Report Description

The India air coolers market is expected to project robust growth during the forecast period due to rising awareness about energy efficient products, increasing working population, changing lifestyle and technological advancement. The capacity of the product to cool effectively and affordably while using less electricity is a significant element fueling the market expansion. The air cooler market is progressing owing to rising demand for highly flexible, energy-efficient, and low-power solutions. Due to the increasingly hot weather conditions around the world, the air cooler industry is flourishing.

 

The product demand is being driven by a rise in the demand for cooling solutions that are eco-friendly and energy efficient. Evaporation is the key to how air coolers work. It employs a straightforward air-moving method that draws fresh air from the outside and pushes it through moist cooling pads, which absorb heat from the environment rather than drying it out like air conditioners do.

 

As air coolers are more economical and suitable for the expanding middle-class population globally, air coolers cost 80% to 85% less than air conditioners.

 

Rising Awareness About Environmental Issues Will Lead to the Market Growth

The major challenge facing developing nations such as India is to maintain rapid economic expansion while reducing the pollution and carbon emissions brought on by industrialization. India is the third-largest carbon emitter in the world  and other nations like it must find a growth strategy that is more environment-friendly and drastically decreases emissions if global warming is to be kept to 1.5 degrees Celsius in the future. India has promised to cut its estimated carbon emissions by 1 billion tonnes and lower its economic carbon intensity to less than 45% by 2030 as part of its climate commitments. To achieve this national goal, the federal government has set state-specific goals. The use of environmentally harmful chemicals such as CFC, HCFC, and other hydrofluorocarbons found in air conditioners makes air coolers more environmentally friendly. Consumer preference for air coolers is rising as a result of growing worries over the energy usage of air conditioners. Compared to ACs, they reduce the electricity bill by 80% to 90%, making them more affordable and energy-efficient over time. Thus, increasing environmental awareness is expected to fuel market growth.

 

Rising Technological Advancement Will Boost The Market Growth

The era in which air coolers only provided a cool wind is gone. Air coolers have developed in pace with every other cooling equipment. Air cooler manufacturers have been offering advanced features and technology in response to consumer demands and emerging trends.

Similar to air conditioners, air coolers reduce air pollution and are evolving into smart devices. Additionally, Crompton has launched the Optimus 65 IOT coolers with PureShield Technology, which combines a PM2.5 filter that delivers filtered air with anti-bacterial control panels powered by N9 Silver World Technology that offers bacterial protection. The Crompton app or voice assistants such as Google Home or Amazon Alexa may operate and use this smart air cooler, which is the last but certainly not the least. Thus, technological advancement is expected to play an important role in fueling market growth.

 

Emergence of Wall Mounted Air Coolers to Fuel The Market Growth

As air coolers take up space and do not complement the decor of the room, consumers are hesitant to choose them. This is a problem that several manufacturers have recognized and are working to address by creating air coolers that are more compact, sleek, and trendy. In general, air coolers take up a lot of floor area. In terms of appearance, split air conditioners and wall-mounted air coolers are very similar. These air conditioners may be mounted quickly to the wall, don't take up any floor space, and use an automatic water fill system. This air conditioner may be used in any interior setting and does not detract from the aesthetics of a home. For instance, the first Cloud Wall-Mounted Personal Room Air Coolers were introduced in India by Symphony. Like an air conditioner, the new Symphony Air Coolers can be mounted on a wall. The smart remote system's capacity to remotely restore allows for control of these air coolers. Thus, emergence of wall mounted air coolers having smart features will fuel the market growth.




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Market Segmentation

The India air cooler market is segmented on end-user, region, and competitive landscape. Based on end user, the India air cooler market is segmented on the basis of residential air coolers and industrial & commercial air coolers. The India Residential Air Coolers segment is bifurcated based on the product type and distribution channel. Based on product type, the India Residential Air Coolers market is divided on the basis of desert, personal, tower, and window. The distribution channel segment is divided into multi-branded stores, exclusive stores, supermarkets and hypermarkets, online, and others (direct sales, institutional sales, etc.).

The India Industrial & Commercial Air Coolers segment is classified on the basis of product type and distribution channel. Based on product type, the Industrial & Commercial Air Coolers segment is divided into commercial and centralized air coolers. The distribution channel segment is divided into distributors/suppliers/dealers and direct sales. Based on region, the India Air Coolers market is segmented into north, west, south, and east.

 

Company Profiles

Symphony Limited, Bajaj Electricals Limited, Usha International Limited, Ken Lifestyles Private Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Private Limited (Maharaja Whiteline), Blue Star Limited, and Havells India Limited are also actively entering the market in recent years and further strengthening the market growth.

Attribute

Details

Base Year

2022

Historical Years

2018–2021

Estimated Year

2023E

Forecast Period

2024F –2028F

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023E- 2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

End User

Region

By Top 3 Leading States (in each region)

Regional Scope

North, South, East, and West

Key Companies Profiled

Symphony Limited, Bajaj Electricals Limited, Usha International Limited, Ken Lifestyles Private Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Private Limited (Maharaja Whiteline), Blue Star Limited, and Havells India Limited

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, India Air Coolers Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Air Coolers Market, By End User:
    • Residential Air Coolers
    • Industrial & Commercial Air Coolers
  • India Air Coolers Market, By Region:
    • North
    • West
    • South
    • East 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Air Coolers Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Air Coolers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced After Purchase

5.    India Air Coolers Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.1.2.     By Volume

5.2.  Market Share & Forecast

5.2.1.     By End User Market Share Analysis (Residential and Industrial & Commercial)

5.2.2.     By Region Market Share Analysis

5.2.2.1.         North Market Share Analysis

5.2.2.2.         West Market Share Analysis

5.2.2.3.         South Market Share Analysis

5.2.2.4.         East Market Share Analysis

5.2.3.      By Top 3 Leading States (in each region) Market Share Analysis

5.2.4.     By Company Market Share Analysis

5.3.  India Air Coolers Market Mapping & Opportunity Assessment

5.3.1.     By End User Mapping & Opportunity Assessment

5.3.2.     By Regional Market Mapping & Opportunity Assessment

6.    India Residential Air Coolers Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By Product Type Market Share Analysis (Desert, Personal, Tower, and Window)

6.2.2.     By Distribution Channel Market Share Analysis (Multi-Branded Stores, Supermarkets and Hypermarkets, Exclusive Stores, Online and Others (Direct Sales, Institutional Sales, etc.))

7.    India Industrial & Commercial Air Coolers Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.1.2.     By Volume

7.2.  Market Share & Forecast

7.2.1.     By Product Type Market Share Analysis (Commercial and Centralized)

7.2.2.     By Distribution Channel Market Share Analysis (Distributors/Suppliers/Dealers and Direct Sales)

8.    Market Dynamics

8.1.  Drivers

8.1.1.     Rising awareness about environmental issues

8.1.2.     Advancement in technology

8.1.3.     Emergence of wall mounted air coolers

8.2.  Challenges

8.2.1.     Extremely seasonal product

8.2.2.     High competition among brands

9.    Impact of COVID-19 on India Air Coolers Market

9.1.  Impact Assessment Model      

9.1.1.     Key Segments Impacted

9.1.2.     Key Regions Impacted

9.1.3.     Key Distribution Channel Impacted

10.  Market Trends & Developments

10.1.              Energy efficient focus

10.2.              Changing lifestyle

10.3.              Increasing urbanization

10.4.              Rising demand from rural areas

10.5.              Adoption of e-commerce

11.  Import/ Export Analysis

11.1.              Top 5 Exporting Countries

11.1.1.  By Value

11.2.              Top 5 Importing Countries

11.2.1.  By Value

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strengths

13.2.              Weaknesses

13.3.              Opportunities

13.4.              Threats

14.  Policy & Regulatory Landscape

15.  India Economic Profile

16.  Competitive Landscape

16.1.              Company Profiles

16.1.1.  Symphony Limited

16.1.1.1.      Company Details

16.1.1.2.      Product & Services

16.1.1.3.      Financials (As Per Availability)

16.1.1.4.      Key Market Focus & Geographical Presence

16.1.1.5.      Recent Developments

16.1.1.6.      Key Management Personnel

16.1.2.  Bajaj Electricals Limited

16.1.2.1.      Company Details

16.1.2.2.      Product & Services

16.1.2.3.      Financials (As Per Availability)

16.1.2.4.      Key Market Focus & Geographical Presence

16.1.2.5.      Recent Developments

16.1.2.6.      Key Management Personnel

16.1.3.  Usha International Limited

16.1.3.1.      Company Details

16.1.3.2.      Product & Services

16.1.3.3.      Financials (As Per Availability)

16.1.3.4.      Key Market Focus & Geographical Presence

16.1.3.5.      Recent Developments

16.1.3.6.      Key Management Personnel

16.1.4.  Ken Lifestyles Private Limited

16.1.4.1.      Company Details

16.1.4.2.      Product & Services

16.1.4.3.      Financials (As Per Availability)

16.1.4.4.      Key Market Focus & Geographical Presence

16.1.4.5.      Recent Developments

16.1.4.6.      Key Management Personnel

16.1.5.  Orient Electric Limited

16.1.5.1.      Company Details

16.1.5.2.      Product & Services

16.1.5.3.      Financials (As Per Availability)

16.1.5.4.      Key Market Focus & Geographical Presence

16.1.5.5.      Recent Developments

16.1.5.6.      Key Management Personnel

16.1.6.  Voltas Limited

16.1.6.1.      Company Details

16.1.6.2.      Product & Services

16.1.6.3.      Financials (As Per Availability)

16.1.6.4.      Key Market Focus & Geographical Presence

16.1.6.5.      Recent Developments

16.1.6.6.      Key Management Personnel

16.1.7.  Ram Coolers

16.1.7.1.      Company Details

16.1.7.2.      Product & Services

16.1.7.3.      Financials (As Per Availability)

16.1.7.4.      Key Market Focus & Geographical Presence

16.1.7.5.      Recent Developments

16.1.7.6.      Key Management Personnel

16.1.8.  Groupe SEB India Private Limited (Maharaja Whiteline)

16.1.8.1.      Company Details

16.1.8.2.      Product & Services

16.1.8.3.      Financials (As Per Availability)

16.1.8.4.      Key Market Focus & Geographical Presence

16.1.8.5.      Recent Developments

16.1.8.6.      Key Management Personnel

16.1.9.  Blue Star Limited

16.1.9.1.      Company Details

16.1.9.2.      Product & Services

16.1.9.3.      Financials (As Per Availability)

16.1.9.4.      Key Market Focus & Geographical Presence

16.1.9.5.      Recent Developments

16.1.9.6.      Key Management Personnel

16.1.10.                Havells India Limited

16.1.10.1.    Company Details

16.1.10.2.    Product & Services

16.1.10.3.    Financials (As Per Availability)

16.1.10.4.    Key Market Focus & Geographical Presence

16.1.10.5.    Recent Developments

16.1.10.6.    Key Management Personnel

17.  Strategic Recommendations/Action Plan

17.1.              Key Focus Areas

17.2.              Target Region

17.3.              Target End User

17.4.              Target Distribution Channel

18.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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The key factors driving the growth of India Air Coolers Market are rising environmental awareness, changing lifestyle, increasing disposable income, rising urbanization and advancement in technology.

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Steel body coolers always perform better than plastic body coolers since they are equipped with significantly larger cooling pads. Owing to their better appearance and lack of rusting potential, people occasionally favor desert coolers with plastic bodies.

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Coolers consume up to ten times less energy than air conditioners do. They are able to operate in low voltage settings and use less electricity. Monthly power or electricity costs are greatly reduced.

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The key players in India Air Coolers Market are Symphony Limited, Bajaj Electricals Limited, Usha International Limited, Ken Lifestyles Private Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Private Limited (Maharaja Whiteline), Blue Star Limited, and Havells India Limited.

profile

Parvati Sharma

Account Manager BD
Press Release

India Air Coolers Market To Be Dominated By Residential Segment During The Forecast Period

Mar, 2023

Rising awareness about environmental issues and advancement in technology is expected to fuel the growth of the India air coolers market through 2028.