India electric appliance rental market is anticipated to grow at an impressive rate during the forecast period on account of increasing working class population and rising disposable income. Factors such as increase in the trend of renting instead of purchasing electric appliance and need of electric appliance for immediate short-term needs are propelling the growth of the electric appliance rental market in India. 

India electric appliance rental market can be segmented based on category, business model, end use, tenure and region. On the basis of tenure, market can be segregated into upto 1 year, 1-2 year and over 2 years. Among them, 1-2 year is the preferred duration of renting as people prefer purchasing electric appliance instead of renting one. Based on the category, market can be segmented into refrigerator, television, microwave, washing machine, air conditioners, air cooler and others. Among these, air cooler and washing machine registered high volume in terms of renting.

Some of the companies operating in India electric appliance rental market are Rentomojo, CityFurnish, Furlenco, Rentickle, GrabOnRent, RentOnGo, Pepperfry, Fabrento, Guarented, among others. In the last few years, electric appliance rental market has witnessed emergence of several new start-ups such as RentOnGo, Fabrento, among others. Additionally, customers from tier 1 cities are witnessing significant adoption of electric appliance rental. After the success of electric appliance rental in tier 1 cities, companies are eyeing tier 2 and tier 3 cities in order to increase their share.


Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India electric appliance rental market.
  • To classify and forecast India electric appliance rental market based on business model, category, end use, tenure and regional distribution.
  • To identify drivers and challenges for India electric appliance rental market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India electric appliance rental market.
  • To identify and analyze the profile of leading players operating in the India electric appliance rental market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major service providers across the country.

TechSci Research calculated the market size of India electric appliance rental market by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Electric appliance rental companies and other stakeholders
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to electric appliance rental market   

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India electric appliance rental market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Business Model:
    • Self Inventory
    • Tie-Up With Various Vendor
    • Verified Vendor
  • Market, By Category:
    • Refrigerator
    • Television
    • Microwave
    • Washing Machine
    • Air Conditioner
    • Air Cooler
    • Others
  • Market, By End Use:
    • Residential
    • Commercial
  • Market, By Tenure:
    • Upto 1 Year
    • 1-2 Year
    • Over 2 Years
  • Market, By Region:
    • North Region
    • South Region
    • East Region
    • West Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India electric appliance rental market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     India Electric Appliance Rental Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.2.   Market Share & Forecast

5.2.1. By Business Model (Self Inventory; Tie-Up With Various Vendor; Verified Vendor)

5.2.2. By Category (Refrigerator; Television; Microwave; Washing Machine; Air Conditioner; Air Cooler, Others)

5.2.3. By End Use (Residential; Commercial)

5.2.4. By Tenure (Upto 1 Year; 1-2 Year; Over 2 Years)

5.2.5. By Region (North, South, East, West)

5.2.6. By Company (2018)

5.3.   Market Attractiveness Index

6.     North India Electric Appliance Rental Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value  

6.2.   Market Share & Forecast

6.2.1. By Business Model

6.2.2. By Category

6.2.3. By Tenure

7.     West India Electric Appliance Rental Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value  

7.2.   Market Share & Forecast

7.2.1. By Business Model

7.2.2. By Category

7.2.3. By Tenure

8.     South India Electric Appliance Rental Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value  

8.2.   Market Share & Forecast

8.2.1. By Business Model

8.2.2. By Category

8.2.3. By Tenure

9.     East India Electric Appliance Rental Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value  

9.2.   Market Share & Forecast

9.2.1. By Business Model

9.2.2. By Category

9.2.3. By Tenure

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Company Profile

14.2.              Rentomojo

14.3.              CityFurnish

14.4.              Furlenco

14.5.              Rentickle

14.6.              GrabOnRent

14.7.              RentOnGo

14.8.              Pepperfry

14.9.              Fabrento

14.10.            Guarented

15.  Strategic Recommendations

16.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at