As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Global scotch whisky market is poised to undergo significant growth rate by 2025 owing to increasing demand of liquor among male population and increasing preference for more premium and super premium products. The availability of a wide variety of options and high adoption rate of western culture & lifestyle is also aiding to the growth of global scotch whisky market. Growing population and rising disposable income are also expected to propel demand for scotch whisky market over the next five years.

Additionally, rising demand for organic whisky is adding to the growth of scotch whisky market, globally. With more manufacturers entering the market, the affordability of whisky also risen.

Emergence of new manufacturers coupled with rising demand for organic whisky, are contributing to the increasing share of scotch whisky, globally. Whisky is produced after fermentation of grains such as barley, rye, wheat, malted barley, malted rye, and corn. The intake of whiskey at a modest rate claims to reduce the risk of heart and blood pressure-related problems.

The global scotch whiskey market is categorized based on product type, distribution channel and region. Based on product type, the market is segmented into bottle blended, bulk blended, single malt bottle, bottle single/blended grain and others. The blended whisky segment accounted for largest market share in 2019 and the segment is expected to dominate the market by 2025 as it contains mixture of different whiskies including malt or grain.

Regionally, Europe dominated the global scotch whisky market in 2019 and is further expected to register highest share during the forecast period. European countries like Spain, France and Germany are the leading countries in terms of whiskey production and consumption. Asia Pacific is also emerging as a growing market with rising per capita income and changing lifestyle pattern of the people in the region.

Some of the major players operating in the global scotch whisky market are Bacardi, Beam Suntory, Diageo, Pernod Ricard, William Grant and Sons, Aceo, Ben Nevis Distillery, Brown-Forman, Edrington and Glenmorangie, among others. Leading manufacturers are undertaking growth strategies like portfolio expansion, joint ventures, mergers & acquisitions. They are focusing on expanding their product portfolio in order to improve their customer base.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

·         To analyze and forecast market size of the global scotch whisky market, in terms of value & volume.

·         To define, classify and forecast the global scotch whisky market on the basis of product type, distribution channel and regional distribution.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global scotch whisky market into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.

·         To identify tailwinds and headwinds for the global scotch whisky market.

·         To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the global scotch whisky market.

·         To evaluate competitor and trends in the global scotch whisky market.

·         To strategically profile the leading players, which are involved in the supply of scotch whisky globally.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of scotch whisky manufacturers and suppliers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel and regional presence of all major scotch whisky suppliers across the globe.  

TechSci Research calculated the market size for the global scotch whisky market using a bottom-up approach, where manufacturers’ value data for different product types of scotch whisky was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Global scotch whisky manufacturers
  • Global scotch whisky suppliers 
  • Organizations, associations and alliances related to scotch whisky
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the scotch whisky coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global scotch whisky market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Scotch Whisky Market, By Product Type:
      • Bottle Blended
      • Bulk Blended
      • Single Malt Bottle
      • Bottle Single/Blended Grain
      • Others
  • Global Scotch Whisky Market, By Distribution Channel:
      • Retail Stores
      • Specialty Stores
      • Online Stores
  • Global Scotch Whisky Market, By Geography:
      • North America
      • United States
      • Canada
      • Mexico
      • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
      • South America
      • Brazil
      • Argentina
      • Colombia
      • MEA
      • Saudi Arabia
      • UAE

South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global scotch whisky market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Scotch Whisky Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Scotch Whisky Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Bottle Blended, Bulk Blended, Single Malt Bottle, Bottle Single/Blended Grain, Others)

6.2.2.     By Distribution Channel (Retail Stores, Specialty Stores, Online Stores)

6.2.3.     By Company (2019)

6.2.4.     By Region

6.3.  Market Attractiveness Index

7.    Asia-Pacific Scotch Whisky Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Scotch Whisky Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By Distribution Channel

7.3.2.     India Scotch Whisky Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By Distribution Channel

7.3.3.     Japan Scotch Whisky Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By Distribution Channel

7.3.4.     South Korea Scotch Whisky Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By Distribution Channel

7.3.5.     Australia Scotch Whisky Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By Distribution Channel

8.    Europe Scotch Whisky Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Scotch Whisky Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By Distribution Channel

8.3.2.     Germany Scotch Whisky Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By Distribution Channel

8.3.3.     United Kingdom Scotch Whisky Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By Distribution Channel

8.3.4.     Italy Scotch Whisky Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product Type

8.3.4.2.2.             By Distribution Channel

8.3.5.     Spain Scotch Whisky Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product Type

8.3.5.2.2.             By Distribution Channel

9.    North America Scotch Whisky Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Scotch Whisky Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By Distribution Channel

9.3.2.     Mexico Scotch Whisky Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By Distribution Channel

9.3.3.     Canada Scotch Whisky Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By Distribution Channel

10.  South America Scotch Whisky Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By Distribution Channel

10.2.3.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Scotch Whisky Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By Distribution Channel

10.3.2.  Argentina Scotch Whisky Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By Distribution Channel

10.3.3.  Colombia Scotch Whisky Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By Distribution Channel

11.  Middle East and Africa Scotch Whisky Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Product Type

11.2.2.  By Distribution Channel

11.2.3.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Scotch Whisky Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By Distribution Channel

11.3.2.  Saudi Arabia Scotch Whisky Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By Distribution Channel

11.3.3.  UAE Scotch Whisky Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Competition Outlook

14.2.              Players Profiled (Leading Companies)

14.2.1.  Bacardi

14.2.2.  Beam Suntory

14.2.3.  Diageo

14.2.4.  Pernod Ricard

14.2.5.  William Grant and Sons

14.2.6.  Aceo

14.2.7.  Ben Nevis Distillery

14.2.8.  Brown-Forman

14.2.9.  Edrington

14.2.10.                Glenmorangie

15.  Strategic Recommendations

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