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Forecast Period
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2025-2029
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|
Market Size (2023)
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USD589 Million
|
|
CAGR (2023-2028)
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16.78%
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Fastest Growing Segment
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Online
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Largest Market
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South India
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India Hair Color market is projected to grow throughout the forecast
period, owing to increased awareness of hair-highlight trend, expanding market
for salon services and innovative technology used in salons to improve the use
of hair care products. Other issues include increase in consumer hair related
issues, accelerated socioeconomic development, and the rapidly growing impact
of social media.
India Hair Color Market Scope
Hair Color is the practice of changing one’s hair color. This can be
done for various reasons including fashion and style purpose, to cover grey
hair, or to change one’s look with different hair color. Typically, chemicals
used in hair color products penetrate the hair roots to change the color of the
hair. Hair color can be permanent, semi-permanent or temporary. Permanent hair
color is designed to last until the hair grows out or is cut, while
semi-permanent hair colors last for a few weeks and gradually fades over time.
Temporary hair colors are washed out after a few shampoo and is often used for
special occasions or to experiment with new hair color.
India Hair Color Market Overview
India Hair Color market is experiencing high demand owing to the rising trend
among urban youth and young professionals, but it is also gaining popularity
among aged women and men. The increasing availability of hair color products
across different price points and channels including online platforms, is further fueling the
growth of this market. The hair color market, which had traditionally been
dominated by ‘powders’, including henna, has seen considerable shifts to crème
colors, especially among young generation which has also increased the demand
of hair color market in India. In addition, the market is benefiting from the
launch of new and innovative products, increased marketing efforts by
companies, and a growing number of professional salons and beauty parlors. Major
players are focusing on product innovation, launching new products with natural
ingredients, and expanding their
distribution network to gain a larger share of the market.
India Hair Color Market Drivers
Hair Color market in India is growing due to various factors such as the
increasing demand for hair color in India, driven by the rising popularity of
hair color as a fashion trend and a desire to cover grey hair. Moreover, with
changing lifestyle and growing income levels, consumers are becoming more aware
and conscious about their appearance. They are looking for more innovative and
new hair color products that offer long lasting results with less damage. In
addition, more working women are demanding hair color products to maintain
their appearance. The ease of availability of hair color products across
various distribution channel, including online platforms and retail stores, is
boosting the growth of the hair color market in India.
Hair Color market in India is becoming highly competitive, with
manufacturers engaging in aggressive advertising and promotional activities to
attract consumers. Moreover, hair color manufacturers are introducing new hair
color products in different color shades according to the changing needs and
preferences of consumers. The development of natural and organic hair color
products is also contributing to the market growth.
India Hair Color Market Trends
As the hair color market in India grows, more and more companies are
competing for market share and customer engagement. Moreover, businesses are
expanding their operations in the India Hair Color market through strategic
alliances or acquisitions. As hair
color is a popular beauty product in India, and the market is continuously
growing with new trends. For example, the increasing awareness about the
harmful chemicals used in traditional hair color products, making natural and
organic hair color increasingly popular in India. These products are made using
natural ingredients and are considered safer for hair and scalp. For instance, in
2021, Indus Valley launched its 100% organic certified hair color in six
shades. These hair colors are free of ammonia and various harmful chemicals.
Another trend in hair color market in India is the increasing popularity
of hair color services at home. Many consumers are choosing to color their hair
themselves rather than visiting a salon, due to the convenience and cost
saving. Thus, various companies are offering hair color products at home.
Additionally, there has been a growing trend towards bold and vibrant hair
color such as blue, purple, pink, green, etc. These colors are becoming popular
among the younger generations. Overall, the hair color market in India is
evolving constantly, and new trends are likely to emerge as consumer
preferences continue to shift.