Growth of non-alcoholic beverage market in India can be attributed to rising awareness about healthy lifestyle & wellness, rising disposable income and an increasing number of people consuming soft drinks and juices with their meals. Moreover, marketing activities by leading brands, including endorsements by leading film stars, have also been driving non-alcoholic beverage consumption in India. Also, changing tastes and preferences of consumers, and consumer propensity towards consumption of food & beverages has led to the rise in the consumption of non-alcoholic beverages.

The non-alcoholic beverage market is categorized into Carbonated Beverages & Non- Carbonated Beverages, among which Non-Carbonated Beverages have witnessed a faster growth and the category is expected to grow at a higher pace than Carbonated Beverages throughout the forecast period as well. Non-Carbonated Beverages category held the majority share in 2019, because of their health benefits, huge popularity and consumer’s preferences for a healthy lifestyle.

North India dominated the country’s non-alcoholic beverage market in 2019, and the region is expected to maintain its dominance during the forecast period. Some of the major players operating in India Non-Alcoholic Beverage market are Hindustan Coca Cola Beverages Pvt. Ltd., Varun Beverages Ltd (PepsiCo), Dabur Limited, Parle Agro Pvt. Ltd., Manpasnad Beverages Ltd., and others.

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020–2025

Objective of the Study:

  • To analyze and forecast the market size of India non-alcoholic beverage products market
  • To classify and forecast India non-alcoholic beverage products market based on category, by distribution channel, regional distribution, and company
  • To identify drivers and challenges for India non-alcoholic beverage products market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India non-alcoholic beverage market
  • To conduct pricing analysis for India non-alcoholic beverage market
  • To identify and analyse the profile of leading players involved in India non-alcoholic beverage products market



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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysing the service offerings, distribution channels and presence of all major manufacturers across the country.

TechSci Research calculated the market size of India non-alcoholic beverage products market using a bottom-up approach, where in data for various categories across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Non-Alcoholic products manufacturers, suppliers, and distributors
  • Organizations, forums and alliances related to non-alcoholic beverage market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India Non-Alcoholic Beverage market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Product Type
    • Carbonated Beverage Market
    • Non-Carbonated Beverage Market
  • Market, By Packaging Type
    • Bottle
    • Cans
    • Others
  • Market, By Pack Size:
    • Below 250ml
    • 250ml-1L
    • Above 1L
  •  Market, By Distribution Channel
    • Modern Departmental Stores
    • Traditional Departmental Stores
    • Convenience Stores
    • Online and Others (Direct Selling, Pharmacies/Chemist, EBOs, etc.))
  • Market, By Region:
    • North
    • West
    • East
    • South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Non-Alcoholic Beverage market. 

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     India Non-Alcoholic Beverages Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value & By Volume

5.2.   Market Share & Forecast

5.2.1. By Product Type (Carbonated Vs Non-Carbonated)

5.2.2. By Packaging Type (Bottle, Cans, Others (Tetra-packs & Pouches, etc.))

5.2.3. By Pack Size (Below 250ml, 250ml-1L, Above 1L)

5.2.4. By Distribution Channel (Traditional Department Stores, Modern Department Stores, Convenience Store, Online and Others (Direct Selling, Pharmacies/Chemist, EBOs, etc.))

5.2.5. By Region

5.2.6. By Company

5.3.   Market Attractiveness Index (By Product Type, By Category, By Distribution Channel and By Region)

6.     India Carbonated Non-Alcoholic Beverages Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value & By Volume

6.2.   Market Share & Forecast

6.2.1. By Category (Carbonated Soft drinks, Functional/Energy & Sports Drinks, Flavored Drinks and Others (Iced Tea-Lemon, Soda, etc.))

6.2.2. By Packaging Type

6.2.3. By Pack Size

6.2.4. By Distribution Channel

6.3.   Pricing Analysis

7.     India Non-Carbonated Non-Alcoholic Beverages Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & By Volume

7.2.   Market Share & Forecast

7.2.1. By Category (Bottled Water, Fruit Juices & Drinks and Others (Dairy-based Drinks, Lipton Iced Tea, etc.))

7.2.2. By Packaging Type

7.2.3. By Pack Size

7.2.4. By Distribution Channel

7.3.   Pricing Analysis

8.     Supply Chain Analysis

9.     Import Export Analysis

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.Competition Outlook

14.2.Company Profiles

14.2.1. Hindustan Coca-Cola Beverages Pvt Ltd.

14.2.2. Varun Beverages Pvt Ltd. (Pepsico)

14.2.3. Parle Agro Pvt Ltd.

14.2.4. Dabur India Ltd.

14.2.5. Manpasand Beverages Ltd.

14.2.6. Nestle

14.2.7. ITC Ltd.

14.2.8. HECTOR BEVERAGES PRIVATE LIMITED  

15. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • Figure 1: India Non-Alcoholic Beverage Market Size, By Value (USD Billion), 2015–2025

    Figure 2: India Non-Alcoholic Beverage Market Size, By Volume (Billion Liters), 2015–2025

    Figure 3: India Non-Alcoholic Beverage Market Share, By Product Type, By Value, 2015–2025

    Figure 4: India Non-Alcoholic Beverage Market Share, By Packaging Type, By Volume, 2015–2025

    Figure 5: India Non-Alcoholic Beverage Market Share, By Pack Size Type, By Volume, 2015–2025

    Figure 6: India Non-Alcoholic Beverage Market Share, By Distribution Channel, By Volume, 2015–2025

    Figure 7: India Non-Alcoholic Beverage Share, By Region, By Value, 2015 & 2025

    Figure 8: India Non-Alcoholic Beverage Market Share, By Company, By Value, 2015 & 2025

    Figure 9: India Carbonated Beverage Market Size, By Value (USD Billion), 2015–2025

    Figure 10: India Carbonated Beverage Market Size, By Volume (Billion Liters), 2015–2025

    Figure 11: India Carbonated Beverage Market Share, By Category Type, By Value, 2015–2025

    Figure 12: India Carbonated Beverage Market Share, By Packaging Type, By Volume, 2015–2025

    Figure 13: India Carbonated Beverage Market Share, By Pack Size Type, By Volume, 2015–2025