As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Global augmented reality automotive market is projected to reach USD 9 Billion by 2025 at a CAGR of over 30% in value terms owing to growing connected vehicles, growing technological advancements and rising consumer demand for enhanced in-vehicle safety. The demand for augmented reality automotive functions is directly linked to the vehicle production in a region. In terms of regional analysis, North America dominated the augmented reality automotive market in 2019 and the trend is expected to continue over the next five years as well.

Some of the major players operating in global augmented reality automotive Market are Panasonic Corporation, Robert Bosch GmbH, Garmin Ltd., Texas Instruments Inc., Nippon Seiki Co., Ltd., Harman International Industries Inc., Continental AG, Denso Corporation, Pioneer Corporation, Visteon Corporation etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To assess the demand-supply scenario of Augmented Reality Automotive which covers production, demand and supply of Augmented Reality Automotive globally.
  • To analyse and forecast the market size of Augmented Reality Automotive in terms of volume and Value.
  • To classify and forecast global Augmented Reality Automotive based on  vehicle type, Function and regional distribution.
  • To identify drivers and challenges for global Augmented Reality Automotive.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global Augmented Reality Automotive.
  • To identify and analyse the profile of leading players involved in the manufacturing of global Augmented Reality Automotive.


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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of Augmented Reality Automotive manufacturers operating globally. Subsequently, TechSci Research conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings and regional presence of all major Augmented Reality Automotive supplier across the globe.

TechSci Research calculated the market size for global Augmented Reality Automotive using a bottom-up technique, wherein manufacturers’ value data for different types of warehouse vehicles, were recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analysing historical sales data of respective manufacturer to arrive at the overall market size. Multiple secondary sources such as directories, Company Websites, company annual reports, white papers, investor presentations and financial reports were also used by TechSci Research.


Key Target Audience:

  • Automotive AR HUD system manufacturers and component suppliers
  • Automobile Manufacturers
  • Automotive display panel manufacturers
  • Research Institutes
  • Associations, organizations, forums and alliances related to Augmented Reality Automotive manufacturers.
  • Industry associations
  • Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as Augmented Reality Automotive manufacturers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, global Augmented Reality Automotive market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Augmented Reality Automotive Market, by Electric Vehicle:
    • Battery Electric Vehicle (BEV)
    • Hybrid Vehicles
  • Global Augmented Reality Automotive Market, by Sensor Technology:
    • Lidar
    • Sensor Fusion
    • Radar
    • CCD/VMOS Image Sensors
  • Global Augmented Reality Automotive Market, by Level of Autonomous Driving:
    • Conventional Level of Driving
    • Semi-Autonomous Level of Driving
  • Global Augmented Reality Automotive Market, by Function:
    • AR HUD With Navigation
    • AR HUD With Standard Functions
    • AR HUD With Adaptive Cruise Control (ACC)
    • AR HUD With Lane Departure Warning (LDW)
    • Advanced AR HUD
  • Global Augmented Reality Automotive Market, by Region:
    • Asia Pacific

§  India

§  Japan

§  Russia

§  Australia

§  China

    • Europe

§  United Kingdom

§  Italy

§  France

§  Germany

§  Spian

    • North America

§  United States

§  Mexico

§  Canada

    • South America

§  Brazil

§  Argentina

§  Colombia

    • Middle East and Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Augmented Reality Automotive market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Augmented Reality Automotive Market

4.    Executive Summary

5.    Voice of Customers

6.    Global Augmented Reality Automotive Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type (Battery Electric Vehicle (BEV) and Hybrid Vehicles (HEV), Plug in Hybrid Vehicles (PHEV))

6.2.2.     By Function (AR HUD With Navigation, AR HUD With Standard Functions, AR HUD With Adaptive Cruise Control (ACC), AR HUD With Lane Departure Warning (LDW), Advanced AR HUD)

6.2.3.     By Company    

6.2.4.     By Region

6.3.  Market Attractiveness Index

7.    Asia-Pacific Augmented Reality Automotive Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type

7.2.2.     By Function

7.2.3.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     India Augmented Reality Automotive Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Vehicle Type

7.3.1.2.2.             By Function

7.3.2.     Japan Augmented Reality Automotive Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Vehicle Type

7.3.2.2.2.             By Function

7.3.3.     South Korea Augmented Reality Automotive Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Vehicle Type

7.3.3.2.2.             By Function

7.3.4.     Thailand Augmented Reality Automotive Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Vehicle Type

7.3.4.2.2.             By Function

7.3.5.     China Augmented Reality Automotive Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Vehicle Type

7.3.5.2.2.             By Function

8.    Europe Countries Augmented Reality Automotive Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Vehicle Type

8.2.2.     By Function

8.2.3.     By Country

8.3.  Europe: Country Analysis

8.3.1.     United Kingdom Augmented Reality Automotive Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Vehicle Type

8.3.1.2.2.             By Function

8.3.2.     Italy Augmented Reality Automotive Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Vehicle Type

8.3.2.2.2.             By Function

8.3.3.     France Augmented Reality Automotive Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Vehicle Type

8.3.3.2.2.             By Function

8.3.4.     Germany Augmented Reality Automotive Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value & Volume

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Vehicle Type

8.3.4.2.2.             By Function

8.3.5.     Spain Augmented Reality Automotive Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value & Volume

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Vehicle Type

8.3.5.2.2.             By Function

9.    North America Augmented Reality Automotive Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Vehicle Type

9.2.2.     By Function

9.2.3.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Augmented Reality Automotive Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Vehicle Type

9.3.1.2.2.             By Function

9.3.2.     Mexico Augmented Reality Automotive Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Vehicle Type

9.3.2.2.2.             By Function

9.3.3.     Canada Augmented Reality Automotive Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Vehicle Type

9.3.3.2.2.             By Function

10.  South America Augmented Reality Automotive Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Vehicle Type

10.2.2.  By Function

10.2.3.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Augmented Reality Automotive Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Vehicle Type

10.3.1.2.2.           By Function

10.3.2.  Argentina Augmented Reality Automotive Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Vehicle Type

10.3.2.2.2.           By Function

10.3.3.  Colombia Augmented Reality Automotive Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Vehicle Type

10.3.3.2.2.           By Function

11.  Middle East & Africa Augmented Reality Automotive Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value & Volume

11.2.              Market Share & Forecast

11.2.1.  By Vehicle Type

11.2.2.  By Function

11.2.3.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Augmented Reality Automotive Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value & Volume

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Vehicle Type

11.3.1.2.2.           By Function

11.3.2.  Saudi Arabia Augmented Reality Automotive Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value & Volume

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Vehicle Type

11.3.2.2.2.           By Function

11.3.3.  UAE Augmented Reality Automotive Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value & Volume

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Vehicle Type

11.3.3.2.2.           By Function

11.3.4.  Egypt Augmented Reality Automotive Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value & Volume

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Vehicle Type

11.3.4.2.2.           By Function

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Pricing Analysis

15.  Competitive Landscape

15.1.              Panasonic Corporation

15.2.              Robert Bosch GmbH

15.3.              Garmin Ltd

15.4.              Texas Instruments Inc

15.5.              Nippon Seiki Co

15.6.              Harman International Industries Inc

15.7.              Continental AG

15.8.              Denso Corporation

15.9.              Pioneer Corporation

15.10.            Visteon Corporation

16.  Strategic Recommendations

17. About Us & Disclaimer

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