India Mayonnaise Market By Product Type (Flavored, Unflavored), By Packaging (Bottles, Pouches, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F

Market Overview

India Mayonnaise Market was valued at USD 746.52 Million in 2025 and is expected to reach USD 990.51 Million by 2031 with a CAGR of 4.83%. The India mayonnaise market is experiencing rapid growth, driven by increasing urbanization, rising disposable incomes, and the growing popularity of Western fast food. Consumers, especially in metropolitan areas, are embracing mayonnaise as a versatile condiment used in sandwiches, burgers, salads, and snacks. The market is witnessing innovation with flavored variants such as garlic, mint, tandoori, and peri-peri to cater to Indian taste preferences. The rise of home cooking trends and expansion of quick-service restaurants (QSRs) further support demand. Both domestic and international brands are investing in retail expansion, online presence, and product diversification to capture a larger share of this evolving market.

Key Market Drivers

Changing Dietary Preferences and Westernization of Food Habits

One of the primary drivers of the India mayonnaise market is the significant shift in consumer dietary preferences, particularly in urban and semi-urban regions. As Indian consumers are increasingly exposed to global cuisines through travel, social media, and food delivery apps, Western-style fast foods such as burgers, sandwiches, and salads have become more popular. Mayonnaise, traditionally not a part of Indian cuisine, has now found its place in the daily diet of the youth and working professionals. This growing inclination towards convenience and ready-to-eat food has boosted the consumption of mayonnaise, especially as a spread and dip. The growing acceptance of continental flavors and increasing experimentation in home kitchens have further propelled its adoption. Additionally, the rise of nuclear families and dual-income households has reduced the time spent on elaborate cooking, making ready condiments like mayonnaise a kitchen staple. This driver is strongly linked to evolving lifestyle patterns and the expanding urban middle class who are open to trying new food experiences that reflect a global palate.

Expansion of Quick-Service Restaurants (QSRs) and Foodservice Sector

The proliferation of quick-service restaurants and cafes across India is another major factor driving mayonnaise consumption. The domestic quick-service restaurant (QSR) industry in India recorded strong aggregate revenue growth, rising by 54% in FY2022 and a further 33% in FY2023. National and international QSR chains like McDonald's, Burger King, Subway, KFC, and Domino’s heavily incorporate mayonnaise in their menu offerings. These chains have not only popularized mayonnaise among Indian consumers but have also influenced local restaurants and street food vendors to adopt the ingredient to meet changing consumer preferences. Furthermore, the growth of food aggregators like Swiggy and Zomato has expanded access to QSR-style food, increasing indirect mayonnaise consumption. The demand from the foodservice sector extends beyond fast food to include bakeries, catering services, and cloud kitchens, all of which use mayonnaise for dressings, fillings, and garnishes. The foodservice industry's shift toward customization and taste differentiation has further promoted the usage of flavored mayonnaise such as mint, garlic, chipotle, and cheese. The overall growth in organized foodservice and evolving menus has created a strong institutional demand for mayonnaise, contributing significantly to market growth.

Rise in Packaged and Ready-to-Eat Food Consumption

India’s rising affinity for packaged and ready-to-eat food is also a key growth driver for the mayonnaise market. India's processed food market is witnessing strong expansion, with a projected compound annual growth rate (CAGR) of 9.5% between 2023 and 2028. With the increase in nuclear households, busy lifestyles, and work-from-home trends, there is a surge in demand for convenient food options that require minimal preparation. Mayonnaise fits well in this scenario as a ready-to-use condiment that enhances the taste of various snacks and meals. Packaged food manufacturers are increasingly incorporating mayonnaise into meal kits, sandwich spreads, salad dressings, and ready snack boxes, further strengthening its market presence. The retail shelf space dedicated to mayonnaise products in supermarkets, hypermarkets, and online platforms has also increased significantly, driven by rising consumer demand. Additionally, innovations in packaging, such as easy-squeeze bottles and single-serve sachets, have improved product accessibility and usage convenience. The growth in the packaged food segment, supported by increasing cold chain logistics and pan-India distribution networks, ensures widespread availability of mayonnaise across urban and rural markets.

Product Innovation and Flavor Diversification

Product innovation and the availability of a wide range of flavored mayonnaise options have been instrumental in boosting consumer interest and expanding the market. Indian consumers have diverse taste preferences, and manufacturers are responding by launching variants like mint, tandoori, peri-peri, schezwan, and garlic mayonnaise to cater to regional palates. The availability of eggless mayonnaise, targeted at vegetarians and those following Jain dietary practices, has significantly expanded the customer base. Health-conscious consumers are also being targeted with low-fat and fortified versions of mayonnaise. Brands are investing in R&D to develop clean-label, preservative-free, and vegan mayonnaise to cater to emerging consumer segments. This continuous innovation has enabled brands to stay relevant in a competitive market and increase consumer engagement. Furthermore, collaboration between domestic manufacturers and international food technology firms has facilitated the development of high-quality products tailored to Indian taste buds. The flavor diversification trend not only satisfies consumer curiosity but also enhances the frequency of mayonnaise usage in different meal occasions, ranging from traditional snacks to contemporary meals.

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Key Market Challenges

Low Awareness and Limited Penetration in Rural Areas

One of the key challenges facing the India mayonnaise market is the limited awareness and low penetration in rural and tier-III cities. Despite significant growth in urban areas, mayonnaise remains relatively unknown or underutilized in rural households, where traditional Indian chutneys, pickles, and curd are still the primary condiments. Many rural consumers are either unaware of the product or uncertain about how to incorporate it into their everyday cooking. Additionally, cultural preferences and dietary habits play a role, as Western condiments are often perceived as non-essential or foreign. The lack of exposure to global cuisines and limited access to QSRs in rural regions further restricts market expansion. Price sensitivity also hampers adoption in these areas, as mayonnaise is often seen as a premium or luxury item compared to traditional condiments. To achieve broader market penetration, brands must invest in educational marketing, culturally relevant product positioning, and cost-effective packaging tailored to rural consumption patterns. Without addressing these issues, the market risks becoming overly concentrated in metropolitan regions, limiting long-term growth potential.

Health Concerns and Perception of Mayonnaise as Unhealthy

Another major challenge for the India mayonnaise market is the growing health consciousness among consumers, especially in urban areas. Traditional mayonnaise is often viewed as high in fat, cholesterol, and calories, which raises concerns among health-conscious individuals and those with lifestyle-related conditions like obesity, diabetes, and heart disease. As more Indian consumers adopt healthier eating habits and seek low-fat, low-sugar, and preservative-free alternatives, they may limit or avoid mayonnaise consumption altogether. Even though some brands have introduced low-fat or eggless versions, the perception of mayonnaise as an indulgent or unhealthy condiment remains prevalent. Furthermore, the increasing popularity of plant-based and organic food movements has led consumers to scrutinize product ingredients and nutritional values more closely. This negative health perception poses a challenge for manufacturers trying to position mayonnaise as a daily-use item. Overcoming this requires transparent labeling, nutritional education, and product reformulation to include healthier ingredients without compromising on taste and texture.

Intense Market Competition and Price Pressure

The Indian mayonnaise market is facing intense competition, both from domestic players and international brands. Established global companies like Del Monte, Dr. Oetker’s FunFoods, and Veeba dominate the premium segments, while numerous local brands and private labels compete aggressively on pricing and regional appeal. This crowded marketplace has created significant price pressure, especially in the mass-market segment, where affordability is a key purchasing factor. Additionally, QSRs and institutional buyers often demand bulk quantities at lower prices, squeezing manufacturer margins. The constant race to offer competitive pricing while maintaining product quality, innovative flavors, and attractive packaging strains profitability and brand differentiation. Furthermore, the threat from substitute products like ketchup, dips, chutneys, and yogurt-based spreads adds to the competitive stress. Brands must also allocate considerable resources to marketing, retail visibility, and digital promotions to stand out, which increases operational costs. This high-stakes environment makes it challenging for new entrants to gain a foothold and for smaller players to sustain long-term growth without compromising on quality or innovation.

Key Market Trends

Rising Popularity of Flavored and Fusion Mayonnaise

A major trend in the India mayonnaise market is the increasing consumer demand for flavored and fusion varieties. Traditional plain mayonnaise, while still popular, is gradually giving way to a range of bold and experimental flavors such as tandoori, mint, chili, peri-peri, garlic, cheese, schezwan, and even regional flavors inspired by Indian cuisines. This trend reflects the Indian consumer’s evolving taste preferences and willingness to try global products tailored with a local twist. Fusion flavors offer a balance between familiarity and novelty, allowing consumers to incorporate mayonnaise into Indian snacks and meals such as samosas, pakoras, parathas, and rolls. To meet this trend, brands are diversifying their product portfolios and offering customized flavor solutions not just for retail consumers but also for the foodservice sector. Companies are also experimenting with seasonal or limited-edition flavors to keep consumer interest alive and encourage impulse buying. This shift toward flavored mayo highlights a broader trend of personalization in food choices, where consumers seek unique taste experiences that resonate with their cultural identity and adventurous palate.

Surge in Eggless, Vegan, and Plant-Based Alternatives

The demand for eggless, vegan, and plant-based mayonnaise is rapidly gaining traction in India due to a combination of religious beliefs, dietary preferences, and rising health and environmental consciousness. A significant portion of the Indian population follows vegetarianism or avoids eggs due to cultural or religious reasons, creating a strong market for eggless mayonnaise. Additionally, the global veganism trend has started to influence Indian urban consumers, particularly millennials and Gen Z, who are actively seeking plant-based options across all food categories. To cater to this rising trend, many manufacturers are launching mayonnaise variants made from soy milk, aquafaba (chickpea brine), or other plant-based emulsifiers. These options not only align with ethical and dietary preferences but also appeal to the health-conscious segment looking for clean-label and cholesterol-free products. Vegan mayonnaise is especially gaining popularity in cafes, restaurants, and QSR chains looking to expand their vegan-friendly offerings. With plant-based lifestyles becoming more mainstream in India, the demand for alternative mayo formulations is expected to continue growing, leading to increased innovation and wider availability of such products in both offline and online channels.

Growth of DIY Culture and At-Home Culinary Exploration

Another significant trend shaping the India mayonnaise market is the rise of do-it-yourself (DIY) cooking culture and increased culinary experimentation at home. Accelerated by the pandemic and further fueled by social media platforms like Instagram, YouTube, and cooking apps, many Indian consumers are now trying out new recipes and cuisines from the comfort of their kitchens. Mayonnaise has emerged as a versatile staple for these home chefs, used not just as a sandwich spread but also as a base for dips, salad dressings, pasta sauces, and even baked dishes. The ease of use, long shelf life, and compatibility with both Indian and Western recipes make mayonnaise a favored ingredient for beginners and food enthusiasts alike. Influencers and food bloggers showcasing mayo-based recipes and creative uses have amplified this trend, encouraging people to purchase and experiment with multiple variants. This at-home cooking movement is not limited to metros but is also spreading across Tier II and Tier III cities, leading to wider geographical demand. As consumers seek products that add both convenience and creativity to home cooking, mayonnaise continues to enjoy rising relevance in Indian kitchens.

Increasing Influence of Digital Marketing and Omni-Channel Retail

The evolution of India’s digital ecosystem and the integration of omni-channel retail are reshaping how mayonnaise products are marketed and consumed. India's ecommerce market, currently valued at USD 70 billion, accounts for about 7% of the country's total retail market. This presents a significant growth opportunity, as the online retail sector is expected to expand rapidly in the coming years. Today, brands are leveraging digital marketing strategies to build awareness, engage consumers, and drive conversions through storytelling, influencer partnerships, and visually appealing content. Social media platforms like Instagram, Facebook, and YouTube have become key spaces for food content, including recipe videos, user reviews, and brand campaigns. Influencer marketing, particularly from food bloggers and home chefs, plays a vital role in shaping purchase decisions, especially among urban millennials. In addition, e-commerce platforms like Amazon, BigBasket, Blinkit, and Flipkart have become important sales channels, offering consumers the convenience of comparing brands, reading reviews, and ordering products from home. Many brands are also launching their own D2C (direct-to-consumer) websites to improve margins and customer loyalty. This digital-first approach is complemented by a robust presence in modern trade and general stores, creating a seamless shopping experience. The combination of online and offline retail, supported by targeted marketing, ensures that mayonnaise brands remain top-of-mind, accessible, and relevant to digitally savvy Indian consumers.

Segmental Insights

Product Type Insights

Unflavored mayonnaise continues to dominate the Indian market due to its versatility, wide acceptance, and compatibility with a broad range of dishes. It serves as a base ingredient in numerous recipes, allowing consumers to customize flavors according to their preferences, making it a staple in both household and commercial kitchens. Its neutral taste appeals to a wider audience, including those who prefer milder flavors or are new to using mayonnaise. Quick service restaurants, bakeries, and cafes also rely heavily on unflavored variants for use in sandwiches, burgers, rolls, salads, and dips, adding consistency and texture without altering the dish’s primary flavor. The affordability and ease of pairing with various cuisines further solidify unflavored mayonnaise as the leading product segment.

Distribution Channel Insights

The online segment is emerging as the fastest growing distribution channel in the Indian mayonnaise market, driven by increasing internet penetration, smartphone usage, and the convenience of home delivery. E-commerce platforms such as Amazon, BigBasket, Blinkit, and Flipkart offer consumers easy access to a wide variety of mayonnaise brands, flavors, and pack sizes, often accompanied by discounts and user reviews. The COVID-19 pandemic further accelerated this shift, as consumers turned to digital platforms for grocery shopping. Online availability also supports niche and premium brands that may not be widely distributed offline, enabling greater market reach. Furthermore, targeted digital marketing, influencer promotions, and recipe content on social media platforms have made consumers more aware and inclined to explore mayonnaise purchases online.

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Regional Insights

The North region dominated the Indian mayonnaise market, driven by its large urban population, higher exposure to Western food trends, and a thriving quick service restaurant (QSR) and foodservice culture. Cities like Delhi, Chandigarh, and Lucknow have seen rapid growth in demand for fast food and international cuisines, where mayonnaise is a key condiment. The region also hosts a significant number of cafes, bakeries, and cloud kitchens that use mayonnaise extensively in sandwiches, burgers, wraps, and salads. Additionally, the presence of strong retail infrastructure and increasing disposable incomes contribute to higher product penetration in both modern trade and general stores. North India’s growing inclination toward convenience foods and experimentation with new flavors further solidifies its position as the market leader.

Recent Developments

• In 2023, Del Monte launched its campaign “Made By Chefs, Loved By All,” featuring Michelin-star chef Vikas Khanna to endorse its mayonnaise and ketchup range, emphasizing Chef-grade quality.
• Capitalizing on India’s love for regional spices, Wingreens launched a desi-style tandoori mayonnaise, ideal for both Indian and Western recipes in 2024.

Key Market Players

• Saras Foods
• Del Monte Foods
• Britannia Industries
• Sundrop
• Hindustan Unilever
• Dabur India
• Kraft Heinz
• Patanjali Ayurved
• Nestle
• MTR Foods

Report Scope:

In this report, the India Mayonnaise Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Mayonnaise Market, By Product Type:

o   Flavored

o   Unflavored

• India Mayonnaise Market, By Packaging:

o   Bottles

o   Pouches

o   Others

• India Mayonnaise Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Online

o   Others

• India Mayonnaise Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Mayonnaise Market.

Available Customizations:

India Mayonnaise Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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