Report Description

Global Scotch Whisky Market, By Product Type (Malt Scotch, Grain Scotch & Blend Scotch), By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, On-Trade & Online Channel), Competition Forecast & Opportunities, 2013 – 2023

Global scotch whisky market is projected to grow at a CAGR of over 5% during 2018-2023. Increasing demand among male population, rising requirement for organic whisky, demand for more premium and super premium products, availability of a wide variety of options, high adoption rate of western culture and lifestyle, growing population and growing middle-class households is expected to propel demand for scotch whisky market over the next five years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2018-2023

Objective of the Study:

  • To analyze and forecast market size of the global scotch whisky market, in terms of value & volume.
  • To define, classify and forecast the global scotch whisky market on the basis of product type, distribution channel and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global scotch whisky market into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.
  • To identify tailwinds and headwinds for the global scotch whisky market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the global scotch whisky market.
  • To evaluate competitor and trends in the global scotch whisky market.
  • To strategically profile the leading players, which are involved in the supply of scotch whisky globally. 

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Some of the major players operating in the global scotch whisky market are

Accolade Wines, Allied Blenders & Distillers, Asahi Breweries, Bacardi Ltd., Beam Suntory, Diageo, John Distilleries, Pernod Ricard, Smirnoff, Tequila Cuervo, United Spirits, William Grant & Sons, Ben Nevis Distillery and Gordon & MacPhail, etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of scotch whisky manufacturers and suppliers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel and regional presence of all major scotch whisky suppliers across the globe.  

TechSci Research calculated the market size for the global scotch whisky market using a bottom-up approach, where manufacturers’ value data for different product types of (malt scotch, grain scotch & blend scotch) scotch whisky was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

  • Global scotch whisky manufacturers
  • Global scotch whisky suppliers 
  • Organizations, associations and alliances related to scotch whisky
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the Scotch Whisky coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global Scotch Whisky market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • Global Scotch Whisky Market
      • Malt Scotch
      •  Grain Scotch
      •  Blend Scotch
  • Market, by Distribution Channel:
      • Supermarket/ Hypermarket
      • Specialty Stores
      • On-Trade
      • Online
  • Market, by Geography:
    • North America

§  United States

§  Canada

§  Mexico

§  Rest of North America

    • Europe

§  United Kingdom

§  Germany

§  France

§  Italy

§  Spain

§  Rest of Europe

    • Asia Pacific

§  China

§  Japan

§  South Korea

§  Australia

§  India

§  Rest of APAC

    • South America

§  Brazil

§  Argentina

§  Colombia

§  Rest of South America

    • MEA

§  Saudi Arabia

§  UAE

§  Israel

§  South Africa

§  Rest of MEA

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 20 players

Company Profiles: Detailed analysis of the major companies present in the global scotch whisky market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the globe.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.

In case you don’t find what you are looking for, please get in touch with our custom research team at

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