India liquid soap market is anticipated to grow with an impressive CAGR in the forecast period, FY2023-FY2027. The market has shown a consistent growth in the last five years, and it is expected to grow with the projected cumulative annular growth rate on the account of advantages of the liquid soap over the normal solid bar soaps and the health and skin benefits they provide. Liquid soaps are rapidly gaining the popularity among the country consumers owing to the aggressive advertisement by the manufacturers and the supported recommendations from the various media personnel and the models and icons of the entertainment sector in the country. These factors are anticipated to drive the growth of the India liquid soap market in the future five years on the backbone of aforementioned factors. Moreover, the characteristics like lower pH, and gentler on skin feature is anticipated to further support the growth of the India liquid soap market in the next five years of forecast. Furthermore, rapidly growing consumer awareness among the population is also expected to enhance the sales of the product thereby aiding the growth of the market in the future five years.

The India liquid soap market is segmented by product type, packaging type, nature, application, distribution channel, competitional landscape, and regional distribution. Based on product type, the market is further bifurcated into handwash, facewash, body wash, surface cleaner, and others. Differentiated on the basis of their purposes, handwash is anticipated to hold the largest market segment in the upcoming five years on the account of surge in the demand of organic, healthier, and easily usable handwashes among the country’s population. Moreover, due to onset of COVID-19 pandemic, the consumer grew more conscious and the consistent urge to regularly wash hands before touching mouth or face while you touch other surfaces surged the growth. The demand of maintaining the hygiene was much needed and much demanded thereby supporting the growth of the market in the next five years.

Some of the top players in the India liquid soap market are, Hindustan Unilever Limited, Godrej Soaps Private Limited, Cossmic Products Pvt Ltd, Reckitt Benckiser India Limited, Wipro Enterprises Pvt Ltd, ITC Limited, Henkel Anand India Private Limited, Johnson & Johnson Private Limited, Procter & Gamble Hygiene & Health Care, The Himalaya Drug Company, among others. The companies are involving themselves into research and development for more advanced products. Liquid soaps are in demand in all sorts of cleaning, washing, and bathing application, with the increasing demand for the product the market is bound to show exponential jump in the CAGR growth in the next five years. New players entering the market may form partnerships with other players or the end users of the industry for a consistent inflow of the product.

Years considered for this report:

Historical Years: FY2017 – FY2020

Base Year: FY2021

Estimated Year: FY2022

Forecast Period: FY2023 – FY2027

Objective of the Study:

  • To analyze the historical growth of the market size of India liquid soap market from FY2017 to FY2020.
  • To estimate and forecast the market size of India liquid soap market from FY2021 to FY2027 and growth rate until FY2027. 
  • To classify and forecast India liquid soap market based on product type, packaging type, nature, application, distribution channel, competitional landscape, and regional distribution.
  • To identify dominant region or segment in the India liquid soap market.
  • To identify drivers and challenges for India liquid soap market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India liquid soap market.
  • To identify and analyze the profile of leading players operating in India liquid soap market.
  • To identify key sustainable strategies adopted by market players in India liquid soap market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India liquid soap market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Liquid soap manufacturers, end users, and other stakeholders
  • Distributers and suppliers of Liquid Soap and other stakeholders
  • Organizations, forums and alliances related to liquid soap
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India liquid soap market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Liquid Soap Market, By Product Type:
    • Handwash
    • Facewash
    • Body Wash
    • Surface Cleaner
    • Others
  • India Liquid Soap Market, By Packaging Type:

o   Pouch

o   Bottle

o   Tube

  • India Liquid Soap Market, By Nature:

o   Organic

o   Synthetic

  • India Liquid Soap Market, By Application:
    • Household
    • Commercial
      • Hospitals
      • Malls
      • Offices
      • Restaurants
      • Others
  • India Liquid Soap Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Convenience Stores
    • Pharmaceutical Stores
    • Online Stores
    • Others
  • India Liquid Soap Market, By Region:
    • South
    • West
    • North
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India liquid soap market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Liquid Soap Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Introduction

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Factors Influencing Decision Making

4.2.  Customer Satisfaction

4.3.  Brand Recall

5.    Impact of COVID -19 on India Liquid Soap Market

6.    India Liquid Soap Market Overview

7.    India Liquid Soap Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value (USD) & Volume

7.2.  Market Share & Forecast

7.2.1.     By Product Type (Handwash, Facewash, Body Wash, Surface Cleaner, Others)

7.2.2.     By Packaging Type (Pouch, Bottle, Tube)

7.2.3.     By Nature (Organic, Synthetic)

7.2.4.     By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants, Others})

7.2.5.     By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmaceutical Stores, Online Stores, Others)

7.2.6.     By Region (North, South, East, West)

7.2.7.    By Company (FY2021)

7.3.  Product Market Map

8.    India Organic Liquid Soap Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value (USD) & Volume

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Packaging Type

8.2.3.     By Application

8.2.4.     By Distribution Channel

9.    India Synthetic Liquid Soap Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value (USD) & Volume

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Packaging Type

9.2.3.     By Application

9.2.4.     By Distribution Channel

10.  Market Dynamics

10.1.  Drivers/Opportunities

10.2.  Challenges/Restraints

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.    Company Profiles

14.1.1.  Hindustan Unilever Limited

14.1.2.  Godrej Soaps Private Limited

14.1.3.  Cossmic Products Pvt Ltd

14.1.4.  Reckitt Benckiser India Limited

14.1.5.  Wipro Enterprises Pvt Ltd

14.1.6.  ITC Limited

14.1.7.  Henkel Anand India Private Limited

14.1.8.  Johnson & Johnson Private Limited

14.1.9.  Procter & Gamble Hygiene & Health Care

14.1.10.                The Himalaya Drug Company

15.  Strategic Recommendations

16. About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]