India Bottled Water Market By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging (Bottles, Barrels, Glasses), By End-User (Individual and Commercial), By Region, Competition Forecast & Opportunities, FY2017-FY2027F

India bottled water market was valued over USD2434 million in FY2021 and is expected to grow at an impressive CAGR of 13.25% on account of increasing disposable income, rising health and hygiene awareness, increasing product innovation. Increasing purchasing power and government initiatives.

Bottled water is water packaged in plastic bottles, glass bottles & barrels, which is safe for drinking and is certified by FSSAI. Bottled water is gaining popularity among consumers because it is thought to be more hygienic than loose normal water in the market, which is not good for health and is unsafe to drink. Another major factor driving demand for bottled water in India is improved advertising and promotional schemes by market players and governments, which influence consumer purchasing behavior to a greater extent.

As a result, the company players should concentrate on improving their brand image by advertising more aggressively and offering consumers appealing promotional schemes. The COVID-19 pandemic had a significant influence on bottled water sales. Offices, airlines, and the HoReCa (hotels, restaurants, and catering) sector account for more than 30% of bottled water company sales. The country's severe lockdown resulted in a drop in sales. As a result, businesses began exploring different ways to reach out to consumers directly. Bisleri, Aquafina, and Bailley, for example, followed the direct-to-consumer model by developing online platforms and partnering with online delivery apps. Bisleri, for instance has developed its own website and begun accepting delivery orders via a customer service number.

Due to expanding urbanization, growing awareness of health and hygiene among the people, particularly after the COVID-19 pandemic, lack of safe drinking water, and other factors, the Indian bottled water market is likely to rise faster over the forecast period. Another important driver of this market is the growing number of international tourists and expats who prefer bottled water over tap water. Furthermore, companies are developing new items and diversifying their product portfolios in order to access India's untapped consumer base, particularly in rural areas. Other factors like government initiatives, increased disposable income, and so on are also expected to boost bottled water demand in India throughout the forecast period.

Growing Demand for Flavored Bottled Drinking Water Drives the Market Growth

In India, flavored bottled drinking water is becoming increasingly popular. Consumers usually choose flavored bottled water over plain bottled water. Flavored water often replaces regular water bottles because it contains fruit essence and artificial sweeteners. They are also considered a healthier alternative to sugary soft drinks, contributing to their growing popularity. This transformation provides an opportunity for India's bottled water industry players to diversify their product offerings and expand their customer base.

Influx of Foreign Students and Visitors Fueling the Market Growth

Except for 2020 and 2021, the number of tourists has increased over the years due to government efforts such as 'Incredible India,' among others. Bottled water is preferred by international students and visitors over tap water. The majority of sales occur in major cities or tourist destinations like Jaipur and Goa. The market's primary customers are tourists and high-profile clients who expect only premium things, as well as Indians who have traveled abroad and sampled natural mineral water. As a result, the flood of international students and visitors has aided the expansion of the India Bottled Water Market and will continue to do so in the forecast term as virus fear fades.

Innovative Offerings to Target Customers Aids Market Growth

To remain competitive and increase their business, bottled water companies are continuously focusing on new product development to cater to the changing needs of Indian consumers. Product innovation allows all businesses, large and small, to compete in a field where consumer needs are changing and tap opportunities for mass market and specialist solutions by catering to different lifestyles. Many organizations in the sector have turned to enhancing packaging and product quality in order to innovate their current product line-up.

Consumer demand is being met by businesses developing new ways to provide more of what they want. Furthermore, the key participants of this market are also continuously adopting innovative technologies to enhance their manufacturing as well as other services to deliver improved products to the consumers. For instance, in November 2021, Bisleri adopted high-tech innovation to design its vertical mineral water plant. The plant demonstrates how technology aids in the optimal utilization of space in the manufacturing process.

Click here to download the sample

Market Segmentation

The India bottled water market is segmented based on stock keeping units, packaging, end-user, region, and competitional landscape. Based on stock keeping unit, the market is further fragmented into less than 1l, 1l-2l and more than 2l. Based on packaging, the market is segmented into bottles, barrels and glasses. In terms of end-user, the market is divided into individual and commercial. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among north, south, west & east.

Company Profiles

Bisleri International Pvt. Ltd., Varun Beverages Ltd, Coca-Cola India Pvt. Ltd, Parle Agro Private Limited, Tata Consumer Products Limited, Indian Railway Catering and Tourism Corporation Limited, RMD Foods & Beverages Pvt. Ltd., United Breweries Limited (UBL), Picasona Agriculture Products Private Limited, Narang Group (RN), etc. are among the major market players in the India platform that lead the market growth of the India bottled water market.

Report Scope:

In this report, India bottled water market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Bottled Water Market, By Stock Keeping Units:
• Less than 1L
• 1L-2L
• More than 2L
• India Bottled Water Market, By Packaging:
• Bottles
• Barrels
• Glasses
• India Bottled Water Market, By End-User:
• Individual
• Commercial
• India Bottled Water Market, By Region:
• North
• West
• South
• East 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India bottled water market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).