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Forecast Period
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2025-2029
|
|
Market Size (2023)
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USD1.09 Billion
|
|
CAGR (2023-2028)
|
3.12%
|
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Fastest Growing Segment
|
Online
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|
Largest Market
|
North India
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The India nail care market is
growing at a robust growth rate owing to due to growing customer
awareness about personal grooming and hygiene, growing e-commerce industry, increasing
number of working women, and increasing popularity of nail art.
India Nail Care Market Scope
Nails serves as a protective
barrier for fingertips and can help in preventing injury or damage to the
delicate skin on the fingertips. Overgrown or ingrown nails can be painful and
uncomfortable. Nail care is the practice of maintaining the health and
appearance of nails on the fingers and toes. Proper nail care involves regular
cleaning, trimming, and moisturization of the nails and surrounding skin.
Nailcare helps in preventing the spread of germs and bacteria. Consumers are
becoming more inclined towards usage of nail care products due to growing
awareness of the importance of maintaining good health of nails.
India Nail Care Market Overview
The nail care market in India
has seen significant growth in recent years, driven by rising disposable
income, increasing demand for natural and organic nail care products, changing
lifestyles, and increasing awareness of personal grooming. The
availability of a wide range of nailcare products, including nail polish, nail
accessories, nail strengthener, nail polish remover, artificial nails, nail
polish accessories and nail art has also played a significant role in driving
the growth of the market. Consumers have access to a variety of products that
cater to different needs and preferences.
The rising living standards
due to the increasing number of working professionals has huge impact on the
sales of personal care products. Currently, 85% to 90% of women utilize nail
care products worldwide. Additionally, a significant section of the younger
generation has adopted nail care products due to existing and emerging fashion
trends as well as nail art trends.
India Nail Care Market Drivers
The increasing number of
working women in India has had a significant impact on the nail care market. As
of 2021, women account for 22.9% of the workforce in India. Women who are
working outside the home are more likely to have disposable income, which they
use to purchase nail care products and services. This has led to an increase in
the demand for professional nail care services such as manicures, pedicures,
and nail extensions. Working women are
also more likely to be time-constrained, which has led to an increase in the
popularity of quick and easy nail care options such as gel nails and nail
wraps. Most of the women believe that self-care practices are essential for
adopting healthy lifestyle choices, and self-care rituals have an impact on
their physical and mental well-being. One of the other reasons influencing
market expansion is consumers' increasing attention to their physical
appearance. Nail care products, such as nail polish, nail primers, and nail
polish remover, are becoming more popular among women. Thus, increasing number
of working women will drive the market of India nail care market.