India Nail Care Market to Grow with a CAGR of 4.12% through 2030F
The India Nail Care Market
is driven by factors such rising beauty consciousness, increasing disposable
incomes, growing influence of social media, expansion of professional salons,
and easy access to a wide range of products through online platforms.
According to
TechSci Research report, “India Nail Care Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Nail Care Market was valued at USD 1.24 Billion in 2024
and is expected to reach USD 1.58 Billion by 2030 with a CAGR of 4.12% during
the forecast period. The India nail care market has experienced notable growth
in recent years, driven by increased beauty consciousness, a surge in
disposable income, and the rising influence of global fashion and grooming
trends. Traditionally viewed as a niche within the broader personal care
industry, nail care has transformed into a dynamic and rapidly evolving market.
Products such as nail polishes, nail accessories, removers, and treatments are
now considered essential grooming tools, especially among urban and millennial
consumers. The expansion of professional salons across metropolitan areas, the
growing number of at-home grooming enthusiasts, and access to a wide range of
international and domestic brands have further strengthened the sector. The
market has also benefited from the post-pandemic shift towards self-care and
hygiene, with consumers increasingly investing in DIY grooming kits and quality
nail care products. Overall, the India nail care market continues to expand
both in volume and value, signaling strong long-term potential.
Several powerful drivers are
contributing to the robust growth of the nail care industry in India. First,
the rise of social media platforms such as Instagram, YouTube, and TikTok has
helped popularize nail art and modern nail grooming practices among a younger
demographic. Influencers and beauty content creators regularly share tutorials,
product reviews, and nail trends, generating high engagement and driving
product demand. Second, increasing disposable incomes and lifestyle upgrades
have made consumers more willing to spend on premium grooming products and
salon services. Urbanization and the growing working female population have
also spurred demand for both aesthetic and functional nail care solutions.
The future of the India nail care market
appears promising, with considerable headroom for growth across both product
and service categories. Increasing consumer sophistication, exposure to global
beauty standards, and a growing culture of self-expression through grooming are
expected to keep the demand high. Opportunities lie in developing organic,
dermatologically safe, and multifunctional nail care products that meet the
evolving preferences of modern consumers. Expansion into smaller cities and
rural areas, supported by e-commerce and regional marketing strategies, will be
crucial for market penetration. Additionally, collaborations between beauty
brands and digital influencers will continue to shape consumer behavior and
brand loyalty.
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" India Nail Care Market”
The India Nail
Care Market is segmented into product type, distribution channel and region.
Based
on distribution channel, Supermarkets and hypermarkets dominated the
distribution landscape of the India nail care market, owing to their extensive
reach, diverse product offerings, and the convenience of one-stop shopping.
Retail giants like DMart and Reliance Retail have established expansive
networks across urban and semi-urban regions, providing consumers with easy
access to a wide array of nail care products, from polishes and removers to
accessories and treatments. These outlets often feature dedicated beauty
sections and frequent promotional offers, enhancing the shopping experience and
attracting a broad consumer base. The ability to physically examine products,
coupled with the immediate availability and competitive pricing, reinforces
consumer preference for these retail formats.
Based on region, western region of India is emerging as
the fastest-growing segment in the country's nail care market, driven by a
combination of urbanization, rising disposable incomes, and increasing beauty
consciousness among consumers. Cities like Mumbai, Pune, and Ahmedabad serve as
key hubs for the nail care industry, offering a wide range of professional
services and retail options. The proliferation of nail salons and bars in these
urban centers reflects a cultural shift towards prioritizing grooming and
aesthetic upkeep. These establishments offer an array of services, from classic
manicures to intricate nail art, catering to diverse consumer preferences. With
the influx of Western beauty influences, professional nail care services are
witnessing heightened demand, particularly among younger demographics and
urbanites.
Major companies
operating in India Nail Care Market are:
- Modi-Mundipharma
Beauty Products Pvt. Ltd.
- Chanel
(India) Private Limited
- Amway
India Enterprises Private Limited
- Hindustan
Unilever Limited (Lakme)
- Colorbar
Cosmetics Private Limited
- Oriflame
India Private Limited
- Lotus
Herbals Pvt. Ltd.
- Brand
Agency (London) Ltd
- Pureplay
Skin Sciences (India) Private Limited
- L’oreal
India Private Limited
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“The India nail care market is driven by
rising beauty awareness, increasing disposable incomes, social media influence,
and easy online accessibility. Key trends include growing demand for nail
accessories, preference for clean and vegan products, popularity of
long-lasting gel polishes, and the expansion of professional nail salons across
urban and semi-urban areas.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Nail Care Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Nail
Care Market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Nail Care Market.
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