Report Description

Forecast Period


Market Size (2023)

USD1.09 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North India

The India nail care market is growing at a robust growth rate owing to due to growing customer awareness about personal grooming and hygiene, growing e-commerce industry, increasing number of working women, and increasing popularity of nail art.

India Nail Care Market Scope

Nails serves as a protective barrier for fingertips and can help in preventing injury or damage to the delicate skin on the fingertips. Overgrown or ingrown nails can be painful and uncomfortable. Nail care is the practice of maintaining the health and appearance of nails on the fingers and toes. Proper nail care involves regular cleaning, trimming, and moisturization of the nails and surrounding skin. Nailcare helps in preventing the spread of germs and bacteria. Consumers are becoming more inclined towards usage of nail care products due to growing awareness of the importance of maintaining good health of nails.

India Nail Care Market Overview

The nail care market in India has seen significant growth in recent years, driven by rising disposable income, increasing demand for natural and organic nail care products, changing lifestyles, and increasing awareness of personal grooming. The availability of a wide range of nailcare products, including nail polish, nail accessories, nail strengthener, nail polish remover, artificial nails, nail polish accessories and nail art has also played a significant role in driving the growth of the market. Consumers have access to a variety of products that cater to different needs and preferences.

The rising living standards due to the increasing number of working professionals has huge impact on the sales of personal care products. Currently, 85% to 90% of women utilize nail care products worldwide. Additionally, a significant section of the younger generation has adopted nail care products due to existing and emerging fashion trends as well as nail art trends.

India Nail Care Market Drivers

The increasing number of working women in India has had a significant impact on the nail care market. As of 2021, women account for 22.9% of the workforce in India. Women who are working outside the home are more likely to have disposable income, which they use to purchase nail care products and services. This has led to an increase in the demand for professional nail care services such as manicures, pedicures, and nail extensions.  Working women are also more likely to be time-constrained, which has led to an increase in the popularity of quick and easy nail care options such as gel nails and nail wraps. Most of the women believe that self-care practices are essential for adopting healthy lifestyle choices, and self-care rituals have an impact on their physical and mental well-being. One of the other reasons influencing market expansion is consumers' increasing attention to their physical appearance. Nail care products, such as nail polish, nail primers, and nail polish remover, are becoming more popular among women. Thus, increasing number of working women will drive the market of India nail care market.