Halloween Costumes Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Plush Costumes, Inflatables Costumes, Costume Shoes, Masks & Accessories), By End User (Men, Women, Baby, Pets), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 5.88 Billion
CAGR (2026-2031)	5.33%
Fastest Growing Segment	Pets
Largest Market	North America
Market Size (2031)	USD 8.03 Billion

Market Overview

The Global Halloween Costumes Market will grow from USD 5.88 Billion in 2025 to USD 8.03 Billion by 2031 at a 5.33% CAGR. Halloween costumes are specialized apparel and accessories designed to alter the wearer's appearance, enabling them to portray specific characters, archetypes, or themes for celebratory purposes. The Global Halloween Costumes Market is fundamentally driven by the pervasive influence of mass media and popular culture, which dictates consumer preferences for licensed content, alongside a structural demographic shift where adult participation has significantly broadened the consumer base. According to the National Retail Federation, in 2025, total consumer spending on Halloween costumes was projected to reach $4.3 billion in the United States.

However, a significant challenge impeding market expansion is the inherent economic sensitivity associated with discretionary seasonal spending. Rising production costs and tariffs on imported materials often necessitate higher retail prices, which can compel cost-conscious consumers to reduce their expenditure or opt for lower-cost alternatives during periods of financial uncertainty. This price elasticity poses a persistent risk to revenue growth for manufacturers and retailers alike.

Key Market Drivers

The increasing participation of adults in Halloween celebrations has fundamentally altered the market landscape, shifting the primary revenue focus from children’s apparel to higher-value adult demographic segments. This trend is fueled by a cultural shift where seasonal festivities are embraced as major social occasions, necessitating elaborate character portrayals for parties and public events. According to the National Retail Federation, September 2024, in the '2024 Halloween Trends' release, consumer spending specifically on adult costumes was projected to reach $1.8 billion. This expenditure underlines the growing willingness of mature consumers to invest in premium or licensed attire, thereby stabilizing demand against the volatility often seen in the children’s toy and apparel sectors. To accommodate this surging general demand, retailers are aggressively expanding their physical footprint. According to Spirit Halloween, in 2024, the company announced the opening of a record-breaking 1,525 locations across North America to serve this expanding consumer base.

Simultaneously, the surging demand for pet costumes and accessories has established a lucrative secondary market, driven by the increasing humanization of companion animals. Consumers now routinely integrate their pets into family traditions, seeking coordinated themes that extend to dogs and cats, which drives incremental unit sales per household. According to the National Retail Federation, September 2024, in the '2024 Halloween Trends' report, total spending on pet costumes was anticipated to reach $700 million. This niche segment provides manufacturers with high-margin opportunities as owners demonstrate lower price sensitivity for novelty items that enhance the collective festive experience, effectively broadening the total addressable market beyond human apparel.

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Key Market Challenges

The primary challenge impeding the growth of the Global Halloween Costumes Market is the high price elasticity of demand associated with discretionary seasonal spending. As manufacturers encounter rising production expenses and tariffs on imported materials, they are frequently compelled to increase retail prices to preserve profit margins. This inflationary pressure directly conflicts with consumer spending limitations, particularly during periods of financial uncertainty when household budgets are strictly allocated to essential goods. Consequently, potential buyers often forgo premium costume purchases or reduce their overall transaction volume, creating significant revenue volatility for industry stakeholders.

This economic sensitivity drives a tangible structural shift in purchasing behavior toward value-oriented channels, which suppresses the overall market value. Consumers increasingly abandon specialized retailers in favor of lower-priced outlets to mitigate the impact of rising costs on their disposable income. For instance, according to the National Retail Federation, in 2025, 42 percent of shoppers planned to purchase Halloween items at discount stores to manage their budgets, a notable increase in price-conscious behavior compared to the previous year. This trend forces retailers to compress margins to remain competitive, directly restricting the market's financial expansion and profitability.

Key Market Trends

The rise of semi-DIY and "thrift-flip" costume creation is reshaping the market as consumers increasingly prioritize sustainability and personalization over traditional pre-packaged outfits. This trend involves purchasing secondhand clothing or basic apparel and modifying it with specific accessories to create unique, eco-friendly ensembles, effectively decoupling costume procurement from purely disposable retail channels. This shift is particularly strong among younger demographics who value the creative process and environmental impact reduction. According to Goodwill Industries International, October 2025, in the '2025 Halloween Survey', 62 percent of adults who preferred DIY costumes intended to shop at thrift stores for materials, highlighting a substantial migration of volume away from conventional mass-market retailers toward circular economy participants.

Simultaneously, the increasing demand for photogenic costumes optimized for social media is dictating design aesthetics and marketing strategies. Consumers are gravitating toward attire that offers high visual impact for digital platforms, prioritizing characters and themes with viral potential on apps like TikTok and Instagram over comfort or practicality. This "digital-first" selection process forces manufacturers to accelerate production cycles to capitalize on fleeting pop culture moments that gain traction online. According to the National Retail Federation, September 2025, in its annual Halloween consumer survey, 37 percent of shoppers cited online searches as their primary source of costume inspiration, underscoring how digital visibility now fundamentally anchors the consumer decision-making pathway.

Segmental Insights

The Pets segment is currently the fastest-growing category within the Global Halloween Costumes Market, driven fundamentally by the increasing humanization of companion animals. Owners now view their pets as integral family members, compelling them to include these animals in festive traditions. This trend is significantly amplified by social media platforms, where sharing visual content of dressed-up pets drives consumer engagement and demand. Data from the National Retail Federation confirms this shift, highlighting a substantial year-over-year rise in consumer intent to purchase animal costumes. Consequently, retailers are expanding inventory to accommodate this rising involvement in seasonal celebrations.

Regional Insights

North America holds the leading position in the global Halloween costumes market, driven by the entrenched cultural tradition of trick-or-treating and costume parties across the United States and Canada. High consumer expenditure on apparel for adults, children, and pets supports steady regional demand. The market benefits from a developed retail network comprising seasonal specialty stores and mass merchandisers that ensure extensive product distribution. Furthermore, adherence to flammability and safety standards set by the Consumer Product Safety Commission reinforces consumer trust in product quality. Continual releases from the media and entertainment sectors further stimulate sales of licensed character merchandise.

Recent Developments

• In October 2024, Party City announced the launch of its primary costume collection and identified key consumer trends for the Halloween season. The retailer introduced a wide assortment of licensed products featuring characters from major entertainment franchises such as Deadpool & Wolverine, Beetlejuice, and Disney’s Descendants. The Chief Executive Officer of Party City highlighted a significant rise in demand for "Mommy & Me" and group costumes, prompting the company to expand its inventory of coordinated family outfits and do-it-yourself accessories. This product strategy aimed to address the growing consumer preference for personalized and social media-friendly holiday attire.
• In September 2024, Spirit Halloween unveiled an exclusive collaboration with Chipotle Mexican Grill to launch a collection of costumes inspired by viral social media trends. The new product line consisted of bodysuits designed to resemble iconic items from the restaurant chain, including a foil-wrapped burrito, a water cup, a napkin, a fork, and a to-go bag. These items were sold individually through the retailer's e-commerce platform and at select physical stores in the United States and Canada. Executives from the specialty retailer noted that the partnership was developed to bring digital fan conversations to life as tangible consumer products.
• In May 2024, Disguise, Inc. publicized the extension of its licensing agreement with Moonbug Entertainment to continue designing and marketing costumes based on the hit children’s brands CoComelon and Blippi. This renewed partnership covered distribution rights for the United States and Canada, with updated product lines planned for release in the fall. The collection featured new character designs, including a Blippi dress and adult-sized kits, aiming to capitalize on the widespread popularity of these streaming properties among preschool audiences. The company emphasized that these licensed products would be available at major retail locations across North America.
• In April 2024, Disguise, Inc., the costume division of JAKKS Pacific, Inc., announced a partnership with Sony Pictures Consumer Products to produce a new line of costumes and accessories based on the film Ghostbusters: Frozen Empire. The company secured rights to design, manufacture, and distribute products featuring characters and elements from the movie, including the new red engineering suits and the villain Garraka. These costumes were developed for infants, children, and adults and were scheduled for distribution through mass retailers, specialty stores, and online channels to coincide with the film's theatrical release and the subsequent Halloween season.

Key Market Players

• Rubies II, LLC
• Oya Costumes Inc.
• California Costumes Collections Inc.
• Roma Costume, Inc.
• Spirit Halloween Superstores LLC
• Jinhua Heyli Costume Co., Ltd.
• Costumes ‘N’ Parties Pte Ltd.
• AFG Media Ltd.
• Tipsy Elves LLC
• Urban Outfitters, Inc.

By Type	By End User	By Region
Plush Costumes Inflatables Costumes Costume Shoes Masks & Accessories	Men Women Baby Pets	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Halloween Costumes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Halloween Costumes Market, By Type:

• Plush Costumes
• Inflatables Costumes
• Costume Shoes
• Masks & Accessories

• Halloween Costumes Market, By End User:

• Men
• Women
• Baby
• Pets

• Halloween Costumes Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE