India dietary supplement market was valued USD 3924.44 Million in FY2020 and is predicted to grow at CAGR of 17.28% until FY2026, to reach USD 10,198.57 Million by FY2026. Anticipated growth in the market can be attributed to growing consumer awareness about preventive healthcare, increasing purchasing power and rising cases of lifestyle diseases such as obesity, blood pressure, diabetes, malnutrition, etc. In addition, adoption of aggressive marketing & promotional strategies for the promotion of dietary supplement is expected to positively influence the growth of the market.

Consumers are increasingly shifting towards preventive healthcare. India has one of the highest diabetes cases in the world and it is anticipated that over 80 million people will be diabetic in the country by 2030. Consumers are now getting increasingly aware about excessive use of chemicals and their side effects and opting for dietary supplements. This changing trend would boost the country’s dietary supplement market.

In FY2020, combination dietary supplement held the lion’s share in market due to owing to the fact that vitamin & mineral dietary supplement contain a variety of micronutrients, water-soluble & fat-soluble vitamins that help the body to function smoothly and improve mental health as well. Based on distribution channel, pharmacies & drug stores led the market with share of 64.49% in FY2020 as the government licenses them to sell drugs and dietary supplements as prescribed by doctors or health professionals.

India dietary supplement market is controlled by several major players, including Abbott India Limited, Herbalife International India Pvt. Ltd., Amway India Enterprises Pvt. Ltd., Dabur India Limited, Danone Nutricia International Pvt. Ltd., Himalaya Drug Company, GlaxoSmithKline Consumer Healthcare Ltd., Sun Pharmaceutical Industries Ltd., Kraft Heinz India Pvt. Ltd., and Patanjali Ayurved Limited, among others. Companies operating in the market are investing in R&D and launching new products to retain their share in the competitive market.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022-FY2026

Objective of the Study:

  • To analyze and estimate the market size of India dietary supplement market from FY2016 to FY2019.
  • To estimate and forecast the market size of India dietary supplement market from FY2020 to FY2026 and growth rate until FY2026.
  • To classify and forecast India dietary supplement market based on product type, form, distribution channel, application, end use, region and company.
  • To identify dominant region or segment in the India dietary supplement market.
  • To identify drivers and challenges for India dietary supplement market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India dietary supplement market.
  • To conduct pricing analysis for India dietary supplement market.
  • To identify and analyze the profile of leading players operating in India dietary supplement market.
  • To identify key sustainable strategies adopted by market players in India dietary supplement market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of dietary supplement manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of all major dietary supplement suppliers across the country.

TechSci Research calculated the size for India dietary supplement market using a bottom-up approach, where manufacturers’ value shares data for standard types were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Central Statistical Office of India, Ministry of Statistics & Programme Implementation, FSSAI, Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also reviewed by TechSci Research.


Key Target Audience:

  • Manufacturers and suppliers of vitamin & mineral dietary supplements, herbal dietary supplements, protein dietary supplements & other dietary supplements
  • Organizations, forums and alliances related to dietary supplements
  • Industry associations and government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as dietary supplement manufacturers, distributors and dealers, customers and policy makers. The study would help them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth opportunities in the market.

Report Scope:

In this report, India dietary supplement market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Vitamin
    • Mineral
    • Combination Dietary Supplement
    • Herbal Supplement
    • Fish Oil & Omega Fatty Acid
    • Protein
    • Other
  • Market, by Form:
    • Tablets
    • Capsules
    • Powder
    • Liquids
    • Soft Gels
  • Market, by Distribution Channel:
    • Pharmacies and Drug Stores
    • Supermarkets and Hypermarkets
    • Online
    • Others
  • Market, by End Use:
    • Infants
    • Children
    • Adults
    • Pregnant Females
    • Geriatric
  • Market, by Region:
    • North India
    • West India
    • South India
    • East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India dietary supplement market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major cities.

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Impact of COVID-19 on India Dietary Supplement Market

5.       India Dietary Supplement Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.2.    Market Share & Forecast

5.2.1.By Product Type (Vitamin, Mineral, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein & Other)

5.2.2.By Form (Tablets, Capsules, Powder, Liquids, Soft Gels)

5.2.3.By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, Others)

5.2.4.By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity Others)

5.2.5.By End Use (Infants, Children, Adults, Pregnant Females, Geriatric)

5.2.6.By Region

5.2.7.By Company

5.3.    Product Market Map

6.       North India Dietary Supplement Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Product Type

6.2.2.By Form

6.2.3.By Distribution Channel

6.2.4.By Application

6.2.5.By End Use

7.       South India Dietary Supplement Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Product Type

7.2.2.By Form

7.2.3.By Distribution Channel

7.2.4.By Application

7.2.5.By End Use

8.       East India Dietary Supplement Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.2.    Market Share & Forecast

8.2.1.By Product Type

8.2.2.By Form

8.2.3.By Distribution Channel

8.2.4.By Application

8.2.5.By End Use

9.       West India Dietary Supplement Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.2.    Market Share & Forecast

9.2.1.By Product Type

9.2.2.By Form

9.2.3.By Distribution Channel

9.2.4.By Application

9.2.5.By End Use

10.   Import & Export Analysis    

11.   Market Dynamics   

11.1.  Drivers              

11.2.  Challenges      

12.   Market Trends & Developments     

13.   Policy & Regulatory Landscape         

14.   India Economic Profile         

15.   Competitive Landscape       

15.1.  Competition Outlook  

15.2.  Company Profiles

15.2.1.    Amway India Enterprises Private Limited              

15.2.2.    Herbalife International India Private Limited       

15.2.3.    Dabur India Limited        

15.2.4.    Abbott India Limited      

15.2.5.    Kraft Heinz India Private Limited               

15.2.6.    Himalaya Drug Company             

15.2.7.    Sun Pharmaceutical Industries Limited   

15.2.8.    GlaxoSmithKline Consumer Healthcare Limited  

15.2.9.    Danone Nutricia International Private Limited    

15.2.10.    Patanjali Ayurved Limited         

16.   Strategic Recommendations             

17.   About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1:               India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2026F

    Figure 2:               India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2026F

    Figure 3:               India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2026F

    Figure 4:               India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    Figure 5:               India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2026F

    Figure 6:               India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2026F

    Figure 7:               India Dietary Supplement Market Share, By Region, By Value, FY2016-FY2026F

    Figure 8:               India Net State Domestic Product (NSDP) by Region, FY’2018 (USD Million)

    Figure 9:               India Population Distribution, By Region, 2019 (Millions)

    Figure 10:            India Dietary Supplement Market Share, By Company, By Value, FY2020

    Figure 11:            India Dietary Supplement Market, Product Map on the Basis of Market Size (USD Million) & Growth Rate (%)

    Figure 12:            North India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2026F

    Figure 13:            North India Net State Domestic Product (NSDP), FY’2015-FY’2019 (USD Million)

    Figure 14:            North India Population, 2017-2019 (Millions)

    Figure 15:            North India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2026F

    Figure 16:            North India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2026F

    Figure 17:            North India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    Figure 18:            North India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2026F

    Figure 19:            North India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2026F

    Figure 20:            South India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2026F

    Figure 21:            South India Net State Domestic Product (NSDP), FY’2015-FY’2019 (USD Million)

    Figure 22:            South India Population, 2017-2019 (Millions)

    Figure 23:            South India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2026F

    Figure 24:            South India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2026F

    Figure 25:            South India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    Figure 26:            South India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2026F

    Figure 27:            South India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2026F

    Figure 28:            West India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2026F

    Figure 29:            West India Net State Domestic Product (NSDP), FY’2015-FY’2019 (USD Million)

    Figure 30:            West India Population, 2017-2019 (Millions)

    Figure 31:            West India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2026F

    Figure 32:            West India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2026F

    Figure 33:            West India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    Figure 34:            West India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2026F

    Figure 35:            West India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2026F

    Figure 36:            East India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2026F

    Figure 37:            East India Net State Domestic Product (NSDP), FY’2015-FY’2019 (USD Million)

    Figure 38:            East India Population, 2017-2019 (Millions)

    Figure 39:            East India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2026F

    Figure 40:            East India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2026F

    Figure 41:            East India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2026F

    Figure 42:            East India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2026F

    Figure 43:            East India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2026F

    Figure 44:            India Provitamin & Vitamin Imports, By Value, 2016-2020 (USD Million)

    Figure 45:            India Provitamin & Vitamin Imports, By Volume, 2016-2020 (Thousand Tons)

    Figure 46:            India Provitamin & Vitamin Imports, By Top 5 Country, By Value, 2020

    Figure 47:            India Provitamin & Vitamin Exports, By Value, 2016-2020 (USD Million)

    Figure 48:            India Provitamin & Vitamin Exports, By Volume, 2016-2020 (Thousand Tons)

    Figure 49:            India Provitamin & Vitamin Exports, By Top 5 Country, By Value, 2020

    Figure 50:            India Protein Concentrates Imports, By Value, 2016-2020 (USD Million)

    Figure 51:            India Protein Concentrates Imports, By Volume, 2016-2020 (Thousand Tons)

    Figure 52:            India Protein Concentrates Imports, By Top 5 Country, By Value, 2020

    Figure 53:            India Protein Concentrates Exports, By Value, 2016-2020 (USD Million)

    Figure 54:            India Protein Concentrates Exports, By Volume, 2016-2020 (Thousand Tons)

    Figure 55:            India Protein Concentrates Exports, By Top 5 Country, By Value, 2020

    Figure 56:            India Other Medicaments Containing Imports, By Value, 2016-2020 (USD Million)

    Figure 57:            India Other Medicaments Containing Imports, By Volume, 2016-2020 (Tons)

    Figure 58:            India Other Medicaments Containing Imports, By Top 5 Country, By Value, 2020

    Figure 59:            India Other Medicaments Containing Vitamins Exports, By Value, 2016-2020 (USD Million)

    Figure 60:            India Other Medicaments Containing Exports, By Volume, 2016-2020 (Thousand Tons)

    Figure 61:            India Other Medicaments Containing Exports, By Top 5 Country, By Value, 2020

    Figure 62:            India Herbal Supplement Market Size (USD Million)

     

    List of Tables

    Table 1: India Provitamin & Vitamin Imports, By Top 5 Country, By Value, 2020

    Table 2: India Provitamin & Vitamin Exports, By Top 5 Country, By Value, 2020

    Table 3: India Protein Concentrates Imports, By Top 5 Country, By Value, 2020

    Table 4: India Protein Concentrates Exports, By Top 5 Country, By Value, 2020

    Table 5: India Other Medicaments Containing Imports, By Top 5 Country, By Value, 2020

    Table 6: India Other Medicaments Containing Exports, By Top 5 Country, By Value, 2020