Herbal Beauty Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Skin Care, Hair Care, Fragrance, Others), By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 98.58 Billion
CAGR (2026-2031)	7.02%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 148.11 Billion

Market Overview

The Global Herbal Beauty Products Market will grow from USD 98.58 Billion in 2025 to USD 148.11 Billion by 2031 at a 7.02% CAGR. Herbal beauty products are personal care formulations composed primarily of botanical extracts and essential oils intended to maintain skin and hair health through natural mechanisms. The market is propelled by a rising consumer preference for clean alternatives and a heightened awareness of environmental sustainability which drives demand for ethically sourced ingredients. This shift is further supported by the increasing availability of certified organic options that assure safety and efficacy without synthetic additives.

According to NATRUE, in 2024, nearly 10,000 products and raw materials carried the NATRUE Label worldwide. However, the sector encounters a substantial obstacle regarding the prevalence of greenwashing where unverified claims mislead consumers and obscure the distinction between genuine herbal formulations and those with minimal natural content. This lack of standardized global regulation complicates market entry for authentic brands and creates skepticism that could hinder sustained industry expansion.

Key Market Drivers

The accelerating consumer shift toward clean-label and chemical-free formulations is reshaping product development within the global herbal beauty industry. As customers increasingly reject synthetic preservatives like parabens and sulfates, manufacturers are reformulating portfolios to prioritize botanical purity and transparency. This demand for authentic, non-toxic ingredients is not merely a niche preference but a central market force driving substantial revenue gains for certified brands. For instance, according to the Soil Association, March 2025, in the 'Organic Market Report 2025', the UK organic beauty market demonstrated this robust momentum as sales grew by 11% in 2024, significantly outperforming non-organic categories.

Simultaneously, the rapid expansion of e-commerce platforms and direct-to-consumer distribution models is democratizing access to herbal formulations, allowing niche brands to bypass traditional retail barriers and reach a global audience. Digital channels enable companies to educate consumers directly about ingredient provenance and efficacy, which is crucial for building trust in the herbal sector. This digital shift is being capitalized on by major industry players; according to L'Oreal, February 2025, in the '2024 Annual Report', the company's e-commerce sales increased by 7.8%, accounting for 28.2% of its total consolidated sales. Furthermore, reflecting the overall health of the natural sector, according to Weleda, April 2025, in the 'Annual and Sustainability Report 2024', the company achieved its highest historical turnover with an 8.3% increase to €456.2 million for the financial year.

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Key Market Challenges

The "Global Herbal Beauty Products Market" faces a critical impediment due to the widespread practice of greenwashing and the absence of harmonized global standards. This phenomenon, characterized by brands making unsubstantiated or exaggerated claims about the natural origin of their ingredients, fosters deep consumer skepticism. When shoppers cannot easily distinguish between genuinely botanical formulations and conventional products with negligible herbal content, their trust in the entire category diminishes. This confusion forces authentic manufacturers to compete on an uneven playing field against lower-quality imitators, thereby suppressing overall market value and deterring potential new adopters who fear being misled.

The impact of this credibility crisis is evident in shifting consumer behaviors where trust becomes the primary currency. According to the Soil Association Certification Organic Market Report 2025, the certified organic beauty and wellbeing sector grew by 11% in 2024 as shoppers increasingly prioritized verified standards to avoid misleading marketing. This data illustrates that while the broader market struggles with opacity, the lack of clear regulation continues to fragment the industry, limiting the potential of uncertified yet genuine herbal brands to expand their market share effectively.

Key Market Trends

The Rise of Neurocosmetics and Mood-Enhancing Herbal Fragrances is reshaping the market as consumers increasingly seek botanical formulations that offer emotional and psychological benefits alongside physical care. This trend drives the development of functional fragrances and body care infused with adaptogenic herbs and mood-boosting essential oils, positioning herbal beauty as a tool for holistic well-being. The commercial viability of this sensory-focused approach is evident in the performance of brands that prioritize olfactory experience; according to FashionNetwork, July 2025, in the article 'L'Occitane reports $3.25 billion in annual sales amid leadership shakeup', Sol de Janeiro, renowned for its mood-centric scented body products, accounted for 31.6% of L'Occitane Group's total revenue for the 2024-2025 financial year.

Simultaneously, the Clinical Validation and Modernization of Ayurvedic and TCM Formulations is legitimizing ancient herbal systems for the contemporary global audience. Manufacturers are investing in rigorous scientific testing and standardized extraction methods to substantiate efficacy claims, thereby overcoming historical barriers related to safety and consistency. This modernization strategy is successfully expanding the international footprint of traditional herbal products; according to the Directorate General of Commercial Intelligence and Statistics, May 2024, in its official export data release, India's exports of Ayush and herbal products reached USD 651.17 million for the fiscal year 2023-24, underscoring the rising global demand for compliant and scientifically verified traditional remedies.

Segmental Insights

The Online distribution channel is recognized as the fastest-growing segment in the Global Herbal Beauty Products Market, primarily due to the rising adoption of e-commerce platforms and digital connectivity. Consumers increasingly prefer online retailers for the convenience of home delivery and the ability to access a wider variety of international herbal brands not found in physical retail stores. Furthermore, the availability of detailed ingredient information and customer reviews on digital platforms enhances transparency, which is crucial for buyers seeking authentic natural products. This shift in purchasing behavior compels companies to strengthen their digital supply chains.

Regional Insights

Asia Pacific commands the leading position in the Global Herbal Beauty Products Market, driven primarily by a deep cultural heritage grounded in traditional medicinal practices such as Ayurveda and Traditional Chinese Medicine. This historical familiarity fosters strong consumer preference for botanical and organic formulations over synthetic alternatives. The market’s expansion is further supported by rising disposable incomes and a robust local manufacturing ecosystem. Additionally, evolving regulatory frameworks, exemplified by the rigorous oversight of China’s National Medical Products Administration (NMPA), ensure ingredient safety and transparency. These factors collectively solidify the region’s dominance in the global industry.

Recent Developments

• In July 2024, Fable & Mane expanded its Ayurvedic-inspired portfolio with the introduction of a new volumizing haircare duo. The launch featured a shampoo and conditioner formulated with onion, black seed, and fenugreek to support hair density and scalp health without stripping natural oils. This product development underscored the brand’s commitment to modernizing ancient Indian beauty rituals for a global audience, focusing on plant-based ingredients known for their strengthening and revitalizing properties to address concerns such as thinning and fragile hair.
• In April 2024, Sisley Paris unveiled "Neuraé," a new skincare brand dedicated to neurocosmetics, marking the company’s first independent brand launch in nearly five decades. The collection was formulated with over 95% ingredients of natural origin, including organic plant extracts like red indigo and alpine skullcap, designed to address the relationship between emotional well-being and skin health. This breakthrough launch leveraged extensive research into the mind-skin connection, offering solutions that target signs of fatigue and stress through varied textures and aromatherapeutic fragrances.
• In March 2024, Innisfree announced a creative collaboration with a Los Angeles-based artist to launch a limited-edition skincare collection titled "The Isle Adventure." The partnership featured the brand's signature green tea-infused products repackaged with vibrant, psychedelic-pop illustrations to appeal to a younger demographic and emphasize the connection between nature and art. This initiative highlighted the company's strategy to blend its nature-powered heritage with contemporary aesthetics, promoting its key hydro-barrier and brightening formulations in the competitive global herbal beauty market.
• In February 2024, Forest Essentials relaunched its natural makeup collection, expanding the range to include twenty skincare-infused ingredients. The luxury Ayurveda brand introduced two new subcategories and fourteen fresh product variants, including foundations, blushes, and mascaras, designed to bridge the gap between traditional herbal solutions and modern cosmetic demands. This development aimed to strengthen the company’s position in the premium beauty sector by offering holistic formulations that combine high-performance color with skin-nourishing benefits derived from authentic Ayurvedic practices.

Key Market Players

• Weleda AG
• Vasa Cosmetics Private Limited
• Bio Veda Action Research Co.
• Arbonne International, LLC
• Klienz Herbal Pvt. Ltd.
• Himalaya Global Holdings Ltd.
• Shahnaz Husain Group
• Lotus Herbals Pvt. Ltd.
• Marc Anthony Cosmetics Ltd
• Hemas Holdings PLC

By Type	By Sales Channel	By Region
Skin Care Hair Care Fragrance Others	Hypermarkets/Supermarkets Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Herbal Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Herbal Beauty Products Market, By Type:

• Skin Care
• Hair Care
• Fragrance
• Others

• Herbal Beauty Products Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Specialty Stores
• Online
• Others

• Herbal Beauty Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE