Global Menswear Market –Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type (Shirts, Bottom wear, Coats, Jackets, Suits, Sleepwear, Accessories, and Others), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Brand Stores, Online, and Others), By Region, By Competition Forecast & Opportunities 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 581.34 Billion
CAGR (2026-2031)	6.49%
Fastest Growing Segment	Shirts
Largest Market	Asia Pacific
Market Size (2031)	USD 847.78 Billion

Market Overview

The Global Menswear Market will grow from USD 581.34 Billion in 2025 to USD 847.78 Billion by 2031 at a 6.49% CAGR. Menswear comprises apparel and accessories tailored specifically for men, encompassing formal attire, casual wear, sportswear, and footwear. The market’s trajectory is primarily supported by rising disposable incomes and rapid urbanization, which collectively drive demand for diverse wardrobe requirements suitable for professional and social environments. Furthermore, the continued expansion of the global corporate workforce necessitates business attire, while the digitization of retail channels has significantly improved product accessibility, allowing brands to reach a broader demographic efficiently.

However, the sector encounters significant impediments arising from macroeconomic instability and inflationary pressures, which constrain consumer discretionary spending and elevate production costs. These financial headwinds create a volatile environment that can severely dampen growth in key fashion hubs. According to Confindustria Moda, in 2024, Italian menswear turnover was projected to decline by 3.6 percent to 11.4 billion euros. This contraction illustrates how economic uncertainty and fluctuating raw material prices pose a substantial challenge to the sustained expansion of the global menswear market.

Key Market Drivers

The proliferation of e-commerce and digital retail channels has fundamentally reshaped how consumers access and purchase apparel. Brands are increasingly investing in seamless online platforms and mobile applications to cater to a tech-savvy demographic that prioritizes convenience and speed. This digital shift allows companies to bypass geographical limitations and maintain direct engagement with customers through personalized marketing and integrated inventory systems. The financial impact of this strategy is evident in the performance of major retail leaders. According to Inditex, March 2024, in the 'FY2023 Results', online sales grew 16 percent to reach 9.1 billion euros. This surge indicates that digital storefronts are no longer just supplementary channels but primary revenue generators that play a critical role in driving the overall expansion of the sector.

Simultaneously, a distinct shift toward smart casual and hybrid workwear is redefining product portfolios across the globe. As professional environments become more flexible, men are increasingly seeking versatile clothing that transitions effortlessly from office settings to social engagements. This trend has compelled brands to blend traditional tailoring with comfort-focused fabrics, resulting in a sustained demand for refined yet relaxed attire. According to Hugo Boss, March 2024, in the 'Annual Report 2023', currency-adjusted revenues for BOSS Menswear grew 16 percent, reflecting the strong momentum of their lifestyle-focused collections. This trajectory contributes to the buoyancy of the broader market. According to Ermenegildo Zegna Group, April 2024, in the 'Full Year 2023 Financial Results', group revenues reached 1.9 billion euros, marking a 27.6 percent increase year-over-year.

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Key Market Challenges

Macroeconomic instability and inflationary pressures constitute a primary impediment to the expansion of the global menswear market. As inflation elevates the cost of living, real disposable income diminishes, compelling consumers to prioritize essential goods over discretionary purchases such as formal and casual apparel. This contraction in purchasing power directly reduces sales turnover and volume, particularly in non-luxury segments. Simultaneously, manufacturers face surging production costs driven by expensive raw materials, energy, and logistics. These financial burdens squeeze profit margins and limit the capital available for market expansion, forcing brands to operate defensively rather than pursuing growth strategies.

The pervasive nature of this economic uncertainty significantly disrupts long-term industry planning. According to the United States Fashion Industry Association, in 2024, nearly 40 percent of fashion industry executives identified inflation and the economic outlook as their top business challenge, exceeding all other operational concerns. This data underscores how financial volatility creates a hesitant business environment. Consequently, the combination of weakened consumer demand and escalating input costs creates a cycle of stagnation that severely hampers the sector's ability to maintain a positive growth trajectory.

Key Market Trends

The mainstream adoption of Gorpcore has transitioned technical outdoor apparel into everyday fashion staples. This trend involves integrating high-performance materials into urban wardrobes, driven by a consumer preference for durability and weather resilience. Consequently, specialized mountaineering gear has become a status symbol in major cities, significantly boosting segment revenues as utility wear merges with luxury aesthetics. This robust demand is evident in the performance of technical apparel leaders. According to Amer Sports, May 2024, in the 'First Quarter 2024 Financial Results', revenue in the Technical Apparel segment, led by the brand Arc'teryx, increased 44 percent. This underscores how functional utility wear is securing a substantial share of the global market.

Simultaneously, the growth of menswear resale platforms is transforming the sector by promoting circular fashion. Men are increasingly seeking vintage and pre-owned luxury items, driven by a desire for archival designs and value retention rather than new inventory. This shift has elevated the secondary market into a critical avenue for accessing high-end goods sustainably, challenging traditional retail models. The scale of this engagement is illustrated by recent consumer activity regarding accessories. According to The RealReal, August 2024, in the '2024 Luxury Resale Report', searches for men's bags on the platform increased by 900 percent year-over-year. This statistic highlights the pivotal role of resale platforms in the modern menswear ecosystem.

Segmental Insights

The shirts segment is currently projected as the fastest-growing category within the global menswear market due to the evolving dynamics of corporate fashion. This rapid expansion is primarily driven by the increasing acceptance of smart-casual attire in professional workplaces, which necessitates clothing that offers versatility between business and social environments. Furthermore, heightened consumer demand for diverse fabrics, including sustainable and breathable materials, supports this upward trajectory. As expanding urban workforce populations prioritize adaptable apparel, the shirts segment continues to outperform others, securing its status as a primary driver of revenue in the global apparel industry.

Regional Insights

Asia Pacific maintains a leading position in the global menswear market, driven principally by rapid urbanization and an expanding middle class in major economies like China and India. Rising disposable incomes have accelerated consumer spending on apparel, supporting demand for both business and casual wear. Additionally, the region functions as a central manufacturing hub, which streamlines supply chains and distribution for international brands. The robust growth of e-commerce platforms has further improved market accessibility, solidifying the region's status as a primary revenue generator for the global industry.

Recent Developments

• In October 2024, Dockers introduced a new product line within the casual menswear sector by launching the "Go Chino" featuring its proprietary Airweave fabric technology. This innovative textile was engineered to provide advanced performance features, including four-way stretch and moisture-wicking capabilities, designed to regulate temperature and keep the wearer cool. The launch emphasized the brand's commitment to material research and functional design, targeting consumers seeking versatile, low-maintenance clothing suitable for both office environments and active lifestyles. The collection utilized eco-friendly polyester blends, addressing the increasing market demand for sustainable and durable apparel solutions.
• In September 2024, Kith collaborated with Giorgio Armani to release "The Archetype," a comprehensive menswear collection that marked the first time the Italian luxury house partnered with another brand in its history. The project was structured around four distinct aesthetic pillars—The Artist, The Entertainer, The Traveler, and The Entrepreneur—each comprising specific fabrics, silhouettes, and color palettes ranging from double-breasted suits to cashmere outerwear. To celebrate the launch, the companies hosted immersive pop-up experiences in New York City and London, allowing customers to explore the tailored garments and accessories that merged modern streetwear sensibilities with timeless Italian tailoring.
• In June 2024, Dior Men launched a highly anticipated capsule collection in partnership with Stone Island, marking a convergence of Parisian haute couture and Italian functional utility. The collaboration, which was released in select global boutiques including locations in Milan and London, focused on the alchemy of color and textile innovation. It featured garments that utilized noble materials such as silk and specialized dyeing techniques, incorporating the technical expertise of the Italian sportswear label with the tailoring traditions of the French house. The range included outerwear, knitwear, and accessories adorned with a fusion of both brands' signature insignias and historical design codes.
• In January 2024, Louis Vuitton debuted a significant collaboration with Timberland during its Fall-Winter 2024 menswear runway presentation in Paris. The partnership reimagined the iconic American work boot through the lens of French luxury, crafting the footwear in the fashion house’s Italian ateliers using premium nubuck leather and shearling. The collection featured the luxury brand's signature monogram embossed on the tongue and luggage tag accessories, blending rugged utilitarian aesthetics with high-end craftsmanship. This launch highlighted a growing trend of luxury menswear brands integrating heritage workwear elements into their seasonal ready-to-wear offerings to appeal to a broader lifestyle market.

Key Market Players

• Gap Inc.
• Industria de Diseño Textil, S.A.
• Kering SA
• Nike Inc.
• PVH Corp.
• Adidas AG
• Burberry Group PLC
• Hermès International S.A.
• H & M Hennes & Mauritz AB
• LVMH Moët Hennessy Louis Vuitton

By Type	By Sales Channel	By Region
Shirts Bottom wear Coats Jackets Suits Sleepwear Accessories Others	Supermarkets/Hypermarkets Exclusive Stores Multi-Brand Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Menswear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Menswear Market, By Type:

• Shirts
• Bottom wear
• Coats
• Jackets
• Suits
• Sleepwear
• Accessories
• Others

• Menswear Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Exclusive Stores
• Multi-Brand Stores
• Online
• Others

• Menswear Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE