Global home fragrances market stood at USD7.5 billion in 2019 and is projected to grow at a CAGR of more than 4% during 2021-2026, backed by their properties of creating a favorable environment at home. Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.

Global home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the products and usage of natural ingredients in the products. Growing demand for natural essential oils in home fragrance products is likewise bringing about the increasing demand for home fragrance products. Rising discretionary income leading to increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of global home fragrances market.

In terms of product type, global home fragrances market has been categorized into sprays, sachets, electric air fresheners and others. Sprays are usually cheaper than electric air fresheners and scented oils, thus accounted for the largest market share in 2020 and expected to continue their market dominance during the forecast period.

Europe dominated global home fragrances market in 2020, majorly on account of increasing awareness related to a healthy lifestyle. United Kingdom accounted for majority of the European home fragrances market in the reported year. The sales of electric air fresheners, candles and wax melts have increased in the United Kingdom, they also have a higher ASP and a higher frequency of purchase. Also, people in the country are frequent buyers of home fragrance products, which drives the market in the country as well.  

Geographical expansions, new product launches, acquisitions and mergers are some of the key strategies adopted by companies operating in global home fragrances market to remain competitive among themselves. The market boasts the presence of a large number of regional and international players, thus making the market fragmented in nature. Manufacturers of home fragrances compete among themselves on delivering quality products in order to gain a competitive edge. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022-2026

Objective of the Study:

  • To analyze and forecast global home fragrances market size.
  • To classify and forecast global home fragrances market based on product type, distribution channel and regional distribution.
  • To identify drivers and challenges for global home fragrances market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global home fragrances market.
  • To conduct the pricing analysis for global home fragrances market.
  • To identify and analyze the profile of leading players involved in global home fragrances market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated global home fragrances market size using a bottom-up approach, where data for various application across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Manufacturers, suppliers, distributors and stakeholders of home fragrances
  • Raw material suppliers of home fragrances
  • Potential Investors
  • Organizations, forums and alliances related to home fragrances market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market, by Product Type:

o   Sprays

o   Sachets

o   Electric Air Fresheners

o   Others

§  Scented Candles

§  Scented Oils

  •  Market, by Distribution Channel:
    • Store-based Retail
    • Non-Store-based Retail
  • Market, by Region:
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Russia
      • Netherlands
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global home fragrances market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.     Research Methodology

3.     Executive Summary

4.     Impact of COVID-19 on Global Home Fragrance Market

5.     Voice of Customers/Customer Insights

5.1.  Brand recall (top-of-mind and spontaneous) and brand awareness

5.2.  Willingness to spend

5.3.  Preferred point of purchase

5.4.  Factors influencing purchase decision

5.5.  Media consumption to gain knowledge about the product type

5.6.  Influence of social media on purchase decision

5.7.  Challenges/Issues faced post purchase

6.    Global Home Fragrances Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.))

6.2.2.     By Distribution Channel (Store-based Retail and Non-Store-based Retail)

6.2.3.     By Region

6.2.4.     By Company

6.3.  Market Attractiveness Index

7.    Europe Home Fragrances Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Europe: Country Analysis

7.3.1.     United Kingdom Home Fragrances Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By Distribution Channel

7.3.1.3.         Pricing Analysis

7.3.2.     France Home Fragrances Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By Distribution Channel

7.3.2.3.         Pricing Analysis

7.3.3.     Germany Home Fragrances Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By Distribution Channel

7.3.3.3.         Pricing Analysis

7.3.4.     Italy Home Fragrances Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By Distribution Channel

7.3.4.3.         Pricing Analysis

7.3.5.     Russia Home Fragrances Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By Distribution Channel

7.3.5.3.         Pricing Analysis

7.3.6.     Netherlands Home Fragrances Market Outlook

7.3.6.1.         Market Size & Forecast

7.3.6.1.1.             By Value

7.3.6.2.         Market Share & Forecast

7.3.6.2.1.             By Product Type

7.3.6.2.2.             By Distribution Channel

7.3.6.3.         Pricing Analysis

8.    North America Home Fragrances Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Home Fragrances Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By Distribution Channel

8.3.1.3.         Pricing Analysis

8.3.2.     Canada Home Fragrances Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By Distribution Channel

8.3.2.3.         Pricing Analysis

8.3.3.     Mexico Home Fragrances Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By Distribution Channel

8.3.3.3.         Pricing Analysis

9.    Asia-Pacific Home Fragrances Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  Asia-Pacific: Country Analysis

9.3.1.     Japan Home Fragrances Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By Distribution Channel

9.3.1.3.         Pricing Analysis

9.3.2.     China Home Fragrances Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By Distribution Channel

9.3.2.3.         Pricing Analysis

9.3.3.     Australia Home Fragrances Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By Distribution Channel

9.3.3.3.         Pricing Analysis

9.3.4.     South Korea Home Fragrances Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Product Type

9.3.4.2.2.             By Distribution Channel

9.3.4.3.         Pricing Analysis

9.3.5.     India Home Fragrances Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Product Type

9.3.5.2.2.             By Distribution Channel

9.3.5.3.         Pricing Analysis

10.  Middle East & Africa Home Fragrances Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.   By Product Type

10.2.2.   By Distribution Channel

10.2.3.   By Country

10.3.              MEA: Country Analysis

10.3.1.   Saudi Arabia Home Fragrances Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By Distribution Channel

10.3.1.3.      Pricing Analysis

10.3.2.   South Africa Home Fragrances Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By Distribution Channel

10.3.2.3.      Pricing Analysis

10.3.3.   UAE Home Fragrances Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By Distribution Channel

10.3.3.3.      Pricing Analysis

11.  South America Home Fragrances Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value

11.2.              Market Share & Forecast

11.2.1.   By Product Type

11.2.2.   By Distribution Channel

11.2.3.   By Country

11.3.              South America: Country Analysis

11.3.1.   Brazil Home Fragrances Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By Distribution Channel

11.3.1.3.      Pricing Analysis

11.3.2.   Argentina Home Fragrances Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By Distribution Channel

11.3.2.3.      Pricing Analysis

11.3.3.   Colombia Home Fragrances Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By Distribution Channel

11.3.3.3.      Pricing Analysis

12.  Market Dynamics

12.1. Drivers/Opportunities

12.2. Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.   Competition Outlook

14.2.   Company Profiles (Leading 10 Companies)

14.2.1.1.       S. C. Johnson & Son, Inc.

14.2.1.2.       Reckitt Benckiser Group plc (RB)

14.2.1.3.       The Procter & Gamble Company

14.2.1.4.       Newell Brands Inc

14.2.1.5.       L Brands Inc

14.2.1.6.       NEST Fragrances LLC

14.2.1.7.       Seda France, Inc.

14.2.1.8.       Illume Inc.

14.2.1.9.       Henkel AG & Co. KGaA

14.2.1.10.     Beaumont Products, Inc.

 (Note: The companies list can be customized based on the client requirements)

15.  Strategic Recommendations

16.  About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • Figure 1: Global Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 2: Global Home Fragrances Market Share, By Type, 2016-2026F 

    Figure 3: Global Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 4: Global Home Fragrances Market Share, By Region, 2016-2026F

    Figure 5: Global Home Fragrances Market Share, By Company, 2020 & 2026F

    Figure 6: Global Home Fragrances Market Attractiveness Index, By Type, By Value, 2021E-2026F

    Figure 7: Global Home Fragrances Market Attractiveness Index, By Region, By Value, 2021E-2026F

    Figure 8: Europe Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 9: Europe Home Fragrances Market Share, By Type, 2016-2026F

    Figure 10: Europe Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 11: Europe Home Fragrances Market Share, By Country, 2016-2026F

    Figure 12: United Kingdom Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 13: United Kingdom Home Fragrances Market Share, By Type, 2016-2026F

    Figure 14: United Kingdom Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 15: France Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 16: France Home Fragrances Market Share, By Type, 2016-2026F

    Figure 17: France Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 18: Germany Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 19: Germany Home Fragrances Market Share, By Type, 2016-2026F

    Figure 20: Germany Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 21: Italy Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 22: Italy Home Fragrances Market Share, By Type, 2016-2026F

    Figure 23: Italy Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 24: Russia Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 25: Russia Home Fragrances Market Share, By Type, 2016-2026F

    Figure 26: Russia Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 27: Netherlands Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 28: Netherlands Home Fragrances Market Share, By Type, 2016-2026F

    Figure 29: Netherlands Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 30: North America Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 31: North America Home Fragrances Market Share, By Type, 2016-2026F

    Figure 32: North America Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 33: North America Home Fragrances Market Share, By Country, 2016-2026F

    Figure 34: United States Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 35: United States Home Fragrances Market Share, By Type, 2016-2026F

    Figure 36: United States Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 37: Canada Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 38: Canada Home Fragrances Market Share, By Type, 2016-2026F

    Figure 39: Canada Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 40: Mexico Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 41: Mexico Home Fragrances Market Share, By Type, 2016-2026F

    Figure 42: Mexico Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 43: Asia-Pacific Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 44: Asia-Pacific Home Fragrances Market Share, By Type, 2016-2026F

    Figure 45: Asia-Pacific Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 46: Asia-Pacific Home Fragrances Market Share, By Country, 2016-2026F

    Figure 47: Japan Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 48: Japan Home Fragrances Market Share, By Type, 2016-2026F

    Figure 49: Japan Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 50: China Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 51: China Home Fragrances Market Share, By Type, 2016-2026F

    Figure 52: China Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 53: Australia Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 54: Australia Home Fragrances Market Share, By Type, 2016-2026F

    Figure 55: Australia Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 56: South Korea Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 57: South Korea Home Fragrances Market Share, By Type, 2016-2026F

    Figure 58: South Korea Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 59: India Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 60: India Home Fragrances Market Share, By Type, 2016-2026F

    Figure 61: India Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 62: Middle East and Africa Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 63: Middle East and Africa Home Fragrances Market Share, By Type, 2016-2026F

    Figure 64: Middle East and Africa Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 65: Middle East and Africa Home Fragrances Market Share, By Country, 2016-2026F

    Figure 66: Saudi Arabia Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 67: Saudi Arabia Home Fragrances Market Share, By Type, 2016-2026F

    Figure 68: Saudi Arabia Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 69: South Africa Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 70: South Africa Home Fragrances Market Share, By Type, 2016-2026F

    Figure 71: South Africa Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 72: United Arab Emirates Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 73: United Arab Emirates Home Fragrances Market Share, By Type, 2016-2026F

    Figure 74: United Arab Emirates Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 75: South America Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 76: South America Home Fragrances Market Share, By Type, 2016-2026F

    Figure 77: South America Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 78: South America Home Fragrances Market Share, By Country, 2016-2026F

    Figure 79: Brazil Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 80: Brazil Home Fragrances Market Share, By Type, 2016-2026F

    Figure 81: Brazil Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 82: Argentina Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 83: Argentina Home Fragrances Market Share, By Type, 2016-2026F

    Figure 84: Argentina Home Fragrances Market Share, By Distribution Channel, 2016-2026F

    Figure 85: Colombia Home Fragrances Market Size, By Value (USD Million), 2016-2026F

    Figure 86: Colombia Home Fragrances Market Share, By Type, 2016-2026F

    Figure 87: Colombia Home Fragrances Market Share, By Distribution Channel, 2016-2026F