Hair Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoo, Colorant, Conditioner, Hair Oil, Hair Gel & Wax, Others (Hair Spray, Masks, Serum, etc.)), By Distribution Channel (Supermarket/Hypermarket, Grocery/Department Store, Specialty Store, Online, Salon/Parlor, Others), By Region, By Competition, 2020-2030F

Market Overview

The Global Hair Care Market, valued at USD 46.87 Billion in 2024, is projected to experience a CAGR of 4.36% to reach USD 60.54 Billion by 2030. Hair care products encompass a diverse range of formulations designed to cleanse, condition, style, and treat hair and scalp concerns. The market's robust expansion is primarily driven by increasing global disposable incomes, a heightened consumer awareness regarding hair and scalp health, and rising demand for specialized solutions tailored to various hair types and conditions. According to Cosmetics Europe, the European cosmetics and personal care market, a significant segment influencing global trends including hair care, was valued at €96 billion in 2023 and €104 billion in 2024.

However, the global hair care market faces a significant challenge in the form of intense competition. The multitude of brands offering similar products can lead to pricing pressures and difficulties in achieving sustainable product differentiation, potentially impeding market expansion and profitability for certain entities.

Key Market Drivers

The increasing consumer awareness of hair health and scalp care represents a significant driver within the global hair care market. Consumers are increasingly informed about ingredient impact and routines for overall hair vitality, moving beyond superficial aesthetics to seek products addressing underlying scalp conditions and long-term hair wellness. This evolving mindset has spurred demand for specialized solutions, including scalp treatments, serums, and targeted formulations. Manufacturers are responding with innovations featuring active ingredients and dermatologically tested products. For example, according to Unilever's Q1 2024 results, reported in April 2024, the Dove hair brand achieved high-single digit growth, notably boosted by its Scalp+ Hair Therapy range, clinically proven for optimal scalp health and hair density. This demonstrates a clear market response to heightened consumer education and demand for functional hair care.

A parallel and equally impactful factor is the rising disposable incomes globally and the subsequent premiumization of hair care products. As economic prosperity increases, consumers demonstrate a greater willingness to invest in higher-priced, high-performance offerings that provide advanced benefits and luxurious experiences. This trend is evident in the growth of prestige hair care lines and professional salon-grade products. According to Procter & Gamble's Fiscal Year 2024 Annual Report, published in August 2024, Hair Care organic sales increased in the high single digits, driven by increased pricing and a favorable product mix attributed to the growth of premium products. This indicates consumers are actively trading up to sophisticated formulations. Overall, the broader hair care sector continues its robust expansion; according to L'Oréal's 2023 Annual Results, published in February 2024, the company's total sales rose 7.6% to €41.18 billion in 2023, with its Professional Products Division, a key hair care segment, growing by 7.6% on a like-for-like basis.

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Key Market Challenges

The global hair care market faces a significant challenge due to intense competition. The multitude of brands offering similar products fosters an environment of considerable pricing pressures, which restricts revenue generation. This widespread availability of comparable solutions also makes it difficult for companies to establish and maintain distinct product differentiation, diminishing consumer perception of unique value.

Such market dynamics directly hamper the overall expansion of the global hair care sector. When profitability is constrained by competitive pricing and the need for heavy marketing to stand out, businesses have less capital available for reinvestment in research and development, innovative product formulations, or market entry into new geographical regions. According to the Cosmetic, Toiletry & Perfumery Association (CTPA), the haircare sector in the GB market only grew by +4.6% in 2024, making it one of the slowest performing categories across Toiletries and Beauty. This slower growth rate underscores how intense competition can limit a sector's ability to capitalize fully on broader market opportunities.

Key Market Trends

The hair care market is significantly influenced by the growing consumer demand for natural and clean beauty formulations. This trend emphasizes products free from specific synthetic ingredients, prioritizing transparency in sourcing and the inclusion of plant-derived or ethically procured components. Such a shift is evident in recent industry developments, as Henkel, in February 2024, introduced its new göt2b Color Remix line featuring a vegan formula, zero silicones, and a fully recyclable aluminum color cream tube, directly addressing consumer preferences for cleaner and more sustainable options. This focus demonstrates a broader consumer commitment to health, wellness, and environmental responsibility, which increasingly impacts purchasing decisions beyond product efficacy alone.

A parallel trend driving market expansion is the increasing desire for personalized hair care solutions, moving beyond mass-market products to offerings tailored to individual hair types, concerns, and lifestyle needs. This involves the application of advanced diagnostic tools and digital technologies to provide customized product recommendations and bespoke formulations. For example, Unilever, in June 2024, announced it was expanding its AI-powered tools, including Dove's virtual Scalp + Hair Therapist, to offer consumers personalized product choices and enhance brand differentiation. This strategic approach enables brands to deliver unique, science-backed solutions that cater to specific consumer requirements, fostering greater loyalty. The increasing presence of specialized services is further reflected by the National Hair & Beauty Federation's report that the number of hair and beauty businesses in the U. K. increased by 2.5% between 2023 and 2024.

Segmental Insights

The Online segment is demonstrating the most rapid expansion within the Global Hair Care Market. This accelerated growth is primarily driven by enhanced consumer convenience and accessibility, allowing for effortless product discovery and home delivery. Furthermore, online platforms offer a significantly broader and more diverse selection of hair care solutions, catering to the increasing demand for personalized and specialized treatments. Consumers leverage digital channels for in-depth product research, comparing extensive reviews and detailed ingredient information, which builds purchase confidence. The integration of innovative digital tools, such as virtual try-ons and AI-driven recommendations, further enriches the online shopping experience, contributing to its substantial market penetration.

Regional Insights

Asia Pacific leads the global hair care market, primarily driven by its substantial and diverse consumer base and increasing urbanization across key economies. Rising disposable incomes and an expanding middle class fuel demand for both mass and premium products, as consumers increasingly invest in hair and scalp care solutions. Furthermore, heightened awareness of hair-related issues stemming from lifestyle and environmental factors, coupled with a strong cultural emphasis on grooming and the growing appeal of natural and Ayurvedic formulations, significantly propels market expansion. The robust growth of e-commerce platforms also plays a crucial role in product accessibility and market reach.

Recent Developments

• In July 2025, Procter & Gamble is set to launch Gemz, a new water-activated, single-dose hair care line. Following over a decade of research and development, Gemz reimagines traditional shampoo and conditioner formats into hexagonal "Gems" that dissolve rapidly upon contact with water, creating a creamy texture. This innovative approach offers a concentrated, high-performance formula designed to minimize waste and provide customizable routines. The product line, featuring various shampoos and conditioners for different hair needs, will debut exclusively at Target, aiming to cater to modern consumer demands for sustainable and adaptable hair care solutions.

• In July 2024, L'Oréal Professionnel introduced innovative hair care products, including its Absolut Repair Molecular line, based on a breakthrough in advanced research. Scientists at L'Oréal successfully decomposed peptides, making their components small enough to penetrate hair fibers and rebuild the molecular structure from within. This development addresses severe hair damage by enabling the reformation of essential hair proteins. Additionally, the company unveiled iNOA, a certified vegan hair dye formula that is ammonia-free and composed of 60% oil, offering a less damaging coloring option that enhances gloss and hair health for consumers in the global hair care market.

• In April 2024, The Estée Lauder Companies presented significant advancements in hair technology research at the 13th World Congress for Hair Research. Researchers from their Aveda and Bumble and bumble brands, in collaboration with the University of Bradford, shared findings across four key areas. This included identifying potent botanical ingredients for scalp health and healthy hair aging, examining environmental impacts on hair fibers, and developing methods to reduce hair color damage. These insights are intended to address evolving expectations within the personal and professional hair care sectors by setting new scientific standards for ingredient development and sustainability.

• In January 2024, Unilever significantly expanded its presence in the bond repair hair care segment, a category showing increased consumer interest. This strategic move included the acquisition of K18, a biotech-powered prestige hair care brand recognized for its molecular repair technology. Beyond the acquisition, Unilever also initiated the rollout of new bond repair collections across several of its mass-market brands, such as Dove, SheaMoisture, Nexxus, and Love Beauty and Planet. These new product lines, featuring advanced bond-strengthening formulations, aim to make innovative hair health solutions widely accessible to consumers.

Key Market Players

• Shiseido Company, Limited
• Johnson & Johnson Services, Inc.
• Unilever
• Amway Corp.
• Oriflame Cosmetics AG
• Procter & Gamble Co.
• L'Oreal SA
• Revlon Inc.
• Kao Corporation
• Beiersdorf AG

Report Scope:

In this report, the Global Hair Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hair Care Market, By Type:

o   Shampoo

o   Colorant

o   Conditioner

o   Hair Oil

o   Hair Gel & Wax

o   Others

• Hair Care Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Grocery/Department Store

o   Specialty Store

o   Online

o   Salon/Parlor

o   Others

• Hair Care Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Care Market.

Available Customizations:

Global Hair Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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