India Branded Sugar Market to Grow with a CAGR of 9.32% through 2030F
The India Branded Sugar
Market is driven by factors such as increasing health awareness, rising demand
for premium and specialty sugars, and expanding e-commerce platforms.
According
to TechSci Research report, “India Branded Sugar Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Branded Sugar Market was valued at USD 795.66 Million in 2024
and is expected to reach USD 1358.40 Million by 2030 with a CAGR of 9.32% during
the forecast period. The India branded sugar market has witnessed significant
growth over the past few years, driven by shifting consumer preferences,
urbanization, and an increasing focus on health and wellness. Traditionally,
sugar consumption in India has been dominated by loose, unbranded sugar,
primarily due to price sensitivity and the lack of awareness regarding the
benefits of branded products. However, the growing middle class, along with
increasing disposable income, has paved the way for the rise of branded sugar
in the market. Consumers are now looking for products that offer higher
quality, hygiene, and consistency, which branded sugar products deliver. Over
time, this shift in preference has created a lucrative opportunity for branded
players to penetrate deeper into the market, offering packaged sugar variants
to meet the demand for better quality and safety standards.
Consumers, especially in urban areas,
are becoming more conscious about the food they consume and its potential
impact on their health. This has led to an increased demand for healthier sugar
alternatives, such as low-glycemic index sugar, sugar-free varieties, and
organic sugar options. The rise in lifestyle-related diseases such as diabetes,
obesity, and hypertension has also contributed to the growing demand for sugar
substitutes. Brands are responding to this shift by offering a range of sugar
variants that cater to health-conscious consumers.
The India branded sugar market is
expected to continue its growth trajectory, fueled by urbanization, rising
incomes, and changing consumer preferences. The growing focus on health and
wellness is likely to drive the demand for sugar substitutes and functional
sugar products. Furthermore, the expansion of e-commerce and organized retail
will help brands reach a larger customer base, especially in regions with low
penetration of branded sugar. However, to maintain their market position,
companies will need to focus on product differentiation, improve supply chain
efficiency, and invest in consumer education to build brand loyalty and
awareness. As the market evolves, the emphasis on health-conscious products,
premium offerings, and convenience is expected to shape the future of the India
branded sugar market.
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" India Branded Sugar Market”
The India Branded
Sugar Market is segmented into product type, distribution channel and region.
Based
on distribution channel, offline segment remains the dominating channel in the
India branded sugar market, primarily driven by the widespread availability of
branded sugar in local kirana stores, supermarkets, and hypermarkets. Despite
the growing presence of e-commerce, traditional retail still captures the
largest share of the market due to its accessibility, especially in rural and
semi-urban areas where internet penetration is lower. Consumers are accustomed
to purchasing sugar from nearby stores, where they can directly compare prices
and brands. Additionally, brick-and-mortar stores offer the convenience of
immediate purchases and are essential for reaching a significant portion of the
population that prefers physical shopping over online platforms. As a result,
offline retail continues to lead in terms of sales volume and consumer
footfall, making it the dominant segment in the market.
Based on region,
North India region,
encompassing states like Uttar Pradesh, Punjab, Haryana, and Uttarakhand, is
currently the fastest-growing segment in India's branded sugar market. This
growth is driven by several factors, including increased urbanization, rising
disposable incomes, and a shift towards branded products due to concerns over
hygiene and quality associated with loose sugar. Cities such as Delhi,
Chandigarh, and Lucknow are witnessing a surge in demand for packaged and
branded sugar, as consumers become more health-conscious and prefer
standardized products. Additionally, the expansion of modern retail formats and
e-commerce platforms in these regions has made branded sugar more accessible to
a broader consumer base.
Major companies
operating in India Branded Sugar Market are:
- Shree
Renuka Sugars Ltd
- Dhampur
Sugar Mills Ltd
- Uttam
Sugar Mills Limited (Uttam Sugar)
- Triveni
Engineering & Industries Ltd.
- Simbhaoli
Sugars Limited
- E.I.D.
- Parry Limited
- Mawana
Foods Pvt. Ltd.
- DCM
Shriram Industries Ltd.
- Dhanraj
Sugars Private Limited
- SNJ
Group
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“The India branded sugar market is driven
by rising health awareness, increasing urbanization, growing preference for
hygienic packaged goods, and the expansion of organized retail. Consumers are
shifting from loose to branded sugar due to quality assurance and convenience.
Trends shaping the market include growing demand for low-calorie and fortified
sugars, rising adoption of sugar lite and brown sugar, and digital promotions
through e-commerce platforms. Online sales are gaining momentum, especially in
metro cities, supported by quick delivery and attractive pricing.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Branded Sugar
Market By Product Type (White Crystal Sugar, Brown Sugar, Sugar Lite, Sachets-
White & Brown Sugar, Others), By Distribution Channel (Online, Offline), By
Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Branded Sugar Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Branded Sugar Market.
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