India debit cards market is expected to grow at a formidable rate during the forecast period.
Improving consumer financial status and lifestyle are the key factors driving the India debit cards market. Additionally, the November 2016 demonetization, increased the use of debit cards in the country, thereby further propelling growth in the market. Furthermore, features such as no debt, theft protection, no fees, no requirement of application or credit score, among others associated with debit cards, are fueling their demand across the country.
The India debit cards market is segmented based on system types, type, payment terminals, region and company. Based on system types, the market can be fragmented into online, offline, electronic pulse card systems and prepaid debit cards. The offline system types are expected to dominate the market during forecast period since they are used at the point of sale just like the credit cards. These may be subjected to a daily limit, and/or a maximum limit equal to the current/checking account balance from which it draws funds. Transactions conducted with offline debit cards require 2–3 days to be reflected on users’ account balances. Based on type, the market can be categorized into Mastercard, Visa, RuPay, Visa Electron, Maestro, Contactless and others. The visa card type is expected to hold the largest market share during forecast period. This can be attributed to the factor that visa offers the verified by visa platform for enhanced security during online transactions. Based on payment terminals, the market can be bifurcated into POS and ATMs. The POS terminals are expected to register significant growth during forecast period attributable to the high cost of setting up and maintaining ATM machines.
The major players operating in the debit cards market are State Bank of India, Punjab National Bank International Ltd., Axis Bank Limited, HDFC Bank Ltd., ICICI Bank Ltd, IndusInd Bank Limited, Yes Bank Limited, HSBC Holdings plc., IDBI Bank Limited, Kotak Mahindra Bank Ltd others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.
Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024
Objective of the
Study:
- To analyze and forecast the market size of India
debit cards market.
- To classify and forecast India debit cards market
based on system types, type, payment terminals, company and regional
distribution.
- To identify drivers and challenges for India
debit cards market.
- To examine competitive developments such as
expansions, new product launches, mergers & acquisitions, etc., in India
debit cards market.
- To conduct pricing analysis for India debit
cards market.
- To identify and analyze the profile of leading
players operating in India debit cards market.

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TechSci Research performed both
primary as well as exhaustive secondary research for this study. Initially,
TechSci Research sourced a list of manufacturers across the country.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research could include
the manufacturers which could not be identified due to the limitations of
secondary research. TechSci Research analyzed the manufacturers, distribution
channels and presence of all major players across the country.
TechSci Research calculated the market size of India debit cards market by using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and applications for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also studied
by TechSci Research.

Key Target Audience:
- Debit card manufacturers and
suppliers
- Market research and
consulting firms
- Government bodies such as
regulating authorities and policy makers
- Organizations, forums and
alliances related to debit cards
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as manufacturers, suppliers and partners, end users, etc., besides
allowing them in strategizing investments and capitalizing on market
opportunities.
Report Scope:
In this report, India debit cards market has been segmented into following
categories, in addition to the industry trends which have also been detailed
below:
- Market, By System Type:
- Online
- Offline
- Electronic Pulse Card Systems
- Prepaid Debit Cards
- Market, By Type:
- Mastercard
- Visa
- RuPay
- Visa Electron
- Maestro
- Contactless
- Others
- Market, By Payment Terminals:
- Regions:
o
North
o
South
o
East
o
West
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in India debit cards market.
Available
Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
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be released soon. If you wish an early delivery of this report or want to
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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com