Hairbrush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Material (Organic, Synthetic), By Distribution Channel (Online, Offline), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.60 Billion
CAGR (2026-2031)	7.15%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 6.96 Billion

Market Overview

The Global Hairbrush Market will grow from USD 4.60 Billion in 2025 to USD 6.96 Billion by 2031 at a 7.15% CAGR. A hairbrush is a hand-held grooming tool consisting of a rigid handle and a bristled head designed to detangle, smooth, and style human or animal hair. The market is primarily driven by rising disposable incomes and an increasing consumer emphasis on personal appearance and scalp hygiene, which necessitates frequent grooming. Furthermore, the growing demand for specialized tools tailored to specific hair textures and types supports sustained market demand, distinct from fleeting aesthetic trends.

However, the industry faces a significant challenge regarding the volatility of raw material costs, particularly for natural boar bristles and premium woods, which can compress manufacturer profit margins. This sector operates within a massive value ecosystem that highlights consumer dedication to hair maintenance. According to Cosmetics Europe, in 2024, the hair care category within the European market reached retail sales of €18.1 billion. While this figure illustrates the robust economic environment for hair-related products, rising input prices remain a potential impediment to future market expansion.

Key Market Drivers

The expansion of the professional salon and spa industry acts as a primary catalyst for the Global Hairbrush Market, as these establishments require a constant supply of high-grade grooming tools to maintain service quality. Professional stylists demand durable, ergonomic, and performance-driven brushes, driving manufacturers to develop premium lines that eventually trickle down to the consumer market. The sector's financial health directly correlates with equipment procurement, as thriving salons invest heavily in specialized inventory. For instance, according to L'Oréal, February 2024, in the '2023 Annual Results', the Professional Products Division achieved a robust like-for-like sales growth of 7.6%, signaling sustained investment and activity within the professional hairdressing channel. This commercial vitality ensures a steady baseline of demand for specialized detangling, styling, and thermal brushes utilized in salon environments.

Product innovation for specialized hair types and textures is also significantly propelling market value, as consumers increasingly seek tools engineered for specific needs such as detangling thick hair or managing fragile strands. Manufacturers are responding by moving beyond generic designs to offer proprietary bristle technologies and ergonomic form factors that minimize mechanical damage. This shift toward functional specialization is evidenced by the financial success of niche leaders; according to Bic, December 2024, in the corporate announcement regarding its acquisition of Tangle Teezer, the specialized hairbrush brand generated estimated net sales of €70 million in 2024. Furthermore, evolving aesthetic trends necessitate diverse styling tools. According to Pinterest, December 2024, in the 'Pinterest Predicts 2025' report, consumer searches for "wavy wet hair looks" increased by 80%, underscoring how dynamic styling preferences fuel the continuous requirement for versatile and innovative brushing instruments.

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Key Market Challenges

The volatility of raw material costs and rising input prices significantly impedes the growth of the Global Hairbrush Market. Manufacturers depend on consistent access to premium woods and natural bristles, yet these commodities are increasingly subject to fluctuating trade values and supply scarcity. This unpredictability disrupts production planning and forces companies to operate with thinner profit margins, reducing their ability to invest in new product development. As production becomes more expensive, the final retail price of grooming tools often increases, potentially alienating price-sensitive consumers and slowing volume sales in the mass market.

The impact of these rising operational expenses is substantiated by recent industry data regarding manufacturing overheads. According to the European Brushware Federation, in 2024, energy prices for sector manufacturers persisted at elevated levels of approximately €90 per megawatt-hour, creating a substantial burden on the cost structure of brush production. This persistent financial pressure restricts the financial flexibility of key market players, directly stalling broader market expansion and complicating long-term investment strategies.

Key Market Trends

The adoption of biodegradable bamboo and sustainable materials is reshaping the Global Hairbrush Market as manufacturers aggressively transition away from virgin plastics to reduce their environmental footprint. Brands are increasingly utilizing renewable resources like castor beans, wheat straw, and recycled polymers to appeal to eco-conscious consumers, making sustainability a central competitive differentiator rather than a niche attribute. This material evolution is quantitatively supported by the rapid uptake of bio-based product lines. For instance, according to Tangle Teezer, May 2025, in the 'Sustainability' report, the company sold 385,000 units of its plant-based brush range in 2024, doubling the volume sold in the previous year. This trajectory indicates a permanent structural shift toward circular production models within the grooming sector.

Simultaneously, the surge in multifunctional hot air styling brushes represents a pivotal evolution in consumer grooming habits, merging drying and styling into a single, time-efficient process. These electric tools, often equipped with interchangeable heads for volumizing and smoothing, allow users to replicate professional salon results at home, driving substantial revenue growth for appliance-focused brands. The demand for these versatile, tech-enhanced instruments is generating significant commercial momentum. According to SharkNinja, November 2025, in the 'Third Quarter 2025 Financial Results', the Beauty and Home Environment segment achieved a sales increase of 56.7% year-over-year, primarily fueled by the continued success of its advanced styling systems.

Segmental Insights

The Online segment represents the fastest-growing distribution channel within the Global Hairbrush Market driven by increasing internet connectivity and smartphone adoption. This expansion is supported by the proliferation of e-commerce platforms which offer consumers a wider variety of grooming tools than traditional brick-and-mortar stores. Shoppers increasingly prefer digital channels due to the ability to compare prices effortlessly and access customer reviews prior to purchase. Furthermore the convenience of direct delivery and the frequent availability of exclusive online promotions continue to accelerate the migration of sales from physical outlets to virtual marketplaces.

Regional Insights

Asia Pacific commands the largest share of the global hairbrush market due to extensive urbanization and rising disposable income across densely populated nations such as China and India. The region benefits from a strong local manufacturing ecosystem that supports high production volumes and cost-effective distribution. Additionally, the expansion of the professional salon industry and increasing consumer attention to personal grooming habits drive consistent product adoption. This combination of demographic advantages and industrial capacity ensures the region remains the primary contributor to global market revenue.

Recent Developments

• In October 2025, Tangle Teezer partnered with the solutions-oriented apparel brand SKIMS to launch a special edition of the Ultimate Detangler hairbrush. This collaboration reimagined the British haircare brand’s best-selling tool in a palette of neutral, earth-toned colorways characteristic of the partner’s minimalist aesthetic. Designed for use on wet hair, the limited-edition brushes feature patented two-tiered teeth technology that gently detangles while smoothing the hair cuticle. The partnership was strategically released to align with high-demand retail periods, leveraging the crossover appeal of both brands to reach consumers prioritizing both utility and modern design in their beauty routines.
• In February 2025, Wet Brush announced a high-profile collaboration with the lifestyle brand LoveShackFancy and accessory manufacturer Goody to release a limited-edition collection of hair tools. The partnership debuted an exclusive assortment of detangling brushes and styling accessories adorned with LoveShackFancy’s signature vintage-inspired floral prints and romantic aesthetics. Available exclusively at Target and select retail outlets, the collection aimed to merge functional hair maintenance with fashion-forward design. The launch featured the brand's proprietary IntelliFlex bristle technology, designed to minimize breakage on wet hair, while simultaneously capitalizing on the growing consumer trend for aesthetically pleasing, co-branded personal care items.
• In September 2024, Mason Pearson, a heritage brand synonymous with luxury hairbrushes, expanded its product portfolio by launching its inaugural haircare collection. This strategic move followed years of research and development, aiming to create formulas that complement the performance of their iconic pneumatic cushions and boar bristle brushes. The new six-piece range includes shampoos, conditioners, a leave-in treatment, and a scalp serum, all enriched with ingredients like aloe vera and vitamin E. This expansion leverages the company's century-long reputation in the global market to offer a comprehensive regimen that promotes scalp health and enhances the efficacy of their traditional brushing tools.
• In August 2024, Dyson unveiled the Airwrap i.d. multi-styler and dryer, marking the company’s first venture into connected beauty technology within the hair tool sector. This device integrates Bluetooth connectivity, allowing users to personalize their styling profiles through a dedicated app which automatically programs the tool’s settings based on hair type and skill level. Alongside this technological advancement, the company introduced three new attachments, including a conical barrel for defined curls and a specialized diffuser. The launch was accompanied by the release of a new chitosan-based styling range, designed to work synergistically with the tool’s intelligent heat control to maintain style retention without compromising hair health.

Key Market Players

• Bristle Hair Brush
• Denman
• Meson Pearson
• Conair LLC
• G.B. Kent & Sons
• L'Oreal Paris
• Spornette
• Crave Natural
• Dyson Limited
• Revlon Inc.

By Product Type	By Material	By Distribution Channel	By Region
Round Brush Vent Brush Paddle Brush Cushion Brush Detangling Brush Others	Organic Synthetic	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hairbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hairbrush Market, By Product Type:

• Round Brush
• Vent Brush
• Paddle Brush
• Cushion Brush
• Detangling Brush
• Others

• Hairbrush Market, By Material:

• Organic
• Synthetic

• Hairbrush Market, By Distribution Channel:

• Online
• Offline

• Hairbrush Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE