Global Stevia Market By Extract Type (Whole Leaf, Powdered and Liquid), By Application (Dairy, Tabletop Sweeteners, Bakery & Confectionery, Convenience Foods and Others), By Form (Dry and Liquid), By Company, By Region, Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 923.05 Million
CAGR (2026-2031)	8.07%
Fastest Growing Segment	Convenience Foods
Largest Market	Asia Pacific
Market Size (2031)	USD 1470.47 Million

Market Overview

The Global Stevia Market will grow from USD 923.05 Million in 2025 to USD 1470.47 Million by 2031 at a 8.07% CAGR. Stevia is a natural, high-intensity sweetener derived from the leaves of the Stevia rebaudiana plant, valued for its steviol glycosides that provide sweetness without caloric contribution. The market's expansion is fundamentally supported by the rising global prevalence of metabolic disorders, which drives consumer demand for plant-based, clean-label sugar alternatives. According to the International Food Information Council, in 2024, 74% of consumers reported actively limiting or avoiding sugar in their diet, a trend that directly fuels the adoption of non-nutritive sweeteners. Furthermore, the enforcement of sugar reduction policies and fiscal measures by governments worldwide incentivizes manufacturers to reformulate food and beverage products with natural substitutes.

Despite these favorable conditions, the industry faces a significant challenge regarding the sensory profile of stevia, specifically the lingering bitter or metallic aftertaste associated with many steviol glycosides. This organoleptic drawback necessitates complex masking formulations, which can increase production costs and hinder broad application in sensitive product categories. Consequently, overcoming these taste limitations remains a critical technical hurdle for manufacturers seeking to capture a larger share of the sweetener market.

Key Market Drivers

The escalating global prevalence of diabetes and obesity is a primary catalyst propelling the Global Stevia Market, as health-conscious consumers and governments urgently seek effective sugar substitutes to mitigate metabolic disorders. This public health crisis has necessitated a shift toward high-intensity, zero-calorie sweeteners that do not impact blood glucose levels, securing stevia’s role as an essential ingredient in weight management and diabetic-friendly diets. According to the International Diabetes Federation, as reported in April 2025, it was estimated that approximately 589 million adults worldwide were living with diabetes in 2024, a figure that underscores the critical scale of demand for non-nutritive alternatives.

Concurrently, the surging adoption of stevia in reformulated food and beverage products is significantly expanding market reach. Manufacturers are increasingly utilizing advanced steviol glycosides to replace sugar in diverse categories, ranging from carbonated soft drinks to confectionery, to meet clean-label demands without compromising sensory quality. This industry-wide shift is evidenced by the rapid pace of innovation; according to Cargill, in September 2025, the number of global product launches containing stevia was reported to have grown to more than 8,700 in 2023. Furthermore, the push for transparency and ethical sourcing is reshaping supply chains to support this adoption. According to Ingredion, in May 2025, the company achieved Farm Sustainability Assessment Silver performance level for 100% of its stevia supply chain, reflecting the industry's commitment to the sustainable standards required by modern manufacturers.

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Key Market Challenges

The primary challenge hampering the growth of the Global Stevia Market is the sweetener's inherent sensory profile, specifically the lingering bitter or metallic aftertaste associated with many steviol glycosides. This organoleptic flaw creates substantial technical difficulties for manufacturers, who must invest heavily in expensive masking agents and complex formulation adjustments to replicate the clean taste of sugar. These requirements significantly increase research and development costs while extending product launch timelines, thereby reducing the commercial viability of stevia for price-sensitive or low-margin applications.

Furthermore, this sensory gap limits consumer acceptance and restricts the ingredient's expansion into mainstream product categories where flavor is paramount. If the taste experience fails to match consumer expectations, repeat purchase rates decline, effectively stalling broader market adoption despite the sweetener's health credentials. According to the International Food Information Council, in 2024, U.S. consumers rated their likelihood to consume stevia at an average of only 4.8 out of 10, a score significantly lower than that of caloric sweeteners like honey. This data underscores a persistent preference barrier rooted in taste that continues to impede stevia from capturing a larger share of the global sweetener industry.

Key Market Trends

The commercialization of precision fermentation and bioconversion technologies is fundamentally reshaping the Global Stevia Market by overcoming the agricultural constraints of traditional leaf extraction. This technological shift allows manufacturers to produce rare, high-value steviol glycosides like Rebaudioside M and D via microbial hosts, decoupling supply from weather variability and land availability. This approach not only ensures a scalable volume of high-purity sweeteners but also drastically improves the environmental profile of production, aligning with industrial sustainability mandates. According to Cargill, January 2024, their fermentation-derived EverSweet stevia sweetener demonstrated a 96% reduction in land-use impacts and an 81% lower carbon footprint compared to traditional sugar production, highlighting the critical efficiency gains driving this trend.

Simultaneously, the market is experiencing a rising adoption of liquid stevia formats for tabletop and beverage use, facilitated by breakthroughs in ingredient solubility. Historically, the poor solubility of advanced glycosides in water restricted their application in high-concentration syrups and clear beverages, often leading to crystallization or necessitating the use of masking solvents. Recent innovations have successfully addressed these technical barriers, enabling the creation of clear, highly potent liquid sweeteners that integrate seamlessly into fluid formulations. According to Ingredion, April 2024, the company introduced a new clean-label stevia solution that is 100 times more soluble than standard Rebaudioside M, a development specifically engineered to enable high levels of sugar reduction in liquid concentrates and fruit preparations.

Segmental Insights

Based on market analysis, the Convenience Foods segment is currently the fastest-growing category within the Global Stevia Market. This rapid expansion is primarily driven by accelerated urbanization and the modern consumer's reliance on ready-to-eat meals and on-the-go snacks. As health-conscious individuals increasingly scrutinize processed food labels, there is a distinct shift toward natural ingredients that offer calorie reduction without artificial additives. Manufacturers are responding by reformulating products with stevia to meet clean-label demands while maintaining palatability. Furthermore, rigorous safety validations by regulatory authorities, such as the Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA), have solidified manufacturer confidence in adopting stevia for wide-scale convenience food production.

Regional Insights

Asia Pacific dominates the global stevia market, driven largely by China’s status as the world's largest cultivator and exporter of raw stevia leaves. This agricultural strength ensures a cost-effective and steady supply chain for production. Additionally, favorable regulatory frameworks support market expansion; for instance, Food Standards Australia New Zealand permits the use of steviol glycosides, encouraging broad industry adoption. The growing consumer preference for natural, low-calorie sugar substitutes across the region further reinforces this leadership, prompting food and beverage manufacturers to increasingly integrate stevia into their product portfolios.

Recent Developments

• In July 2025, Layn Natural Ingredients introduced SteviUp M2, a next-generation plant-based sweetener derived from the Stevia rebaudiana plant. This new product launch featured a stevia leaf extract processed through an enzyme-based bioconversion method to produce Rebaudioside M2, which offers a taste profile closely resembling sugar with improved solubility and reduced lingering sweetness compared to conventional stevia extracts. The ingredient received Generally Recognized as Safe status from the U.S. Food and Drug Administration, validating its safety for use in food and beverage applications. The company highlighted that this innovation was developed to meet the rising industry need for high-purity, non-GMO, and sustainable sugar reduction solutions.
• In June 2025, Univar Solutions and Ingredion Incorporated announced a significant expansion of their distribution partnership into the Benelux region, specifically Belgium, the Netherlands, and Luxembourg. This strategic collaboration, effective from October 2025, was designed to broaden the availability of Ingredion’s specialized plant-based ingredient portfolio, including its PureCircle stevia sweeteners, to approximately 16,000 food and beverage producers in the area. The extended agreement leveraged the companies' long-standing relationship to address the growing consumer demand for clean-label, sustainable, and health-conscious products. By combining Ingredion’s extensive sweetener solutions with Univar’s distribution network, the partners aimed to deliver enhanced value and technical expertise to manufacturers seeking sugar reduction strategies.
• In August 2024, Howtian launched SoPure Dorado, an unrefined golden stevia extract developed to cater to the minimally processed and clean-label trends in the food industry. This new product was distinguished by its retention of the natural golden color of the stevia leaf, achieved through a process that omitted the decolorization step typically used in refining stevia extracts. The company promoted the ingredient as a solution for brands seeking to offer products that appear closer to their natural state, appealing to health-conscious consumers who avoid highly processed foods. SoPure Dorado was positioned as an ideal sweetener for tabletop applications, sauces, and beverages where a natural aesthetic and high solubility were required.
• In July 2024, Tate & Lyle PLC unveiled OPTIMIZER STEVIA 8.10, a new stevia composition designed to provide a cost-effective sugar reduction solution for food and beverage manufacturers. This product launch leveraged a proprietary production process that utilized previously underused steviol glycosides from the stevia leaf, enabling a more efficient extraction and a premium taste profile similar to sugar even at high replacement levels. The company positioned this ingredient as a versatile alternative to more expensive premium sweeteners, suitable for applications such as nutrition bars, functional beverages, and yogurt. The composition qualified for labeling as stevia extract, aligning with consumer preferences for natural, clean-label ingredients while allowing brands to manage production costs effectively.

Key Market Players

• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company
• GLG Life Tech Corporation
• Morita Kagaku Kogyo Co. Ltd
• Pyure Brands LLC
• Sunwin Stevia International, Inc.
• Evolva Holding SA
• Wisdom Natural Brands

By Extract Type	By Application	By Form	By Region
Whole Leaf Powdered and Liquid	Dairy Tabletop Sweeteners Bakery & Confectionery Convenience Foods and Others	Dry and Liquid	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Stevia Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Stevia Market, By Extract Type:

• Whole Leaf
• Powdered and Liquid

• Stevia Market, By Application:

• Dairy
• Tabletop Sweeteners
• Bakery & Confectionery
• Convenience Foods and Others

• Stevia Market, By Form:

• Dry and Liquid

• Stevia Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE