Home
Fragrances Market Overview
The global home fragrances market
is expected to continue witnessing growth over the next five years, owing to
their properties of creating a favorable environment at homes. Fragrance is
considered a functional ingredient in home care products to mask unpleasant
odors. Home fragrance products are made with different types aromas such as
eucalyptus, jasmine, lavender and others that help to liven up the mood of the
consumers, thereby creating a stress-free environment.
The home fragrances market is
thriving, driven by new aesthetically pleasing products, personalization of the
products and the usage of natural ingredients in the products. Growing demand
for natural essential oils in home fragrance products is likewise bringing
about the growing demand for home fragrance products. Rising discretionary
income leading to increasing inclination of consumers towards various types of
home fragrance products is another factor responsible for the steady growth of
the home fragrances market.
Home
Fragrances Market Segment Insights
In terms of product type, the home
fragrances market is categorized into room sprays, sachets, electric aroma
diffusers and others. Sachets are usually cheaper than sprays and scented oils
and hence accounted for a significant portion of the market in 2018. Room
sprays were the largest product type in 2018 and it is predicted to witness a
healthy growth throughout the forecast period.
In terms of distribution channel,
the home fragrances market is categorized into store-based retail and
non-store-based retail. The store-based retail accounted for majority share of
the global market for home fragrances in 2018. The non-store-based retail is
witnessing a healthy growth owing to growing popularity of the e-commerce
market. Leading the shift from store-based retail to non-store-based retail are
consumers using brand’s captive online portals and online marketplaces like
Amazon, etc. over traditional retail options. Moreover, e-commerce and
technology are transforming this category with new user experiences, where
luxury brands and small start-ups alike are racing to embrace e-commerce,
making this channel even stronger.
Home Fragrances
Market Regional Insights
Regionally, Europe was one of the
major home fragrances market in 2018. However, the Asia-Pacific market for home
fragrances is predicted to register the fastest growth during the forecast
period. India, China and Japan are the major markets for home fragrances in the
Asia-Pacific region. The rising middle-class population and growth in disposable
income in these countries are few of the major factor contributing to the
growth of the home fragrances market. Also, the growing e-commerce market,
owing to more than ever increasing internet penetration, in Asia-Pacific will
be boosting the growth of market for home fragrances in the region. Moreover,
the North American home fragrances market accounted for a significant portion
of the global home fragrances market in 2018. Among the North American
countries, the U.S. accounted for the majority of the North American home
fragrances market in 2018 and it is expected to dominate the North American
market for home fragrances throughout the forecast period as well.
Home
Fragrances Market Competitive Landscape
Geographic expansions, new product
launches, acquisitions and mergers are some of the key strategies adopted by
the companies in the home fragrances market to remain competitive among
themselves. The global market for home fragrances involves a large number of
regional and international players, thus making the market fragmented in
nature. Manufacturers of home fragrances compete among themselves on delivering
quality products in order to gain a competitive edge. One of the major
companies operating in the market for home fragrances is the 3M Company. Some
of the other leading players in the global home fragrances market are S. C.
Johnson & Son Inc., NEST Fragrances LLC, Gold Canyon International LLC,
Seda France, Inc., Illume Inc., Virginia Candle Company, The Procter &
Gamble Company, Allure Home Creation Co., Paddywax Inc. etc.
Years
considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024
Objective of the Study:
- To analyze and forecast the market size of global home fragrances
market, in terms of value
- To classify and forecast global home fragrances market based
on product type, segment, distribution channel and regional distribution
- To identify drivers and challenges for global home fragrances
market
- To examine competitive developments such as expansions, new product
launches, mergers & acquisitions etc. in global home fragrances market
- To conduct the pricing analysis for global home fragrances market
- To identify and analyze the profile of leading players involved in
the global home fragrances market
Click here to download the brochure
Some of the leading players
in the global home fragrances market are The 3M Company, S. C. Johnson
& Son Inc., NEST Fragrances LLC, Gold Canyon International LLC, Seda
France, Inc., Illume Inc., Virginia Candle Company, The Procter & Gamble
Company, Allure Home Creation Co., Paddywax Inc. etc.
TechSci Research performed both primary
as well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of manufacturers across the globe. Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research could include the
manufacturers which could not be identified due to the limitations of secondary
research. TechSci Research analyzed the service offerings, distribution
channels and presence of all major manufacturers across the globe.
TechSci
Research calculated the market size of global home fragrances market using a bottom-up approach, where data for various application
across various end-user segments was recorded and forecast for the future
years. TechSci Research sourced these values from the industry experts and
company representatives and externally validated through analyzing historical
data of these product types and applications for getting an appropriate,
overall market size. Various secondary sources such as company websites, news
articles, press releases, company annual reports, investor presentations and
financial reports were also studied by TechSci Research.
Key Target
Audience:
- Global home fragrances manufacturers,
suppliers, distributors and stakeholders
- Home fragrances raw material
suppliers
- Potential Investors
- Organizations, forums and
alliances related to home fragrances market
- Research organizations and
consulting companies
The study is useful in providing answers to several critical
questions that are important for the industry stakeholders such as manufacturers
and partners, end users, etc. besides allowing them in strategizing investments
and capitalizing on market opportunities.
Report Scope:
In this report, global home fragrances market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
·
Market, By Product Type:
o
Room Sprays
o
Sachets
o
Electric Aroma Diffuser
o
Others
§ Scented
Candles
§ Scented
Oils
- Market, By Segment:
- Market, By
Distribution Channel:
- Store-based Retail
- Non-Store-based Retail
- Market, By
Region:
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Europe
- France
- Germany
- United
Kingdom
- Italy
- Russia
- Netherlands
- North America
- United
States
- Mexico
- Canada
- South America
- Brazil
- Argentina
- Colombia
- Middle East and Africa
- South
Africa
- Saudi
Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in global home fragrances market.
Available Customizations
With the given market data, TechSci Research offers
customizations according the company’s specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
Profit
Margin Analysis
- Profit margin analysis in case of direct and indirect sales
channel.
In case you don’t find what you are
looking for, please get in touch with our custom research team at sales@techsciresearch.com
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com