Global
home fragrances market stood at $ 7.2 billion in 2018 and is projected to grow
at a CAGR of 4.6% during 2019-2024 to reach $ 9.4 billion by 2024, backed by
their properties of creating a favorable environment at home. Fragrance is
considered a functional ingredient in home care products to mask unpleasant
odors. Home fragrance products are made with different type of aromas such as
eucalyptus, jasmine and lavender that help to liven up the mood, thereby
creating a stress-free environment.
Global home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the
products and usage of natural ingredients in the products. Growing demand
for natural essential oils in home fragrance products is likewise bringing
about the increasing demand for home fragrance products. Rising discretionary
income leading to increasing inclination of consumers towards various types of
home fragrance products is another factor responsible for the steady growth of global
home fragrances market.
In terms of product type, global home fragrances market has been categorized
into sprays, sachets, electric air fresheners and others. Sprays are usually
cheaper than electric air fresheners and scented oils, thus accounted for the
largest market share in 2018 and expected to continue their market dominance
during the forecast period.
Europe dominated global home fragrances market in 2018, majorly on
account of increasing awareness related to a healthy lifestyle. United Kingdom accounted
for majority of the European home fragrances market in the reported year. The
sales of electric air fresheners, candles and wax melts have increased in the
United Kingdom, they also have a higher ASP and a higher frequency of purchase.
Also, people in the country are frequent buyers of home fragrance products,
which drives the market in the country as well.
Geographical expansions, new product launches, acquisitions and mergers
are some of the key strategies adopted by companies operating in global home
fragrances market to remain competitive among themselves. The market boasts the
presence of a large number of regional and international players, thus making
the market fragmented in nature. Manufacturers of home fragrances compete among
themselves on delivering quality products in order to gain a competitive edge.
Some of the leading market players are S.C. Johnson & Son Inc., Reckitt
Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L
Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG
& Co. KGaA and Beaumont Products, Inc.
Years considered for this report:
Historical
Years: 2014-2017
Base Year:
2018
Estimated
Year: 2019
Forecast
Period: 2020-2024
Objective of the Study:
- To analyze
and forecast global home fragrances market size.
- To
classify and forecast global home fragrances market based on product type,
distribution channel and regional distribution.
- To
identify drivers and challenges for global home fragrances market.
- To
examine competitive developments such as expansions, new product launches,
mergers & acquisitions etc. in global home fragrances market.
- To conduct
the pricing analysis for global home fragrances market.
- To
identify and analyze the profile of leading players involved in global
home fragrances market.
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Some of the
leading players in global home fragrances market are S.C.
Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble
Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France,
Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.
TechSci
Research performed both primary as well as exhaustive secondary research for
this study. Initially, TechSci Research sourced a list of manufacturers across
the globe. Subsequently, TechSci Research conducted primary research surveys
with the identified companies. While interviewing, the respondents were also
enquired about their competitors. Through this technique, TechSci Research
could include the manufacturers which could not be identified due to the
limitations of secondary research. TechSci Research analyzed the product
offerings, distribution channels and presence of all major manufacturers across
the globe.
TechSci Research calculated global home
fragrances market size using a bottom-up approach, where data for various
application across various end-user segments was recorded and forecast for the
future years. TechSci Research sourced these values from the industry experts
and company representatives and externally validated through analyzing
historical data of these product types and applications for getting an
appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
- Manufacturers,
suppliers, distributors and stakeholders of home fragrances
- Raw material
suppliers of home fragrances
- Potential
Investors
- Organizations,
forums and alliances related to home fragrances market
- Research
organizations and consulting companies
The study is
useful in providing answers to several critical questions that are important
for the industry stakeholders such as manufacturers and partners, end users,
etc. besides allowing them in strategizing investments and capitalizing on
market opportunities.
Report Scope:
In this report, global
home fragrances market has been segmented into following categories, in
addition to the industry trends which have also been detailed below:
·
Market, by Product Type:
o
Sprays
o
Sachets
o
Electric Air Fresheners
o
Others
§ Scented
Candles
§ Scented
Oils
- Market, by
Distribution Channel:
- Store-based Retail
- Non-Store-based Retail
- Market, by Region:
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Europe
- France
- Germany
- United
Kingdom
- Italy
- Russia
- Netherlands
- North America
- United
States
- Mexico
- Canada
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi
Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present
in global home fragrances market.
Available Customizations
With the given
market data, TechSci Research offers customizations according to a company’s
specific needs. The following customization options are available for the
report:
Company
Information
- Detailed analysis and profiling
of additional market players (up to five).
Profit Margin Analysis
- Profit margin analysis in case
of direct and indirect sales channel.
In case you don’t find what
you are looking for, please get in touch with our custom research team at sales@techsciresearch.com