India Branded Sugar Market By Type (White Crystal Sugar, Brown Sugar, Sugar Lite, Sachets- White & Brown Sugar and Others (Colored Sugar, Sugar Cubes, etc.)), By Distribution Channel (General Trade, Modern Trade, Online), By Region, Competition, Forecast & Opportunities, FY2017-FY2027

India branded sugar market is anticipated to project a robust growth in the forecast period, FY2022-FY2027 with an impressive CAGR of 8.59% on the account of increasing disposable income, rising urbanization, increasing product innovation. Increasing purchasing power and government initiatives is also driving the growth of the India branded sugar market in the upcoming five years.

Branded sugar is gaining popularity among consumers because it is thought to be more hygienic than loose sugar on the market. Another major factor driving demand for branded sugar in India is improved advertising and promotional schemes by market players, which influence consumer purchasing behaviour to a greater extent. As a result, the company players should concentrate on improving their brand image by advertising more aggressively and offering consumers appealing promotional schemes.

Branded sugar market participants are also opting for more environmentally friendly production methods. Furthermore, despite the COVID-19 pandemic, sugar manufacturing services continued unaffected. Renuka Sugars, for example, increased refinery output and expanded two distilleries by around 30% despite the pandemic. Sugar sales, on the other hand, were slightly impacted by a decrease in consumer demand as a result of lower sugar consumption. Consumers are more aware of healthy lifestyles as a result of the COVID-19 pandemic. Because of the current pandemic scenario, where health and immunity are everyone's top priorities, a healthy diet with less sugar has become even more important, affecting branded sugar sales.

The Indian branded sugar market has expanded rapidly in recent years and is expected to expand further in the coming years as a result of rising urbanisation and disposable income. Over the forecast period, rising consumer awareness about personal health and well-being is expected to be a key factor driving the market for branded sugar in India. Other major factors driving market growth include increased awareness of the benefits of branded sugar among the country's urban and rural consumer bases. Furthermore, the growing presence of branded sugar market players on e-commerce platforms is expected to bolster the country's branded sugar market growth.

The strict COVID-19 lockdown imposed in India had a minor impact on retail store sales. During the lockdown period, however, the online channel reported higher sales of branded sugar because it was the only safe and available option for consumers. The Indian branded sugar market has seen a shift in consumer preferences, with people preferring to buy branded sugar online rather than unbranded sugar from retail stores.

Product Innovation Drives the Market Growth

Branded sugar market players are constantly focusing on new product development to cater to the changing needs of Indian consumers in order to remain competitive and increase business. Many companies in the industry have resorted to improving packaging and product quality in order to innovate their current product line-up. Companies are responding to consumer demand by coming up with new ways to give them more of what they want. For example, in FY2021, EID Parry introduced 'SweetCare,' a low glycemic index sugar that claims to be a healthier alternative to regular sugar.

Increasing Purchasing Power Fueling the Market Growth

The rapid increase in family members' combined earnings is resulting in increased purchasing power among consumers, which is significantly increasing their spending on branded sugar. As a result, an increasing number of consumers nowadays do not compromise on product quality regardless of cost and prefer to buy convenient branded sugar items. Such consumer behaviour is having a positive impact on the India branded sugar market.

Rising Health & Hygiene Awareness Aids Market Growth

Individuals are now shifting toward healthier habits in order to avoid lifestyle diseases. Over the last few years, there has been a positive shift in people's attitudes toward staying fit. Because of concerns that loose commodity may contain dust, foreign particles, or have been touched by multiple people, a large portion of the rising affluent middle-class population is switching to branded sugar. As a result, consumer tastes and preferences are shifting toward quality rather than quantity. These factors are expected to drive the country's demand for branded sugar.

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Market Segmentation

The India branded sugar market is segmented based on type, distribution channel, region, and competitional landscape. Based on type, the market is further fragmented into White Crystal Sugar, Brown Sugar, Sugar Lite, Sachets- White & Brown Sugar and Others (Colored Sugar, Sugar Cubes, etc.). Based on distribution channel, the market is segmented into general trade, modern trade and online. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among north, south, west & east.

Company Profiles

Shree Renuka Sugars Ltd, Dhampur Sugar Mills Ltd, Uttam Sugar Mills Limited (Uttam Sugar), Triveni Engineering & Industries Ltd. (Shagun), Simbhaoli Sugars Limited, E.I.D. - Parry (India) Limited, Mawana Foods Pvt. Ltd., DCM Shriram Industries Ltd., Dhanraj Sugars Private Limited, SNJ Group, Dwarikesh Sugar Industries Limited, etc. are among the major market players in the India platform that lead the market growth of the India branded sugar market.

Report Scope:

In this report, India branded sugar market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Branded Sugar Market, By Type:
• White Crystal Sugar
• Brown Sugar
• Sugar Lite
• Sachets- White & Brown Sugar
• Others
• India Branded Sugar Market, By Distribution Channel:
• General Trade
• Modern Trade
• Online
• India Branded Sugar Market, By Region:
• North
• South
• West
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Branded Sugar products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).