Lingerie Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-branded Stores, Independent Stores, Online, and Others), By Region, By Company 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 95.12 Billion
CAGR (2026-2031)	6.64%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 139.89 Billion

Market Overview

The Global Lingerie Market will grow from USD 95.12 Billion in 2025 to USD 139.89 Billion by 2031 at a 6.64% CAGR. The global lingerie market consists of intimate apparel categories such as brassieres, panties, shapewear, loungewear, and sleepwear designed to offer functional support, comfort, and aesthetic appeal. The fundamental drivers supporting the growth of this sector include the rising disposable income of female consumers and the increasing workforce participation of women worldwide, which generate consistent demand for both premium and essential undergarments. Furthermore, rapid urbanization and the expansion of organized retail infrastructure have significantly improved the accessibility of these products, allowing manufacturers to penetrate emerging economies more effectively.

Despite these strong economic foundations, the industry faces a significant challenge regarding the volatility of raw material costs and the intense pressure to secure sustainable supply chains. This reliance on high-volume material inputs is underscored by recent industrial data concerning fiber manufacturing. According to Textile Exchange, in 2024, global fiber production increased to approximately 132 million tonnes, a figure that highlights the massive scale of synthetic and natural resources that brands must navigate. Consequently, intimate apparel companies must manage these escalating production demands and environmental compliance standards which threaten to impact profit margins and impede seamless market expansion.

Key Market Drivers

Rapid Expansion of E-commerce and Online Retail Channels has fundamentally reshaped how intimate apparel is marketed and consumed, acting as a primary catalyst for market growth. Digital platforms offer consumers the privacy and convenience often desired when purchasing sensitive items like lingerie, while simultaneously allowing brands to showcase extensive inventory that physical stores cannot accommodate. This shift towards virtual storefronts is quantitatively evident in the performance of major industry players who are aggressively optimizing their omnichannel strategies. According to American Eagle Outfitters, Inc., March 2024, in the 'Fourth Quarter and Fiscal Year 2023 Results', total digital revenue increased 19% during the fourth quarter, underscoring the vital role of online engagement in driving turnover for its portfolio, which includes the intimates brand Aerie. Consequently, the ability to seamlessly integrate mobile shopping apps and personalized virtual fitting tools has become a prerequisite for sustaining competitive advantage in this sector.

Growing Emphasis on Body Positivity and Inclusive Sizing is equally critical, forcing a departure from unrealistic beauty standards toward products that cater to diverse body types. This cultural pivot has compelled both legacy manufacturers and new entrants to expand size ranges and feature diverse models, thereby widening their total addressable market. The sheer magnitude of the sector undergoing this transformation is illustrated by the industry leader; according to Victoria's Secret & Co., in 2024, net sales for the fiscal year 2023 totaled $6.182 billion, reflecting the immense scale of operations adapting to these new consumer values. Specialized brands are successfully capitalizing on this demand for inclusivity as well. According to Torrid Holdings Inc., March 2024, in the 'Fourth Quarter and Fiscal Year 2023 Results', the company achieved net sales of $1.152 billion, a figure that validates the substantial commercial viability of offering dedicated apparel and intimates for sizes 10 to 30.

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Key Market Challenges

The volatility of raw material costs presents a substantial obstacle to the sustained progress of the intimate apparel sector. Lingerie production relies heavily on specialized inputs, including fine lace, silk, and high-performance synthetic fabrics, all of which are highly sensitive to global price fluctuations. When the costs of these essential components become unstable, manufacturers face significant difficulties in forecasting expenses and maintaining competitive pricing structures. This unpredictability creates a precarious environment where production budgets are frequently exceeded, forcing companies to absorb the financial deficit rather than passing it on to price-sensitive consumers.

This economic pressure directly impedes market expansion by eroding the operational capital necessary for reinvestment. As brands struggle to secure affordable inputs, their capacity to diversify product lines or enter new geographic territories is severely curtailed. According to the International Textile Manufacturers Federation, in May 2024, 25 percent of global textile producers reported that high raw material prices constituted a major constraint on their business operations. Consequently, the persistent need to mitigate these escalating input costs diverts critical resources away from growth initiatives, leading to stagnation in production volumes and limiting the overall development of the industry.

Key Market Trends

Integration of Recycled and Bio-Based Performance Fabrics is fundamentally altering product development strategies as manufacturers seek to align with environmental stewardship without compromising functionality. This trend is characterized by the rapid adoption of regenerative cellulose and upcycled synthetics, which allow brands to market high-performance attributes such as moisture-wicking and breathability alongside sustainability credentials. Unlike the cost-driven raw material challenges, this shift is consumer-led, prioritizing circularity and reduced ecological footprints in premium lines. The scale of this transition is evident in the sourcing of plant-derived materials; according to Textile Exchange, October 2025, in the 'Materials Market Report 2025', two-thirds of global manmade cellulosic fibers are now produced using certified or controlled feedstock, indicating a massive industrial pivot toward bio-based inputs for intimate apparel.

Dominance of Wireless and Unstructured Comfort-Centric Designs has emerged as a permanent consumer preference, moving beyond a temporary reaction to remote work lifestyles. This demand forces a re-engineering of support structures, where rigid underwires are replaced by innovative bonding technologies and seamless knitting that offer shape without restriction. The commercial superiority of these comfort-first portfolios is outstripping traditional structured categories, validating the strategic pivot towards "second-skin" aesthetics. This market dynamic is quantitatively supported by the performance of leaders in this niche; according to American Eagle Outfitters, Inc., September 2025, in the 'Q2 2025 Earnings' report, the comfort-focused Aerie brand achieved a 3 percent increase in comparable sales, explicitly outperforming the company’s legacy portfolio which struggled with softer demand.

Segmental Insights

The Online segment is recognized as the fastest growing distribution channel in the Global Lingerie Market due to rising global internet penetration and the proliferation of smart devices. This growth is accelerated by the convenience of continuous access to broad product inventories that physical stores often lack. Additionally, e-commerce platforms provide a discreet purchasing environment which is particularly valued by consumers of intimate apparel. The integration of accurate sizing tools and favorable return policies by major online retailers further mitigates hesitation regarding fit, encouraging a sustained shift toward digital purchasing channels.

Regional Insights

Asia Pacific holds the leading position in the global lingerie market, driven primarily by significant economic development and a vast consumer base in countries such as China and India. The region benefits from rising disposable incomes and rapid urbanization, which have shifted consumer preferences toward branded and premium innerwear. Additionally, the strong presence of textile manufacturing infrastructure supports local supply chains, ensuring product availability and cost efficiency. The expansion of organized retail channels and e-commerce platforms has further improved market accessibility, allowing international and domestic brands to reach a growing middle class effectively.

Recent Developments

• In October 2024, the Italian fashion label Diesel and the lingerie brand Savage X Fenty announced a collaborative capsule collection that merged their distinct design aesthetics. This partnership resulted in a range of lingerie, underwear, and sleepwear that combined the fashion house's bold, rebellious style with the intimate apparel brand's focus on inclusivity and body positivity. The creative leadership of both companies described the project as a celebration of self-love, bringing undergarments to the forefront of fashion. The collaboration illustrated a growing industry trend where established fashion heritage meets modern lingerie retail to create unique, co-branded consumer experiences.
• In June 2024, the American shapewear and lingerie brand Skims unveiled an expanded collaboration with Team USA ahead of the Olympic and Paralympic Games in Paris. This limited-edition collection marked a significant development for the partnership by introducing men’s styles, swimwear, and adaptive intimates for the first time. The apparel featured the official team emblems and was designed to be worn by athletes during their downtime, emphasizing comfort and inclusivity. This launch underscored the brand's strategy to align with major global cultural events and broaden its product offerings to reach a wider, more diverse demographic.
• In April 2024, the Japanese lingerie brand Wacoal launched its Spring/Summer 2024 collection, which introduced three distinct product lines focused on combining craftsmanship with versatility. The release featured a new balconette style designed for enhanced support, a seamless t-shirt bra tailored for everyday comfort, and a vintage-inspired lace range showcasing intricate embroidery. These additions were developed to address diverse consumer needs, prioritizing a balance between aesthetic elegance and functional fit. The launch highlighted the company's ongoing dedication to high-quality materials and technical design within the premium intimate apparel market.
• In January 2024, Victoria's Secret & Co. entered into a strategic multi-year partnership with Google Cloud to integrate artificial intelligence into its digital operations. This collaboration was designed to leverage generative AI technologies to enhance the online shopping experience by offering more personalized product recommendations and virtual try-on features for consumers. The initiative aimed to modernize the brand's customer interface and improve internal operational efficiency through data-driven insights. By adopting these advanced technological solutions, the company demonstrated its commitment to digital innovation and creating a more inclusive, seamless retail environment for its global customer base.

Key Market Players

• Jockey International Inc.
• Hanesbrands Inc.
• Triumph Intertrade AG
• Yandy Enterprises LLC
• Reliance Retail Limited
• Victoria’s Secret & Co.
• Marks and Spencer plc
• PVH Corp.
• Fashion Nova, LLC.
• Wacoal Holdings Corporation

By Product Type	By Pricing	By Distribution Channel	By Region
Shape Wear Lounge Wear Knickers & Panties Bra Others	Mass Vs. Premium	Supermarkets/Hypermarkets Exclusive Stores Multi-branded Stores Independent Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Lingerie Market, By Product Type:

• Shape Wear
• Lounge Wear
• Knickers & Panties
• Bra
• Others

• Lingerie Market, By Pricing:

• Mass Vs. Premium

• Lingerie Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Exclusive Stores
• Multi-branded Stores
• Independent Stores
• Online
• Others

• Lingerie Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE