India Bottled Water Market to Grow During the Forecast Period
Rising awareness among consumer
about health and hygiene related issues due to drinking polluted water and easy
availability of the bottled water in the country are projected to drive the
growth of the India bottled water market.
According to
TechSci Research report, “India Bottled Water Market –By Region, Competition Forecast and
Opportunities, 2018-2028F”,
India bottled water market is forecasted to grow, owing to the number of
companies entering in the bottled water market in India. Moreover, the high
demand among foreign students and tourist who prefer bottled water for daily
drinking purposes is further contributing to the market growth in India.
The bottled
water market has increased by 40–45% during the last five years. Demand for
bottled water is being driven by factors like rising disposable income,
improved pricing, easier access to packaged drinking water, and a scarcity of
safe drinking water. India is one of the top ten consumers of bottled water
worldwide, yet its annual per capita consumption is projected to be only five liters,
which is far less than the average annual global consumption of 24 liters. Hence,
bottled water is one of India's sectors with the quickest growth rates.
Nearly all
of the top national and international water bottle brands have entered the
Indian market and are currently available everywhere from malls to multiplexes
to grocery stores to train and bus stations. While drinking bottled water
was formerly seen to be a trend and a preference of the wealthy, it has now
solidly established itself in the market and is popular with people of all
economic levels. Another important issue that is going to be crucial in the
growth of the bottled water industry is the market penetration in rural areas.
If current
development patterns continue, the bottled water market in India will be one of
the fastest expanding sectors of the economy by the end of the decade.
Increased disposable income, bad infrastructure of public water distribution
system, and the Indian government's disregard for the country's water resources
are all contributing factors in this rapid rise. The Indian bottled water
industry faces challenges like weak transportation infrastructure, low entry
barriers, trouble identifying brands, and sporadical threats from
environmentalists and social activists who oppose the use of bottled water,
much like any other business.
India is
blessed with an abundance of natural water resources, but as a result of
increasing population, alarming rates of global warming, rapid
industrialization, and inadequate management of water supply systems, water pollution
has increased, water waste has increased, and water supply networks have
deteriorated, leading to water shortage. In the last ten years, India's water
shortage has given the bottled water sector new chances.
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The India
bottled water market is segmented based on stock keeping units, packaging,
end-user, region, and competitional landscape. The market analysis also studies
the regional segmentation to devise regional market segmentation, divided among
north, south, west & east.
On the basis
regional segmentation, North India holds the major market share in the bottled
water market in India owing to the rising urbanization, shortage of clean drinking
water in the region is driving the market of bottled water in India.
Key
market players in the India Bottled Water Market include:
- Bisleri International Pvt. Ltd.
- Varun Beverages Ltd
- Coca-Cola India Pvt. Ltd
- Parle Agro Private Limited
- Tata Consumer Products Limited
- Indian Railway Catering and Tourism
Corporation Limited
- RMD Foods & Beverages Pvt. Ltd.
- United Breweries Limited (UBL)
- Picasona Agriculture Products
Private Limited
- Narang Group (RN)
Owing to rising popularity among
consumers about bottled water, different brands are acquiring rival brands to
increase their market share and grab a large consumer base. For instance, Tata
Consumer Products Ltd acquired Bisleri International for up to USD70 billion. The consumer division of
the Tata Group is situated under Tata Consumer Products Ltd (TCPL), which also
sells bottled mineral water under the Himalayan brand along with brands like
Tata Copper Plus Water and Tata Gluco in the water category. With this
acquisition, the company looks forward to expanding its consumer base and
market reach in the country.
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“Since
consumers are becoming more aware of the negative effects of drinking
contaminated water and due to lack of access to clean water at their homes,
they are turning to bottled water, the India bottled water market is predicted
to expand throughout the forecasted period. The market for bottled water in the
nation is also being driven by the growing availability through various
channels, such as through online channels where brands are giving subscriptions
to consumers for regular deliveries of bottled water.." said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“India Bottled Water Market By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging (Bottles, Barrels, Glasses), By End-User (Individual and Commercial), By Region, Competition Forecast and Opportunities, 2028F”, has evaluated the future growth potential of India bottled water market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the India bottled water market.
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