India branded sugar market is expected to grow at a formidable rate during the forecast period. Sugar sector holds an important place in the Indian economy. India is the largest consumer and second largest producer of sugar in the world. India has a total of 453 sugar mills out of which 253 are from co-operative sector and the remaining 134 from private sector.  

Sugar is used as a raw material in wide range of industries. The dairy processing industry consumes around 24% of the total sugar produced in the country while the confectionary, bakery and carbonated beverages consume around 19 percent, 15 percent and 15 percent share, respectively, thereby propelling the branded sugar market in the country. Moreover, branded sugar finds its use in tea shops, restaurants, hotels, juice centers, and similar establishments. Additionally, bagasse-based cogeneration for exportable power is an emerging trend and driver in the sugar industry.

The India branded sugar market is segmented based on type, form, distribution channel, region and company. Based on type, the market can be segmented into brown, white, organic and others. The brown sugar market is expected to grow at a fast pace during forecast period owing to its nutritional value and presence of lesser calories. Based on form, the market can be fragmented into crystal, granules and others. The granules segment dominates the market on account of its popularity and use in widespread applications. Based on distribution channel, the market can be segmented into traditional retailers, modern retailers and others. The modern retailers are expected to hold significant market share attributable to the growing urbanization.

The major players operating in the branded sugar market are E.I.D Parry India Ltd., Shree Renuka Sugars Ltd, Bajaj Hindusthan Sugar Ltd, Balrampur Chini Mills Ltd, Triveni Engineering & Industries Ltd (Sugar), Dhampur Sugar Mills Ltd, Avadh Sugar & Energy Ltd, Mawana Sugars Ltd, DCM Shriram Industries Ltd, Simbhaoli Sugars Ltd. and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of India branded sugar market.
  • To classify and forecast India branded sugar market based on type, form, distribution channel, company and regional distribution.
  • To identify drivers and challenges for India branded sugar market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India branded sugar market.
  • To conduct pricing analysis for India branded sugar market.
  • To identify and analyze the profile of leading players operating in India branded sugar market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of India branded sugar market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Branded sugar manufacturers and suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to branded sugar

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India branded sugar market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Brown
    • White
    • Organic
    • Others
  • Market, By Form:
    • Crystal
    • Granules
    • Others
  • Market, By Distribution Channel:

o   Traditional Retailers

o   Modern Retailers

o   Others

  • Regions:

o   North

o   South

o   East

o   West


Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India branded sugar market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Voice of Customer

5.     India Branded Sugar Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value & Volume

5.2.   Market Share & Forecast

5.2.1. By Type (Brown, White, Organic, Others)

5.2.2. By Form (Crystal, Granules, Others)

5.2.3. By Distribution Channel (Traditional Retailers, Modern Retailers, Others)

5.2.4. By Region (North, South, East, West)

5.2.5. By Company (2018)

5.3.   Market Attractiveness Index

6.     North India Branded Sugar Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value & Volume          

6.2.   Market Share & Forecast

6.2.1. By Type

6.2.2. By Form

6.2.3. By Distribution Channel

7.     South India Branded Sugar Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value & Volume          

7.2.   Market Share & Forecast

7.2.1. By Type

7.2.2. By Form

7.2.3. By Distribution Channel

8.     East India Branded Sugar Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value & Volume          

8.2.   Market Share & Forecast

8.2.1. By Type

8.2.2. By Form

8.2.3. By Distribution Channel

9.     West India Branded Sugar Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value & Volume          

9.2.   Market Share & Forecast

9.2.1. By Type

9.2.2. By Form

9.2.3. By Distribution Channel

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  India Economic Profile

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Company Profiles

14.3.              Company Details

14.4.              Financials (As reported)

14.5.              Supply Chain Analysis

14.6.              SWOT Analysis

14.7.              Key Market Focus and Geographical Presence

14.8.              Planned Investments

14.9.              Market positioning

14.10.            Import Export Analysis

14.10.1.                By Region

14.11.            Leading Players Profiled (Leading Companies)

14.11.1.                E.I.D Parry India Ltd.

14.11.2.                Shree Renuka Sugars Ltd

14.11.3.                Bajaj Hindusthan Sugar Ltd

14.11.4.                Balrampur Chini Mills Ltd

14.11.5.                Triveni Engineering & Industries Ltd (Sugar)

14.11.6.                Dhampur Sugar Mills Ltd

14.11.7.                Avadh Sugar & Energy Ltd

14.11.8.                Mawana Sugars Ltd

14.11.9.                DCM Shriram Industries Ltd

14.11.10.              Simbhaoli Sugars Ltd. 

15.  Strategic Recommendations

 (Note: The companies list can be customized based on the client requirements)

In case you don’t find what you are looking for, please get in touch with our custom research team at