Digital Signage Market in India Forecast to Grow at CAGR 18% till 2022
Growing focus towards digitalization,
increasing outdoor advertisement spending by companies coupled with government
initiatives towards use of digital signage in transportation and signboards is
driving digital signage market in India
According
to a recently released TechSci Research report, “India
Digital Signage Market By Component, By Application, By
End User, Competition Forecast and Opportunities, 2012-2022”,
digital signage market in India is projected to register a CAGR of over 18% during
2017-2022. With growing outdoor advertising spending by companies to promote
their services and products and use of interactive kiosks by various end use industries,
is propelling the demand for digital signage in India. Increase in retail
infrastructure like shopping malls during 2012-2016 played a major role in the
increasing demand for digital signage as shopping malls caters to large number
of retail outlets and food chains which are using digital signage for their
advertising and making services more user friendly. During the coming five years, new
airports, metro stations and railway stations are expected to further boost the
demand of digital signage in India.
Browse 19 market data Tables and
25 Figures spread through 99 Pages and an in-depth TOC on "India
Digital Signage Market"
https://www.techsciresearch.com/report/india-digital-signage-market-by-component-display-screen-software-content-media-players-by-application-indoor-outdoor-by-end-user-government-transportation-retail-banks-financial-institutions-and-others-competition-forecast-and-opportunities/1010.html
List of upcoming Airport Projects in India
|
Project Name
|
State
|
Owner/Operator
|
Estimated Completion Year
|
|
Sikkim Airport
|
Sikkim
|
Airports Authority of India
|
2017-18
|
|
Navi Mumbai International
Airport
|
Maharashtra
|
Mumbai International Airport
Limited (MIAL)
|
2020
|
|
Mopa Airport
|
Goa
|
GMR Goa International Airport
Limited
|
2020
|
|
Hassan Airport
|
Karnataka
|
State Government
|
Not Available
|
|
Kannur International
Airport
|
Kerala
|
Kannur International Airport
Limited (KIAL)
|
2018
|
Source: TechSci Research
A bulk of the end user demand for digital signage is expected to come
from the retail sector. As per Department of Industrial Policies and
Promotion (DIPP), during 2000-2016 a total of $ 935.74 million
Foreign Direct Investment equity inflow was reported by in India for retail
trading and this along with increasing advertisement budgets is expected to
surge the demand for digital signage in digital signage in retail sector over
the forecast period. In terms of region, South and West regions accounted for
the highest market shares, and are expected to continue leading the market in
the forecast period. Display Screens and Media Players were the leading demand
generators amongst component types, and this trend is expected to continue
during the forecast period as well.
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“Government
initiatives such as Digital India are blazing a trail for adoption of
technologies in both public and private sectors in the country. In addition to
malls and other retail outlets, the Indian railways, state-run bus corporations,
universities, etc. are also moving towards implementing digital signage
technology on a war footing. While high deployment costs remain a concern, the
benefits associated with digital signage will significantly outweigh the costs
in the long run”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“India Digital Signage Market
By Component, By Application, By End User, Competition Forecast and Opportunities,
2012-2022” has
evaluated the future growth potential of India digital signage market and
provides statistics and information on market structure, size, share and future
growth of India digital signage. The report is intended to provide cutting-edge
market intelligence and help decision makers to take sound investment
evaluation. Besides, the report also identifies and analyzes the emerging
trends along with essential drivers, challenges and opportunities present in
the India digital signage market.
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