Growth of non-alcoholic beverage market
in India can be attributed to rising awareness about healthy lifestyle &
wellness, rising
disposable income and an
increasing number of people consuming soft drinks and juices with their meals. Moreover, marketing activities by leading
brands, including endorsements by leading film stars, have also been driving non-alcoholic
beverage consumption in India. Also, changing tastes and preferences
of consumers, and consumer propensity towards consumption of food &
beverages has led to the rise in the consumption of non-alcoholic
beverages.
The non-alcoholic
beverage market is categorized into Carbonated Beverages & Non- Carbonated
Beverages, among which Non-Carbonated Beverages have
witnessed a faster growth and the category is expected to grow at a higher pace
than Carbonated Beverages throughout the forecast period as well. Non-Carbonated
Beverages category held the majority share in 2019, because of their health
benefits, huge popularity and consumer’s preferences for a healthy lifestyle.
North India dominated the
country’s non-alcoholic beverage market in 2019, and the region is expected to maintain its dominance
during the forecast period. Some of the major players operating in India Non-Alcoholic Beverage market are Hindustan Coca Cola
Beverages Pvt. Ltd., Varun Beverages Ltd (PepsiCo), Dabur Limited,
Parle Agro Pvt. Ltd., Manpasnad Beverages Ltd., and others.
Years
considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020–2025
Objective of the Study:
- To analyze and forecast the market size of India non-alcoholic beverage
products market
- To classify and forecast India non-alcoholic beverage products market based
on category, by distribution channel, regional distribution, and company
- To identify drivers and challenges for India non-alcoholic beverage
products market
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions, etc., in India non-alcoholic beverage
market
- To conduct pricing analysis for India non-alcoholic beverage market
- To identify and analyse the profile of leading players involved in India
non-alcoholic beverage products market
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TechSci Research performed both primary
as well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of manufacturers across India. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the manufacturers which
could not be identified due to the limitations of secondary research. TechSci
Research analysing the service offerings, distribution channels and presence of
all major manufacturers across the country.
TechSci
Research calculated the market size of India non-alcoholic beverage products market using a
bottom-up approach, where in data for various categories across various product
types were recorded and forecast for the future years. TechSci Research sourced
these values from the industry experts and company representatives and
externally validated through analysing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target
Audience:
- Non-Alcoholic products manufacturers,
suppliers, and distributors
- Organizations, forums and
alliances related to non-alcoholic beverage market
- Government
bodies such as regulating authorities and policy makers
- Market research and
consulting firms
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as manufacturers
and partners, end users, etc., besides allowing them in strategizing
investments and capitalizing on market opportunities.
Report Scope:
In this report, India Non-Alcoholic
Beverage market has been segmented into following categories, in addition
to the industry trends which have also been detailed below:
- Market, By Product Type
- Carbonated Beverage
Market
- Non-Carbonated Beverage
Market
- Market, By Packaging Type
- Market, By Pack
Size:
- Below 250ml
- 250ml-1L
- Above 1L
- Market, By
Distribution Channel
- Modern Departmental Stores
- Traditional Departmental
Stores
- Convenience Stores
- Online and Others (Direct Selling, Pharmacies/Chemist, EBOs,
etc.))
- Market, By
Region:
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in India Non-Alcoholic Beverage market.
Available
Customizations
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and profiling of
additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case of
direct and indirect sales channel.