Hair Removal Products Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Wax Strips, Creams, Epilators, Razors & Blades, Others), By Application (Face, Body, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2020-2030F

Market Overview

Global Hair Removal Products Market was valued at USD 28.48 billion in 2024 and is expected to grow to USD 39.01 billion by 2030 with a CAGR of 5.42% during the forecast period. The global hair removal products market is witnessing significant growth driven by increasing consumer focus on personal grooming and aesthetics. Rising awareness of hair removal methods, coupled with the desire for smooth and hair-free skin, has fueled demand for both professional and at-home solutions. Innovations in product formulations and technologies, such as painless waxing kits, advanced depilatory creams, and electronic epilators, are enhancing user convenience and effectiveness. Similarly, a survey by the Professional Beauty Association revealed that nearly 65% of consumers opted for home-based beauty treatments during salon closures, reinforcing the shift in habits. Additionally, social media influence and beauty trends are motivating consumers to adopt regular hair removal routines. The market caters to diverse demographics, including men and women, across various regions, reflecting a growing preference for grooming and self-care

Key Market Drivers

Rising Awareness of Personal Grooming and Aesthetics

One of the primary drivers of the global hair removal products market is the increasing awareness and emphasis on personal grooming and aesthetics. Consumers are becoming more conscious of their appearance, influenced by social media, beauty influencers, and the growing emphasis on professional and social presentation. Smooth, hair-free skin is widely associated with beauty, hygiene, and confidence, particularly among women, though men are increasingly embracing hair removal solutions as part of their grooming routines. This cultural shift has expanded the adoption of various hair removal methods, including waxing, shaving, depilatory creams, and advanced electronic devices. Marketing campaigns highlighting convenience, effectiveness, and skin benefits further reinforce the trend. Beauty salons and spas also play a key role in educating consumers about professional hair removal techniques, thereby creating demand for at-home solutions that replicate salon-quality results. As lifestyle standards rise and grooming habits become ingrained, the market for hair removal products continues to experience sustained growth.

Growing Demand for At-Home Hair Removal Solutions

The shift toward at-home grooming solutions is another key driver. Busy lifestyles, limited access to salons in certain regions, and the rising cost of professional services have encouraged consumers to invest in products they can use conveniently at home. This trend accelerated during the COVID-19 pandemic, when lockdowns restricted access to beauty services, prompting individuals to explore do-it-yourself hair removal methods. At-home products offer privacy, cost-efficiency, and flexibility, making them highly appealing to consumers. Waxing kits, depilatory creams, electric shavers, and epilators are increasingly preferred over salon visits. Brands are also launching multifunctional devices that combine hair removal with skin care benefits, catering to consumer demands for convenience and added value. The availability of online shopping platforms and e-commerce channels has further facilitated access to these products, expanding the market reach and enabling global adoption. According to the U.S. Bureau of Labor Statistics, personal care product expenditures increased by 12% in 2022, reflecting higher consumer investment in at-home grooming essentials.

Influence of Social Media and Beauty Trends

Social media and beauty trends exert a significant influence on the hair removal products market. Platforms like Instagram, TikTok, and YouTube showcase grooming routines, tutorials, and product reviews, shaping consumer perceptions and preferences. Beauty influencers often highlight new hair removal products, demonstrate techniques, and share personal experiences, which motivates their followers to experiment with similar solutions. Trends promoting smooth, hair-free skin as an essential aspect of beauty and self-care have encouraged consumers to maintain regular grooming routines. Moreover, regional trends, such as Brazilian waxing or laser hair treatments, have contributed to global awareness and adoption. The viral nature of beauty content, combined with targeted advertising and influencer endorsements, reinforces brand visibility and drives product demand. According to a study, over 54% of Gen Z and Millennials purchase beauty and grooming products based on social media recommendations, underlining the powerful role of digital platforms in shaping market growth.

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Key Market Challenges

Skin Sensitivity and Adverse Reactions

One of the primary challenges in the hair removal products market is the risk of skin sensitivity and adverse reactions. Many hair removal methods, including waxing, depilatory creams, and laser treatments, can cause irritation, redness, rashes, or even allergic reactions, particularly for individuals with sensitive or delicate skin. Chemical-based depilatories often contain strong ingredients such as thioglycolates, which can lead to burns or discomfort if not used properly. Even advanced technologies like IPL devices or electronic epilators can cause temporary pain, redness, or minor injuries if users do not follow instructions carefully. These potential side effects can discourage first-time users from adopting certain hair removal solutions and can impact repeat purchases. Companies must invest in rigorous product testing, dermatologically approved formulations, and clear usage guidelines to minimize these risks. Educating consumers on appropriate usage, selecting the right product for their skin type, and emphasizing safety features are critical steps to address these concerns.

High Costs of Advanced Hair Removal Solutions

Another significant challenge is the relatively high cost associated with advanced hair removal solutions. While basic shaving or depilatory creams are affordable, long-term or high-tech options, such as IPL devices, laser hair removal systems, and high-end electronic epilators, involve substantial upfront investment. Professional salon treatments can also be expensive, which limits accessibility for price-sensitive consumers in emerging markets. The high costs may restrict market growth, particularly in regions where disposable income levels are lower or where hair removal is not considered a routine grooming necessity. Moreover, ongoing maintenance for certain devices, including replacement heads or gel cartridges, can further add to the expense. This challenge pushes brands to balance innovation and affordability, often requiring the development of mid-range or cost-effective solutions that provide satisfactory results without compromising quality. Companies also need to communicate the long-term value and efficiency of premium products to justify the higher price points to consumers.

Key Market Trends

Technological Advancements and Smart Devices

Technological innovation continues to shape the market, with a shift toward more sophisticated and user-friendly devices. Advanced electronic epilators, IPL (Intense Pulsed Light) systems, and laser-based hair removal devices offer long-lasting results and enhanced convenience. Many products now incorporate smart features such as skin sensors, adjustable intensity levels, and ergonomic designs to minimize discomfort and maximize safety. These innovations appeal to tech-savvy consumers seeking professional-quality results without leaving their homes. Additionally, companies are leveraging AI and digital interfaces in high-end devices to provide personalized hair removal experiences, tracking usage patterns and skin response. Continuous advancements in materials, battery life, and device efficiency are also fueling consumer interest, making technological innovation a key trend driving market growth.

Emphasis on Natural, Organic, and Skin-Friendly Formulations

Another notable trend is the growing demand for natural, organic, and skin-friendly hair removal products. Consumers are increasingly concerned about chemical exposure and potential side effects, leading to a preference for products containing botanical ingredients, vitamins, and hypoallergenic formulations. Depilatory creams and waxes enriched with aloe vera, chamomile, or vitamin E not only remove hair but also soothe and nourish the skin, minimizing irritation. This trend aligns with the broader consumer movement toward clean beauty and wellness-focused products. Brands are responding by marketing chemical-free, cruelty-free, and eco-friendly solutions, appealing to environmentally conscious and health-oriented customers. The emphasis on gentle yet effective formulations allows companies to differentiate their offerings in a competitive market and build long-term brand loyalty. According to report, nearly 48% of global beauty consumers prefer products with natural or organic claims, reflecting the increasing importance of clean and skin-friendly formulations in purchase decisions.

Segmental Insights

Type Insights

Wax strips have emerged as the dominating segment in the global hair removal products market due to their convenience, ease of use, and affordability. They provide a quick and effective solution for hair removal at home without requiring professional skills or equipment. Wax strips are available in various formulations for different skin types, including sensitive and delicate skin, and often include soothing ingredients like aloe vera or chamomile to minimize irritation. Their ready-to-use design, portability, and consistent results have made them highly popular among consumers, driving widespread adoption and making them a key contributor to the growth of the hair removal products market.

Sales Channel Insights

Supermarkets/hypermarkets was the dominating distribution channel for hair removal products due to their extensive reach, wide product assortment, and convenience for consumers. These retail formats allow shoppers to access multiple brands and product types, including waxing kits, depilatory creams, and electronic devices, under one roof. Competitive pricing, promotional offers, and attractive in-store displays further enhance product visibility and encourage purchases. Additionally, the ability to compare products and make immediate buying decisions appeals to consumers seeking convenience and value. The strong presence of supermarkets and hypermarkets in urban and semi-urban areas reinforces their position as the leading channel in the hair removal market.

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Regional Insights

The Asia Pacific region was the dominating market for hair removal products, driven by rising beauty consciousness, increasing disposable incomes, and growing urbanization. A large and diverse consumer base, coupled with cultural emphasis on personal grooming, fuels demand for both professional and at-home hair removal solutions. Rapid e-commerce adoption and the presence of global and domestic brands have made products more accessible, while marketing campaigns and social media influence boost awareness. Additionally, innovations in painless and skin-friendly hair removal methods appeal to the region’s young and tech-savvy population. These factors collectively establish Asia Pacific as the leading region in the global hair removal products market

Recent Developments

• ​In Oct 2024, DermRays is set to launch the V8S Pro in Spring 2025, an advanced at-home laser hair removal device. Building on its predecessor's success, the V8S Pro features an 810nm laser, known for its effectiveness in hair removal.

• In March 2025, Lumenis expanded its FoLix laser hair loss treatment into the Canadian market in 2025. Recognized as the "Best Laser Treatment for Hair Loss" by NewBeauty's 2025 Beauty Awards, FoLix utilizes non-ablative fractional laser technology to stimulate hair follicles and promote hair growth.

• In June 2025, Sciton's OMNI platform, launched in 2025, is designed for professional use, offering a fast and effective laser hair removal system. It integrates seamlessly into various clinical workflows, providing versatility and efficiency.

Key Market Players

• Church & Dwight Co., Inc.
• Reckitt Benckiser Group plc
• Oriflame Holding AG
• Koninklijke Philips N.V.
• Edgewell Personal Care Company
• Procter & Gamble Company
• Wahl Clipper Corporation
• Sally Hansen
• Si & D (Aust) (Pty) Ltd
• Revitol

Report Scope:

In this report, the Global Hair Removal Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Hair Removal Products Market, By Type:

o   Wax Strips

o   Creams

o   Epilators

o   Razors & Blades

o   Others

• Hair Removal Products Market, By Application:

o   Face

o   Body

o   Others

• Hair Removal Products Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Departmental Stores

o   Online

o   Others

• Hair Removal Products Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Indonesia

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Removal Products Market.

Available Customizations:

Global Hair Removal Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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