India residential water purifier market was valued at $ 391.4 million in 2019 and is projected to grow at a CAGR of 13.3% and reach $ 818 million by 2024. Anticipated growth in the market can be attributed to growing concern towards water borne disease due to water pollution, industrial development leading to water pollution and rising disposable income of Indians. Moreover, rising health awareness among people is further pushing demand for water purifiers across the country. On the basis of devices, the market has been divided into POU (point of usage) and POE (point of entry), POU accounted the maximum market share and is expected to continue its dominance during the forecast period as well owing to affordability and low maintenance cost of the system.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast India residential water purifier market size.
  • To define, classify and forecast India residential water purifier on the basis of technology, product category, sales channel and regional distribution.
  • To identify tailwinds and headwinds for India residential water purifier market.
  • To examine competitive developments such as expansions, new product launches, supply contracts and new policies in India residential water purifier market.
  • To strategically profile leading players operating in India residential water purifier market. 


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Some of the major players operating in India residential water purifier market are Eureka Forbes Ltd., Kent RO Systems Limited, Hindustan Unilever Limited, AO Smith, Ion Exchange (India) Limited, Tata Chemicals Limited, Livpure Pvt Ltd, Havells India Limited, Usha International Limited, Bajaj Electronics, among others.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of residential water purifier installers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include companies that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end users and regional presence of all major residential water purifier manufacturers across India.

TechSci Research calculated India residential water purifier market size using a bottom-up approach, wherein manufacturers’ value sales data for different product types was recorded as well as forecast for the future years was made. Secondary sources such as company annual reports, Ministry of Corporate Affairs, Ministry of Water, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also studied by TechSci Research.


Key Target Audience:

  • Residential water purifier manufacturers, suppliers, major end users and other stakeholders
  • Associations, organizations and alliances related to residential water purifier
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as residential water purifier manufacturers, distributors, dealers and policy makers. The study would also help them in deciding which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India residential water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Technology Type:
    • Ultraviolet
    • RO

o    Activated Carbon

o    Ultrafiltration

o    Nanofiltration

o    Others (Ion Exchange and Softener)

  • Market, by Product Category:
    • Purifier
    • Dispenser

o    Others (Boiling Taps and Filtration)

  • Market, by Device Type:
    • POU
    • POE
  • Market, by Sales Channel:
    • Direct
    • Distributor
  • Market, by Region:
    • North
    • South
    • East
    • West
  • Market, by Installer (Company):
    • Eureka Forbes Ltd.,
    • Kent RO Systems Limited
    • Hindustan Unilever Limited
    • Ion Exchange Pvt Ltd.
    • Tata Chemicals
    • Others

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of type.

Company Profiles: Detailed analysis of the major companies present in India residential water purifier market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer

4.1.    Customer Sample Distribution

4.2.    Brand Awareness

4.3.    Brand Satisfaction

4.4.    Factors Influencing Purchase Decision

4.5.    Factors Considered Before Purchase

5.       India Residential Water Purifiers Market Outlook

5.1.    Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2.    Market Share & Forecast

5.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)

5.2.2. By Product Category (Purifier, Dispenser, Others)

5.2.3. By Sales Channel (Direct Vs. Distribution)

5.2.4. By Company

5.3.    Pricing Analysis

6.       India POU Residential Water Purifiers Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.    Market Share & Forecast

6.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)

6.2.2. By Product Category (Purifier, Dispenser, Others)

6.2.3. By Sales Channel (Direct Vs. Distribution)

6.2.4. By Company

7.       India POE Residential Water Purifiers Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.    Market Share & Forecast

7.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)

7.2.2. By Product Category (Purifier, Dispenser, Others)

7.2.3. By Sales Channel (Direct Vs. Distribution)

7.2.4. By Company

8.       Market Dynamics

8.1.    Drivers

8.2.    Challenges

8.3.    Impact Analysis

9.       Market Trends & Development

10.   Trade Dynamics

10.1.   Export

10.2.      Import

11.   Value Chain & Profitability Analysis

12.   List of Major Channel Partners

13.   Competitive Landscape

13.1.   Competitive Benchmarking

13.2.   Company Profiles

13.2.1.    Eureka Forbes Limited

13.2.2.    Kent RO Systems Ltd.

13.2.3.    Hindustan Unilever Limited

13.2.4.    AO Smith

13.2.5.    Ion Exchange India Ltd.

13.2.6.    Tata Chemicals Limited

13.2.7.    Livpure Pvt Ltd

13.2.8.    Havells India Limited

13.2.9.    Usha International Ltd

13.2.10.   Bajaj Electricals Ltd.

14.   India Residential Water Softener Market Outlook (POE & POU)

14.1. Market Size & Forecast

14.1.1.    By Value

14.2.   Market Share & Forecast

14.2.1.    By Technology (POE and POU)

14.3.   By Company

14.3.1.    By Value

14.3.2.    By Technology

14.3.3.    By Share of Sales Channel (Direct Vs. Distribution)

14.3.4.    By Company

14.4.   Voice of Customer

15.   India Light Commercial Water Softener Market Outlook (POE & POU)

15.1.   Market Size & Forecast

15.1.1.    By Value

15.2.   Market Share & Forecast

15.2.1.    By Technology (POE and POU)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1: Unaided Brand Awareness (Base=100)

    Figure 2: Aided Brand Awareness (Base=100)

    Figure 3: Factors Influencing Purchase Decisions (Base=100)

    Figure 4: Water Purifier Brands in Use (Base=100)

    Figure 5: Water Purifier Storage Capacity (Base=100)

    Figure 6: Water Purifier Filter Replacement Cycle (Base=100)

    Figure 7: Water Purifier Purification Stage (Base=100)

    Figure 8: Purification Stage Awareness (Base=100)

    Figure 9: Presence of TDS Control in Water Purifiers (Base=100)

    Figure 10: India Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F

    Figure 11: India Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F

    Figure 12: India Infrastructure Investment Opportunity until 2025, By Value (USD Billion)

    Figure 13: India Union Water Resources, Budget Allocation, 2017 & 2018 (USD Billion)

    Figure 14: India Per Capita Water Availability, By Volume, 1951, 2001, 2007, 2011 & 2025F (Cubic Meter)

    Figure 15: India pH & TDS (mg/L) Levels, By State, 2018

    Figure 16: India Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F

    Figure 17: India Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F

    Figure 18: India Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F

    Figure 19: India Residential Water Purifiers Market Share, By Company, By Value, 2018

    Figure 20: India Water Purifiers Average Selling Prices, By Technology, 2014-2024F (USD/Unit)

    Figure 21: India POU Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F

    Figure 22: India POU Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F

    Figure 23: India POU Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F

    Figure 24: India POU Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F

    Figure 25: India POU Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F

    Figure 26: India POU Residential Water Purifiers Market Share, By Company, By Value, 2018

    Figure 27: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F

    Figure 28: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F

    Figure 29: India POE Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F

    Figure 30: India POE Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F

    Figure 31: India POE Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F

    Figure 32: India POE Residential Water Purifiers Market Share, By Company, By Value, 2018

    Figure 33: India Household Water Purifier Imports & Exports, By Volume, 2014-2018 (‘000 Units)

    Figure 34: Market Share by Sales Channel (Direct, Distributor, Retail, Online), By Value, 2018

    Figure 35: Market Share by Sales Channel in Residential Market, By Value, 2018

    Figure 36: India Residential Water Softener Market Size, By Value (USD Million), 2014–2024F

    Figure 37: India Residential Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F

    Figure 38: India POE Residential Water Softener Market Share, By Company, By Value, 2018

    Figure 39: India POU Residential Water Softener Market Share, By Company, By Value, 2018

    Figure 40: Factors Influencing Purchase Decisions (Base=100)

    Figure 41: India Light Commercial Water Softener Market Size, By Value (USD Million), 2014–2024F

    Figure 42: India Light Commercial Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F 

    Figure 43: India Gravity Residential Water Purifier Market Share, By Value, 2018

    Figure 44: India Gravity Residential Water Purifier Market Share, By Value, 2019E-2024F

    Figure 45: India Residential Water Purifier After Market Share, By Value (USD Million), 2018

     

    List of Tables

    Table 1: Availability of Drinking Water, By State, By Habitations, 2018 (Number)

     Table 2: Eureka Forbes Limited Key Water Purifiers Distributors in India

     Table 3: Kent RO Limited Key Water Purifiers Distributors in India

     Table 4: HUL Key Water Purifiers Distributors in India

     Table 5: Tata Chemicals Water Purifiers Distributors in India

     Table 6: India Sales Channel Share, By Company, 2018

     Table 7: Water Hardness Level in Some of the States in India