Global Shortenings Market is projected to reach USD 4.59 Billion by 2024, growing at a CAGR of over 4% during the forecast period. Increasing population, increasing disposable income, rising demand for bakery and confectionery products, increasing demand for fat free products and rising consumption of bakery products and snacks globally drives the global shortening market. Based on source, the market is segmented into Vegetable Shortenings and Animal Shortenings. In 2018, the vegetable segment dominated the market due to growing awareness for fortified, healthy, non-hydrogenated trans-free vegetable shortenings. In 2018, the APAC region lead the segment in terms of both value and volume due to increasing population, growing consumption power and growing awareness regarding healthy eating. The market is dominated by key players such as Cargill, AAK AB, Archer Daniels Midland Company, Wilmar International Limited and Bunge Limited.

Years considered for this report:

Historical Year : 2014-2017

Base Year : 2018

Estimated : 2019

Forecast : 2020-2024

Objective of the Study:

  • To analyse and forecast the market size of Shortenings Market, in terms of value & volume.
  • To classify and forecast Global Shortenings Market based on source, key ingredient, variant, application and regional distribution.
  • To identify drivers and challenges for Global Shortenings Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Global Shortenings Market.
  • To conduct the pricing analysis for Shortenings Market.
  • To identify and analyse the profile of leading players involved in the manufacturing of Global Shortenings Market.


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Some of the leading players in the Global Shortenings Market are Cargill, Conagra Brands, Bunge Limited, Wilmar International Limited, Archer Daniels Midland Company, International Foodstuff Company Holdings Limited, Ventura Foods LLC, AAK AB, Associated British Foods PLC etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the suppliers which could not be identified due to the limitations of secondary research. TechSci Research analysed the service offerings, distribution channels and presence of all major collaboration manufacturer across the globe.

TechSci Research calculated the market size of Global Shortenings Market using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.


Key Target Audience:

  • Manufacturers
  • Raw Material Supplier
  • Oilseed Supplier
  • Distributors, and Suppliers
  • Industry associations and experts
  • Research organizations and consulting companies.
  • Research Institutes
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as collaboration manufacturer and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Global Shortenings Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Source:
    • Vegetable Shortenings
    • Animal Shortenings
  • Market, By Key Ingredients:
    • Oil
    • Lard
    • Tallow
    • Butter
    • Others
  • Market, By Variant:
    • Liquid Shortening
    • Solid Shortening
    • All-Purpose Shortening
    • Cake/Icing Shortening
    • Others
  • Market, By Application:
    • Bakery Products
    • Confectionery Products
    • Snacks & Savory Products
    • Others
  • Market, by Region:
    • Asia Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
      • Singapore
      • Malaysia
    • Europe & CIS
      • France
      • Germany
      • United Kingdom
      • Italy
      • Spain
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Shortenings Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Product Awareness

4.2.  Brand Recall

4.3.  Brand Awareness

4.4.  Product Pricing

4.5.  Challenges & Unmet Needs

5.    Global Shortenings Market Overview 

6.    Global Shortenings Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Source (Vegetable Shortenings and Animal Shortenings)

6.2.2.     By Key Ingredient (Oil, Lard, Tallow, Butter and Others)

6.2.3.     By Variant (Liquid Shortening, Solid Shortening, All-Purpose Shortening, Cake/Icing Shortening and Others)

6.2.4.     By Application (Bakery Products, Confectionery Products, Snacks & Savory Products and Others)

6.2.5.     By Region

6.3.  Market Attractiveness Index

7.    Asia-Pacific Shortenings Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Source

7.2.2.     By Key Ingredient

7.2.3.     By Application

7.2.4.     By Country

7.3.  Market Attractiveness Index

7.4.  Asia-Pacific: Country Analysis

7.4.1.     China Shortenings Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.             By Value & Volume

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.             By Source

7.4.1.2.2.             By Application

7.4.1.3.         Market Attractiveness Index

7.4.2.     India Shortenings Market Outlook

7.4.2.1.         Market Size & Forecast

7.4.2.1.1.             By Value & Volume

7.4.2.2.         Market Share & Forecast

7.4.2.2.1.             By Source

7.4.2.2.2.             By Application

7.4.2.3.         Market Attractiveness Index

7.4.3.     Japan Shortenings Market Outlook

7.4.3.1.         Market Size & Forecast

7.4.3.1.1.             By Value & Volume

7.4.3.2.         Market Share & Forecast

7.4.3.2.1.             By Source

7.4.3.2.2.             By Application

7.4.3.3.         Market Attractiveness Index

7.4.4.     South Korea Shortenings Market Outlook

7.4.4.1.         Market Size & Forecast

7.4.4.1.1.             By Value & Volume

7.4.4.2.         Market Share & Forecast

7.4.4.2.1.             By Source

7.4.4.2.2.             By Application

7.4.4.3.         Market Attractiveness Index

7.4.5.     Australia Shortenings Market Outlook

7.4.5.1.         Market Size & Forecast

7.4.5.1.1.             By Value & Volume

7.4.5.2.         Market Share & Forecast

7.4.5.2.1.             By Source

7.4.5.2.2.             By Application

7.4.5.3.         Market Attractiveness Index

7.4.6.     Singapore Shortenings Market Outlook

7.4.6.1.         Market Size & Forecast

7.4.6.1.1.             By Value & Volume

7.4.6.2.         Market Share & Forecast

7.4.6.2.1.             By Source

7.4.6.2.2.             By Application

7.4.6.3.         Market Attractiveness Index

7.4.7.     Malaysia Shortenings Market Outlook

7.4.7.1.         Market Size & Forecast

7.4.7.1.1.             By Value & Volume

7.4.7.2.         Market Share & Forecast

7.4.7.2.1.             By Source

7.4.7.2.2.             By Application

7.4.7.3.         Market Attractiveness Index

8.    Europe & CIS Shortenings Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Source

8.2.2.     By Key Ingredient

8.2.3.     By Application

8.2.4.     By Country

8.3.  Market Attractiveness Index

8.4.  Europe: Country Analysis

8.4.1.     France Shortenings Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.             By Value & Volume

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.             By Source

8.4.1.2.2.             By Application

8.4.1.3.         Market Attractiveness Index

8.4.2.     Germany Shortenings Market Outlook

8.4.2.1.         Market Size & Forecast

8.4.2.1.1.             By Value & Volume

8.4.2.2.         Market Share & Forecast

8.4.2.2.1.             By Source

8.4.2.2.2.             By Application

8.4.2.3.         Market Attractiveness Index

8.4.3.     United Kingdom Shortenings Market Outlook

8.4.3.1.         Market Size & Forecast

8.4.3.1.1.             By Value & Volume

8.4.3.2.         Market Share & Forecast

8.4.3.2.1.             By Source

8.4.3.2.2.             By Application

8.4.3.3.         Market Attractiveness Index

8.4.4.     Italy Shortenings Market Outlook

8.4.4.1.         Market Size & Forecast

8.4.4.1.1.             By Value & Volume

8.4.4.2.         Market Share & Forecast

8.4.4.2.1.             By Source

8.4.4.2.2.             By Application

8.4.4.3.         Market Attractiveness Index

8.4.5.     Spain Shortenings Market Outlook

8.4.5.1.         Market Size & Forecast

8.4.5.1.1.             By Value & Volume

8.4.5.2.         Market Share & Forecast

8.4.5.2.1.             By Source

8.4.5.2.2.             By Application

8.4.5.3.         Market Attractiveness Index

9.    North America Shortenings Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Source

9.2.2.     By Key Ingredient

9.2.3.     By Application

9.2.4.     By Country

9.3.  Market Attractiveness Index

9.4.  North America: Country Analysis

9.4.1.     United States Shortenings Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.             By Value & Volume

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.             By Source

9.4.1.2.2.             By Application

9.4.1.3.         Market Attractiveness Index

9.4.2.     Mexico Shortenings Market Outlook

9.4.2.1.         Market Size & Forecast

9.4.2.1.1.             By Value & Volume

9.4.2.2.         Market Share & Forecast

9.4.2.2.1.             By Source

9.4.2.2.2.             By Application

9.4.2.3.         Market Attractiveness Index

9.4.3.     Canada Shortenings Market Outlook

9.4.3.1.         Market Size & Forecast

9.4.3.1.1.             By Value & Volume

9.4.3.2.         Market Share & Forecast

9.4.3.2.1.             By Source

9.4.3.2.2.             By Application

9.4.3.3.         Market Attractiveness Index

10.  South America Shortenings Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Source

10.2.2.  By Key Ingredient

10.2.3.  By Application

10.2.4.  By Country

10.3.              Market Attractiveness Index

10.3.1.  Brazil Shortenings Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Source

10.3.1.2.2.           By Application

10.3.1.3.      Market Attractiveness Index

10.3.2.  Argentina Shortenings Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Source

10.3.2.2.2.           By Application

10.3.2.3.      Market Attractiveness Index

10.3.3.  Colombia Shortenings Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Source

10.3.3.2.2.           By Application

10.3.3.3.      Market Attractiveness Index

11.  Middle East and Africa Shortenings Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Source

11.2.2.  By Key Ingredient

11.2.3.  By Application

11.2.4.  By Country

11.3.              Market Attractiveness Index

11.4.              MEA: Country Analysis

11.4.1.  South Africa Shortenings Market Outlook

11.4.1.1.      Market Size & Forecast

11.4.1.1.1.           By Value & Volume

11.4.1.2.      Market Share & Forecast

11.4.1.2.1.           By Source

11.4.1.2.2.           By Application

11.4.1.3.      Market Attractiveness Index

11.4.2.  Saudi Arabia Shortenings Market Outlook

11.4.2.1.      Market Size & Forecast

11.4.2.1.1.           By Value & Volume

11.4.2.2.      Market Share & Forecast

11.4.2.2.1.           By Source

11.4.2.2.2.           By Application

11.4.2.3.      Market Attractiveness Index

11.4.3.  UAE Shortenings Market Outlook

11.4.3.1.      Market Size & Forecast

11.4.3.1.1.           By Value & Volume

11.4.3.2.      Market Share & Forecast

11.4.3.2.1.           By Source

11.4.3.2.2.           By Application

11.4.3.3.      Market Attractiveness Index

11.4.4.  Qatar Shortenings Market Outlook

11.4.4.1.      Market Size & Forecast

11.4.4.1.1.           By Value & Volume

11.4.4.2.      Market Share & Forecast

11.4.4.2.1.           By Source

11.4.4.2.2.           By Application

11.4.4.3.      Market Attractiveness Index

12.  Supply Chain Analysis

13.  Market Dynamics

13.1.              Drivers

13.2.              Challenges

14.  Market Trends & Developments

15.  Policy & Regulatory Landscape

16.  Competitive Landscape

16.1.              Competition Outlook

16.2.              Company Profiles (Top 10 Companies)

17. Strategic Recommendation

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