Global online apparel retailing market is expected to register an impressive CAGR of around 15% during the forecast period.  Growing online spending coupled with smartphone penetration are the prime factors that are expected to bolster the growth of market over the coming years. Also, surging security features provided by the online retailers including online payments, online customer services are positively influencing the market growth. Availability of large number of designs and fits is boosting the growth of global online apparel retailing market through 2025.

The global online apparel retailing market is segmented based on product type, end user, company, and region. Based on product type, the market can be categorized into upper wear, bottom wear & others. The upper wear segment held the largest market share until 2019 and the segment is forecast to grow at the fastest CAGR until 2025. This high growth can be accredited to growing preference of the consumers to follow the latest trends. Additionally, small replacement cycle is also contributing to the growth of the segment. In terms of end user, the market is fragmented into women, men & children. Out of which, the men segment dominated the market until 2019 on account of lifestyle changes, increasing cosmopolitan culture, and exposure to new trends.

The major players operating in the online apparel retailing market are Alibaba Group, Amazon.com, JD.com, Rakuten, Walmart, American Apparel, Benetton,a Cotton On, Diesel, Dolce & Gabbana, DKNY, Giordano International, Levi Strauss, Ralph Lauren, Wovenplay and others. Amazon.com is the market leader in the overall global online apparel market capturing significant share in the overall market. The key market players are adopting several competitive strategies such as mergers & acquisitions, expansions & investments, partnerships, agreements, joint ventures, and collaborations in order to expand its portfolio and increase their customer basis.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global online apparel retailing market from 2015 to 2018.
  • To estimate and forecast the market size of global online apparel retailing market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global online apparel retailing market based on product type, end user, company and regional distribution.
  • To identify dominant region or segment in the global online apparel retailing market.
  • To identify drivers and challenges for global online apparel retailing market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global online apparel retailing market.
  • To conduct pricing analysis for global online apparel retailing market.
  • To identify and analyze the profile of leading players operating in global online apparel retailing market.
  • To identify key sustainable strategies adopted by market players in global online apparel retailing market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the providers and presence of all major players across the globe.

TechSci Research calculated the market size of global online apparel retailing market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Online apparel retailing providers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online apparel retailing

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global online apparel retailing market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Online Apparel Retailing Market, By Product Type:
    • Upper Wear
    • Bottom Wear
    • Others
  • Global Online Apparel Retailing Market, By End Use:
    • Women
    • Men
    • Children
  • Global Online Apparel Retailing Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global online apparel retailing market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Online Apparel Retailing Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Online Apparel Retailing Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Upper Wear, Bottom Wear & Others)

6.2.2.     By End Use (Women, Men & Children)

6.2.3.     By Company (2019)

6.2.4.     By Region

6.3.  Market Attractiveness Index

7.    Asia-Pacific Online Apparel Retailing Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Range

7.2.3.     By End Use

7.2.4.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Online Apparel Retailing Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By End Use

7.3.2.     India Online Apparel Retailing Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By End Use

7.3.3.     Australia Online Apparel Retailing Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By End Use

7.3.4.     Japan Online Apparel Retailing Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By End Use

7.3.5.     South Korea Online Apparel Retailing Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By End Use

8.    Europe Online Apparel Retailing Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By End Use

8.2.3.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Online Apparel Retailing Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By End Use

8.3.2.     Germany Online Apparel Retailing Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By End Use

8.3.3.     United Kingdom Online Apparel Retailing Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By End Use

8.3.4.     Italy Online Apparel Retailing Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value & Volume

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product Type

8.3.4.2.2.             By End Use

8.3.5.     Spain Online Apparel Retailing Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value & Volume

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product Type

8.3.5.2.2.             By End Use

9.    North America Online Apparel Retailing Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By End Use

9.2.3.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Online Apparel Retailing Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By End Use

9.3.2.     Mexico Online Apparel Retailing Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By End Use

9.3.3.     Canada Online Apparel Retailing Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By End Use

10.  South America Online Apparel Retailing Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By End Use

10.2.3.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Online Apparel Retailing Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By End Use

10.3.2.  Argentina Online Apparel Retailing Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By End Use

10.3.3.  Colombia Online Apparel Retailing Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By End Use

11.  Middle East and Africa Online Apparel Retailing Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Product Type

11.2.2.  By End Use

11.2.3.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Online Apparel Retailing Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value & Volume

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By End Use

11.3.2.  Saudi Arabia Online Apparel Retailing Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value & Volume

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By End Use

11.3.3.  UAE Online Apparel Retailing Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value & Volume

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By End Use

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Alibaba Group

14.2.              Amazon.com

14.3.              JD.com

14.4.              Rakuten

14.5.              Walmart

14.6.              American Apparel

14.7.              Benetton

14.8.              Cotton On

14.9.              Diesel

14.10.            Dolce & Gabbana

14.11.            DKNY

14.12.            Giordano International

14.13.            Levi Strauss

14.14.            Ralph Lauren

14.15.            Wovenplay

15.  Strategic Recommendations

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