India debit cards market is expected to grow at a formidable rate during the forecast period. A debit card or check card or bank card is connected to a bank account and allows the cardholder electronic access to the account. Debit cards have become so popular that they have almost replaced cheques and are even increasingly being used in place of cash. Debit cards are used quite often to make purchases over the internet or via telephone, like a credit card.

Improving consumer financial characteristics and lifestyle are the key factors driving the India debit cards market. Additionally, the November 2016 demonetization, spiked the use of debit cards in the country, thereby further propelling growth in the market. Furthermore, features such as no debt, theft protection, no fees, no requirement of application or credit score, among others are some of the features associated with debit cards, which are fueling their demand across the country.

The India debit cards market is segmented based on system types, type, payment terminals, region and company. Based on system types, the market can be fragmented into online, offline, electronic pulse card systems and prepaid debit cards. The offline system types are expected to dominate the market during forecast period since they are used at the point of sale just like the credit cards. These may be subjected to a daily limit, and/or a maximum limit equal to the current/checking account balance from which it draws funds. Transactions conducted with offline debit cards require 2–3 days to be reflected on users’ account balances. Based on type, the market can be categorized into Mastercard, Visa, RuPay, Visa Electron, Maestro, Contactless and others. The visa card type is expected to hold the largest market share during forecast period. This can be attributed to the factor that visa offers the verified by visa platform for enhanced security during online transactions. Based on payment terminals, the market can be bifurcated into POS and ATMs. The POS terminals are expected to register significant growth during forecast period attributable to the high cost of setting up and maintaining ATM machines.

The major players operating in the debit cards market are State Bank of India, Punjab National Bank International Ltd., Axis Bank Limited, HDFC Bank Ltd., ICICI Bank Ltd, IndusInd Bank Limited, Yes Bank Limited, HSBC Holdings plc., IDBI Bank Limited, Kotak Mahindra Bank Ltd others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India debit cards market.
  • To classify and forecast India debit cards market based on system types, type, payment terminals, company and regional distribution.
  • To identify drivers and challenges for India debit cards market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India debit cards market.
  • To conduct pricing analysis for India debit cards market.
  • To identify and analyze the profile of leading players operating in India debit cards market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India debit cards market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Debit card manufacturers and suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to debit cards

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India debit cards market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By System Type:
    • Online
    • Offline
    • Electronic Pulse Card Systems
    • Prepaid Debit Cards
  • Market, By Type:
    • Mastercard
    • Visa
    • RuPay
    • Visa Electron
    • Maestro
    • Contactless
    • Others
  • Market, By Payment Terminals:
    • POS
    • ATMs
  • Regions:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India debit cards market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     India Debit Cards Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value

5.2.   Market Share & Forecast

5.2.1. By System Types (Online, Offline, Electronic Pulse Card Systems, Prepaid Debit Cards)

5.2.2. By Type (Mastercard, Visa, RuPay, Visa Electron, Maestro, Contactless, Others)

5.2.3. By Payment Terminals (POS and ATMs)

5.2.4. By Region (North, South, East, West)

5.2.5. By Company (2018)

5.3.   Market Attractiveness Index

6.     North India Debit Cards Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value        

6.2.   Market Share & Forecast

6.2.1. By System Types

6.2.2. By Type

7.     South India Debit Cards Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value        

7.2.   Market Share & Forecast

7.2.1. By System Types

7.2.2. By Type

8.     East India Debit Cards Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value        

8.2.   Market Share & Forecast

8.2.1. By System Types

8.2.2. By Type

9.     West India Debit Cards Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value        

9.2.   Market Share & Forecast

9.2.1. By System Types

9.2.2. By Type

10.  Market Dynamics

10.1.      Drivers

10.2.      Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.      Competition Outlook

14.2.      Company Profiles

14.3.      Company Details

14.4.      Financials (As reported)

14.5.      Key Market Focus and Geographical Presence

14.6.      Planned Investments

14.7.      Market positioning

14.8.      Leading Players Profiled (Leading Companies)

14.8.1.           State Bank of India

14.8.2.           Punjab National Bank International Ltd.

14.8.3.           Axis Bank Limited

14.8.4.           HDFC Bank Ltd.

14.8.5.           ICICI Bank Ltd

14.8.6.           IndusInd Bank Limited

14.8.7.           Yes Bank Limited

14.8.8.           HSBC Holdings plc.

14.8.9.           IDBI Bank Limited

14.8.10.        Kotak Mahindra Bank Ltd

15.  Strategic Recommendations

16.  About us & Disclaimer

 (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com