As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

India liquid detergent market is anticipated to undergo substantial rate of growth during the forecast period owing to the rising popularity of eco-friendly liquid detergents as synthetic detergents tend to pollute water as well as the environment.  Moreover, the increasing population of working women in India coupled with the growing penetration of washing machines in the market is expected to drive the India liquid detergent market by 2025.

India liquid detergent market is segmented based on type, distribution channel, end user and region. Based on type, the market is segmented into organic and inorganic liquid detergents. The inorganic segment held the largest market, owing to its cost-effectiveness. However, the organic liquid detergent segment is expected to undergo the highest growth during the forecast period owing to rising concern towards environment protection and reducing water pollution. The manufacturers are also coming up with more organic products with various price range which is expected to drive the demand for liquid detergents in coming years.

Based on end user, the India liquid detergent market is segmented into residential and commercial sector. The residential sector is expected to dominate the liquid detergent market by 2025 in terms of revenue owing to the increasing penetration of washing machines in Indian households. As liquid detergents are more compatible with washing machines, they are finding high usage in households compared to commercial use.

Major players operating in the India liquid detergent market are Hindustan Unilever Limited, Procter & Gamble Home Products Ltd., Unilever Plc, Rohit Surfactants Private Limited, Nirma Limited, Jyothy Laboratories Limited, Henkel & Company KGaA, Godrej Consumer Products, Fena and Zhejiang Yuanmin Technology, among others. The market is highly competitive with some organized players leading the market. They are increasingly focusing on strengthening the distribution network to gain maximum revenue.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of India liquid detergent market.
  • To classify and forecast India Liquid Detergent market based on type, distribution channel, end user, company and regional distribution.
  • To identify drivers and challenges for India Liquid Detergent market.
  • To examine competitive developments such as expansions, new product launches in India liquid detergent market.
  • To conduct pricing analysis for India liquid detergent market.
  • To identify and analyze the profile of leading players operating in India liquid detergent market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of liquid detergent manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturing companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India liquid detergent market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Liquid detergent manufacturers/partners
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to liquid detergents

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India liquid detergent market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Liquid Detergent Market, By Type:
    • Organic
    • Inorganic
  • India Liquid Detergent Market, By Distribution Channel:
    • Store Based Retail
    • Non-Store Retail
  • India Liquid Detergent Market, By End User:
    • Residential
    • Commercial
  • India Liquid Detergent Market, By Region:
    • North
    • South
    • East
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India liquid detergent market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on India Liquid Detergent Market

4.    Executive Summary

5.    Voice of Customer

6.    India Liquid Detergent Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Type (Organic and Inorganic)

6.2.2.     By Distribution Channel (Store Based Retail and Non-Store Retail)

6.2.3.     By End User (Residential and Commercial)

6.2.4.     By Region

6.2.5.     By Company (2019)

6.3.  Market Attractiveness Index

7.    India Organic Liquid Detergent Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel By Form

7.2.2.     By End User

7.3.  Pricing Analysis

8.     India Inorganic Liquid Detergent Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel By Form

8.2.2.     By End User

8.3.  Pricing Analysis

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Development

11.  Pricing Analysis

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Hindustan Unilever Limited

14.2.              Procter & Gamble Home Products Ltd.

14.3.              Unilever Plc

14.4.              Rohit Surfactants Private Limited

14.5.              Nirma Limited

14.6.              Jyothy Laboratories Limited

14.7.              Henkel & Company KGaA

14.8.              Godrej Consumer Products

14.9.              Fena

14.10.            Zhejiang Yuanmin Technology

15.  Strategic Recommendations

16.  About us & Disclaimer

                                                                                                                (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com