Herbal Pet Shampoo Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Pet Type (Dog, Cat, Others), By Product Type (Cleansing, Anti-itching, Anti-dandruff, Anti-flea Tick, Others), By End Use (Residential, Commercial), By Distribution Channel (Supermarket/Hypermarket, Pet Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 140.78 Million
CAGR (2026-2031)	7.37%
Fastest Growing Segment	Anti-itching
Largest Market	North America
Market Size (2031)	USD 215.69 Million

Market Overview

The Global Herbal Pet Shampoo Market will grow from USD 140.78 Million in 2025 to USD 215.69 Million by 2031 at a 7.37% CAGR. Herbal pet shampoos are specialized grooming products formulated with botanical extracts, essential oils, and natural ingredients, designed to cleanse and condition animal coats without the use of synthetic parabens, sulfates, or artificial fragrances. The market’s expansion is primarily driven by the deepening trend of pet humanization, where owners increasingly view their companions as family members and prioritize their long-term health through non-toxic, eco-conscious care solutions. This robust consumer commitment to premium animal wellness is evident in broader spending habits; according to the American Pet Products Association, in 2024, total U.S. pet industry expenditures reached $152 billion. This financial momentum underscores a strong willingness among pet owners to invest in high-quality, safe hygiene products, directly supporting the growth trajectory of natural grooming segments.

However, a significant challenge impeding the wider expansion of the herbal pet shampoo market is the issue of product stability and shelf life compared to synthetic alternatives. Natural formulations often eschew potent chemical preservatives, making them more susceptible to microbial contamination and degradation over time, which necessitates strictly controlled storage conditions and shorter expiration windows. These constraints impose higher logistical costs and complicate supply chain management for manufacturers, potentially limiting the product's viability in mass-market retail channels where long shelf stability is a critical requirement for profitability.

Key Market Drivers

The surge in global pet ownership and adoption rates acts as a foundational catalyst for the herbal pet shampoo market, effectively expanding the addressable consumer base for specialized grooming products. As the population of companion animals grows, the aggregate demand for regular hygiene solutions rises, creating a scalable opportunity for natural formulation manufacturers to introduce botanical alternatives to a wider audience. This upward trajectory is particularly evident in major markets like Europe; according to the European Pet Food Industry Federation (FEDIAF), July 2024, in the 'European Pet Population' report, the total pet population across the region reached 352 million. Such a vast number of animals necessitates frequent dermatological maintenance, directly driving volume sales for herbal cleaners. Furthermore, high market penetration underscores this demand; according to UK Pet Food, March 2024, in the 'Pet Population Data' report, 17.2 million households in the UK now own a pet, representing 60% of the population, which ensures a steady influx of new customers seeking safe grooming options.

Concurrent with rising ownership is the growing awareness of synthetic chemical toxicity, which is fundamentally reshaping product preferences toward organic and plant-based ingredients. Pet owners are increasingly scrutinizing labels for hazardous substances like sulfates and artificial fragrances, driven by a heightened consciousness of the adverse health effects associated with long-term chemical exposure. This shift is critically reinforced by the increasing prevalence of dermatological issues among companion animals. According to Nationwide Pet Insurance, April 2024, in the 'Common Medical Conditions' report, skin allergies remained the most common health issue for dogs for the 12th consecutive year, accounting for over 410,500 individual claims. The high incidence of such sensitivities compels owners to abandon harsh synthetic products in favor of therapeutic, herbal shampoos known for their soothing and non-irritating properties, thereby accelerating the market's pivot toward botanical-rich formulations.

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Key Market Challenges

Product stability and shelf life represent a formidable barrier hampering the scalability of the global herbal pet shampoo market. Unlike synthetic competitors that utilize potent chemical preservatives to ensure longevity, natural formulations are inherently susceptible to oxidation, separation, and microbial degradation. This chemical volatility necessitates shorter expiration windows and often requires strictly controlled storage environments, which significantly inflates logistical costs and supply chain complexity. Retailers, particularly those in the mass market, prioritize products with extended shelf stability to minimize waste and turnover management, making them hesitant to stock herbal alternatives that carry a higher risk of spoilage before sale.

This operational friction effectively walls off herbal brands from the most lucrative distribution channels, confining them to niche or direct-to-consumer models that lack the reach of big-box retail. The financial impact of being excluded from mainstream supply chains is substantial when considering the volume of the broader sector. According to the American Pet Products Association, in 2025, the 'Supplies, Live Animals & OTC Medicine' category—which encompasses grooming products—recorded $33.3 billion in sales for the 2024 fiscal year. By failing to meet the rigorous stability standards required to access this massive segment, herbal shampoo manufacturers are structurally limited in their ability to capture a significant share of the total market revenue.

Key Market Trends

The incorporation of Cannabidiol (CBD) into herbal pet shampoos is rapidly gaining traction as owners seek functional grooming products that offer therapeutic benefits beyond simple cleansing. This trend is fueled by the desire for natural solutions to manage pet anxiety and skin inflammation during bath time, transforming grooming from a routine chore into a calming wellness ritual. Manufacturers are infusing hemp-derived CBD into formulations to leverage its anti-inflammatory and anxiolytic properties, directly addressing the stress many animals experience during washing. This shift towards anxiety-reducing botanical solutions is substantiated by significant consumer adoption; according to the American Pet Products Association (APPA), August 2024, in the '2024 Dog and Cat Report', the reported use of CBD products for calming dogs has risen markedly, increasing from 4% in 2018 to 12% in 2024. This surge highlights a clear market preference for grooming aids that simultaneously promote physical hygiene and emotional well-being.

Simultaneously, the market is witnessing a decisive shift toward sustainable and plastic-free packaging solutions, driven by heightened environmental awareness among the pet-owning demographic. Brands are increasingly replacing traditional single-use plastic bottles with biodegradable materials, aluminum containers, and compostable options to align with the eco-conscious values of modern consumers who prioritize reduced ecological footprints. This transition is not merely a branding exercise but a direct response to purchasing behavior; according to Petfood Industry, July 2024, in the 'How pet food consumers globally view sustainability' article, a survey revealed that 55% of pet owners actively seek sustainable packaging when selecting products for their companions. Consequently, companies that fail to innovate their packaging architectures risk losing market share to competitors who successfully integrate environmental stewardship into their product presentation.

Segmental Insights

The Anti-itching segment currently represents the fastest-growing area within the Global Herbal Pet Shampoo Market due to the increasing prevalence of allergic dermatitis and skin sensitivities in companion animals. Pet owners are actively shifting toward plant-based ingredients like oatmeal and tea tree oil to provide relief without the adverse reactions often associated with synthetic chemicals. This consumer preference is reinforced by a broader market movement toward clean label products that ensure animal safety. Consequently, the need for gentle and non-toxic grooming solutions that effectively manage skin irritation is driving substantial expansion in this specific market category.

Regional Insights

North America maintains a dominant position in the Global Herbal Pet Shampoo Market, largely driven by high pet ownership rates and the prevailing culture of pet humanization. Owners increasingly treat pets as integral family members, accelerating the shift toward natural grooming solutions to avoid potential risks associated with synthetic chemicals. This market leadership is further supported by widespread consumer awareness regarding ingredient safety and a well-developed retail infrastructure for premium pet care products. Consequently, the region sustains strong demand for plant-based formulations as owners seek effective and safe methods to ensure animal hygiene.

Recent Developments

• In March 2025, Pure and Natural Pet announced the addition of six new grooming and wellness products to its portfolio, emphasizing its reliance on USDA Certified Organic ingredients. The new lineup features a 2-in-1 Charcoal Activated Shampoo with Conditioner, which utilizes activated charcoal to absorb impurities and eliminate strong odors, and a 2-in-1 Hydrating Rosewater Shampoo intended to nourish and restore shine to dry coats. These innovations reflect the company's ongoing strategy to provide transparent, safe, and effective chemical-free solutions for the global natural pet care market.
• In November 2024, LolaVie expanded its hair care expertise into the pet industry with the launch of its first canine grooming product, the Puppy Love Dog Shampoo. The formulation is described as 96% naturally derived, vegan, and cruelty-free, utilizing a coconut-derived cleanser to gently wash canine coats. Key ingredients include vegetable ceramides and upcycled orange pulp for moisture, along with colloidal oats to soothe sensitive skin. The product features a signature scent composed of herbal, citrus, and woody notes, designed to provide advanced odor control while maintaining a pH balance suitable for dogs.
• In September 2024, Herbal Paws, a brand under Total Pet Solutions, unveiled a new collection of natural grooming products specifically targeting the herbal pet care sector. The launch included shampoos and conditioners available in distinct fragrances such as Coconut Milk and Honey, Lavender Leaf, and Baby Fresh. These grooming solutions were introduced alongside a range of wellness supplements, reinforcing the company's commitment to holistic pet health. The products were positioned for distribution across pet stores and suppliers in the United Kingdom, aiming to meet the growing consumer demand for grooming items formulated with naturally derived ingredients.
• In February 2024, DotDotPet introduced a new range of eco-conscious pet shampoos designed to support the well-being of dogs with specific coat types. The United Kingdom-based wellness brand developed these products with input from fragrance and cosmetic experts to ensure they are vegan, pH-balanced, and free from harsh chemicals. The launch, which took place at the Crufts dog show, featured formulations enriched with natural ingredients such as bamboo, aloe, and oatmeal to promote healthy skin and coats. The collection includes specialized options for curly, long, short, and double coats, each incorporating a pet-preferred scent intended to reduce anxiety during bath time.

Key Market Players

• General Nutrition Centers Inc.
• World for Pets
• 4-Legger
• Petkin Inc.
• Earthwhile Endeavors Inc.
• Olive’s Choice
• Burt’s Bees
• CHI Haircare
• Bayer AG
• Veterinary Formula Clinical Care

By Pet Type	By Product Type	By End Use	By Distribution Channel	By Region
Dog Cat Others	Cleansing Anti-itching Anti-dandruff Anti-flea Tick Others	Residential Commercial	Supermarket/Hypermarket Pet Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Herbal Pet Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Herbal Pet Shampoo Market, By Pet Type:

• Dog
• Cat
• Others

• Herbal Pet Shampoo Market, By Product Type:

• Cleansing
• Anti-itching
• Anti-dandruff
• Anti-flea Tick
• Others

• Herbal Pet Shampoo Market, By End Use:

• Residential
• Commercial

• Herbal Pet Shampoo Market, By Distribution Channel:

• Supermarket/Hypermarket
• Pet Stores
• Online
• Others

• Herbal Pet Shampoo Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE