Greenhouse Nursery And Flowers Market Size, Share, Growth and Forecast 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 353.65 Billion
CAGR (2026-2031)	4.01%
Fastest Growing Segment	Nursery & Floriculture Production
Largest Market	Asia Pacific
Market Size (2031)	USD 447.74 Billion

Market Overview

The Global Greenhouse Nursery And Flowers Market will grow from USD 353.65 Billion in 2025 to USD 447.74 Billion by 2031 at a 4.01% CAGR. The greenhouse nursery and flowers market encompasses the commercial cultivation of ornamental plants, cut flowers, and propagative materials within controlled environmental structures to ensure optimal growth and quality. This sector is primarily driven by rapid urbanization and rising disposable incomes which have fostered a heightened demand for aesthetic landscaping and biophilic interior designs in both residential and commercial spaces. Furthermore, the enduring cultural importance of floral products for gifting and ceremonial purposes continues to sustain consistent consumer demand globally. According to the International Association of Horticultural Producers, in 2024, the global ornamental horticulture industry was valued at approximately $70 billion.

Despite these positive growth trajectories, the market encounters a significant impediment regarding the substantial operational costs associated with energy consumption. Greenhouses require continuous power for heating, cooling, and supplemental lighting systems to maintain precise climate conditions, making producers highly vulnerable to fluctuating energy prices. This financial pressure can severely reduce profit margins and restricts the ability of smaller enterprises to invest in advanced technologies or expand their production capacity, thereby slowing the overall rate of market expansion.

Key Market Drivers

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Rising consumer demand for ornamental plants and cut flowers acts as a fundamental driver, particularly as floral products remain central to cultural celebrations and personal gifting. This consistent need encourages nurseries to optimize production cycles for specific high-demand windows, ensuring adequate supply for holidays such as Valentine’s Day and Mother’s Day. According to the National Retail Federation, January 2024, in the '2024 Valentine’s Day Spending Survey', consumer spending on flowers for the holiday was projected to reach $2.6 billion. Such focused expenditures incentivize growers to maintain high-quality stock and expand variety, directly influencing revenue streams within the sector and encouraging the development of robust supply chains to meet peak season requirements.

Government support and subsidies for protected agriculture further stimulate the market by mitigating the financial risks associated with modernizing nursery infrastructure. Public funding initiatives enable growers to adopt advanced technologies and sustainable practices that might otherwise be cost-prohibitive. According to the U.S. Department of Agriculture, August 2024, in the 'USDA Invests $25 Million to Strengthen American Specialty Crops Industry' press release, the agency dedicated significant financial resources to enhance the competitiveness of specialty crop products, including those in the floriculture sector. This financial backing is crucial for long-term stability, as evidenced by the sector's substantial economic footprint; according to the National Agricultural Statistics Service, in 2024, the total wholesale value of United States floriculture crops was reported at $6.7 billion.

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Key Market Challenges

The substantial operational costs associated with energy consumption present a severe obstacle to the growth of the Global Greenhouse Nursery and Flowers Market. Commercial cultivation in controlled environments requires the continuous operation of heating, ventilation, and air conditioning systems, alongside extensive supplemental lighting, to maintain the precise climate parameters necessary for high-quality plant development. When energy prices remain high or experience volatility, these utility expenses consume a disproportionate amount of revenue, drastically narrowing profit margins. This financial burden is particularly damaging to small and medium-sized growers, who often lack the capital reserves to absorb such fluctuations, effectively limiting their ability to remain competitive.

Consequently, this expenditure prevents businesses from reinvesting in their operations, stalling the modernization and capacity expansion required for market growth. Instead of allocating capital toward advanced automation or facility enlargement, producers are forced to divert funds solely to cover basic operational overhead. This trend is substantiated by recent industry data highlighting the intensity of these financial pressures. According to the National Farmers Union, in 2024, energy costs for horticulture businesses had risen by 218% over the preceding two years. Such an acute increase in input costs directly hinders the sector's ability to scale operations, thereby dampening the overall expansion of the global market.

Key Market Trends

The shift towards biodegradable and peat-free substrate solutions is fundamentally reshaping production protocols as growers navigate intensifying regulatory pressure and consumer demand for sustainable horticulture. European markets are accelerating this transition to mitigate environmental impact, necessitating the reformulation of growing media with alternatives like wood fiber, coir, and compost. This structural change is evident in recent industry metrics; according to the Horticultural Trades Association, October 2025, in the 'Latest HTA grower workshop boosts learning and knowledge on peat-free' article, peat usage in the professional growing sector in 2024 was reduced to 34.4%.

The adoption of AI and IoT-enabled smart climate control is rapidly advancing, driven by the critical need to optimize resource efficiency and counteract labor shortages in commercial greenhouses. Operators are increasingly integrating computer vision and machine learning algorithms to automate crop steering, forecast yields, and precisely manage environmental parameters, moving beyond simple automation to predictive intelligence. This technological acceleration is attracting significant capital; according to Michigan Farm News, April 2025, in the 'AI-powered greenhouse company says its tech isn't replacing growers' article, the ag-tech company IUNU secured a $20 million funding round to expand its AI-driven LUNA platform for greenhouse operations.

Segmental Insights

Nursery & Floriculture Production constitutes the fastest-growing segment within the Global Greenhouse Nursery And Flowers Market. This upward trajectory is primarily attributed to rapid global urbanization, which has intensified the demand for ornamental plants and indoor foliage to enhance residential and commercial environments. Furthermore, the expanding commercial real estate industry necessitates high-quality landscaping solutions to increase property value and aesthetic appeal. Greenhouse facilities play a pivotal role by enabling the continuous, year-round cultivation of delicate floral crops, thereby ensuring a consistent supply to meet this rising consumer requirement regardless of seasonal constraints.

Regional Insights

Asia Pacific holds the leading position in the Global Greenhouse Nursery and Flowers Market primarily due to extensive agricultural expansion and rapid urbanization in major economies like China and India. Government initiatives promoting protected cultivation techniques have substantially reduced climatic risks and enhanced yield quality, encouraging widespread adoption among growers. Furthermore, support from organizations such as the Agricultural and Processed Food Products Export Development Authority in India actively facilitates floriculture exports, fostering regional sector development. Increasing consumer spending on ornamental plants for residential and commercial landscaping further consolidates the market leadership of this region.

Recent Developments

In July 2024, Syngenta Flowers launched a new retail concept known as "Home Garden Bouquets," tailored to meet the rising demand for home gardening and personal floral arrangements. This initiative offered a carefully curated assortment of plants selected for their exceptional garden performance and suitability for cutting, enabling consumers to cultivate their own picking gardens effectively. The launch included a comprehensive marketing package to support retailers in driving sales and engaging customers. By focusing on varieties that thrive in both borders and larger pots, the company aimed to revolutionize how home gardeners approach floral cultivation and indoor displays.
In June 2024, Ball Seed, a division of Ball Horticultural Company, announced a strategic partnership with technology provider TTA to introduce the "CuttingEdge" automated sticking machine to the North American market. This collaboration aimed to address labor shortages and rising operational costs in the greenhouse industry by offering an advanced solution for planting rooted and unrooted cuttings. The new system utilized artificial intelligence and deep learning to achieve high precision and productivity, capable of sticking at least 2,500 cuttings per hour. This initiative underscored the company's commitment to delivering labor-saving automation technologies to its network of commercial growers.
In June 2024, Blue Radix received the prestigious GreenTech Innovation Award for its advanced "Integrated Autonomous Climate & Irrigation Control" system. This breakthrough technology enhanced the company’s existing Crop Controller platform by integrating autonomous irrigation capabilities directly with climate management functions. The AI-driven solution was designed to optimize greenhouse operations, reducing the need for manual climate computer adjustments by approximately 80 percent. This development represented a significant step toward fully autonomous greenhouse management, allowing growers to manage larger cultivation areas more efficiently while improving crop yields and resource sustainability in the controlled-environment agriculture sector.
In May 2024, Dümmen Orange unveiled four new perennial series during the California Spring Trials and simultaneously released its 2024-2025 perennials catalog to the industry. The company focused on expanding its perennials category to drive future growth, introducing standout varieties such as Salvia Noble Knight, which features large purple-to-blue flowers and a compact mounding habit. This launch highlighted the breeder's commitment to providing weather-tolerant, self-cleaning plants that remain attractive throughout the season. The new catalog also showcased a range of improved genetics designed to meet the evolving operational needs of growers and retailers in the global floriculture market.

Key Market Players

Color Spot Nurseries Inc
Costa Group Holdings Ltd
Rocket Farms Inc
Kurt Weiss Greenhouses Inc
Verso Corp
Domtar Corp
Syngenta AG
Altman Specialty Plants Inc
Bayer AG
Royal FloraHolland

By Types	By Application	By Region
Food Crops Grown Under Cover Nursery & Floriculture Production	Household Commercial	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Greenhouse Nursery And Flowers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Greenhouse Nursery And Flowers Market , By Types:

Food Crops Grown Under Cover
Nursery & Floriculture Production

Greenhouse Nursery And Flowers Market , By Application:

Household
Commercial

Greenhouse Nursery And Flowers Market , By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Greenhouse Nursery And Flowers Market .

Available Customizations:

Global Greenhouse Nursery And Flowers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Greenhouse Nursery And Flowers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Greenhouse Nursery And Flowers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Types (Food Crops Grown Under Cover, Nursery & Floriculture Production)

5.2.2. By Application (Household, Commercial)

5.2.3. By Region

5.2.4. By Company (2025)

5.3. Market Map

6. North America Greenhouse Nursery And Flowers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Types

6.2.2. By Application

6.2.3. By Country

6.3. North America: Country Analysis

6.3.1. United States Greenhouse Nursery And Flowers Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Types

6.3.1.2.2. By Application

6.3.2. Canada Greenhouse Nursery And Flowers Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Types

6.3.2.2.2. By Application

6.3.3. Mexico Greenhouse Nursery And Flowers Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Types

6.3.3.2.2. By Application

7. Europe Greenhouse Nursery And Flowers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Types

7.2.2. By Application

7.2.3. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Greenhouse Nursery And Flowers Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Types

7.3.1.2.2. By Application

7.3.2. France Greenhouse Nursery And Flowers Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Types

7.3.2.2.2. By Application

7.3.3. United Kingdom Greenhouse Nursery And Flowers Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Types

7.3.3.2.2. By Application

7.3.4. Italy Greenhouse Nursery And Flowers Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Types

7.3.4.2.2. By Application

7.3.5. Spain Greenhouse Nursery And Flowers Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Types

7.3.5.2.2. By Application

8. Asia Pacific Greenhouse Nursery And Flowers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Types

8.2.2. By Application

8.2.3. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Greenhouse Nursery And Flowers Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Types

8.3.1.2.2. By Application

8.3.2. India Greenhouse Nursery And Flowers Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Types

8.3.2.2.2. By Application

8.3.3. Japan Greenhouse Nursery And Flowers Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Types

8.3.3.2.2. By Application

8.3.4. South Korea Greenhouse Nursery And Flowers Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Types

8.3.4.2.2. By Application

8.3.5. Australia Greenhouse Nursery And Flowers Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Types

8.3.5.2.2. By Application

9. Middle East & Africa Greenhouse Nursery And Flowers Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Types

9.2.2. By Application

9.2.3. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Greenhouse Nursery And Flowers Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Types

9.3.1.2.2. By Application

9.3.2. UAE Greenhouse Nursery And Flowers Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Types

9.3.2.2.2. By Application

9.3.3. South Africa Greenhouse Nursery And Flowers Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Types

9.3.3.2.2. By Application

10. South America Greenhouse Nursery And Flowers Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Types

10.2.2. By Application

10.2.3. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Greenhouse Nursery And Flowers Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Types

10.3.1.2.2. By Application

10.3.2. Colombia Greenhouse Nursery And Flowers Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Types

10.3.2.2.2. By Application

10.3.3. Argentina Greenhouse Nursery And Flowers Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Types

10.3.3.2.2. By Application

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Greenhouse Nursery And Flowers Market : SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Color Spot Nurseries Inc

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Costa Group Holdings Ltd

15.3. Rocket Farms Inc

15.4. Kurt Weiss Greenhouses Inc

15.5. Verso Corp

15.6. Domtar Corp

15.7. Syngenta AG

15.8. Altman Specialty Plants Inc

15.9. Bayer AG

15.10. Royal FloraHolland

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Greenhouse Nursery And Flowers Market in 2025?

Which is the dominating region in the Global Greenhouse Nursery And Flowers Market ?

Which is the fastest growing segment in the Global Greenhouse Nursery And Flowers Market ?

What is the expected growth rate of the Global Greenhouse Nursery And Flowers Market ?

Greenhouse Nursery And Flowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Types (Food Crops Grown Under Cover, Nursery & Floriculture Production), By Application (Household, Commercial), By Region & Competition, 2021-2031F

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Greenhouse Nursery And Flowers Market in 2025?

Which is the dominating region in the Global Greenhouse Nursery And Flowers Market ?

Which is the fastest growing segment in the Global Greenhouse Nursery And Flowers Market ?

What is the expected growth rate of the Global Greenhouse Nursery And Flowers Market ?