Report Description


Forecast Period

2025-2029

Market Size (2023)

USD 75.89 Million

CAGR (2024-2029)

33.76%

Fastest Growing Segment

HEPA

Largest Market

North


Market Overview

India Air Purifiers Market has valued at USD 75.89 million in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 33.76% through 2029. The air purifiers market in India has witnessed substantial growth in recent years, driven by increasing awareness of air pollution and its detrimental effects on health. With rapidly urbanizing cities and escalating levels of pollution, there is a growing demand for effective solutions to improve indoor air quality. The market is characterized by a diverse range of products catering to various consumer needs.

Government initiatives and campaigns focusing on environmental sustainability and health have played a crucial role in boosting the adoption of air purifiers. The COVID-19 pandemic has also heightened awareness of the importance of clean air, further stimulating market growth. Manufacturers are responding by introducing technologically advanced and energy-efficient air purifiers with features such as HEPA filters, UV-C sterilization, and smart connectivity.

The residential sector dominates the market as consumers increasingly prioritize creating healthier living environments. However, there is also a rising trend in the commercial sector, with businesses and institutions investing in air purification solutions for offices, schools, and healthcare facilities.

Challenges persist, including affordability concerns for a significant portion of the population and the need for more extensive education on the benefits of air purifiers. Competition among market players is intense, leading to continuous innovation and price competitiveness.

Overall, the India air purifiers market presents a dynamic landscape with considerable growth potential, driven by environmental consciousness, health considerations, and technological advancements. The market is expected to evolve further as manufacturers strive to address emerging consumer preferences and the evolving regulatory landscape surrounding air quality.

Key Market Drivers

Heightened Awareness of Air Pollution

One of the primary drivers propelling the air purifiers market in India is the heightened awareness of air pollution. With many urban areas grappling with alarming levels of particulate matter, volatile organic compounds (VOCs), and other pollutants, there is a growing realization among the population about the adverse effects of breathing contaminated air. India has consistently ranked among the countries with the poorest air quality, and this awareness has spurred individuals and families to seek effective solutions to mitigate indoor air pollution.

The increasing prevalence of respiratory ailments and other health issues linked to poor air quality has further intensified the demand for air purifiers. Consumers are actively seeking ways to create healthier indoor environments, making air purifiers a popular choice for households looking to safeguard the well-being of their families.

Government Initiatives and Regulations

Government initiatives and regulations have emerged as significant drivers shaping the air purifiers market in India. Recognizing the severity of air pollution and its impact on public health, various state and central government bodies have initiated campaigns to raise awareness and promote measures to combat air pollution. These efforts include policies to curb industrial emissions, encourage cleaner technologies, and improve vehicular emissions standards.

The government's emphasis on environmental sustainability and health has translated into a supportive environment for the air purifiers market. In some cases, there are discussions about incentivizing the adoption of air purifiers through subsidies or other means, which could further drive market growth. The regulatory landscape is evolving, and businesses in the air purifiers sector are closely monitoring and adapting to these changes.

Health Concerns and Pandemic Awareness

The global COVID-19 pandemic has accentuated the importance of maintaining clean and sanitized indoor environments, further boosting the demand for air purifiers. The virus's aerosol transmission has prompted individuals, businesses, and institutions to invest in technologies that can help reduce the risk of airborne infections. While air purifiers may not eliminate the virus, they can play a role in minimizing the concentration of airborne particles, including respiratory droplets.

Beyond the pandemic, the broader awareness of health issues related to air quality has become a persistent driver. Respiratory conditions such as asthma and allergies are prevalent, and individuals are increasingly recognizing the role of clean air in preventing and alleviating these health concerns. This heightened awareness is fostering a long-term shift in consumer behavior, with many choosing to proactively address indoor air quality through the use of air purifiers.

Technological Advancements and Product Innovation

Rapid advancements in air purification technologies and continuous product innovation are key drivers shaping the competitive landscape of the air purifiers market in India. Manufacturers are investing in research and development to enhance the efficiency and effectiveness of their products. High-Efficiency Particulate Air (HEPA) filters activated carbon filters, UV-C sterilization, and smart features are becoming standard in many air purifiers.

The integration of smart technology allows users to monitor and control air quality remotely, adding an extra layer of convenience. Energy efficiency is another area of focus, aligning with global sustainability trends. These technological advancements not only improve the performance of air purifiers but also contribute to the overall appeal of these devices among consumers who seek cutting-edge solutions for their indoor air quality needs.

In conclusion, the air purifiers market in India is being driven by a convergence of factors, including heightened awareness of air pollution, government initiatives, health concerns, and technological advancements. As the market continues to evolve, stakeholders must stay attuned to emerging trends and consumer preferences, ensuring that products meet the demands of an increasingly health-conscious and environmentally aware population.

 

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Key Market Challenges

Affordability and Economic Constraints

A major impediment to the widespread adoption of air purifiers in India is the affordability barrier. A significant portion of the population, especially in rural and economically disadvantaged urban areas, may find air purifiers to be financially out of reach. High-quality air purifiers with advanced filtration technologies tend to be relatively expensive, and this poses a challenge in a market where price sensitivity is a critical factor.

While there is a growing awareness of the importance of clean air, the cost associated with acquiring and maintaining air purifiers remains a limiting factor. Manufacturers and policymakers need to explore avenues to make these devices more affordable, potentially through subsidies, incentives, or the development of cost-effective technologies without compromising on performance.

Limited Awareness and Education

Despite the increasing awareness of air pollution, there is still a considerable gap in understanding the benefits of air purifiers and their optimal use. Many consumers, especially in rural areas, may not be well-informed about the risks associated with indoor air pollution or the potential solutions offered by air purifiers. Lack of education on the proper selection, installation, and maintenance of air purifiers can lead to suboptimal usage and dissatisfaction among consumers.

Bridging this awareness gap requires comprehensive educational campaigns at both national and local levels. Collaborative efforts involving government bodies, non-governmental organizations (NGOs), and industry players are essential to disseminate information about the importance of indoor air quality and the role air purifiers can play in creating healthier living environments.

Perception and Efficacy Concerns

Another challenge facing the air purifiers market in India is the perception and skepticism surrounding the efficacy of these devices. Some consumers may question the actual impact of air purifiers on their health, especially if the benefits are not immediately perceptible. Additionally, misconceptions about the ability of air purifiers to eliminate all pollutants or address specific health issues may influence purchasing decisions.

Manufacturers and stakeholders must focus on transparent communication regarding the capabilities and limitations of air purifiers. Providing evidence-based information, conducting independent studies, and sharing success stories can help build trust among consumers. Addressing these perception challenges is crucial for fostering confidence in the efficacy of air purifiers and encouraging their widespread adoption.

Competition and Market Saturation

The air purifiers market in India is becoming increasingly competitive, with numerous players entering the space, offering a wide range of products. While competition is healthy for innovation and product development, it also poses challenges related to market saturation and differentiation. The abundance of options may overwhelm consumers, making it challenging for them to make informed choices.

Differentiating products based on features, performance, and value for money becomes crucial in such a competitive landscape. Manufacturers need to focus on creating unique selling propositions, whether through cutting-edge technologies, energy efficiency, or affordability, to stand out in the crowded market. Moreover, the market may witness consolidation as companies strive to capture market share, potentially leading to challenges for smaller players.

In conclusion, while the air purifiers market in India is witnessing substantial growth, challenges related to affordability, awareness, perception, and competition are shaping its trajectory. Addressing these challenges requires a collaborative effort involving manufacturers, policymakers, and organizations dedicated to promoting clean air. Overcoming these hurdles is essential for realizing the full potential of air purifiers in improving indoor air quality and safeguarding public health in India.

Key Market Trends

Rising Demand for Smart and Connected Devices

A notable trend in the India air purifiers market is the increasing demand for smart and connected devices. With the proliferation of Internet of Things (IoT) technology, consumers are seeking air purifiers that offer connectivity features. These smart devices can be monitored and controlled remotely through mobile applications, providing users with real-time information about air quality levels, filter status, and energy consumption.

The integration of artificial intelligence (AI) and machine learning algorithms in smart air purifiers allows for automatic adjustments based on air quality data. This trend not only enhances user convenience but also aligns with the broader movement toward smart homes and connected living. As the adoption of smart home technologies grows, the demand for air purifiers with advanced connectivity features is likely to continue increasing.

Focus on Energy Efficiency and Sustainable Design

Sustainability has become a key consideration for consumers, and this trend is evident in the air purifiers market in India. Manufacturers are placing a greater emphasis on developing energy-efficient models that reduce both environmental impact and operating costs for consumers. Energy-efficient air purifiers not only appeal to eco-conscious consumers but also align with global efforts to promote sustainability and reduce carbon footprints.

Additionally, there is a growing trend toward sustainable design and materials in the manufacturing of air purifiers. This includes the use of recyclable materials, energy-efficient components, and environmentally friendly production processes. As consumers become more environmentally aware, the demand for air purifiers that prioritize sustainability is expected to rise.

Customized Solutions for Specific Indoor Spaces

As consumers become more discerning about their indoor air quality needs, there is a growing trend toward customized air purification solutions tailored to specific indoor spaces. Different indoor environments, such as bedrooms, living rooms, offices, or commercial spaces, may have unique air quality challenges. In response, manufacturers are designing air purifiers with features and specifications optimized for specific settings.

For example, compact and portable air purifiers are gaining popularity for use in bedrooms or offices, while larger units with higher air purification capacities are preferred for open living spaces. This trend reflects a shift from one-size-fits-all solutions to more personalized and efficient air purification options, allowing consumers to address the specific needs of different areas within their homes or workplaces.

Integration of Advanced Filtration Technologies

Continuous innovation in filtration technologies is a prominent trend in the India air purifiers market. High-Efficiency Particulate Air (HEPA) filters, long considered a standard for air purifiers, are now being enhanced with additional technologies to improve effectiveness. Advanced filtration technologies, such as activated carbon filters, ultraviolet (UV) light sterilization, and electrostatic precipitators, are being integrated into air purifiers to target a broader range of pollutants.

The combination of multiple filtration technologies in a single device aims to provide comprehensive protection against particulate matter, allergens, bacteria, and viruses. This trend is driven by a growing awareness of the diverse range of indoor pollutants and the need for comprehensive air purification solutions. Manufacturers are investing in research and development to stay ahead in the competitive landscape by offering cutting-edge filtration technologies.

In conclusion, the India air purifiers market is experiencing transformative trends driven by technological advancements, environmental consciousness, and changing consumer preferences. The adoption of smart features, emphasis on sustainability, customization for specific spaces, and integration of advanced filtration technologies are shaping the industry and driving innovation in the quest for cleaner and healthier indoor air.

Segmental Insights

Filter Type Insights

The HEPA (High-Efficiency Particulate Air) filter segment is witnessing significant growth in the India air purifiers market. As consumers become more aware of the diverse range of airborne pollutants affecting indoor air quality, there is a growing preference for air purifiers equipped with HEPA filters. These filters are highly efficient in trapping particles such as dust, pollen, pet dander, and even microscopic particles like bacteria and viruses. The emphasis on health and the increasing prevalence of respiratory issues are driving the demand for air purifiers with HEPA filtration, as these filters offer a comprehensive solution for improving overall indoor air quality. The reliability and proven effectiveness of HEPA filters make them a preferred choice, contributing to their expanding prominence in the Indian air purifiers market.

End Use Insights

The commercial segment is emerging as a rapidly growing sector in the India air purifiers market. Businesses, institutions, and public spaces are increasingly recognizing the importance of maintaining clean and healthy indoor air environments. The demand for air purifiers in commercial settings such as offices, schools, healthcare facilities, and hospitality establishments is on the rise. With a focus on creating safe and conducive spaces for employees, students, and customers, the commercial sector is investing in air purification solutions to mitigate the impact of pollutants and enhance overall air quality. As regulatory awareness increases and businesses prioritize employee well-being, the commercial segment is poised for continued expansion in the Indian air purifiers market, reflecting a growing acknowledgment of the critical role air quality plays in public health and productivity.

 

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Regional Insights

North India stands out as the dominating region in the India air purifiers market due to persistent air quality challenges and high pollution levels. Cities like Delhi, NCR (National Capital Region), and other urban centers in North India frequently experience severe air pollution, particularly during winter months. This concerning air quality has propelled a substantial demand for air purifiers as residents seek effective solutions to combat indoor pollution. Government advisories and awareness campaigns further contribute to the heightened demand in this region. As a result, North India holds a prominent position in the air purifiers market, with consumers prioritizing these devices to create healthier indoor environments amid ongoing air quality concerns. The market's dominance in the northern region underscores the urgent need for air purification solutions in areas grappling with persistent and elevated levels of airborne pollutants.

Recent Developments

  • In 2023, Dyson India launched the Purifier Cool Gen1 TP10 Air Purifier, specifically designed to battle air pollution. Dyson's Purifier Cool Gen1 TP10 effectively identifies pollutants in the surrounding environment by employing modern technologies and sensors, perfectly harmonizing with its product idea.
  • In 2022, Samsung introduced air purifiers, and it recently unveiled its newest line of IoT-enabled air purifiers. In India, the models in the new lineup have an area up to 645 square feet. Both Samsung.com and Samsung-only retailers sell the product.

Key Market Players

  • Philips Domestic Appliances India Ltd.
  • Eureka Forbes Limited
  • Sharp Business System India Pvt Ltd
  • Panasonic Life Solutions India Private Limited
  • Daikin Airconditioning India Pvt Ltd
  • Kent RO Systems Ltd
  • Xiaomi Technology India Private Limited
  • Crusaders Technologies India Private Limited
  • Dyson Technology India Pvt Ltd
  • Secure Connection Limited
  • Blueair India Private Limited

 By Filter Type

By End Use

By Region

  • HEPA + Activated Carbon
  • Prefilter + HEPA + Activated Carbon
  • Prefilter + HEPA
  • HEPA
  • Others
  • Residential
  • Commercial
  • Industrial
  • North
  • South
  • East
  • West

 

Report Scope:

In this report, the India air purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         India Air Purifiers Market, By Filter Type:

o   HEPA + Activated Carbon

o   Prefilter + HEPA + Activated Carbon

o   Prefilter + HEPA

o   HEPA

o   Others

·         India Air Purifiers Market, By End Use:

o   Residential

o   Commercial

o   Industrial

·         India Air Purifiers Market, By Region:

o   North

o   South

o   East

o   West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Air Purifiers market.

Available Customizations:

India Air Purifiers Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Air Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Sources of Awareness

5.    India Air Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Filter Type Market Share Analysis (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Others)

5.2.2.     By End Use Market Share Analysis (Residential, Commercial, Industrial)

5.2.3.     By Regional Market Share Analysis

5.2.3.1.         North Market Share Analysis

5.2.3.2.         West Market Share Analysis

5.2.3.3.         South Market Share Analysis

5.2.3.4.         East Market Share Analysis

5.2.4.     By Leading City Market Share Analysis

5.2.5.     By Top 5 Companies Market Share Analysis, Others (By Value, 2023)

5.3.  India Air Purifiers Market Mapping & Opportunity Assessment

5.3.1.     By Filter Type Market Mapping & Opportunity Assessment

5.3.2.     By End Use Market Mapping & Opportunity Assessment

5.3.3.     By Regional Market Mapping & Opportunity Assessment

6.    India HEPA + Activated Carbon Air Purifiers Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By End Use Market Share Analysis

6.3.  Product Benchmarking

7.    India Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By End Use Market Share Analysis

7.3.  Product Benchmarking

8.    India HEPA Air Purifiers Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By End Use Market Share Analysis

8.3.  Product Benchmarking

9.    India Prefilter + HEPA Air Purifiers Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By End Use Market Share Analysis

9.3.  Product Benchmarking

10.  Supply Chain Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Impact of COVID-19 on India Air Purifiers Market

14.  Policy and Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.    Company Profiles

16.1.1.  Dyson Technology India Pvt Ltd

16.1.1.1.      Company Details

16.1.1.2.      Product

16.1.1.3.      Key market Focus & Geographical Presence

16.1.1.4.      Recent Developments

16.1.1.5.      Key Management Personnel

16.1.2.  Philips Domestic Appliances India Ltd.

16.1.2.1.      Company Details

16.1.2.2.      Product

16.1.2.3.      Key market Focus & Geographical Presence

16.1.2.4.      Recent Developments

16.1.2.5.      Key Management Personnel

16.1.3.  Eureka Forbes Limited

16.1.3.1.      Company Details

16.1.3.2.      Product

16.1.3.3.      Financial

16.1.3.4.      Key market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  Secure Connection Limited

16.1.4.1.      Company Details

16.1.4.2.      Product

16.1.4.3.      Key market Focus & Geographical Presence

16.1.4.4.      Recent Developments

16.1.4.5.      Key Management Personnel

16.1.5.  Xiaomi Technology India Private Limited

16.1.5.1.      Company Details

16.1.5.2.      Product

16.1.5.3.      Key market Focus & Geographical Presence

16.1.5.4.      Recent Developments

16.1.5.5.      Key Management Personnel

16.1.6.  Sharp Business Systems India Pvt Ltd.

16.1.6.1.      Company Details

16.1.6.2.      Product

16.1.6.3.      Key market Focus & Geographical Presence

16.1.6.4.      Recent Developments

16.1.6.5.      Key Management Personnel

16.1.7.  Panasonic Life Solutions India Private Limited

16.1.7.1.      Company Details

16.1.7.2.      Product

16.1.7.3.      Key market Focus & Geographical Presence

16.1.7.4.      Recent Developments

16.1.7.5.      Key Management Personnel

16.1.8.  Daikin Airconditioning India Private Limited

16.1.8.1.      Company Details

16.1.8.2.      Product

16.1.8.3.      Key market Focus & Geographical Presence

16.1.8.4.      Recent Developments

16.1.8.5.      Key Management Personnel

16.1.9.  KENT RO Systems Ltd.

16.1.9.1.      Company Details

16.1.9.2.      Product

16.1.9.3.      Key market Focus & Geographical Presence

16.1.9.4.      Recent Developments

16.1.9.5.      Key Management Personnel

16.1.10.                Blueair India Private Limited

16.1.10.1.    Company Details

16.1.10.2.    Product

16.1.10.3.    Key market Focus & Geographical Presence

16.1.10.4.    Recent Developments

16.1.10.5.    Key Management Personnel

16.1.11.                Crusaders Technologies India Pvt. Ltd.

16.1.11.1.    Company Details

16.1.11.2.    Product

16.1.11.3.    Key market Focus & Geographical Presence

16.1.11.4.    Recent Developments

16.1.11.5.    Key Management Personnel

17.  Strategic Recommendations

18. About Us & Disclaimer

Figures and Tables

Figure 1:  India Air Purifiers Market Size, By Value (USD Million) & By Volume (Thousand Units), 2019-2029F

Figure 2: India Air Purifiers Market Share, By Filter Type, By Value, 2019–2029F

Figure 3: India Air Purifiers Market Share, By End Use, By Value, 2019–2029F

Figure 4: India Air Purifiers Market Share, By Region, By Value, 2023 and 2029F

Figure 5: India Air Purifiers Market Share, By Leading City, By Value, 2019–2029F

Figure 6: India Air Purifiers Market Share, By Company, By Value, 2023

Figure 7: India Air Purifiers Market Map, By Filter Type, Market Size (USD Million) & Growth Rate (%), 2023

Figure 8: India Air Purifiers Market Map, By End Use, Market Size (USD Million) & Growth Rate (%), 2023

Figure 9: India Air Purifiers Market Map, By Region, Market Size (USD Million) & Growth Rate (%), 2023

Figure 10: India HEPA + Activated Carbon Air Purifiers Market Size, By Value (USD Million) & By Volume (Thousand Units), 2019-2029F

Figure 11: Delhi Month-wise Daily Average AQI during the year 2022, January- December (PM2.5 Concentrations)

Figure 12:  India HEPA + Activated Carbon Air Purifiers Market Share, By End Use, By Value, 2019–2029F

Figure 13: India Prefilter + HEPA + Activated Carbon Air Purifiers Market Size, By Value (USD Million) & By Volume (Thousand Units), 2019-2029F

Figure 14: India Prefilter + HEPA + Activated Carbon Air Purifiers Market Share, By End Use, By Value, 2019–2029F

Figure 15: India HEPA Air Purifiers Market Size, By Value (USD Million) & By Volume (Thousand Units), 2019-2029F

Figure 16: Air Quality Index (AQI) of Top 10 Most Polluted Cities in India, as on 30th November 2023

Figure 17:  India HEPA Air Purifiers Market Share, By End Use, By Value, 2019–2029F

Figure 18: India Prefilter + HEPA Air Purifiers Market Size, By Value (USD Million) & By Volume (Thousand Units), 2019-2029F

Figure 19: India Prefilter + HEPA Air Purifiers Market Share, By End Use, By Value, 2019–2029F

Frequently asked questions

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The market size of the India Air Purifiers market was estimated to be USD 75.89 million in 2023.

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The growth of the India Air Purifiers market is propelled by factors such as heightened awareness of air pollution's health impacts, government initiatives to combat pollution, increased awareness of respiratory health, and technological advancements offering efficient and smart air purification solutions.

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Trends in the India Air Purifiers market include a rising demand for smart and connected devices, a focus on energy efficiency and sustainable design, a preference for customized solutions for specific indoor spaces, and the integration of advanced filtration technologies to enhance overall air purification effectiveness

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The major challenges in the India Air Purifiers market include affordability concerns, limited awareness and education on air purifiers, skepticism about efficacy, and heightened competition leading to market saturation. Addressing these challenges is crucial for the widespread adoption and success of air purification solutions in the country

profile

Parvati Sharma

Account Manager BD
Press Release

India Air Purifiers Market to Grow with a CAGR of 33.76% through 2029

Nov, 2022

India air purifiers market is being propelled by increasing awareness about the health risks associated with air pollution, such as respiratory diseases and cardiovascular problems