India nail care market is anticipated to grow at a robust rate through 2025 due to surging fashion and beauty consciousness among women and increasing number of beauty salons in the country. Increasing disposable income in addition to increasing number of working women and college going girls who tend to spend more on looking good is expected to drive the India nail care market by 2025.

Additionally, the growing prevalence of nail art and dress-nail match is boosting the growth of nail care market. Also, increasing party culture, formal meetings and informal events are also expected to fuel the demand for nail care products in the coming years.

India nail care market is segmented based on product type, distribution channel and region. Based on product type, the market is segmented into nail polish, nail accessories, nail strengthener, nail polish remover, artificial nails & accessories and others. The nail polish segment accounts for largest market share and is expected to dominate the Indian market in the coming years as well owing to their availability in diversified sets of colour and textures. The price of nail polish starts at a much cheaper rate and can go higher.

Based on distribution channel, India nail care market is segmented into offline and online channel. The offline channel is further segmented into hypermarkets/supermarkets, retail stores, beauty salon and others. The growing number of beauty salons in the country is making them one of the fastest growing segments in nail care market. However, with development of technology, online segment which comprises of app-based services is also undergoing faster growth in nail care market.

Some of the major players operating in the India Nail Care market are REVLON, Amway, Chanel, CIATÉ, Kao, Estée Lauder, LVMH, Mary Kay, Natura, Oriflame Cosmetics Global, Procter & Gamble, and Unilever.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

·         To analyze and forecast market size of the India nail care market, in terms of value.

·         To define, classify and forecast the India nail care market on the basis of product type, distribution channel and regional distribution.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting India nail care market into four regions, namely, North Region, West Region, East Region and South Region.

·         To identify tailwinds and headwinds for the India nail care market.

·         To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the India nail care market.

·         To evaluate competitor pricing, average market selling prices and trends in the India nail care market.

·         To strategically profile the leading players, which are involved in the services of nail care in India.

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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of nail care product manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channels, and regional presence of all major nail care suppliers across the country.

TechSci Research calculated the market size for the India nail care market using a bottom-up approach, where manufacturers’ value sales data for different types of nail care products was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as all India nail care manufacturers, association, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

  • India nail care product manufacturers
  • India nail care service providers/suppliers 
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to nail care manufacturing
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as nail care product manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India nail care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Nail Care Market, By Product Type:
      • Nail Polish
      • Nail Accessories
      • Nail Strengthener
      • Nail Polish Remover
      • Artificial Nails and Accessories
      • Nail Polish Accessories
  • India Nail Care Market, By Distribution Channel:
      • Offline
        • Hypermarkets/Supermarkets
        • Retail Stores
        • Beauty Salon
        • Others
      • Online
  • India Nail Care Market, by Region:
      • South Region
      • North Region
      • West Region
      • East Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India nail care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on India Nail Care Market

4.       Executive Summary

5.       Voice of Customer

5.1.     Factors Influencing Purchase Decision

5.2.     Product Awareness

5.3.     Brand Awareness

6.       India Nail Care Market Outlook

6.1.     Market Size & Forecast

6.1.1.   By Value

6.2.     Market Share & Forecast

6.2.1.  By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others)

6.2.2.  By Distribution Channel (Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online)

6.2.3.  By Region 

6.2.4.  By Company

6.3.     Market Attractiveness Index

7.       India Nail Polish Market Outlook

7.1.     Market Size & Forecast

7.1.1.  By Value

7.2.     Market Share & Forecast

7.2.1.  By Product Type

7.2.2.  By Distribution Channel

8.       India Nail Strengthener Market Outlook

8.1.     Market Size & Forecast

8.1.1.  By Value

8.2.     Market Share & Forecast

8.2.1.  By Product Type

8.2.2.  By Distribution Channel

9.       India Nail Polish Remover Market Outlook

9.1.     Market Size & Forecast

9.1.1.  By Value

9.2.     Market Share & Forecast

9.2.1.  By Product Type

9.2.2.  By Distribution Channel

10.    India Artificial Nails and Accessories Market Outlook

10.1. Market Size & Forecast

10.1.1.      By Value

10.2. Market Share & Forecast

10.2.1.      By Product Type

10.2.2.      By Distribution Channel

11.    India Nail Polish Accessories Market Outlook

11.1. Market Size & Forecast

11.1.1.               By Value

11.2. Market Share & Forecast

11.2.1.      By Product Type

11.2.2.      By Distribution Channel

12.    Supply Chain Analysis

13.    Import Export Analysis

14.    Market Dynamics

14.1. Drivers

14.2. Challenges

15.    Trends & Developments

16.    Policy & Regulatory Landscape

17.    India Economic Profile

18.    Competitive Landscape

18.1. Competition Outlook

18.2. REVLON

18.3. Amway

18.4. Chanel

18.5. CIATÉ

18.6. Kao

18.7. Estée Lauder

18.8. LVMH

18.9. Mary Kay

18.10.                   Natura

18.11.                   Oriflame Cosmetics Global

18.12.                   Procter & Gamble

18.13.                   Unilever Plc

19.    Strategic Recommendations

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