Home Fitness Equipment Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 12.16 Billion
CAGR (2026-2031)	8.42%
Fastest Growing Segment	Treadmills
Largest Market	North America
Market Size (2031)	USD 19.75 Billion

Market Overview

The Global Home Fitness Equipment Market will grow from USD 12.16 Billion in 2025 to USD 19.75 Billion by 2031 at a 8.42% CAGR. The Global Home Fitness Equipment Market comprises physical training devices designed for private residential use, including cardiovascular machines like treadmills and ellipticals, as well as strength training tools such as dumbbells and resistance bands. The market’s expansion is fundamentally supported by the rising prevalence of chronic lifestyle diseases and a growing consumer preference for convenient, time-efficient physical activity solutions that eliminate the need for commuting to commercial facilities. These drivers are distinct from temporary trends, representing a structural shift in how individuals approach long-term health management.

According to the Sports & Fitness Industry Association, in 2024, the physical activity participation rate reached a historic high of 80 percent in the United States, indicating a robust environment for personal fitness investment. Despite this positive trajectory, one significant challenge that could impede market expansion is the constraint of limited living space in modern urban residential units, which restricts the adoption of larger, multi-functional equipment.

Key Market Drivers

The escalating global prevalence of obesity and chronic lifestyle diseases serves as a primary driver for the home fitness equipment market, compelling individuals to adopt consistent physical activity. As health awareness grows, consumers are increasingly prioritizing home-based solutions to combat weight-related ailments and improve cardiovascular health. This creates a massive addressable market for equipment manufacturers. For instance, according to the World Obesity Federation, March 2025, in the 'World Obesity Atlas 2025', projections indicate that the number of adults living with obesity globally will rise to 1.13 billion by 2030, highlighting the urgent need for accessible intervention tools. Furthermore, according to the Health & Fitness Association, in 2025, approximately 96 million Americans planned to prioritize health and fitness in their New Year's resolutions, underscoring the robust consumer demand for effective wellness solutions.

Concurrently, the rapid integration of Artificial Intelligence (AI) and the Internet of Things (IoT) is revolutionizing the market by transforming traditional equipment into interactive, personalized training ecosystems. Smart fitness devices now leverage real-time data analytics to offer customized workout plans and immersive experiences that replicate the commercial gym experience at home. This technological sophistication significantly enhances user engagement and equipment retention rates. A clear indicator of this trend is visible in corporate performance; according to Technogym S.p.A., March 2025, in the 'FY 2024 Results Press Release', the company reported an 11.3 percent revenue growth in its consumer segment, contributing to a record total revenue of €901 million, driven by the strong adoption of its AI-connected smart equipment and digital ecosystem.

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Key Market Challenges

The constraint of limited living space in modern urban residential units acts as a significant structural barrier effectively hampering the expansion of the Global Home Fitness Equipment Market. As urban housing trends increasingly favor compact living arrangements, the physical footprint required for high-value cardiovascular machines and multi-functional strength stations becomes prohibitive for a large segment of the potential consumer base. This spatial incompatibility forces individuals to restrict their purchases to smaller, lower-margin accessories or forgo home equipment entirely, thereby placing a tangible ceiling on the market’s revenue potential from premium hardware sales.

This physical limitation drives a substantial portion of the consumer market back toward commercial facilities, where spatial constraints do not restrict equipment variety. This trend is substantiated by the recent performance of the commercial sector, which serves as a direct substitute for home-based training. According to the Health & Fitness Association's 2025 Global Report, the global fitness industry revenue grew by an average of 8 percent between 2023 and 2024. This robust growth in the commercial sector underscores that for many urban consumers, the lack of adequate residential floor space renders the home gym concept impractical, directly curtailing the potential growth trajectory of the private equipment market.

Key Market Trends

The Rise of Recovery and Holistic Wellness-Focused Equipment represents a pivotal market expansion, moving beyond active training tools to encompass regeneration and injury prevention technologies. As consumers increasingly view post-workout recovery as essential for longevity and performance, there is a surging demand for home-based modalities such as percussive therapy, pneumatic compression, and thermal regulation devices that were previously exclusive to clinical settings. This shift is attracting significant capital and value to the segment; according to the Orange County Business Journal, September 2025, in the article 'Hyperice Takes First Step into Wearable Tech with Nike', the specialized recovery technology firm Hyperice reached a valuation of $850 million in 2024, reflecting the sector's rapid transition from a niche athletic category to a mainstream consumer wellness staple.

Simultaneously, the Shift Toward Sustainable and Eco-Friendly Equipment Manufacturing is fundamentally reshaping production methodologies as brands respond to environmental mandates and consumer ethical preferences. Manufacturers are abandoning linear "take-make-dispose" models by integrating recycled materials into hardware construction and establishing robust refurbishment programs that extend product lifecycles. This commitment to circularity is becoming a measurable operational standard for leading industry players. For instance, according to Technogym S.p.A., May 2025, in the '2024 ESG Report', the company reported that 50 percent of its products within scope are now refurbished, a strategy that significantly reduces industrial waste and validates the commercial viability of the circular economy within the high-end fitness equipment sector.

Segmental Insights

Based on current market research, the Treadmills segment is identified as the fastest-growing category within the Global Home Fitness Equipment Market. This surge is primarily driven by the increasing integration of connected technology, which offers users immersive virtual training and real-time performance analytics in a residential setting. Furthermore, the rising global prevalence of cardiovascular diseases has intensified consumer demand for accessible aerobic exercise solutions. Institutions such as the American Heart Association consistently advocate for regular walking and running to mitigate health risks, logically supporting the sustained expansion and prioritizing of this segment by health-conscious consumers.

Regional Insights

North America maintains a dominant position in the Global Home Fitness Equipment Market, driven by high disposable income and a strong cultural focus on preventative healthcare. The prevalence of lifestyle-related conditions, such as obesity, compels consumers to invest in personal exercise solutions for weight management. This market growth is supported by initiatives from the U.S. Department of Health and Human Services, which encourage regular physical activity to combat chronic diseases. Furthermore, the concentration of major manufacturers in the region ensures high product availability and facilitates the rapid adoption of diverse fitness equipment across households.

Recent Developments

In November 2025, iFIT Inc. announced the launch of the NordicTrack Ultra Reformer Series, introducing the market’s first connected Pilates reformer designed for home use. This new product line marked the company’s strategic expansion into the high-growth Pilates sector, combining luxury craftsmanship with advanced digital connectivity. The equipment featured an integrated high-definition touchscreen that provided users with access to a library of expert-led instruction and personalized feedback. By bringing a studio-quality, low-impact workout experience into the residence, the company aimed to address the evolving preferences of consumers seeking sophisticated and versatile home fitness options.
In October 2025, Peloton Interactive, Inc. ushered in a major portfolio overhaul with the launch of the Cross Training Series, a new suite of connected fitness hardware. This lineup included updated versions of the company’s bikes, treadmills, and rowers, all engineered with advanced swivel screens to facilitate seamless transitions between cardio and strength exercises. Concurrently, the company introduced an AI-powered personal coaching system called Peloton IQ, which utilizes computer vision to provide members with real-time guidance and form tracking. These innovations aimed to support a comprehensive wellness journey by unifying distinct fitness modalities into a single, integrated home platform.
In April 2024, Johnson Health Tech Retail, Inc. finalized the acquisition of substantially all assets from BowFlex Inc. following a bankruptcy auction. The transaction, valued at $37.5 million, granted the company ownership of the well-known BowFlex, Schwinn, and JRNY brands, along with existing inventory. This strategic move allowed the organization to integrate these established consumer lines into its North American sporting goods division, thereby diversifying its portfolio. Company leadership stated that the investment would complement their existing retail offerings and leverage the acquired intellectual property to deliver a more holistic range of connected home fitness solutions to the global market.
In February 2024, Wahoo Fitness and Zwift announced a strategic collaboration to launch the Wahoo KICKR CORE Zwift One, a new home smart trainer designed to simplify indoor cycling. This partnership introduced hardware featuring a pre-installed single cog and a virtual shifting accessory, making the device compatible with a wide variety of bicycles without complex installation. The collaboration resolved previous intellectual property disputes between the companies, allowing them to focus on expanding the indoor fitness market. The new equipment provided users with silent, instant virtual gear changes and seamless integration with the online training platform, significantly enhancing the accessibility and realism of home workouts.

Key Market Players

Anta International Limited
Nautilus Inc.
Johnson Health Tech. Co. Ltd
Anytime Leisure Limited
Dyaco International Inc.
Icon Health & Fitness, Inc.
Amer Sports Corporation
Core Health & Fitness, LLC
Technogym SPA
Echelon Fitness Multimedia LLC

By Type	By Category	By Distribution Channel	By Region
Treadmills Elliptical Machines Stationary Cycles Rowing Machines Others	Cardiovascular Training Equipment Strength Training Equipment	Online Retail Offline Retail	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Home Fitness Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Home Fitness Equipment Market, By Type:

Treadmills
Elliptical Machines
Stationary Cycles
Rowing Machines
Others

Home Fitness Equipment Market, By Category:

Cardiovascular Training Equipment
Strength Training Equipment

Home Fitness Equipment Market, By Distribution Channel:

Online Retail
Offline Retail

Home Fitness Equipment Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Home Fitness Equipment Market.

Available Customizations:

Global Home Fitness Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Home Fitness Equipment Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Home Fitness Equipment Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Treadmills, Elliptical Machines, Stationary Cycles, Rowing Machines, Others)

5.2.2. By Category (Cardiovascular Training Equipment, Strength Training Equipment)

5.2.3. By Distribution Channel (Online Retail, Offline Retail)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Home Fitness Equipment Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Category

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Home Fitness Equipment Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Category

6.3.1.2.3. By Distribution Channel

6.3.2. Canada Home Fitness Equipment Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Category

6.3.2.2.3. By Distribution Channel

6.3.3. Mexico Home Fitness Equipment Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Category

6.3.3.2.3. By Distribution Channel

7. Europe Home Fitness Equipment Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Category

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Home Fitness Equipment Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Category

7.3.1.2.3. By Distribution Channel

7.3.2. France Home Fitness Equipment Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Category

7.3.2.2.3. By Distribution Channel

7.3.3. United Kingdom Home Fitness Equipment Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Category

7.3.3.2.3. By Distribution Channel

7.3.4. Italy Home Fitness Equipment Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Category

7.3.4.2.3. By Distribution Channel

7.3.5. Spain Home Fitness Equipment Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Category

7.3.5.2.3. By Distribution Channel

8. Asia Pacific Home Fitness Equipment Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Category

8.2.3. By Distribution Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Home Fitness Equipment Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Category

8.3.1.2.3. By Distribution Channel

8.3.2. India Home Fitness Equipment Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Category

8.3.2.2.3. By Distribution Channel

8.3.3. Japan Home Fitness Equipment Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Category

8.3.3.2.3. By Distribution Channel

8.3.4. South Korea Home Fitness Equipment Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Category

8.3.4.2.3. By Distribution Channel

8.3.5. Australia Home Fitness Equipment Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Category

8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Home Fitness Equipment Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Category

9.2.3. By Distribution Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Home Fitness Equipment Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Category

9.3.1.2.3. By Distribution Channel

9.3.2. UAE Home Fitness Equipment Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Category

9.3.2.2.3. By Distribution Channel

9.3.3. South Africa Home Fitness Equipment Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Category

9.3.3.2.3. By Distribution Channel

10. South America Home Fitness Equipment Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Category

10.2.3. By Distribution Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Home Fitness Equipment Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Category

10.3.1.2.3. By Distribution Channel

10.3.2. Colombia Home Fitness Equipment Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Category

10.3.2.2.3. By Distribution Channel

10.3.3. Argentina Home Fitness Equipment Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Category

10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Home Fitness Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Anta International Limited

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Nautilus Inc.

15.3. Johnson Health Tech. Co. Ltd

15.4. Anytime Leisure Limited

15.5. Dyaco International Inc.

15.6. Icon Health & Fitness, Inc.

15.7. Amer Sports Corporation

15.8. Core Health & Fitness, LLC

15.9. Technogym SPA

15.10. Echelon Fitness Multimedia LLC

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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