Hair and Scalp Care Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 102.12 Billion
CAGR (2026-2031)	6.81%
Fastest Growing Segment	Pharmacy
Largest Market	North America
Market Size (2031)	USD 151.63 Billion

Market Overview

The Global Hair and Scalp Care Market will grow from USD 102.12 Billion in 2025 to USD 151.63 Billion by 2031 at a 6.81% CAGR. Hair and scalp care products encompass formulations such as shampoos, conditioners, and specialized treatments designed to maintain hygiene, address specific dermatological conditions, and enhance hair aesthetics. The market’s expansion is primarily supported by rising global disposable incomes and rapid urbanization, which increase consumer expenditure on personal grooming. Additionally, the growing prevalence of concerns like alopecia and scalp sensitivity necessitates targeted therapeutic solutions, fueling consistent demand independent of fleeting style preferences.

However, the industry faces a significant challenge in navigating stringent regulatory frameworks regarding ingredients, which often require costly reformulations and extensive compliance testing. This administrative burden can delay product launches and strain operational budgets, particularly for smaller entities attempting to enter established regions. Highlighting the sector's substantial economic footprint, according to Cosmetics Europe, in 2024, retail sales for hair care products in the European market reached €18.1 billion. This figure underscores the high stakes involved for manufacturers maintaining market share amidst these complex regulatory environments.

Key Market Drivers

The Integration of Skincare Ingredients into Scalp Health Formulations is fundamentally reshaping product development as consumers increasingly adopt the "skinification" of hair, treating the scalp with the same rigor as facial skin. This trend drives the demand for shampoos and serums infused with active ingredients like hyaluronic acid, salicylic acid, and niacinamide to address specific concerns such as hydration and density. Highlighting the commercial impact of this shift, according to Unilever, July 2024, in the 'First Half 2024 Results', the Dove brand grew high-single digit led by volume growth following the launch of Scalp + Hair Therapy, a line specifically formulated for improved scalp health and hair density.

Concurrently, the Surge in Disposable Income and Demand for Premium Products is fueling value growth across established markets, as consumers trade up from mass-market options to prestige and salon-grade solutions. Manufacturers are capitalizing on this by launching high-end regimens that promise professional-level results at home, thereby increasing unit prices and profitability. For instance, according to Procter & Gamble, August 2024, in the '2024 Annual Report', Hair Care organic sales increased high single digits driven by increased pricing and a favorable product mix attributed to the growth of premium products. This trend towards higher-value consumption is further evidenced by broader industry performance; according to Henkel, March 2024, in the 'Fiscal Year 2023 Earnings Release', the Consumer Brands business unit achieved very strong organic sales growth of 6.1 percent, driven significantly by performance in the Hair business area.

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Key Market Challenges

Stringent regulatory frameworks regarding ingredients impose a significant constraint on the growth of the Global Hair and Scalp Care Market. As government agencies enforce rigorous safety standards, manufacturers are frequently compelled to remove or replace established formulation components. This necessity triggers a cycle of costly reformulations and extensive compliance testing, which diverts critical capital and research resources away from new product innovation. Consequently, the product development lifecycle is prolonged, delaying the introduction of advanced therapeutic solutions to the market and limiting the industry’s ability to respond swiftly to emerging consumer needs.

This regulatory burden exerts a disproportionate economic pressure on smaller market players, which often drive niche product diversity but lack the financial resilience of large conglomerates. The high costs associated with compliance act as a formidable barrier to entry and expansion, threatening the viability of these agile innovators. Highlighting the scale of this vulnerability, according to Cosmetics Europe, in 2024, the European cosmetic and personal care industry was comprised of more than 9,600 small and medium-sized enterprises (SMEs). The operational strain on such a vast number of smaller entities directly stifles market dynamism and hampers the sector's overall volume growth.

Key Market Trends

Advancements in Bond-Building and Molecular Repair Technologies are revolutionizing the market by shifting consumer focus from superficial conditioning to structural hair restoration. This trend is characterized by the widespread adoption of bio-active peptides and amino acid complexes that penetrate the hair cortex to reverse damage caused by chemical treatments and heat styling. As consumers increasingly prioritize hair health and integrity over temporary cosmetic fixes, manufacturers are aggressively expanding their portfolios with high-efficacy, science-backed repair systems. The commercial success of this segment is fueling growth for major conglomerates; according to L'Oreal, February 2025, in the '2024 Annual Results', the Professional Products Division achieved a 5.3% like-for-like sales growth, which was significantly driven by the strong performance of new molecular repair innovations such as Kérastase Première.

Simultaneously, AI-Driven Hyper-Personalization and Diagnostics are fundamentally altering the retail experience by enabling precise, data-backed product recommendations. Brands and retailers are deploying artificial intelligence and augmented reality tools to analyze hair density, porosity, and scalp health, thereby creating bespoke regimens that address unique individual needs. This technological integration not only increases consumer engagement but also reduces trial-and-error purchasing, particularly for consumers with complex hair types. Highlighting the rising capital flowing into this digital transformation, according to BeautyMatter, August 2024, in the article 'Haircare-Tech Start-Up Myavana Raises $5.9 Million', the AI-powered hair analysis company secured a $5.9 million investment to scale its personalized diagnostic technology, underscoring the industry's reliance on algorithmic solutions to drive future market relevance.

Segmental Insights

The Pharmacy segment currently represents the fastest-growing distribution channel within the Global Hair and Scalp Care Market. This expansion is primarily driven by the increasing consumer prioritization of therapeutic over cosmetic solutions, triggered by a rising prevalence of scalp disorders such as dermatitis and alopecia. Consequently, shoppers are shifting towards pharmacies to access professional guidance and dermatologically validated products. Furthermore, the availability of over-the-counter treatments containing active ingredients approved by regulatory entities like the FDA reinforces consumer trust in this channel for delivering effective, science-backed hair restoration and scalp health outcomes.

Regional Insights

North America maintains a dominant position in the Global Hair and Scalp Care Market due to high disposable income and established consumer habits regarding personal grooming. The region benefits from a strong presence of key industry players and a developed retail infrastructure that facilitates widespread access to diverse products. Additionally, rising demand for specialized treatments, including organic and medicated formulations, supports market expansion. The United States Food and Drug Administration ensures rigorous safety standards for these cosmetic and therapeutic goods, thereby reinforcing consumer confidence and sustaining regional market leadership.

Recent Developments

• In August 2024, Dyson entered the wet hair care market for the first time with the launch of its Chitosan styling range. The company introduced a pre-style cream and a post-style serum formulated with chitosan, a complex macromolecule derived from oyster mushrooms. This ingredient was chosen for its ability to create flexible bonds that support hair structure and movement, addressing the stiffness often caused by traditional polymers. The expansion into formulations was designed to work in synergy with the company's existing beauty devices, offering a holistic approach to hair health and styling longevity for diverse hair types.
• In July 2024, Schwarzkopf Professional expanded its portfolio in the global hair color market with the launch of Igora Zero Amm, a permanent coloration line free from ammonia. This new range was formulated with phytolipid technology, which uses a blend of natural micronized oils and optimized pigment mixes to deliver true-to-tone results without the odor associated with ammonia. The launch aimed to cater to the increasing consumer demand for gentle yet effective hair color solutions that prioritize hair integrity. The product was designed to offer a comfortable salon experience, reinforcing the brand's position in the professional hair care sector.
• In April 2024, The Estée Lauder Companies unveiled new scientific findings at the World Congress for Hair Research, highlighting advancements from its Aveda and Bumble and bumble brands. The presented research focused on the biology of the scalp and hair follicles, specifically examining botanical ingredients that promote healthy aging of the hair and scalp. The company shared data on phytochemical compositions and their impact on preserving hair integrity against environmental stressors. This initiative demonstrated the corporation's commitment to deepening its understanding of hair biology to drive innovation in high-performance, plant-powered hair care formulations for the global market.
• In January 2024, L’Oréal Groupe introduced a breakthrough hair drying tool, the AirLight Pro, at the Consumer Electronics Show. Developed in partnership with the hardware startup Zuvi, this innovation utilized infrared-light technology combined with high-speed wind to dry hair, departing from traditional heating coils. The device was engineered to preserve internal hair moisture while reducing energy consumption by up to 31%. This launch underscored the company's strategy to integrate professional-grade beauty technology with environmental sustainability, offering a solution that addresses consumer needs for faster drying times without compromising hair health or scalp comfort.

Key Market Players

• L'Oréal S.A.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estée Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

By Product Type	By Sales Channel	By Region
Anti-dandruff Hair Loss Dry & Itchy Scalp White & Grey Hair Others	Hypermarket/Supermarket Departmental stores Pharmacy Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Hair and Scalp Care Market, By Product Type:

• Anti-dandruff
• Hair Loss
• Dry & Itchy Scalp
• White & Grey Hair
• Others

• Hair and Scalp Care Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Pharmacy
• Online
• Others

• Hair and Scalp Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE