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Forecast Period
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2026-2030
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Market Size (2024)
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USD 75.23 Million
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CAGR (2025-2030)
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4.92%
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Fastest Growing Segment
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Online
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Largest Market
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North
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Market Size (2030)
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USD 110.45 Million
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Market Overview
India Electric Toothbrush Market was valued at USD 75.23 million in 2024 and is expected to
reach USD 110.45 million by 2030 with a CAGR of 4.92%. The India Electric
Toothbrush market is witnessing significant growth, driven by various factors.
Rising disposable incomes among Indian consumers have made premium oral care
products, including electric toothbrushes, more affordable and accessible. As
urbanization accelerates, more consumers in cities are adopting advanced oral
care solutions for better hygiene. Also, growing awareness about the importance
of oral health has encouraged people to shift from traditional manual toothbrushes
to electric ones for superior cleaning. Technological advancements, such as
smart features, multiple brushing modes, and long-lasting batteries, have
further enhanced the appeal of electric toothbrushes. Also, the rapid growth of
e-commerce platforms has made purchasing electric toothbrushes more convenient
and accessible, allowing consumers to compare products and make informed
decisions. These factors together are fueling the expansion of the electric
toothbrush market in India.
Key Market Drivers
Technological
Innovation
Technological innovation is a significant driver of
the India electric toothbrush market, enhancing product functionality and user
experience. Advancements such as smart sensors, Bluetooth connectivity, and
mobile app integration allow users to monitor brushing habits and receive
personalized feedback, promoting better oral hygiene practices. Also, features
like multiple brushing modes, pressure sensors, and long-lasting batteries
improve cleaning efficiency and convenience. The introduction of eco-friendly
designs and rechargeable models aligns with growing sustainability concerns.
These technological enhancements not only meet the evolving needs of consumers
but also contribute to the market's expansion by offering more value and
differentiation among products. As a result, technological innovation continues
to play a pivotal role in driving the growth of the electric toothbrush market
in India.
Expansion
of Online Retail Platform
The expansion of online retail platforms is a
significant driver of the India electric toothbrush market. As a part of
this, according to a recent study, as of 2024, the Indian e-commerce market was
valued at 123 billion US dollars. By 2030, this figure was projected to rise to
USD 300 billion.E-commerce platforms like Amazon India and Flipkart have
made electric toothbrushes more accessible to a broader consumer base, offering
a wide range of products, detailed specifications, and customer reviews. This
accessibility is particularly beneficial in tier II and III cities, where
traditional retail options may be limited. Also, online platforms often provide
competitive pricing, discounts, and subscription services for replacement brush
heads, enhancing customer convenience and affordability. The growth of digital
payment systems and increased internet penetration further facilitate online
purchases, making it easier for consumers to invest in advanced oral care
products. As a result, the online retail segment is experiencing rapid growth, contributing
significantly to the overall expansion of the electric toothbrush market in
India.
Increasing
Awareness Among Consumer for Oral Hygiene
Increasing awareness among consumers about oral
hygiene is a significant driver of the India electric toothbrush market. According
to The World Health Organization (WHO), as of 2023 more than 50% of Indian
adults suffer from periodontal disease and more than 95% of Indians have dental
caries. This growing consciousness about oral health has led to a shift
towards advanced dental care solutions, including electric toothbrushes, which
are perceived to offer superior cleaning efficiency compared to manual brushing.
As consumers become more informed about the benefits of electric toothbrushes,
such as better plaque removal and gum health, there is an increasing demand for
these products. This trend is further supported by public health campaigns and
educational initiatives that emphasize the importance of oral hygiene,
contributing to the market's expansion.
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Key Market Challenges
Battery
& Charging Issues
Battery and charging issues present a significant
challenge in the India electric toothbrush market. While electric toothbrushes
are favored for their superior cleaning efficiency, many consumers face
inconvenience with the charging process and battery life. In areas with
unreliable power supply, charging the device can be problematic, particularly
in rural or semi-urban regions where electricity cuts are common. Also, some
consumers may experience issues with the longevity of the battery, with
rechargeable models potentially losing charge capacity over time. This can be
frustrating, as it affects the product’s usability and overall value. Also,
electric toothbrushes with advanced features often require longer charging
times, which may deter consumers seeking quick solutions. These battery and
charging-related concerns, coupled with the relatively higher costs of electric
toothbrushes, may limit adoption among price-sensitive and convenience-seeking
Indian consumers.
Limited
Awareness in Rural Area
Limited awareness in rural areas is a key challenge
facing the India electric toothbrush market. While electric toothbrush adoption
is growing in urban centers, rural regions still exhibit lower penetration due
to limited knowledge about the benefits of electric brushing. Many consumers in
these areas continue to rely on traditional manual toothbrushes or local
alternatives, unaware of the advantages that electric toothbrushes offer, such
as better plaque removal, gum health, and overall improved oral hygiene. Also,
rural areas often lack access to modern retail outlets or e-commerce platforms
where electric toothbrushes are sold, further limiting exposure. Price
sensitivity also plays a role, as electric toothbrushes are perceived as
premium products, which makes them less accessible in economically constrained
areas. This lack of awareness and accessibility in rural regions slows down the
overall market growth in India.
Key Market Trends
Increasing
Adoption of Smart & Connected Toothbrushes
The increasing adoption of smart and connected
electric toothbrushes is a prominent trend in the Indian oral care market.
These advanced devices integrate features such as artificial intelligence (AI),
Bluetooth connectivity, and mobile app synchronization, offering users
personalized feedback and real-time brushing guidance. For instance, brands
like Oral-B and Philips Sonicare provide toothbrushes that track brushing
habits, suggest optimal brushing techniques, and remind users to replace brush
heads, thereby promoting better oral hygiene practices. The integration with
health platforms like Apple Health further enhances user engagement by
consolidating oral health data. Also, the affordability of these smart
toothbrushes has improved, making them accessible to a broader consumer base.
This technological evolution is reshaping consumer expectations, leading to a
shift from traditional manual brushing to tech-enabled oral care solutions,
thereby driving the growth of the electric toothbrush market in India.
Surging
Eco-Friendly & Sustainable Product Innovation
The India electric toothbrush market is witnessing a
significant shift towards eco-friendly and sustainable product innovations,
reflecting a growing consumer preference for environmentally conscious oral
care solutions. As a part of this, according to a recent study, as of 2024,
60% of Indian customers actively choose sustainable items. Brands are
increasingly focusing on reducing plastic usage by incorporating sustainable
materials such as bamboo, recycled plastics, and plant-based components into
their toothbrush designs. Similarly, startups like SURI are manufacturing
toothbrushes with recyclable aluminum bodies and plant-based brush heads that
are compostable, aligning with the circular economy principles. This trend is
further supported by government initiatives promoting plastic waste management
and the adoption of biodegradable alternatives. As consumer awareness regarding
environmental issues increases, the demand for sustainable electric
toothbrushes is expected to rise, prompting more brands to innovate and offer
eco-friendly options in the Indian market.
Increasing
Number of Oral & Dental Problem
The escalating prevalence of oral and dental issues
in India is significantly influencing the electric toothbrush market. These
prevalent dental problems underscore the importance of adopting effective oral
care solutions. Electric toothbrushes, with their superior plaque removal
capabilities and advanced features, are increasingly recognized as effective
tools in combating these oral health challenges. The growing awareness of these
dental issues is driving consumers towards adopting electric toothbrushes,
thereby propelling market growth. As oral health continues to be a significant
concern, the demand for electric toothbrushes is expected to rise, offering
consumers an efficient means to maintain oral hygiene and mitigate the risk of
dental diseases.
Segmental Insights
Sales
Channel Insights
Offline dominated the India Electric
Toothbrush market, due to several factors. Traditional brick-and-mortar stores,
including pharmacies, supermarkets, and specialized dental care outlets, remain
the primary shopping venues for many consumers, especially in smaller cities
and rural areas. This is largely due to the lack of widespread internet access
and limited familiarity with e-commerce platforms in these regions. Consumers
often prefer to see and physically examine products before purchasing,
especially when it comes to health-related items like electric toothbrushes. Also,
in-store experiences allow customers to receive direct product advice and
demonstrations from sales personnel, building trust and confidence in the
product. Despite the rise of e-commerce, the offline market continues to be a
crucial Sales Channel for electric toothbrush brands in India.
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Regional Insights
The North region dominated the India Electric
Toothbrush market, due to factors such as higher disposable income,
urbanization, and growing awareness about oral hygiene. Cities like Delhi,
Chandigarh, and Gurgaon have seen a rise in demand for advanced dental care
products, including electric toothbrushes, driven by the increasing health
consciousness among consumers. Also, the East region experiences significant
growth due to increasing urbanization and growing health awareness. Cities like
Kolkata, Bhubaneswar, and Patna are witnessing an uptick in demand for electric
toothbrushes as consumers become more conscious of oral hygiene.
Recent Developments
- In January 2025, Philips launched its
latest innovation with the Sonicare 5000-7000 series, featuring advanced
adaptive brushing technology, 62,000 gentle sonic movements per minute, and
patented optical sensing capabilities. This new range marks the next generation
of sonic technology, offering personalized brushing experiences through its
adaptive technology, ensuring optimal results regardless of the user’s brushing
technique.
- In January 2024, Laifen, a leading
personal care brand, launched its innovative Laifen Wave Electric Toothbrush at
the 2024 Consumer Electronics Show (CES). This dual-action toothbrush combines
oscillation and vibration for superior brushing performance, promoting
healthier teeth.
- In July 2024, Perfora, India's leading
digital oral care brand, launched the innovative Aluminium Handle Electric
Toothbrush. This cutting-edge toothbrush sets a new standard in oral hygiene,
emphasizing sustainability and environmental responsibility.
Key Market Players
- Colgate-Palmolive Company
- The Procter & Gamble Company
- Koninklijke Philips N.V.
- Tusk
- Ordo
- Brushd
- Perfora
- Sonic Brush
- Argos Limited
- Gem-Care Products Pty Ltd
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By Type
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By End User
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By Sales Channel
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By Region
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Report Scope:
In this report, the India Electric Toothbrush
Market has been segmented into the following categories, in addition to the
industry trends which have also been detailed below:
- India Electric Toothbrush
Market, By Type:
o Battery
o Rechargeable
- India Electric Toothbrush
Market, By End User:
o Kids
o Adults
- India Electric Toothbrush
Market, By Sales Channel:
o Online
o Offline
- India Electric Toothbrush
Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India Electric Toothbrush Market.
Available Customizations:
India Electric Toothbrush Market report with the
given market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Electric Toothbrush Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]