India bottled water market
was valued over USD2434 million in FY2021 and is expected to grow at an
impressive CAGR of 13.25% on account of increasing disposable income, rising
health and hygiene awareness, increasing product innovation. Increasing
purchasing power and government initiatives.
Bottled water is water packaged in
plastic bottles, glass bottles & barrels, which is safe for drinking and is
certified by FSSAI. Bottled water is gaining popularity among consumers because
it is thought to be more hygienic than loose normal water in the market, which
is not good for health and is unsafe to drink. Another major factor driving
demand for bottled water in India is improved advertising and promotional
schemes by market players and governments, which influence consumer purchasing behavior
to a greater extent.
As a result, the company players should concentrate on
improving their brand image by advertising more aggressively and offering
consumers appealing promotional schemes. The COVID-19 pandemic had a
significant influence on bottled water sales. Offices, airlines, and the HoReCa
(hotels, restaurants, and catering) sector account for more than 30% of bottled
water company sales. The country's severe lockdown resulted in a drop in sales.
As a result, businesses began exploring different ways to reach out to
consumers directly. Bisleri, Aquafina, and Bailley, for example, followed the
direct-to-consumer model by developing online platforms and partnering with
online delivery apps. Bisleri, for instance has developed its own website and
begun accepting delivery orders via a customer service number.
Due to expanding urbanization, growing
awareness of health and hygiene among the people, particularly after the
COVID-19 pandemic, lack of safe drinking water, and other factors, the Indian
bottled water market is likely to rise faster over the forecast period. Another
important driver of this market is the growing number of international tourists
and expats who prefer bottled water over tap water. Furthermore, companies are
developing new items and diversifying their product portfolios in order to
access India's untapped consumer base, particularly in rural areas. Other
factors like government initiatives, increased disposable income, and so on are
also expected to boost bottled water demand in India throughout the forecast
period.
Growing Demand for Flavored Bottled
Drinking Water Drives the Market Growth
In India, flavored bottled drinking
water is becoming increasingly popular. Consumers usually choose flavored
bottled water over plain bottled water. Flavored water often replaces regular
water bottles because it contains fruit essence and artificial sweeteners. They
are also considered a healthier alternative to sugary soft drinks, contributing
to their growing popularity. This transformation provides an opportunity for
India's bottled water industry players to diversify their product offerings and
expand their customer base.
Influx of Foreign Students and Visitors Fueling
the Market Growth
Except for 2020 and 2021, the number of
tourists has increased over the years due to government efforts such as
'Incredible India,' among others. Bottled water is preferred by international
students and visitors over tap water. The majority of sales occur in major
cities or tourist destinations like Jaipur and Goa. The market's primary
customers are tourists and high-profile clients who expect only premium things,
as well as Indians who have traveled abroad and sampled natural mineral water.
As a result, the flood of international students and visitors has aided the
expansion of the India Bottled Water Market and will continue to do so in the
forecast term as virus fear fades.
Innovative
Offerings to Target Customers Aids
Market Growth
To remain competitive and increase their
business, bottled water companies are continuously focusing on new product
development to cater to the changing needs of Indian consumers. Product
innovation allows all businesses, large and small, to compete in a field where
consumer needs are changing and tap opportunities for mass market and
specialist solutions by catering to different lifestyles. Many organizations in the sector have turned
to enhancing packaging and product quality in order to innovate their current
product line-up.
Consumer demand is being met by businesses developing new ways
to provide more of what they want. Furthermore, the key participants of this
market are also continuously adopting innovative technologies to enhance their
manufacturing as well as other services to deliver improved products to the
consumers. For instance, in November 2021, Bisleri adopted high-tech innovation
to design its vertical mineral water plant. The plant demonstrates how
technology aids in the optimal utilization of space in the manufacturing
process.

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Market Segmentation
The India bottled water market is
segmented based on stock keeping units, packaging, end-user, region, and competitional
landscape. Based on stock keeping unit, the market is further fragmented into less
than 1l, 1l-2l and more than 2l. Based on packaging, the market is segmented
into bottles, barrels and glasses. In terms of end-user, the market is divided
into individual and commercial. The market analysis also studies the regional
segmentation to devise regional market segmentation, divided among north,
south, west & east.
Company Profiles
Bisleri International Pvt. Ltd., Varun
Beverages Ltd, Coca-Cola India Pvt. Ltd, Parle Agro Private Limited, Tata
Consumer Products Limited, Indian Railway Catering and Tourism Corporation
Limited, RMD Foods & Beverages Pvt. Ltd., United Breweries Limited (UBL), Picasona
Agriculture Products Private Limited, Narang Group (RN), etc. are among the major
market players in the India platform that lead the market growth of the India bottled
water market.
Attribute
|
Details
|
Market Size
Value in FY2021
|
USD 2400
Million
|
Revenue
Forecast in FY2027
|
USD 4800 Million
|
Growth Rate
|
13.25%
|
Base Year
|
2021
|
Historical Years
|
2017 – 2020
|
Estimated
Year
|
2022
|
Forecast
Period
|
2023 – 2027
|
Quantitative
Units
|
Revenue in USD Million, and
CAGR for 2017-2021 and 2022-2027
|
Report Coverage
|
Revenue
forecast, company share, competitive landscape, growth factors, and trends
|
Segments Covered | - Stock Keeping Units
- Packaging
- End-User
- Region
- Company
|
Regional Scope
|
North, South,
West & East
|
Key Companies
Profiled
|
Bisleri
International Pvt. Ltd., Varun Beverages Ltd, Coca-Cola India Pvt. Ltd, Parle
Agro Private Limited, Tata Consumer Products Limited, Indian Railway Catering
and Tourism Corporation Limited, RMD Foods & Beverages Pvt. Ltd., United
Breweries Limited (UBL), Picasona Agriculture Products Private Limited,
Narang Group (RN), etc.
|
Customization
Scope
|
10% free
report customization with purchase. Addition or alteration to country,
regional & segment scope.
|
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Options
|
Avail customized purchase
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|
Delivery
Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/pdf format on special request)
|
Report Scope:
In this report, India bottled water
market has been segmented into following categories, in addition to the
industry trends which have also been detailed below:
- India Bottled Water Market, By Stock Keeping Units:
- Less than 1L
- 1L-2L
- More than 2L
- India Bottled Water Market, By Packaging:
- India Bottled Water Market, By End-User:
- India Bottled Water Market, By Region:
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in India bottled water market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company
Information
- Detailed analysis and profiling of
additional market players (up to five).
In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]