Report Description

India Digital Signage Market By Component (Display Screen, Software, Content & Media Players), By Application (Indoor & Outdoor), By End User (Government & Transportation, Retail, Banks & Financial Institutions, and Others), Competition Forecast and Opportunities, 2012-2022

  • Publish Date:May, 2017
  • Format : PDF
  • Pages : 99
  • Industry : Media

India digital signage market stood at $328.79 million in 2016, and is forecast to exhibit a CAGR of 18.60% in value terms to reach $906.65 million by the end of 2022, on the back of growing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government. Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

  • To define, classify and forecast the India Digital Signage market on the basis of component type, application, end use sector, company, and regional distribution.
  • To analyze and forecast India Digital Signage market size, in terms of value.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of end use sector by segmenting India digital signage market into four regions, namely North, East, West, and South.
  • To identify the tailwinds and headwinds for India digital signage market.
  • To analyze and forecast the market size, in terms of value, for India digital signage market with respect to key end use sector such as Retail, Government and Transportation, Banks & Financial Institutions, Media & Entertainment, Commercial buildings and others.
  • To strategically profile leading players in the market which are involved in supplying of digital signage in India.



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India digital signage market is controlled by these major players, namely– Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by Others which includes, Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of digital signage manufacturers and suppliers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also asked about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of major digital signage suppliers across India.

TechSci Research calculated the market size for India digital signage using a bottom-up approach, where data for different components for standard application (Retail, Government & Transportation, Banks & Financial Institutions etc.) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical data of digital signage components to arrive at the overall market size. Various secondary sources such as secondary company websites, annual reports, World Bank website, government websites, press releases, International Monetary Fund, white papers, investor presentations and financial reports were also used by TechSci Research.


Key Target Audience:

  • Digital Signage display, software, media player manufacturers and distributors/suppliers.
  • Content generation and management companies
  • Digital Signage Solution Providers
  • End users of digital signage solutions such as Retail, Government & Transportation, Banks & Financial Institutions, Media & Entertainment and others  
  • Research & Development organizations and consulting companies
  • Associations, organizations, forums and alliances related to digital signage
  • Government bodies such as regulating authorities and policy makers

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as digital signage solution providers, component manufacturers, distributors and dealers, customers and policy makers, about the targeted market segments in coming years (next two to five years) in order to strategize investments and capitalize on the growth of market segment.

Report Scope:

In this report, Digital Signage market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Component:
    • Display Screen
    • Software
    • Content
    • Media Player
  • Market, by Application:
    • Indoor
    • Outdoor
  • Market, by End Users:
    • Retail
    • Government & Transportation
    • Banks & Financial Institutions
    • Media & Entertainment
    • Commercial buildings
    • Others
  • Market, by Geography:
    • North
    • East
    • South
    • West

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of component.

Company Profiles: Detailed analysis of the major companies present in the digital signage market.

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