India baby toys market is
anticipated to undergo substantial rate of growth during the forecast period owing
to rising disposable income, especially of the middle-class population of the
country. The country is the second largest populated country in the world which
makes it a huge consumer base for toy manufacturers. Further, the increased
inclination towards better quality games and toys for children in the country
is also supporting the growth of the market. With entry of more international
toy manufacturers, the Indian toy market is expected to undergo formidable
growth by 2026.
India is witnessing a major shift
in spending pattern. The consumers are now preferring buying battery operated
and innovative electronic toys instead of traditional ones. The availability of
variety of products with the presence of both domestic and international
manufacturers is also contributing to the increase in demand for baby toys. The
price range also varies from low to high and thus each strata of society gets
to choose suitable toys under their budget.
India baby toys market is
segmented based on product type, material type, age, sales channel and region.
Based on product type, the market is categorized into electronic, soft,
educational and others. Among them, the soft toys are gaining high traction and
are most popular in the Indian market as they are considered safe and find
popularity among children of all age groups.
Based on sales channel, India
baby toys market is segmented into exclusive store, hypermarket/supermarket,
retail stores, online and others. The exclusive stores segment accounted for the
largest market share as they provide wide variety of toys to choose from.
However, the online channel is gaining popularity and is expected to undergo
fast growth during the forecast period owing to increasing number of smart
phone users who tend to use e-commerce sites for shopping.
Major players
operating in the India baby toys market are Funskool (India) Ltd, Fisher-Price,
Hot Wheels, Lego, Mattel Inc, Hasbro, MEGA Bloks, K’nex, Chicco, Playmate and
Simba Toys, among others. The recent oubreak of coronavirus has affected the
Indian toy industry badly. However, according to Funskool India Ltd. CEO, the
situation will change for the better in the coming months.
Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2022–2026
Objective of the
Study:
- To analyze and forecast the market size of
India baby toys market.
- To classify and forecast India baby toys market
based on product type, material type,
age, sales channel, company and regional distribution.
- To identify drivers and challenges for India baby
toys market.
- To examine competitive developments such as
expansions, new product launches in India baby toys market.
- To conduct pricing analysis for India baby
toys market.
- To identify and analyze the profile of leading
players operating in India baby toys market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of baby toy manufacturing companies across the country.
Subsequently, TechSci Research conducted primary research surveys with the
identified companies. While interviewing, the respondents were also enquired
about their competitors. Through this technique, TechSci Research could include
the companies which could not be identified due to the limitations of secondary
research. TechSci Research analyzed the companies, distribution channels and
presence of all major players across India.
TechSci Research calculated the market size of India baby toys market using a bottom-up approach, wherein data for various end-user
segments was recorded and forecast for the future years. TechSci Research
sourced these values from the industry experts and company representatives and
externally validated through analyzing historical data of these product types
and end users for getting an appropriate, overall market size. Various
secondary sources such as company websites, news articles, press releases,
company annual reports, investor presentations and financial reports were also
studied by TechSci Research.
Key Target Audience:
- Baby toys manufacturing companies/brands
- Sales channel/vendors/ distribution
- Market research and consulting firms
- Government bodies such as regulating
authorities and policy makers
- Organizations, forums and alliances related to
baby toys
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as companies, partners, end users, etc., besides allowing them in
strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India baby toys market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- India Baby Toys Market, By Product Type:
- Electronic
- Soft
- Educational
- Others
- India Baby Toys Market, By Material Type:
- Cotton
- Plastic
- Silicon
- Foam
- India Baby Toys Market, By Age:
- Infant (0-12 Months)
- Toddlers (1 year - 3 years)
- Pre-Schoolers (3 years & Above)
- India Baby Toys Market, By Sales Channel:
- Exclusive Stores
- Hypermarket/Supermarket
- Retail Stores
- Online
- Others
- India Baby Toys Market, By Region:
Competitive
Landscape
Company Profiles: Detailed analysis of the
major companies present in India baby toys market.
Available Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]