Gummy Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others), By Ingredient (Gelatin, Plant-based Gelatin Substitutes), By End-Use (Adults, Kids), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 26.72 Billion
CAGR (2026-2031)	11.92%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 52.51 Billion

Market Overview

The Global Gummy Market will grow from USD 26.72 Billion in 2025 to USD 52.51 Billion by 2031 at a 11.92% CAGR. Gummies are chewable confectionery or nutraceutical products typically formulated with gelatin or pectin to create a pliable, elastic texture utilized for delivering flavors or active ingredients. The primary driver supporting market growth is the increasing consumer preference for convenient, palatable alternatives to traditional solid dose delivery systems, a phenomenon often described as pill fatigue. This demand is further bolstered by the versatility of the gummy format, which allows manufacturers to mask the taste of vitamins and minerals effectively, thereby expanding the consumer base beyond children to include a significant adult demographic seeking enjoyable wellness solutions.

Despite this expansion, the industry faces a significant challenge regarding formulation complexities associated with sugar reduction and texture stability. Manufacturers struggle to replicate the desired mouthfeel and shelf-life of traditional gummies when substituting sugar with alternative sweeteners to meet clean-label standards. This segment remains robust despite these technical hurdles. According to the National Confectioners Association, in 2025, the non-chocolate candy category in the United States, which encompasses gummy products, reached $21.7 billion in sales for the 2024 fiscal year, representing a 4.9 percent growth over the previous year. This data underscores the category's economic resilience even as producers navigate the pressures of reformulation and regulatory compliance.

Key Market Drivers

The rapid expansion of the functional and nutraceutical gummy segment is fundamentally reshaping market dynamics as consumers increasingly prioritize preventive healthcare and convenient supplementation. This driver is characterized by a shift from traditional pills to fortified chewables that address specific health concerns such as stress relief, sleep support, and nutritional deficiencies. The integration of novel bioactives has been critical to this growth, with specific ingredients witnessing surging popularity. For instance, according to the Council for Responsible Nutrition, November 2024, in the '2024 Consumer Survey', usage of magnesium supplements—a category seeing significant innovation in gummy delivery—rose to 23 percent among supplement users in 2024, highlighting the consumer appetite for functional efficacy combined with palatability.

Simultaneously, the market is being propelled by a broadening demographic appeal that extends well beyond the traditional child consumer base to include substantial adult participation. Manufacturers are aggressively targeting Gen Z and Millennial cohorts with sophisticated flavor profiles and lifestyle-oriented branding, successfully destigmatizing candy consumption among older age groups. This strategic pivot is yielding tangible economic results; according to the National Confectioners Association, October 2025, in the 'Getting to Know Candy Consumers 2025' report, Gen Z spending on candy increased by 47 percent year-over-year. This demographic expansion is a primary contributor to the category's overall resilience. Underscoring the scale of this sector, according to the National Confectioners Association, in 2025, non-chocolate candy sales in measured channels generated $12.9 billion over the preceding year, confirming the segment's vital role in the broader confectionery landscape.

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Key Market Challenges

The primary obstacle impeding the expansion of the Global Gummy Market is the technical complexity involved in reducing sugar content while maintaining texture stability. Manufacturers face substantial difficulties in replicating the elasticity and palatability of traditional gelatin-based formulations when utilizing alternative sweeteners or plant-based hydrocolloids. This formulation barrier directly hampers market growth because consumers often reject products that fail to deliver the expected mouthfeel, leading to low repeat purchase rates. The research and development required to mask the off-notes of high-intensity sweeteners or correct the structural integrity of sugar-free gummies creates a high barrier to entry and slows the speed at which acceptable clean-label products reach retail shelves.

This disconnect between the availability of healthier options and actual consumer adoption is evident in recent industry findings. According to the National Confectioners Association, in 2025, while 62 percent of consumers acknowledged the existence of better-for-you confectionery options, only 10 percent of the population reported frequently purchasing these products. This significant gap indicates that despite the theoretical demand for wellness-oriented solutions, the sensory shortcomings resulting from current formulation challenges prevent these products from capturing a larger share of the daily consumption market.

Key Market Trends

The Diversification into Targeted Functional Health Benefits is elevating the gummy category from simple multivitamins to sophisticated therapeutic products addressing specific needs such as cognitive health and mental performance. Manufacturers are aggressively reformulating products to include specialized active ingredients like nootropics and adaptogens, effectively blurring the lines between confectionery and clinical nutrition. This strategic focus on condition-specific efficacy is yielding measurable financial success for major market players. According to Haleon, February 2025, in the 'Full Year 2024 Results' report, the company's Vitamins, Minerals, and Supplements segment delivered 7.6 percent organic revenue growth, a performance primarily driven by the strong consumer uptake of Centrum products featuring distinct cognitive function claims.

Simultaneously, the Transition to Plant-Based and Sugar-Free Formulations has accelerated, driven by consumer demand for ethical, clean-label products that eliminate gelatin and high-glycemic ingredients. This trend relies heavily on technical advancements in pectin-based hydrocolloids and sweetener technologies, allowing producers to replicate the texture of traditional gummies while meeting strict dietary standards. The economic viability of these next-generation formulations is evident in the rapid expansion of specialized manufacturers. According to TopGum Industries, March 2025, in its 2024 annual financial report, the company recorded annual revenue of $59.3 million, representing a 30 percent year-over-year increase, which was attributed directly to the surging market demand for its proprietary sugar-free and organic gummy manufacturing technologies.

Segmental Insights

Based on authoritative market research, the Online segment represents the fastest-growing distribution channel in the Global Gummy Market. This expansion is largely driven by the convenience of digital purchasing, which allows consumers to access a wider variety of products than typically available in physical stores. E-commerce platforms facilitate easy price comparisons and offer subscription services that ensure a consistent supply of supplements. Additionally, brands are leveraging direct-to-consumer models to market niche, clean-label formulations. This digital shift supports detailed ingredient transparency and educational content, directly addressing the evolving preferences of health-conscious individuals seeking personalized nutritional solutions.

Regional Insights

North America maintains a leading position in the global gummy market due to widespread consumer acceptance of chewable dietary supplements. The region benefits from a strong preventative healthcare culture where individuals actively seek convenient vitamin intake to support general wellness. This demand is supported by a mature nutraceutical infrastructure and extensive retail distribution networks across the United States and Canada. Additionally, the U.S. Food and Drug Administration provides a clear regulatory framework for dietary supplements, which encourages manufacturing standards and fosters consumer trust. Consequently, the preference for palatable alternatives to traditional capsules drives regional market stability.

Recent Developments

• In April 2025, Wells Enterprises formed a strategic collaboration with Ferrara Candy Company to launch an innovative frozen novelty product under the Trolli brand. The new offering, Trolli Gummi Pops, was engineered to replicate the signature soft and chewy texture of gummy candies within a frozen format. Available in sour dual-flavor combinations such as Cherry Lemon and Grape Strawberry, the product aimed to bridge the gap between the confectionery and frozen treat aisles. This partnership leveraged the strong brand recognition of Trolli's neon aesthetics and sour flavor profile to capture consumer interest in cross-category product innovation.
• In April 2025, Haribo of America Inc. introduced two new limited-time product variations to celebrate the brand's annual National Gummi Bear Day. The launch included Goldbears Tropical and Twin Snakes Tropical, marking the first-ever flavor expansion for the Twin Snakes line. The new tropical-themed gummies featured exotic fruit flavors such as pineapple, kiwi, passion fruit, and mango, directly catering to consumer preferences for adventurous taste profiles. Executives at the company highlighted that tropical flavors significantly influence purchasing decisions, positioning this release as a strategic move to drive engagement and offer novel sensory experiences within the global gummy market.
• In September 2024, The Hershey Company expanded its confectionery portfolio with the launch of a new gummy candy line developed in collaboration with a renowned former professional basketball player and entrepreneur. The product, branded as Shaq-A-Licious XL Gummies, was introduced in two distinct varieties: a classic fruit version and a sour edition. These gummies featured oversized shapes molded after the athlete's face and his legendary nicknames, aiming to leverage the growing consumer demand for playful and engaging gummy treats. The launch was strategically designed to connect with younger demographics through high-profile celebrity partnership and widespread availability at major retailers.
• In September 2024, SmartyPants Vitamins announced the release of a new functional supplement designed to specifically support children's immune health. The product, titled Kids Triple Action Immunity, was formulated with a robust blend of vitamins C, D, and zinc, along with black elderberry extract to offer antioxidant benefits. This launch addressed the increasing parental demand for high-quality, science-backed gummy supplements that are free from synthetic colors and major allergens. The company emphasized that the new formulation contained significantly more nutrients than leading competitors in the category, reinforcing its commitment to delivering premium ingredients in the competitive gummy market.

Key Market Players

• Procaps Group, S.A.
• Santa Cruz Nutritionals Investors LLC
• Amapharm GmbH
• Allsep's Pty Ltd
• Prime Health Ltd
• AJES Pharmaceuticals, LLC
• Lactonova Nutripharm Pvt Ltd.
• Lexicare Pharma Pvt. Ltd.
• Vitakem Nutraceutical Inc
• BOSCOGEN, INC.

By Product	By Ingredient	By End-Use	By Distribution Channel	By Region
Vitamins Minerals Carbohydrates Omega Fatty Acids Proteins & Amino Acids Probiotics & Prebiotics Dietary Fibers CBD/CBN Psilocybin/Psychedelic Mushroom Melatonin Others	Gelatin Plant-based Gelatin Substitutes	Adults Kids	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Gummy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Gummy Market, By Product:

• Vitamins
• Minerals
• Carbohydrates
• Omega Fatty Acids
• Proteins & Amino Acids
• Probiotics & Prebiotics
• Dietary Fibers
• CBD/CBN
• Psilocybin/Psychedelic Mushroom
• Melatonin
• Others

• Gummy Market, By Ingredient:

• Gelatin
• Plant-based Gelatin Substitutes

• Gummy Market, By End-Use:

• Adults
• Kids

• Gummy Market, By Distribution Channel:

• Offline
• Online

• Gummy Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE