Horse Riding Apparel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Clothes, Boots, Gloves, Others), By Distribution Channel (Online, Offline), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.36 Billion
CAGR (2026-2031)	5.06%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 4.52 Billion

Market Overview

The Global Horse Riding Apparel Market will grow from USD 3.36 Billion in 2025 to USD 4.52 Billion by 2031 at a 5.06% CAGR. The Global Horse Riding Apparel Market comprises specialized clothing and safety equipment designed for equestrian activities, including items such as breeches, riding jackets, tall boots, helmets, and protective vests. The primary drivers propelling market expansion include a global increase in participation across both recreational and competitive equestrian sports, alongside heightened awareness regarding rider safety which necessitates the use of certified protective gear. Furthermore, rising disposable incomes in key regions allow for greater expenditure on premium leisure activities, supporting the demand for high-performance and durable riding attire.

However, the market faces a significant challenge regarding the high cost of quality equestrian equipment, which may limit accessibility for new entrants and price-sensitive consumers. Despite this economic barrier, participation metrics suggest a widening consumer base. According to British Equestrian, in 2025, federation memberships across its member bodies rose by 11.7% between 2023 and 2024, indicating a resilient and growing demand for equestrian engagement that directly influences apparel sales.

Key Market Drivers

Rising Global Participation in Equestrian Sports and Competitive Events is a primary force accelerating the demand for specialized riding apparel. As the frequency of competitive events increases, riders are required to adhere to strict dress codes, fueling the consumption of show jackets, breeches, and certified safety gear. This growth involves both professional athletes and amateur enthusiasts who increasingly participate in recognized circuits, necessitating distinct wardrobes for training and competition. The expanding base of active competitors directly correlates with higher sales volumes for performance-oriented attire. According to US Equestrian, January 2025, in the '2025 Annual Meeting Review', competing membership grew by 8% to 83,000 during the 2024 competition year, highlighting the robust influx of dedicated participants entering the sport.

Simultaneously, Increasing Disposable Income and Expenditure on Leisure Activities is driving the market toward premium and high-performance products. Affluent consumers are allocating more funds to equestrian pursuits, prioritizing equipment that offers superior durability, safety features, and aesthetic appeal. This trend is evident in the luxury segment, where heritage brands continue to experience sustained demand for high-quality saddlery and riding wear despite broader economic fluctuations. According to Hermès International, February 2025, in the '2024 Full-Year Results', revenue for the Leather Goods & Saddlery métier increased by 18% at constant exchange rates, reflecting strong consumer investment in top-tier equestrian products. This commercial vitality is further evidenced by trade activity; according to Spoga Horse, in 2025, visitor numbers to the leading global equestrian trade fair rose by 10% to over 8,500, underscoring the industry's expanding global reach.

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Key Market Challenges

The high cost of quality equestrian equipment constitutes a substantial economic barrier that directly hampers the growth of the Global Horse Riding Apparel Market. Specialized gear such as certified helmets, protective vests, and technical riding breeches commands premium prices, which often proves prohibitive for new entrants and recreational riders. This pricing structure restricts the total addressable market by discouraging potential participants from commencing the sport and forcing existing enthusiasts to delay equipment upgrades. Consequently, the market struggles to convert general interest into sustained sales volume, as discretionary income is frequently diverted toward essential horse maintenance rather than personal attire.

This financial strain significantly impacts consumer purchasing behavior, leading to a measurable decline in the frequency of apparel replacement. When faced with broader economic pressures, riders prioritize the welfare of the animal over the acquisition of new kit. According to the British Equestrian Trade Association, in 2024, 66% of private horse owners indicated they intended to cut back on purchasing new riding clothing specifically due to the rising cost of living. This contraction in spending power demonstrates how high price points, combined with economic caution, directly limit revenue generation and stall the broader expansion of the sector.

Key Market Trends

Advancements in Discrete and Stylish Airbag Safety Vest Designs are reshaping the market as manufacturers prioritize riders' demand for high-level protection that does not compromise aesthetic appeal or mobility. This trend is heavily influenced by evolving regulatory landscapes which now often integrate or mandate rigorous safety standards for competitive gear, prompting brands to innovate with slimmer, hybrid vest profiles that function seamlessly with traditional attire. According to the United States Pony Clubs, December 2024, in an official press release, the organization announced updated safety policies effective January 1, 2025, requiring all body protection vests to meet ASTM F1937-04 or EN 13158 certifications, a regulatory shift that is accelerating the development of compatible and technologically advanced safety apparel.

Convergence of Equestrian Style with Mainstream Athleisure Trends is expanding the industry's reach, with riding apparel increasingly designed for multifunctionality and crossover appeal in daily life. This 'stable-to-street' movement is amplified by digital platforms where the equestrian aesthetic is gaining traction among non-riders, driving sales of leggings, base layers, and outerwear that feature technical performance fabrics in fashion-forward silhouettes. According to British Equestrian, June 2025, in the 'State of the Nation 2024' report, social media engagement across the federation and its member bodies increased by 13%, highlighting the growing digital influence and broader cultural integration of the equestrian lifestyle beyond the competitive arena.

Segmental Insights

The Online segment represents the fastest-growing distribution channel in the Global Horse Riding Apparel Market, fueled by a significant shift in consumer purchasing behavior toward e-commerce platforms. This rapid expansion is primarily driven by the unparalleled convenience of browsing a vast global inventory that physical retailers often cannot accommodate due to space limitations. Shoppers benefit from the ability to effortlessly compare prices, read detailed user reviews, and access niche international brands from any location. Furthermore, the increasing adoption of direct-to-consumer sales models by leading equestrian manufacturers has strengthened this channel, making high-quality apparel more accessible to a wider audience.

Regional Insights

North America holds the leading position in the global horse riding apparel market, driven by a high rate of participation in equestrian sports and significant disposable income. The region benefits from a developed infrastructure of training facilities and professional competitions, which is actively supported by governing bodies such as the United States Equestrian Federation. This strong institutional framework encourages consistent engagement in riding activities, thereby sustaining demand for required apparel. Additionally, the concentration of key manufacturers and retail channels within the United States and Canada ensures product accessibility, further reinforcing the region's command of the global landscape.

Recent Developments

• In April 2025, Ariat International renewed its longstanding partnership with US Equestrian, confirming its status as the Official Equestrian Apparel and Performance Footwear for the federation. This multi-year agreement ensures that the company will continue to outfit U.S. Equestrian Teams with innovative competition and training wear as they represent the United States on the global stage. The collaboration highlights a shared vision for equestrian excellence, with Ariat providing stylish, high-performance gear for athletes, members, and fans. The partnership also involves creative collaboration to produce exclusive team apparel, further embedding the brand within the competitive equestrian community and expanding its market visibility.
• In August 2024, LeMieux unveiled its Autumn/Winter 2024 (AW24) collection, marking the company's largest seasonal product launch to date. The collection introduces a coordinated "mixy-matchy" color palette featuring vibrant primary tones such as "Petrol," "Ginger," and "Glacier," alongside neutral supporting shades. Designed to allow riders to create cohesive looks for themselves and their horses, the range includes technical apparel like waterproof coats and quarter-zips, as well as matching horse accessories like the popular Loire saddle pads. This extensive release aims to cater to diverse consumer style preferences while maintaining the brand's reputation for performance, functionality, and high-quality craftsmanship.
• In July 2024, Samshield launched its new "2.0" helmet line, a product range resulting from four years of intensive research and development. The upgraded helmets feature a premium polycarbonate outer shell, derived from elite motorcycle helmet technology, and a variable-density polystyrene inner shell designed to optimally dissipate impact energy. Key innovations include a semi-rigid integrated chin strap to prevent the helmet from tipping during violent movements and an enhanced six-point ventilation system for superior airflow. This launch highlights the company's focus on combining cutting-edge safety technology with refined, customizable designs to meet the evolving needs of the global equestrian community.
• In February 2024, Charles Owen renewed its strategic partnership with the United States Equestrian Federation (US Equestrian), solidifying its position as the Official Helmet of the organization. This collaboration designates the company as the Official Supplier for U.S. Equestrian Teams, ensuring that athletes are equipped with high-performance safety gear for international competitions. The agreement underscores a shared commitment to rider safety, with Charles Owen continuing to serve as a primary partner and educational resource for the annual US Equestrian Safety Awareness Week. Furthermore, the manufacturer will provide body protectors and helmet covers to team members, reinforcing its dedication to advancing safety standards in the market.

Key Market Players

• Antares Distribution
• Ariat International, Inc.
• Cavallo GmbH & Co. KG
• COMFG Ltd
• Decathlon S.A
• HKM Sports Equipment GmbH
• Horseware Products Limited
• Justin Brands, Inc.
• Phoenix Performance Products Inc
• Professional's Choice Sports Medicine Products, Inc.

By Type	By Distribution Channel	By Region
Clothes Boots Gloves Others	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Horse Riding Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Horse Riding Apparel Market, By Type:

• Clothes
• Boots
• Gloves
• Others

• Horse Riding Apparel Market, By Distribution Channel:

• Online
• Offline

• Horse Riding Apparel Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE