Hair Brush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Application (Personal, Professional), By Sales Channel (Multi Branded Stores, Online, Supermarkets/Hypermarkets, Others (Direct Sales, etc.)), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.26 Billion
CAGR (2026-2031)	7.46%
Fastest Growing Segment	Cushion Brush
Largest Market	Europe
Market Size (2031)	USD 6.56 Billion

Market Overview

The Global Hair Brush Market will grow from USD 4.26 Billion in 2025 to USD 6.56 Billion by 2031 at a 7.46% CAGR. A hair brush is a manual grooming tool characterized by a handle and rigid or soft bristles, designed primarily for detangling, smoothing, and styling hair. The growth of this market is fundamentally driven by rising global disposable incomes and an increasing consumer emphasis on personal hygiene and scalp health, which necessitates regular use of quality grooming implements. This robust demand for maintenance tools is evidenced by the strong performance of the broader personal care sector. According to Cosmetics Europe, in 2024, the European hair care market generated retail sales of €18.1 billion, illustrating the substantial economic scale of the industry that supports the sales of ancillary tools like brushes.

One significant challenge that could impede market expansion is the volatility of raw material costs combined with intensifying environmental scrutiny regarding plastic usage. Manufacturers face increasing pressure to transition away from traditional synthetic materials toward sustainable alternatives, a shift that often necessitates complex supply chain restructuring and higher production costs. This financial strain, coupled with the difficulty of maintaining durability in eco-friendly designs, presents a considerable obstacle to seamless growth.

Key Market Drivers

Technological advancements in electric and smart hair brushes are significantly reshaping the market by shifting consumer preference toward high-performance, multifunctional styling tools. This premiumization trend is characterized by the integration of intelligent heat control and air-styling capabilities, which reduce heat damage while enhancing styling efficiency. Such innovations have allowed manufacturers to command higher price points and expand their consumer base beyond professional stylists to at-home users. For instance, according to Cosmetics Business, September 2025, Dyson sold over 20 million products globally in 2024, a record volume driven by the launch of new formats like the Supersonic r and Airwrap i.d. This surge in demand for high-tech devices underscores the growing appetite for sophisticated grooming technology that bridges the gap between manual brushing and automated styling.

The proliferation of the professional salon and spa industry further catalyzes market growth, as the demand for durable, salon-grade grooming tools remains robust. As the sector expands, salons are investing heavily in premium brushes that offer superior ergonomics and longevity to support high-volume usage. This sectoral health is evident in the performance of major industry suppliers; according to L'Oreal Finance, February 2025, their Professional Products Division achieved a like-for-like sales growth of 5.3% in 2024, signaling strong momentum in the professional hair care channel. Additionally, specialized brand performance highlights the continued relevance of innovative manual tools alongside electric alternatives; according to Cosmetics Business, in December 2024, Tangle Teezer generated estimated net sales of €70 million for the year, reflecting sustained demand for effective detangling solutions.

Download Free Sample Report

Key Market Challenges

The volatility of raw material costs combined with intensifying environmental scrutiny regarding plastic usage is significantly hampering the expansion of the Global Hair Brush Market. Manufacturers are increasingly compelled to abandon cost-effective synthetic polymers in favor of sustainable alternatives such as ethically sourced wood, bamboo, or biodegradable resins. This industry-wide transition necessitates a fundamental and expensive restructuring of supply chains, which directly drives up production expenses and erodes profit margins. As companies divert substantial capital toward material compliance and sourcing rather than market expansion or marketing, their ability to scale operations is severely restricted.

Furthermore, the technical limitations of these eco-friendly materials present a substantial functional barrier to market growth. Sustainable substitutes frequently struggle to match the water resistance and durability of traditional virgin plastics, leading to product performance issues that can damage consumer trust and reduce repeat purchases. The economic impact of these operational pressures is evident in the broader sector's performance. According to the British Beauty Council, in 2024, the growth rate for beauty product and service spending was forecast to slow to 3%, a deceleration reflecting the inflationary headwinds and supply chain complexities that continue to burden manufacturers of grooming tools.

Key Market Trends

The Global Hair Brush Market is witnessing a distinct surge in specialized tools designed specifically for textured, coily, and curly hair, marking a departure from generic "one-size-fits-all" grooming implements. Manufacturers are increasingly engineering brushes with widely spaced, flexible teeth and snag-free materials to cater to the unique detangling and definition needs of Type 3 and Type 4 hair, a demographic previously underserved by traditional rigid bristle designs. This shift is validated by intensifying consumer interest in targeted solutions; according to Voyant Beauty, March 2024, in the 'Understanding the Textured Hair Care Market' report, global search volume for textured hair care terms grew by 40.5% in 2023, with a projected further increase of 20.1% for 2024, signaling a sustained demand for products that address specific curl patterns and hair density.

Simultaneously, the "skinification" of hair care has elevated the status of scalp-centric wellness brushes, transforming them from simple styling accessories into therapeutic devices essential for root health. This trend is characterized by the proliferation of silicone massage brushes and exfoliating tools designed to boost circulation and enhance the efficacy of serums, aligning with the broader consumer focus on treating the scalp with the same rigor as facial skin. The commercial viability of this wellness-focused approach is underscored by the success of major scalp-care product lines that necessitate such tools; according to Unilever, July 2024, in the 'First Half 2024 Results' report, the Dove brand achieved high single-digit growth primarily led by volume gains from the launch of its new Scalp + Hair Therapy collection, confirming the robust market appetite for regimens that integrate scalp health with grooming routines.

Segmental Insights

Recent market intelligence identifies the Cushion Brush as the fastest growing segment in the global hair brush market. This growth is fundamentally driven by the product's ability to combine gentle grooming with scalp wellness. The unique cushioned base absorbs mechanical stress, offering a flexible brushing experience that protects fragile hair strands from breakage. Simultaneously, the firm bristles are effective in stimulating the scalp and removing impurities such as dandruff and product buildup. As consumers increasingly prioritize tools that enhance both hair integrity and scalp hygiene, the Cushion Brush has become an essential component of modern personal care.

Regional Insights

Europe maintains a dominant position in the global hair brush market, supported by substantial consumer expenditure on personal grooming and styling products. The region benefits from a strong preference for durable, high-quality materials and distinct styling tools that promote scalp health. This market leadership is reinforced by the presence of established manufacturers in key countries such as the United Kingdom and France. Furthermore, compliance with stringent product safety directives from the European Commission ensures high material standards, fostering strong consumer confidence and sustained demand across the professional and residential sectors.

Recent Developments

• In December 2025, the shapewear and clothing brand Skims entered the hair care market through a high-profile collaboration with the British hairbrush manufacturer Tangle Teezer. This partnership resulted in the release of a limited-edition collection of the Ultimate Detangler brush, presented in Skims' signature neutral color palette. The collaboration leveraged Tangle Teezer’s patented two-tiered teeth technology, known for gently detangling wet and dry hair, while aligning with Skims' minimalist aesthetic. This strategic alliance not only marked Skims' expansion into the beauty tool sector but also demonstrated the enduring market relevance of premium detangling brushes as essential lifestyle accessories.
• In March 2025, KareCo released two new additions to its portfolio of professional-grade hair tools, targeting both at-home users and salon stylists. The launch included the Perfect Blow Out Brush and a compact version of their popular Tangle Buster Detangler. The Perfect Blow Out Brush was engineered with long nylon bristles to facilitate easier styling and volumizing, designed to replicate professional salon results. Simultaneously, the introduction of the travel-friendly detangler addressed the increasing consumer need for portable, high-quality hair maintenance solutions. These product introductions highlight the company’s strategy to diversify its offerings and adapt to the evolving lifestyle needs of modern consumers who prioritize convenience and performance.
• In October 2024, Shark Beauty expanded its presence in the premium hair tool market by launching the Shark FlexFusion Air Styling & Drying System. This new product line features a Wet-or-Dry Fusion Brush and an Air Straightener, designed to style hair from a wet state without causing heat damage. The system integrates heated ceramic technology with powerful airflow, allowing users to dry and style simultaneously. This launch addresses the growing consumer demand for versatile, multi-functional tools that streamline grooming routines. The inclusion of specialized brush attachments specifically caters to users seeking voluminous blowouts or sleek straight styles at home, reinforcing the company's competitive position against other high-tech beauty device manufacturers.
• In June 2024, L'Oreal Paris introduced a significant innovation in the hair beauty sector with the launch of the Colorsonic device. This handheld tool represents a breakthrough in at-home hair coloring, utilizing a proprietary oscillating nozzle brush that moves 300 times per minute to ensure even dye distribution. The development of this product spanned ten years and resulted in over 29 patents, addressing common consumer challenges such as messy application and inconsistent results. By automatically mixing dye and developer in a perfect ratio, the device allows users to achieve salon-quality color through a simple brushing motion, marking a technological advancement in hair brush applications for chemical treatments.

Key Market Players

• Bristle Hair Brush
• Crave Naturals
• Dyson Limited
• G.B. Kent & Sons
• L'Oreal Paris
• Denman
• Meson Pearson
• Conair LLC
• Revlon Inc.
• Spectrum Brands, Inc.

By Type	By Application	By Sales Channel	By Region
Round Brush Vent Brush Paddle Brush Cushion Brush Detangling Brush Others	Personal Professional	Multi Branded Stores Online Supermarkets/Hypermarkets Others (Direct Sales, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hair Brush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hair Brush Market, By Type:

• Round Brush
• Vent Brush
• Paddle Brush
• Cushion Brush
• Detangling Brush
• Others

• Hair Brush Market, By Application:

• Personal
• Professional

• Hair Brush Market, By Sales Channel:

• Multi Branded Stores
• Online
• Supermarkets/Hypermarkets
• Others (Direct Sales, etc.)

• Hair Brush Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE