Report Description

Global Home Fragrances Market By Product Type (Room Sprays, Sachets, Electric Aroma Diffuser and Others), By Segment (Mass and Premium), By Distribution Channel (Store-based Retail and Non-Store-based Retail), By Region, By Company, Competition, Forecast & Opportunities, 2024

Home Fragrances Market Overview

The global home fragrances market is expected to continue witnessing growth over the next five years, owing to their properties of creating a favorable environment at homes. Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different types aromas such as eucalyptus, jasmine, lavender and others that help to liven up the mood of the consumers, thereby creating a stress-free environment.

The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the products and the usage of natural ingredients in the products. Growing demand for natural essential oils in home fragrance products is likewise bringing about the growing demand for home fragrance products. Rising discretionary income leading to increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of the home fragrances market.

Home Fragrances Market Segment Insights

In terms of product type, the home fragrances market is categorized into room sprays, sachets, electric aroma diffusers and others. Sachets are usually cheaper than sprays and scented oils and hence accounted for a significant portion of the market in 2018. Room sprays were the largest product type in 2018 and it is predicted to witness a healthy growth throughout the forecast period.

In terms of distribution channel, the home fragrances market is categorized into store-based retail and non-store-based retail. The store-based retail accounted for majority share of the global market for home fragrances in 2018. The non-store-based retail is witnessing a healthy growth owing to growing popularity of the e-commerce market. Leading the shift from store-based retail to non-store-based retail are consumers using brand’s captive online portals and online marketplaces like Amazon, etc. over traditional retail options. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.

Home Fragrances Market Regional Insights

Regionally, Europe was one of the major home fragrances market in 2018. However, the Asia-Pacific market for home fragrances is predicted to register the fastest growth during the forecast period. India, China and Japan are the major markets for home fragrances in the Asia-Pacific region. The rising middle-class population and growth in disposable income in these countries are few of the major factor contributing to the growth of the home fragrances market. Also, the growing e-commerce market, owing to more than ever increasing internet penetration, in Asia-Pacific will be boosting the growth of market for home fragrances in the region. Moreover, the North American home fragrances market accounted for a significant portion of the global home fragrances market in 2018. Among the North American countries, the U.S. accounted for the majority of the North American home fragrances market in 2018 and it is expected to dominate the North American market for home fragrances throughout the forecast period as well.

Home Fragrances Market Competitive Landscape

Geographic expansions, new product launches, acquisitions and mergers are some of the key strategies adopted by the companies in the home fragrances market to remain competitive among themselves. The global market for home fragrances involves a large number of regional and international players, thus making the market fragmented in nature. Manufacturers of home fragrances compete among themselves on delivering quality products in order to gain a competitive edge. One of the major companies operating in the market for home fragrances is the 3M Company. Some of the other leading players in the global home fragrances market are S. C. Johnson & Son Inc., NEST Fragrances LLC, Gold Canyon International LLC, Seda France, Inc., Illume Inc., Virginia Candle Company, The Procter & Gamble Company, Allure Home Creation Co., Paddywax Inc. etc.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of global home fragrances market, in terms of value
  • To classify and forecast global home fragrances market based on product type, segment, distribution channel and regional distribution
  • To identify drivers and challenges for global home fragrances market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global home fragrances market
  • To conduct the pricing analysis for global home fragrances market
  • To identify and analyze the profile of leading players involved in the global home fragrances market


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Some of the leading players in the global home fragrances market are The 3M Company, S. C. Johnson & Son Inc., NEST Fragrances LLC, Gold Canyon International LLC, Seda France, Inc., Illume Inc., Virginia Candle Company, The Procter & Gamble Company, Allure Home Creation Co., Paddywax Inc. etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.

TechSci Research calculated the market size of global home fragrances market using a bottom-up approach, where data for various application across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Global home fragrances manufacturers, suppliers, distributors and stakeholders
  • Home fragrances raw material suppliers
  • Potential Investors
  • Organizations, forums and alliances related to home fragrances market
  • Research organizations and consulting companies

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc. besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Market, By Product Type:

o   Room Sprays

o   Sachets

o   Electric Aroma Diffuser

o   Others

§  Scented Candles

§  Scented Oils

  • Market, By Segment:
    • Mass
    • Premium
  •  Market, By Distribution Channel:
    • Store-based Retail
    • Non-Store-based Retail
  • Market, By Region:
    • Asia Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Europe
      • France
      • Germany
      • United Kingdom
      • Italy
      • Russia
      • Netherlands
    • North America
      • United States
      • Mexico
      • Canada
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East and Africa
      • South Africa
      • Saudi Arabia
      • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global home fragrances market.

Available Customizations

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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