India Non-Alcoholic Beverages To Be Fueled By Non-Carbonated Beverage Segment, Until 2029
Increasing demand of energy
drinks and fruits & vegetables juices, and expansion of e-commerce channel
are the leading factors that will drive the India non-alcoholic beverages
market in the forecasted years.
According to TechSci Research
report, “India Non-Alcoholic Beverages – By Region, Competition, Forecast
& Opportunities, 2029F” The India non-alcoholic beverage market is
expected to grow at faster rate during forecast period due to rising demand for
convenience food and availability of wide range of products. The market's
growth is stimulated by increasing demand for organic and low-calorie
beverages, marketing strategies, and expansion of e-commerce channel.
The last five years have seen a
surge in the popularity of health and wellness, particularly in urban areas.
Young consumers are increasingly willing to invest their resources in a
healthier lifestyle and are more likely to join gyms. This has led to the
emergence of the market for healthy snacks and beverages, which are essential
to meet the demands of young consumers. As health and wellness lifestyles
become more prevalent, consumers are more likely to opt for healthy drinking
habits.
Soft drinks are manufactured in
almost every country and available in wide range. From the biggest
metropolitans to the most remote corners of the globe, soft drinks come in a
wide range of flavors and packages. Carbonated soft drinks make up a
significant share of the India non-alcoholic beverage market and continue to
offer tremendous growth potential.
The non-alcoholic market is
segmented into two segments carbonated beverage and non-carbonated beverage.
Carbonated non-alcoholic
beverage contain added carbon dioxide, which gives them an effervescent flavor.
They are classified as carbonated soft drinks, functional/energy & sports
drinks, and others (iced tea-lemon, soda, etc.).
Non-carbonated soft drinks are
beverages that do not contain any form of carbon dioxide and do not have a
sparkling taste. Some of the examples of non-carbonated drinks are fruit punch,
fruit drink, coffee with sugar, and Lipton Iced Tea. Non-carbonate soft drinks
do not undergo the carbonation process and do not produce a sparkling taste.
Browse over xx market data
Figures spread through xx Pages and an in-depth TOC on "India Non-Alcoholic Beverages"
The India non-alcoholic
beverages market is segmented based on product type, packaging type, package
size, distribution channel, and region.
Based on product type, the
market is segmented into carbonated beverage and non-carbonated beverage. The
non-carbonated beverage segment will fuel the market growth on the account of
increasing health awareness.
Based on packaging type the
market is segmented into bottles, cans, and others which further include tetra
packs & pouches, etc. Others segment will grow at a faster rate in
forecasted period. Based on package size, the market is segmented into 250ml,
250ml–1liters, and above 1liters.
Based on distribution channel,
the market is segmented into departmental stores, supermarket/hypermarket,
convenience stores, online, and others. The online segment is growing at faster
rate on account of increasing internet penetration and online sales channels in
India.
Based on region, the market is
segmented into north, west, south, and east.
Key market players in the India
non-alcoholic beverages include:
- Dabur
India Limited
- ITC
Limited
- Manpasand
Beverages Limited
- Nestle
India Limited
- Bisleri
International Private Limited
- Coca-Cola
India Private Limited
- Hector
Beverages Private Limited
- Parle
Agro Pvt. Ltd
- PepsiCo
Holdings India Private Limited
- Red
Bull India Private Limited
The companies are collaborating
with various brands to remain competitive in market. For instance, Reliance
Consumer Products Limited (RCPL) and Reliance Retail Ventures Limited (RRVL)
announced the launch of the brand Campa in 2023. Campa is a brand that has been
around for 50 years. Reliance acquired the brand last year from Delhi based
Pure Drinks Group (PRG) for around INR 22 crore. Campa will initially be
available in the sparkling beverages category in the form of Campa cola, Campa
lemon and Campa orange. The launch of Campa is in line with Reliance Consumer
Products Limited’s (RCPL) strategy to promote domestic Indian brands which have
a long history and deep connection with Indian consumers because of their
unique flavors.
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“The growing demand for organic
and sugar free beverages products is expected to boost the India non-alcoholic
beverages in forecasted period. The market leaders are constantly launching new
flavors and products to meet the changing consumer preference, which is
expected to drive the India non-alcoholic beverages market over the next few
years. Additionally, increasing health awareness, expansion of e-commerce
channel, and rising demand for ready-to-drink (RTD) products will positively
impact the India non-alcoholic beverages during the forecast period.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“India Non-Alcoholic Beverages
Market By Product Type (Carbonated Beverage, Non-Carbonated Beverage), By
Packaging Type (Bottles, Cans, Others (Tetra packs etc.)), By Package Size
(Below 250ml, 250ml–1Liters, and Above 1Liters), By Distribution Channel
(Departmental Stores, Supermarket/Hypermarket, Convenience stores, Online, and
Others (Pharmacies, etc.), By Region, Competition, Forecast &
Opportunities, 2029”, has evaluated the future
growth potential of non-alcoholic beverages in India and provides statistics
and information on market structure, size, share and future growth. The report
is intended to provide cutting-edge market intelligence and help decision
makers take sound investment decision. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in India non-alcoholic beverages.
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