India dietary supplement market to reach $ 3.8 billion by 2022, on the back of growing consumer awareness about preventive healthcare, increasing purchasing power and rising cases of lifestyle diseases such as obesity, blood pressure, diabetes, malnutrition, etc. Moreover, growth in the market can be attributed to aggressive marketing & promotional strategies adopted by leading players and increasing adoption of dietary supplements by athletes. Rapid urbanization and increasing awareness about the benefits of dietary supplement are some of the other factors anticipated to propel demand for dietary supplements in India over the next five years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2018–2022

Objective of the Study:

  • To analyze and forecast the size of India dietary supplement market.
  • To define, classify and forecast India dietary supplement market on the basis of type, distribution channel and region.
  • To analyze and forecast India dietary supplement market, in terms of value, with respect to type: vitamin & mineral dietary supplement, herbal dietary supplement, protein dietary supplement & other dietary supplements.
  • To analyze and forecast the size, in terms of value, for India dietary supplement market with respect to distribution channel: pharmacies/drug stores/chemists and other specialty stores, supermarket/hypermarket, traditional grocery stores & non-store based retailing.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting the India dietary supplement market into four regions, namely – North India, South India, West India and East India.
  •  
  • To identify tailwinds and headwinds for the India dietary supplement market.
  • To examine supply chain and evaluate pricing analysis in India dietary supplement market.
  • To strategically profile the leading players in the market, which are involved in manufacturing and supplying dietary supplement in India.

 

Click here to download the brochure

India dietary supplement market is controlled by several major players, including Abbott India Limited, Herbalife International India Pvt. Ltd., Amway India Enterprises Pvt. Ltd., Dabur India Limited, Danone Nutricia International Pvt. Ltd., Himalaya Drug Company, GlaxoSmithKline Consumer Healthcare Ltd., Sun Pharmaceutical Industries Ltd., Kraft Heinz India Pvt. Ltd., and Cadila Healthcare Limited, among others.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of dietary supplement manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of all major dietary supplement suppliers across the country.

TechSci Research calculated the size for India dietary supplement market using a bottom-up approach, where manufacturers’ value shares data for standard types were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Central Statistical Office of India, Ministry of Statistics & Programme Implementation, FSSAI, Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also reviewed by TechSci Research.

 

Key Target Audience:

  • Manufacturers and suppliers of vitamin & mineral dietary supplements, herbal dietary supplements, protein dietary supplements & other dietary supplements
  • Organizations, forums and alliances related to dietary supplements
  • Industry associations and government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as dietary supplement manufacturers, distributors and dealers, customers and policy makers. The study would help them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth opportunities in the market.

Report Scope:

In this report, India dietary supplement market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Vitamin & Mineral Dietary Supplement
    • Herbal Dietary Supplement
    • Protein Dietary Supplement
    • Other Dietary Supplement
  • Market, by Distribution Channel:
    • Pharmacies/Drug Stores/Chemists and Other Specialty Stores
    • Supermarket/Hypermarket
    • Traditional Grocery Stores
    • Non-store based Retailing
  • Market, by Region:
    • North India
    • West India
    • South India
    • East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India dietary supplement market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major cities.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Global Dietary Supplement Market Overview

5.       India Dietary Supplement Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.2.    Market Share & Forecast

5.2.1.By Type (Vitamin & Mineral Dietary Supplement, Herbal Dietary Supplement, Protein Dietary Supplement & Other Dietary Supplement)

5.2.2.By Distribution Channel (Pharmacies/Drug Stores/Chemists and Other Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores & Non-store based Retailing)

5.2.3.By Region

5.2.4.By Company

5.3.    Market Attractiveness Index (By Type & By Region)

6.       India Vitamin & Mineral Dietary Supplement Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.2.    Market Share & Forecast

6.2.1.By Region

6.2.2.By Top City

6.2.3.By Weight/Packaging Size

6.3.    Pricing Analysis

7.       India Herbal Dietary Supplement Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.2.    Market Share & Forecast

7.2.1.By Region

7.2.2.By Top City

7.2.3.By Weight/Packaging Size

7.3.    Pricing Analysis

8.       India Protein Dietary Supplement Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.2.    Market Share & Forecast

8.2.1.By Region

8.2.2.By Top City

8.2.3.By Weight/Packaging Size

8.3.    Pricing Analysis

9.       India Other Dietary Supplement Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.2.    Pricing Analysis

10.   Supply Chain Analysis

11.   Import & Export Analysis    

12.   Market Dynamics   

12.1.  Drivers              

12.2.  Challenges      

13.   Market Trends & Developments     

14.   Policy & Regulatory Landscape         

15.   India Economic Profile         

16.   Competitive Landscape       

16.1.  Competition Outlook  

16.2.  Company Profiles

16.2.1.    Amway India Enterprises Private Limited              

16.2.2.    Herbalife International India Private Limited       

16.2.3.    Dabur India Limited        

16.2.4.    Abbott India Limited      

16.2.5.    Kraft Heinz India Private Limited               

16.2.6.    Himalaya Drug Company             

16.2.7.    Sun Pharmaceutical Industries Limited   

16.2.8.    GlaxoSmithKline Consumer Healthcare Limited  

16.2.9.    Danone Nutricia International Private Limited    

16.2.10.    Patanjali Ayurved Limited         

17.   Strategic Recommendations              

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

     

    Figure 1: India Dietary Supplement Market Size, By Value, 2012–2016 (USD Million)

    Figure 2: India Dietary Supplement Market Size, By Value, 2017E–2022F (USD Million)

    Figure 3: India Dietary Supplement Market Share, By Type, By Value, 2012–2022F

    Figure 4: India per Capita Household Final Consumption Expenditure, 2012-2016 (USD)

    Figure 5: India Dietary Supplement Market Share, By Distribution Channel, By Value, 2012–2022F

    Figure 6: India GDP per Person Employed, PPP, 2012-2016 (USD)

    Figure 7: India Dietary Supplement Market Share, By Region, By Value, 2016 & 2022F

    Figure 8: India Dietary Supplement Market Share, By Region, By Value, 2012–2022F

    Figure 9: India per Capita Net Domestic Product, By Region, 2015 (USD)

    Figure 10: India Dietary Supplement Market Share, By Company, By Value, 2016

    Figure 11: India Dietary Supplement Market Share, By Company, By Value, 2022F

    Figure 12: India Dietary Supplement Market Attractiveness Index, By Type, By Value, 2017E-2022F

    Figure 13: India Dietary Supplement Market Attractiveness Index, By Region, By Value, 2017E-2022F

    Figure 14: India Vitamin & Mineral Dietary Supplement Market Size, By Value, 2012-2022F (USD Million)

    Figure 15: India Vitamin & Mineral Dietary Supplement Market Share, By Region, By Value, 2016 & 2022F

    Figure 16: India Vitamin & Mineral Dietary Supplement Market Share, By Region, By Value, 2012–2022F

    Figure 17: India Vitamin & Mineral Dietary Supplement Market Size, By Region, By Value, 2012–2022F (USD Million)

    Figure 18: India Vitamin & Mineral Dietary Supplement Market Share, By Top City, By Value, 2016

    Figure 19: India Vitamin & Mineral Dietary Supplement Market Share, By Top City, By Value, 2022F

    Figure 20: India Vitamin & Mineral Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2016

    Figure 21: India Vitamin & Mineral Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2022F

    Figure 22: India Herbal Dietary Supplement Market Size, By Value, 2012-2022F (USD Million)

    Figure 23: India Ayurvedic Products Market Size, By Value, 2011, 2015 & 2021F (USD Million)

    Figure 24: India Herbal Dietary Supplement Market Share, By Region, By Value, 2016 & 2022F

    Figure 25: India Herbal Dietary Supplement Market Share, By Region, By Value, 2012–2022F

    Figure 26: India Herbal Dietary Supplement Market Size, By Region, By Value, 2012–2022F (USD Million)

    Figure 27: India Herbal Dietary Supplement Market Share, By Top City, By Value, 2016

    Figure 28: India Herbal Dietary Supplement Market Share, By Top City, By Value, 2022F

    Figure 29: India Herbal Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2016

    Figure 30: India Herbal Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2022F

    Figure 31: India Protein Dietary Supplement Market Size, By Value, 2012-2022F (USD Million)

    Figure 32: India Protein Dietary Supplement Market Share, By Region, By Value, 2016 & 2022F

    Figure 33: India Protein Dietary Supplement Market Share, By Region, By Value, 2012–2022F

    Figure 34: India Protein Dietary Supplement Market Size, By Region, By Value, 2012–2022F (USD Million)

    Figure 35: India Protein Dietary Supplement Market Share, By Top City, By Value, 2016

    Figure 36: India Protein Dietary Supplement Market Share, By Top City, By Value, 2022F

    Figure 37: India Protein Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2016

    Figure 38: India Protein Dietary Supplement Market Share, By Weight/Packaging Size, By Value, 2022F

    Figure 39: India Other Dietary Supplement Market Size, By Value, 2012-2022F (USD Million)

    Figure 40: India Provitamin & Vitamin Imports, By Value, 2012-2016 (USD Million)

    Figure 41: India Provitamin & Vitamin Imports, By Volume, 2012-2016 (Thousand Ton)

    Figure 42: India Provitamin & Vitamin Imports Share, By Country, By Value, 2016

    Figure 43: India Provitamin & Vitamin Imports Share, By Country, By Volume, 2016

    Figure 44: India Protein Imports, By Value, 2012-2016 (USD Million)

    Figure 45: India Protein Imports, By Volume, 2012-2016 (Thousand Ton)

    Figure 46: India Protein Imports Share, By Country, By Value, 2016

    Figure 47: India Protein Imports Share, By Country, By Volume, 2016

    Figure 48: India Provitamin & Vitamin Exports, By Value, 2012-2016 (USD Million)

    Figure 49: India Provitamin & Vitamin Exports, By Volume, 2012-2016 (Thousand Ton)

    Figure 50: India Provitamin & Vitamin Exports Share, By Country, By Value, 2016

    Figure 51: India Provitamin & Vitamin Exports Share, By Country, By Volume, 2016

    Figure 52: India Protein Exports, By Value, 2012-2016 (USD Million)

    Figure 53: India Protein Exports, By Volume, 2012-2016 (Thousand Ton)

    Figure 54: India Protein Exports Share, By Country, By Value, 2016

    Figure 55: India Protein Exports Share, By Country, By Volume, 2016

    Figure 56: India Total Labor Force, 2012-2016 (Million)

    Figure 57: India Per-Capita Healthcare Expenditure, 2012-2015 (USD)

    Figure 58: India GDP Per-Capita, PPP, 2012-2016 (Thousand USD)

    Figure 59: India Television Advertising Market Size, 2012-2016 (USD Million)

     

    List of Tables

     

    Table 1: North India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

    Table 2: West India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

    Table 3: South India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

    Table 4: East India Population, By Select State/UT, 2016, 2021F & 2026F (Million)

    Table 5: List of Select Fat Soluble Vitamins and their Functions

    Table 6: List of Select Water Soluble Vitamins and their Functions

    Table 7: List of Select Minerals and their Functions

    Table 8: North India per Capita Net Domestic Product, By Select State, 2012-2016 (USD)

    Table 9: India Vitamin & Mineral Dietary Supplement Prices, By Select Product, 2017 (USD/100 Tablet)

    Table 10: India Vitamin & Mineral Dietary Supplement Prices, By Select Product, 2017 (USD/100 Capsule)

    Table 11: Herbs & their Parts used in Dietary Supplements

    Table 12: South India per Capita Net Domestic Product, By Select State, 2012-2016 (USD)

    Table 13: India Herbal Dietary Supplement Prices, By Select Product, 2017 (USD/Kg)

    Table 14: India Herbal Dietary Supplement Prices, By Select Product, 2017 (USD/100 Capsule)

    Table 15: India Herbal Dietary Supplement Prices, By Select Product, 2017 (USD/100 Tablet)

    Table 16: Essential Amino Acids Composition, By Content (In Grams out of 100grams Protein)

    Table 17: Non-Essential Amino Acids Composition, By Content (In Grams out of 100grams Protein)

    Table 18: West India per Capita Net Domestic Product, By Select State, 2012-2016 (USD)

    Table 19: India Protein Dietary Supplement Prices, By Select Product, 2017 (USD/Kg)

    Table 20: East India per Capita Net Domestic Product, By Select State, 2012-2016 (USD)

    Table 21: India Other Dietary Supplement Prices, By Select Product, 2017 (USD/100 Capsule)

    Table 22: India Other Dietary Supplement Prices, By Select Product, 2017 (USD/100 Soft Gel Capsule)

    Table 23: India Number of Internet Users, Credit & Debit Card Transactions, 2014-2016 (Million)