and sugar free beverages, rising health awareness, and expansion of e-commerce channels.

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The key factors driving the India non-alcoholic beverages market are availability of wide range of products, increasing investment of multinational companies, and innovation in products.

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Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, and Red Bull India Private Limited.

profile

Parvati Sharma

Account Manager BD
Press Release

India Non-Alcoholic Beverages To Be Fueled By Non-Carbonated Beverage Segment, Until 2029

Jul, 2023

Increasing demand of energy drinks and fruits & vegetables juices, and expansion of e-commerce channel are the leading factors that will drive the India non-alcoholic beverages market in the forecast