Honey Powder Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Granulated Honey, Powdered Honey), By Application (Bakery Products, Dairy Products, Beauty Products, Others), By Distribution Channel (Online and Offline), By Region, By Competition, 2021-2031F

Market Overview

The Global Honey Powder Market will grow from USD 1.97 Billion in 2025 to USD 2.62 Billion by 2031 at a 4.87% CAGR. Honey powder is a dehydrated sweetener produced via drying processes to create a free flowing ingredient that retains the nutritional profile of liquid honey. The primary driver for market growth is the industrial requirement for shelf stable sweeteners that eliminate the handling difficulties and crystallization issues associated with viscous liquid honey in large scale food processing. This operational demand correlates with rising aggregate consumption. According to the United States Department of Agriculture, in 2024, domestic consumption of honey and related products reached a record 688.6 million pounds.

A significant challenge impeding market expansion is the volatility of raw material supply caused by declining bee populations which creates production deficits and price instability. This supply chain fragility increases input costs for powder manufacturers who rely on consistent raw honey volumes to maintain margins. This constraint is highlighted by recent industry data where, according to the American Beekeeping Federation, in 2025, commercial operations reported a catastrophic average colony loss of 62 percent.

Key Market Drivers

Rising consumer preference for natural and clean-label sweeteners is a primary force propelling the global honey powder market. As health-conscious shoppers increasingly scrutinize ingredient lists for synthetic additives, manufacturers are reformulating products to feature nature-derived alternatives. Honey powder allows brands to claim the premium "made with real honey" designation while avoiding the processing viscosity of the liquid form. This dietary shift is quantified by recent research; according to the International Food Information Council, December 2025, in the '2025 IFIC Food & Health Survey', 75 percent of respondents stated they were actively trying to limit or avoid sugar, creating a robust opening for natural substitutes.

Simultaneously, expanding applications in the bakery and confectionery industries are significantly widening the market's scope. The powdered form enables the incorporation of honey into moisture-sensitive recipes like dry cake mixes and snack coatings where liquid sweeteners would compromise texture. This sector's scale ensures sustained ingredient demand; according to the American Bakers Association, April 2025, in the '2025 US baking industry outlook', the commercial baking sector contributes USD 186 billion annually to the economy. This commercial opportunity is bolstered by broader consumption trends. According to the National Honey Board, July 2025, annual per capita honey consumption in the United States reached a record 2.0 pounds, signaling a strong consumer readiness that directly benefits the powdered derivative.

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Key Market Challenges

The significant volatility of raw material supply caused by declining bee populations serves as a critical impediment to the Global Honey Powder Market. Since the dehydrated sweetener sector relies entirely on consistent inputs of liquid honey, widespread colony collapse creates severe production deficits. This scarcity drives up the cost of raw materials, forcing powder manufacturers to operate with unpredictable margins and hindering their ability to offer stable pricing to large-scale industrial buyers. Consequently, the inability to secure guaranteed volumes discourages food processors from switching to honey powder, effectively stalling market adoption.

This instability is underscored by recent industry findings regarding hive health. According to the Apiary Inspectors of America, in 2025, annual honey bee colony losses were estimated at 55.6 percent. Such high mortality rates sustain a cycle of supply shortages and price inflation that directly counteracts the operational efficiency drivers intended to boost the market. Without a reliable agricultural base, honey powder manufacturers face persistent bottlenecks that prevent the industry from capitalizing on the rising global demand for natural sweeteners.

Key Market Trends

The personal care sector is aggressively adopting honey powder in water-anhydrous formulations—such as face masks, scrubs, and bath salts—leveraging its natural humectant and antimicrobial properties for "clean beauty" marketing claims. This ingredient allows brands to integrate the therapeutic benefits of honey into moisture-sensitive cosmetic bases without the stability issues inherent in the liquid form. The commercial viability of this strategy is supported by strong consumer demand for honey-infused goods; according to the National Honey Board, August 2024, in the '2024 Attitudes & Usage Study', nearly two-thirds of consumers indicated they would choose a product containing honey over an identical one without it, driving manufacturers to prioritize this ingredient in premium skincare lines.

Pharmaceutical and supplement companies are utilizing medical-grade honey powder in throat lozenges, cough syrups, and wound care powders, capitalizing on its soothing texture and perceived medicinal benefits without the stickiness of liquid honey. This trend is characterized by the development of functional lozenges and dry-format supplements that offer longer shelf lives and precise dosing for immune support applications. The resilience of this health-focused segment is evident in recent corporate performance; according to Comvita, September 2024, in the 'Annual Report 2024', revenue from the company's Rest of Asia segment increased by 16.6 percent, a growth attributed to the sustained demand for premium health and wellness honey formulations despite broader economic challenges.

Segmental Insights

The Online segment is currently recognized as the fastest-growing distribution channel within the Global Honey Powder Market. This rapid expansion is primarily driven by the increasing consumer preference for digital marketplaces that offer greater accessibility to specialized food ingredients often unavailable in conventional brick-and-mortar stores. E-commerce platforms provide buyers with extensive product variety, facilitating the easy comparison of specifications such as organic certifications and bulk purchasing options. Additionally, the logistical efficiency of direct-to-consumer delivery models supports the rising demand from both home bakers and small-scale food manufacturers seeking natural sweetener alternatives.

Regional Insights

North America dominates the global honey powder market, driven by a strong consumer shift toward natural sweeteners and clean-label ingredients. The region features an extensive food and beverage industry, particularly within the bakery and confectionery sectors, which actively replaces synthetic sugars with natural alternatives. This demand is supported by the United States Food and Drug Administration, whose labeling standards encourage the use of transparent, recognizable ingredients. Additionally, the substantial utilization of honey powder in the personal care sector for skincare formulations further strengthens the region's leading market position.

Recent Developments

• In January 2025, TopGum Industries announced its acquisition of Island Abbey Nutritionals, a contract manufacturer based in Canada known for its expertise in gummy and solid honey lozenge production. The transaction, valued at approximately USD 20 million, was aimed at expanding the acquirer's manufacturing footprint in North America and integrating specialized starchless depositing technology. This strategic collaboration combines the resources of both entities to enhance their capabilities in the functional supplement market. The acquisition is expected to streamline the supply chain and accelerate the development of innovative honey-based delivery formats for global health and wellness brands.
• In October 2024, Island Abbey Nutritionals launched a new line of centre-filled gummies targeted at the vitamin, mineral, and supplement sector. This product innovation employs the company's advanced manufacturing technology to create functional gummies that contain a liquid center within a solid outer shell, enhancing the delivery of active ingredients. The new range includes formulations specifically designed for immune support, sleep enhancement, and energy boosting. This development underscores the company's focus on evolving the solid honey and gummy market through proprietary production methods that allow for higher potency and improved consumer experience in the nutraceutical space.
• In April 2024, Walmart introduced its new private label brand, bettergoods, which features a variety of culinary products including a Hot Honey Seasoning. This specific product utilizes honey powder as a key ingredient, blended with granulated sugar, vinegar powder, and red peppers to create a versatile sweet-and-spicy flavor profile. The launch highlights the increasing commercial application of dehydrated honey forms in the mainstream retail seasoning market. By incorporating honey powder, the retailer aims to provide consumers with a shelf-stable and mess-free alternative to liquid hot honey, suitable for use on diverse foods such as pizza and fried chicken.
• In March 2024, Mānuka Health announced the launch of three new product collections designed to support immune health and overall well-being. This expansion included the company's first skincare range and a new series of lozenges that utilize proprietary technology to deliver the benefits of propolis and honey in a convenient solid form. The product line extension reflects a strategic move to leverage the functional properties of hive ingredients beyond traditional liquid honey. The company emphasized that these new offerings are standardized to ensure consistent potency, catering to the growing consumer demand for natural, science-backed wellness solutions in the global market.

Key Market Players

• Lamex Food Group Limited
• Archer Daniels Midland Company
• Woodland Foods
• Augason Farms
• American Sugar Refining Group
• Specialty Products and Technology Inc.
• McCormick & Company, Inc.
• DUTCH GOLD HONEY
• Nature Nate's
• Langnese Honig GmbH & Co. KG

Report Scope:

In this report, the Global Honey Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Honey Powder Market, By Type:

• Granulated Honey
• Powdered Honey

• Honey Powder Market, By Application:

• Bakery Products
• Dairy Products
• Beauty Products
• Others

• Honey Powder Market, By Distribution Channel:

• Online and Offline

• Honey Powder Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE